4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business Forward
By Joshua Jarvis
4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business ForwardOct 29, 2020
What is Digital Marketing and Other Digital Marketing FAQs
Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?" In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We'll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it's important to your future as a business owner!
The podcast covers these questions in a bit more detail but here are the basics of the answers.What is Digital Marketing?
The short version? Marketing done digitally. Although most professional digital marketers hate the term, you could call Digital marketing, online marketing or internet marketing. It includes many disciplines such as SEO, PPC and Social Media Marketing.
Show Notes: https://4rdmarketing.com/what-is-digital-marketing-and-other-digital-marketing-faqs/
How Much Does Digital Marketing Cost, Really?
One of the most common questions I get is "How much does digital marketing cost?" Usually, my answer is "It depends." However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one. We cover not only what it costs but what's involved in different aspects as well as potential money savers opportunities.
Before I can answer your question I really need to know more about your business. I typically ask questions like:
- What's your core business? - Sometimes (ok most times) businesses have their own set of vocabulary and niche that they are a part of.
- What's the goal? AKA Why do you need to hire me? SEO (Search Engine Optimization) is great for traffic, but what's the purpose of that traffic? To generate leads?
- What are you doing currently that's working?
- What's your situation? Are you new, ready to grow?
7 SEO Site Architecture Tactics You Can Actually Use
In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum!
I really want you to listen to the podcast this week, there is a nugget there. After some time has passed OR I get enough emails/comments I'll come back here and update the notes. Here are the topics about what we're covering.
- 3 Clicks Web Design
- Siloing And Intentional Categorization
- Pagination - Do it right for the bots and get it better for humans
- Don't Call It A Comeback.... Sitemaps - Thanks to Sam Torres.
- Secret Content Strategy
- Use Breadcrumbs
- Consider Reducing Unnecessary Links
3 Simple Ways To Increase Your Traffic From Google
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in!
Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/
6 Keys To How To Dominate Instagram Feeds
You should be using Instagram, but have you ever wondered how it works.? SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content.
Recently in a tech crunch interview Instagram revealed how their feed system actually works. As you might guess it's a bit of machine learning with a lot of weight based on how you interact with the content. If you watch more videos, then you'll see more videos, for example. They revealed 6 key categories that are used as metrics.
9 Keys To Generating Massive Traffic With Pinterest
I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website.
9 Tips To Generate Leads W/ LinkedIn's New Changes
We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile.
That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it often. You'll have to listen to get the other 8 tips!
State of Tech & Marketing 2018 | 15 Takeaways For Entrepreneurs and Business Owners
11 Updates From Facebook's F8 Conference
See show notes at 4rd Marketing.
5 Instagram Growth Hacks That The Pros Use
Why Security Matters To Your Online Strategy
On top of that the online world is on fire thanks to Europeans being concerned about their privacy. If you haven't heard about GDPR yet, you will.
Be sure to listen to find some easy fixes to help you be compliant.
How to Prepare For The Mobile First Google Index
How To Optimize Your LinkedIn Profile So That Leads Find You
5 Marketing Tactics That You Do That Don't Work
As always more show notes can be found at: 4rd Marketing
Dan McGaw Teaches Us How To Do Growth Hacking Webinars And Remarketing For Small Businesses
Interview W/ Dr. Rob McCleland Covering The 1 Thing That Can Grow Your Business Exponentially
Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business
4 Key Marketing Strategies That Netflix Can Teach Us
5 Key Metrics That Every Business Owner Must Know
3 Keys To Internet Lead Conversion - How to Convert Digital Marketing Leads
What Does A CMO say is the best Marketing Tactic For Maximum ROI For Small Businesses
What Is Growth Hacking - 21 Growth Hacking Techniques
9 Automatic Plans That You Should Implement In Your Business
How To Find The Right CRM For Your Business
Pay Per Click 101 Part 2 - How To Set Up Your Ads
Pay Per Click 101 - How to Get Started Lead Generating With PPC
3 Keys To Master Lead Generation With Pay Per Click (PPC)
3 Growth Hacks To Build Your Cold Email List And Wow Customers
5 Killer Tips On Generating Leads Through Podcasts
How to Network For Leads and Opportunities
Whether you are B2C or B2B you can use concepts from networking to grow your business.
Lead Generation With Local SEO
How Your Business Can Make A Bigger Impact
Facebook A to Z Part 2
12 Days Of Lead Generation For Small Businesses
Facebook Marketing A to Z
Future Proof Marketing Plan for 2018
SEO FAQ - Episode 013 | 4rd Marketing Podcast
3 FREE Keyword Research Strategies To Pick Winners - Episode 012
9 Of The Most Effective Link Building Strategies For SEO | Episode 011
SEO 102 - Part 2 of 9 Essential Components Of SEO Success
This week we'll cover Canonicalization, Schema, Word Count And Links!