Get the Full Podcast Picture with Spotify’s New & Improved Charts
More chances for all creators to chart—and a new way for listeners to discover new favorites on Spotify
With more people than ever podcasting all over the world, we want to ensure that podcast charts are growing with you. We also want you to be able to celebrate your success—which is why we’re excited to unveil a revamped podcast-charts experience that’s better in every way: more chances for up-and-coming creators and established creators to make it onto a chart; more ways to view a chart than just heading to the Spotify app; and a higher likelihood of listeners discovering you and your content.
Read on for a closer look at the improvements.
New: Top Episodes
For the first time, our charts look beyond overall podcast show numbers on Spotify and dive into individual episodes. Updated daily, the Top Episodes chart will provide a better understanding of what’s really being listened to on Spotify—because a podcast isn’t always the sum of its episodes. Sometimes, for example, a single episode may strike a chord with listeners or become part of the audio-content zeitgeist. There’s now something to show for episodes that are really popular or trending, even if their podcast as a whole isn’t being consumed at the same volume. It’s also another way for listeners to discover your show, and potentially explore past episodes or follow your show to hear what you come out with next. Of course, if your show does wind up on the new chart, it presents yet another promotional opportunity for you and your brand.
New: Charts Website
Up until now, if you wanted to view podcast charts, you had to open the Spotify mobile or web app. Starting today, we’re freeing charts from the confines of the app and giving them their standalone due, with their own website*. Not only will this provide everyone easier access to the daily podcast pulse on Spotify, but it’ll also serve as a larger destination for discoverability. With a full charts website, creators everywhere will be able to share their success with listeners, family, and friends—or organically get discovered by a listener perusing the site and stumbling upon your show! Much like the in-app charts experience, anyone will be able to preview a podcast and follow it directly from the charts site, making it seamless for listeners to try any show they discover.
Improved: Top PodcastsTo improve upon our existing Top Podcasts chart, we devised a new methodology that helps listeners find what they’re really looking for: the intersection of popular and emerging. Now, the amount of podcast followers on Spotify factors into the algorithm and definition of what comprises a ‘top’ podcast, coupled with recent unique Spotify listener numbers—making it more realistic for fast-rising new shows to pierce the bubble, so to speak. Overall, these changes mean the chart is better able to react to new shows, fresh voices, and fast risers, while giving listeners more reason to check in frequently to discover new shows.
What it means for you
First and foremost, we believe creators will now have more—and better—chances to chart. Not only does your show stand a better shot at landing on the updated, more dynamic Top Podcasts chart, but the Top Episodes chart is brand new and exists all on its own. It’s a home for all shows on Spotify, not just the so-called big names or the podcast stalwarts. So how do you ensure that listener numbers are tracked for possible chart placement? Just include a simple suggestion to listeners, supporters, and fans, such as: “Follow and listen on Spotify” or “Make sure to follow us on Spotify.”
Finally, speaking of spreading the word, the charts website makes it easy for you (or listeners) to generate personalized share cards that celebrate chart successes and milestones. Cards for any show on a chart can be created with just one click and shared directly to social platforms—which also means there’s now a dedicated web destination for potential listeners when referencing your charting position. You’ll also continue to receive chart-placement notifications on your Spotify for Podcasters dashboard.
Don’t have a Spotify for Podcasters account yet? Sign up here.
*At launch, the charts website will only reflect U.S. charts.