Introducing Promo Cards

Our new tool lets you create custom assets you can use to promote your podcast and its episodes on social media.


With the ubiquity of social media, podcasters have more ways to connect with listeners than ever before. But more platforms for promotion can mean more work for the scrappy and typically small teams that make podcasts happen. If you’re a host or producer it’s likely that you’re a marketer, creative director, and even an amateur graphic designer for your podcast too.

At Spotify for Podcasters, we want to help make your job(s) easier when it comes to creating eye-catching shareable social media assets to help you grow your audience and celebrate wins like getting playlisted.

Promo Cards
Promo Cards
Introducing Promo Cards, easily customizable graphics that you can create to share with your listeners to promote your podcast, its episodes, or when an episode is featured on some of our most popular playlists*. All you have to do is go to podcasters.spotify.com/promocards to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:

SELECT: Search for the content you want to promote. You can share your show’s profile or an episode. If one of your episodes has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the show or episode.

CUSTOMIZE: How do you want listeners to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.

SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media

Now, without having to spend time resizing and cropping, you’ve created something listeners can share to help spread the word about your podcast. And if you’re an artist (or if you guest on a podcast you want to help promote), we have Spotify for Artists Promo Cards available too.

*Playlists eligible for Promo Cards: Best Podcasts of the Week, Brain Snacks, and Crime Scene