Keep Listeners Coming Back With New Episode Notifications

Spotify has made it easier for listeners to know when new episodes are released.

You’ve done the work. You’ve created a podcast that is interesting and entertaining, recorded a new episode, and now it’s up on Spotify for the world to enjoy. “If you build it, they will come,” right? If only it were that simple. As digital creators, you know that making the thing isn’t nearly enough — you also have to let people know that the thing exists and periodically remind them of its existence.

Today’s media landscape is a fierce competition for people’s attention and it can be difficult to cut through all the noise to alert listeners that your latest podcast episode is out and ready for consumption. To help you build your audience, Spotify has made it easier for you to inform and habituate your listeners with new episode notifications.

When you tell your listeners to follow your podcast on the Spotify app and opt into new episode notifications by activating them via the “Get notified of new episodes” switch, they will receive push notifications on their home screen every time you drop a new episode. Let your listeners know how to get notifications with a call to action like this: “Don’t forget to follow us on Spotify and switch on notifications to get informed of new episodes released as soon as they come out.”

Once listeners opt into receiving new episode notifications they’re one step closer to becoming regular listeners and devoted fans – all with a tap of the finger.

Spotify for Podcasters