Anchor is now part of Spotify for Podcasters. Learn more

A better way for podcasters to earn

Our flexible podcast monetization tools are made for everyone. Earn with ads or through the direct support of your most engaged fans.

Available only for shows hosted with Spotify for Podcasters, in select markets.

Podcaster on their mobile device

Have a show hosted somewhere else?

Switch your host to Spotify for Podcasters to start using Spotify’s monetization features.

Tools to support every creative journey

Podcast subscriptions UI

Flexible

Mix and match monetization options, like ads and fan-supported subscriptions, to maximize your earnings. Change or try new features at any time to adapt to your goals.

Easy

We know podcasting is a lot of work, so we built streamlined-yet-powerful monetization tools. Just tell us where to place your ad, or set a monthly subscription price, and we'll do the rest.

Monetization UI
Sponsored ad on Spotify UI

Audience-first

Our tools are built with your fans in mind. The Spotify Audience Network delivers the most relevant ads to each listener. Paid podcast subscribers can access bonus content seamlessly on Spotify or through a private RSS feed.

Scalable

Increase your revenue and advertising options, not your sales team. With Automated Ads, you’ll get paired with world-class brands that want to reach your audience with their ads.

Creator podcasting

Ways to Earn

earn with

how it works

qualifications

availability

Ambassador Ads

Host-read ads spreading the word about Spotify for Podcasters to listeners. These ads play across Spotify and other listening platforms where your podcast is distributed.

  • Show is hosted/managed through Spotify for Podcasters
  • 1000 listeners on Spotify in the past 60 days
  • Published an episode in the past 60 days

US
Invite only: UK, Australia, Brazil
(Expanding soon to more countries)

Automated Ads

Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.

  • Show is hosted/managed through Spotify for Podcasters
  • Invite only—currently in closed beta.

Invite only: US, UK, Australia
(Expanding soon to more countries)

Ambassador Ads

how it works

Host-read ads spreading the word about Spotify for Podcasters to listeners. These ads pay across  Spotify and other listening platforms where your podcast is distributed.

qualifications

  • Show is hosted/managed through Spotify for Podcasters
  • 1000 listeners on Spotify in the past 60 days
  • Published an episode in the past 60 days

availability

US
Invite only: UK, Australia, Brazil
(Expanding soon to more countries)

Automated Ads

how it works

Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.

qualifications

  • Show is hosted/managed through Spotify for Podcasters
  • Invite only—currently in closed beta.

availability

Invite only: US, UK, Australia
(Expanding soon to more countries)

earn with

how it works

qualifications

availability

Podcast Subscriptions

Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.

  • Show is hosted/managed through Spotify for Podcasters
  • 100 listeners on Spotify in the past 60 days

Available in 34 markets across North America, Europe, and Asia Pacific

Listener Support

Allows creators’ most loyal listeners to support their favorite shows via a monthly donation of their choice.

  • Show is hosted/managed through Spotify for Podcasters

US only

Podcast Subscriptions

how it works

Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.

qualifications

  • Show is hosted/managed through Spotify for Podcasters

availability

US only
Available in 34 markets across North America, Europe, and Asia Pacific

who reads the ad

Listener support

how it works

Allows creators’ most loyal listeners to support their favorite shows via a monthly donation of their choice.

qualifications

  • Show is hosted/managed through Spotify for Podcasters

availability

US only

who reads the ad

FAQ

My show is not currently hosted on Spotify for Podcasters. Can I still use your monetization tools?

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Can I use multiple monetization tools at the same time?

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Where are ad programs available?

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Where are fan-support opportunities available?

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When do I know how much I'll earn with Ambassador Ads and Automated Ads?

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Will the ads play beyond Spotify?

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How is pricing of Podcast Subscriptions determined?

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How will I know when I qualify for different monetization options or if they are available in my country?
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I’m an advertiser. How do I tap into Spotify’s network of podcast creators?

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How do I know if Spotify for Podcasters or another Spotify tool like Megaphone is best for me?

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Learn more about earning with Spotify for Podcasters

Whether you are just getting your show off the ground or are a seasoned podcast vet, take advantage of our resources, videos, and masterclasses to get to the next level.

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