Introducing Q&A and Polls: Bring your listeners into the mix
The new features add a personal touch—and new levels of interactivity—to every podcast episode
Ever wish you could engage with your listeners more? We hear you. That’s why Anchor, Spotify’s podcasting platform, just launched Q&A and Polls globally, bringing creators and listeners closer together, just in time for International Podcast Day. Q&A and Polls help creators field comments, anecdotes, and questions with the tap of a button. It’s never been easier to build authentic connections with fans—to invite them in and keep them involved. We’re beyond excited to see where you take the conversation with your listeners (and what you reveal about each other along the way!).
Keep the conversation flowing with Q&A
Our new Q&A feature allows creators to ask their fans questions and add them to any episode. Listeners can drop their answers directly in the Spotify app, empowering them to join the conversation. Creators can then view replies and pin their favorites for everyone to enjoy. Q&A is an effortless way for creators and fans to build a lasting connection—and even help creators generate new content based on what their listeners are asking for. Take Q&A a step further by using the best answers for effortlessly engaging, colorful material in future episodes.
Tap into listener insights with Polls
Polls can help creators understand where their audience stands on certain topics, issues, tastes, or guests. (Or, they can satisfy that part of our brains that just wants to test the waters.) Similar to Q&A, they can be attached to any podcast episode on Spotify, but unlike Q&A, Polls enable you to provide up to seven responses—and control how long the polls are available. Of course, this feature wouldn’t be complete without allowing listeners to see realtime and final results, keeping them engaged from beginning to end.
Take your listenership above and beyond
Whether you’re asking your listeners’ opinions on the hottest summer song of 2021, sourcing stories about their most cringe-worthy high school moments, getting their ho(nes)t takes on your Podcast Subscriptions offering, or simply giving them a chance to weigh in on future content, Q&A and Polls can help elevate your experience as a creator and grow your listenership. Not to mention, it’ll make your listeners (and maybe you) forget you aren’t in the same room. If there’s one thing these new features do, they build a sense of camaraderie around each episode and remind us why we create in the first place.
Now there’s nothing holding you back from starting conversations (and building deeper connections) with your listeners. Just keep in mind that while Q&A is available on both Anchor web and the mobile app, Polls is only available via Anchor web.
We can’t wait to be a fly on the wall for the chatter, laughter, and banter that’s sure to come. Want to see how easy it is to add Q&A and Polls to your episodes? Watch the tutorial video!
At launch, Q&A and Polls are only available in select markets and cannot be used with Music + Talk shows or Kids & Family podcasts. Learn more.