Introducing HTML formatting

How HTML formatting on Spotify can help listeners engage with your show.


Your show and episode descriptions are often the first introduction listeners get to your podcast; they tell the world who you are, what you make and why your show is something special. They can also be an opportunity to send your listeners elsewhere, sharing links that connect them with your social platforms, website, and other crucial information. Now, we are happy to share that Spotify will support custom HTML formatting in both episode and show descriptions. Starting today, your show page and episode descriptions on Spotify can be an even more beautiful, useful and engaging home for your show, driving engagement and discoverability for new and old listeners alike.

Read on for what kinds of formatting will be supported on Spotify and our tips and tricks for what you might want to include to make the most of this update.

Formatting

Spotify pulls your descriptions directly from your hosting platform, so start there when reformatting or updating your show and episode pages.

Standard HTML formatting, including lists, headers and line breaks, will all be supported. Embedded links will also now be rendered as bold to let Spotify users know that it's clickable! Now you’ll have the chance to format and organize them in a way that will make them even cleaner and more intuitive for your audience. Of course links can still be inserted into your show and episode descriptions as is, with their full URL on display. For now, special text formatting like underline or italics are not supported. For a full breakdown of what HTML tags are supported, head over to our FAQ page.

What to include

Your show and episode descriptions probably already lays out the premise of your podcast in concise, engaging prose, all right there on your Spotify show page. But once you’ve got the copy written, there’s lots of ways to enhance it. Try using line breaks to better pace and streamline your show description. Add a bulleted list of your upcoming guests, behind-the-scenes collaborators, or social media handles. Or, create section breaks, to set up different aspects of your show, and allow your audience to get a clearer picture of what your podcast is about, be it for that one episode or a whole new season.

Embedded links are also a great opportunity to spotlight collaborators, without breaking the flow or look of your show and episode descriptions or interrupting your audience’s listening experience. If your theme song composer has a new album or your producer has a killer website, link out to them! Letting your followers know who the people are behind your show can help them feel even more connected to your show and its community. And if you have a guest, drop a link to their latest project or add in resources related to the subjects you discuss. You can also use this feature to give fans a direct line to you and your team. Embed email addresses or links to your social media profiles, so that fans can get in touch and follow you across platforms. And, if you’re doing a rebroadcast of a particular episode, you can update the show notes with updated links to new sites or news stories to give your audience a look at what’s changed and why you chose to re-release this episode.