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#5Things: This week in social

#5Things: This week in social

By Grey Group

Each week Grey brings you five important things happening in the world of social and digital media.

This round table panel covers platform updates, creative inspiration, stories in the news, and more.

Powered by Grey, Famously effective since 1917
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Mar. 2 2020

#5Things: This week in socialMar 02, 2020

Not Another Conservative Social Media Platform…
Oct 24, 202227:54
TikTok vs. Instagram: A Social Showdown
Oct 17, 202219:47
Keeping Up with Kim K’s Crypto
Oct 10, 202235:04
Pretty Meta
Oct 03, 202224:17
⚠️It's Time to Let BeReal Be BeReal⚠️

⚠️It's Time to Let BeReal Be BeReal⚠️

This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things.
The Things:

Snapchat’s web app is sort of crazy
Social platforms continue taking on BeReal
Twitter expands 'Birdwatch' their fact checking program
Meta opens “Facebook Reels API” for 3rd party integration
An examination of the psychology of creating a social icon

Sources: Social Media Today and Digital Trends
Hosts: Joey Scarillo, Taylor McLean, Caine Fair
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Sep 26, 202222:45
Instagram Will Not TikTok About It
Sep 20, 202220:42
It’s All About the Algorithms
Sep 12, 202228:36
YouTube Dives Deeper Into Podcasts
Aug 29, 202230:05
Snap’s The Limit!
Aug 22, 202227:31
All In The Family
Aug 15, 202225:37
Instagram Reels It In
Aug 08, 202220:47
Influencing Instagram
Aug 01, 202218:27
Snap Your Desktop
Jul 25, 202219:57
Deal or No Deal
Jul 18, 202222:26
The TikTok Tapes
Jun 27, 202222:33
Pride Edition 2022
Jun 21, 202238:34
Juneteenth Edition 2022
Jun 14, 202201:02:33
Tik Tok Toe
Jun 06, 202224:26
5 Takeaways from Social Media Week
May 23, 202223:32
Running On Vibes
May 16, 202226:43
The Sun Sets on Facebook Podcasts
May 09, 202223:01
Twitter SOLD

Twitter SOLD

Elon Musk turned his sights from Mars to Twitter, purchasing the platform for $44 billion! Find out about this development as well as LinkedIn’s engagement growth, Reddit Ads’ potential and more on this week’s #5Things!

The Things:

  1. Elon Musk Buys Twitter for $44 Billion
  2. Reddit Shares New Insights into the Potential of Reddit Ads
  3. Twitter Reportedly Working on a Vibe Check Feature
  4. LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
  5. Snapchat Adds 13 Million Users in Q1 with Steady Revenue Increase

Sources: The Verge, Reddit and Social Media Today

Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce

May 02, 202219:11
It’s Post Time Somewhere
Apr 25, 202219:01
We Don't Tweet About Elon
Apr 18, 202220:40
Who is the Snapchat Generation?
Apr 11, 202224:27
Twitter's Brand Bracket Is a Slam Dunk
Apr 04, 202221:52
5 Takeaways from SXSW

5 Takeaways from SXSW

This week is our first ever LIVE episode in front of an audience!

Our resident emerging tech expert, Amanda Davis, spent 5 days in Austin, TX at SXSW and brought back the biggest takeaways: 

  1. Digital events will supplement physical events, not cannibalize them. 
  2. Mixed Reality is (finally) finding its stride. 
  3. NFT's have officially moved beyond "speculative value propositions."
  4. Web3 is deeply impacting the future of brand-building.
  5. Gaming and Social are merging to create an un-ignorable Metaverse. 

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce and introducing Khaila Sloan

Mar 28, 202228:17
Introducing "Famously Online"
Mar 24, 202213:28
The White House Taps TikTok
Mar 21, 202218:19
Video Needs the Radio Star
Mar 14, 202219:24
Ten-Minute TikToks
Mar 07, 202219:42
It's All So Meta
Feb 28, 202216:42
Social Media 101
Feb 21, 202222:37
Keeping It 100
Feb 14, 202237:32
The Avatar Age
Feb 07, 202223:19
The Fun in Non-Fungible
Jan 31, 202225:34
Deep Fake Influencers
Jan 24, 202222:30
Playing Games on Twitter

Playing Games on Twitter

There’s testing galore on this week’s #5Things! Learn about Instagram’s new Status display, Twitter’s live reacts, LinkedIn’s audio spaces, and more.

The Things: 

  1. Instagram Tests Allowing Users to Re-arrange Posts on Profile Page
  2. Instagram Tests New ‘Status’ Display
  3. Twitter Shares New Insights into the Evolving Gaming Conversation
  4. Twitter Releases Live Reacts to Platform
  5. LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events

Sources: Social Media Today

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

Email us:

Jan 17, 202225:43
Will 2022 be the Year of the Algorithm Reckoning?

Will 2022 be the Year of the Algorithm Reckoning?

Tiktok’s Distance Dancing to the dentist office! Tiktok signs a partnership with Atmosphere, Adam Mosseri outlines IG's key focuses, social media shopping is projected to hit 1.2 Trillion dollars and more on the first #5Things of 2022!

The Things: 

  1. TikTok Launches Partnership with Atmosphere
  2. Instagram's Chief Outlines the Key Areas of Focus for the App in 2022
  3. Shopping on Social Media Projected to Hit $1.2 Trillion by 2025
  4. TikTok Tests New “Re-Post” Option
  5. Will 2022 Be The Year of the Algorithm Reckoning

Sources: TechCrunch, Instagram, Bloomberg, Social Media Today, Time

Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce

Email us:

Jan 10, 202227:41
TikTokking around the Christmas Tree!
Dec 20, 202131:25
The Tik Behind the Tok
Dec 13, 202127:56
So long, farewell, auf Wiedersehen, goodbye
Dec 06, 202128:33
A Whole New World Without a Thumbs Down

A Whole New World Without a Thumbs Down

YouTube thumbs’d down the “thumbs down” button, Twitter brings crypto and NFT’s home to roost, TikTok brings Stitch into the mix and more on this week’s #5Things!

The Things: 

  1. TikTok Adds Disney Characters to its Text-To-Speech and Voice Effect Features
  2. Twitter Looking to Enter the NFT and Crypto Space
  3. YouTube Drops the Thumbs Down Button
  4. Instagram Reportedly Working Adding Moderators to Lives and Likes to Stories
  5. Facebook Removing Thousands of “Sensitive” Ad Targeting Categories

Sources: Social Media Today, The Verge, Gizmodo, and NYT

Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce

Email us:

Editor's Note: We're taking a break for Thanksgiving, but that doesn't mean you have to take a break from us.  Feel free to catch up on previous episodes. 

Nov 22, 202121:14
Tis the Season to Shop Social

Tis the Season to Shop Social

The social holiday shopping village is open.  A little water cooler talk alleges Meta is opening brick-and-mortar VR/AR stores, Instagram will launch livestream shopping and free holiday shipping and much more on this week's #5Things!

The Things: 

  1. Meta Reportedly Opening Brick-and-Mortar VR/AR Stores
  2. Twitter Blue Launches in US with Ad-Free Article Viewing and More 
  3. Instagram to Launch Livestream Shopping and Free Holiday Shipping
  4. TikTok Publishes Holiday Campaign Guide
  5. Facebook Adds Creator Monetization Tools in Response to Apple Fees


Hosts: Joey Scarillo, Tommy Boyce, and Amanda Davis

Email us:

Nov 15, 202124:28
TikTok Tips, Super Apps, and "More Cowbell!"
Nov 08, 202122:50
The Facebookaverse
Oct 25, 202134:25
Welcome to Web3
Oct 18, 202124:48
Into the Metaverse

Into the Metaverse

Welcome to the metaverse! Have a look around. Facebook invests $50 Million into metaverse research fund, Snapchat encourages users to run for office, Frances Haugen, the Facebook whistleblower, urges Congress to regulate the platform and more on this week’s jam-packed #5Things!

The 5Things: 

  1. Instagram Announces “Instagram Video” Combining IGTV and Videos
  2. Facebook Invests $50M into Building the Digital Metaverse
  3. Twitter Opens Up Applications for Professional Profiles
  4. Snapchat Launches Run for Office Portal, Encouraging Users to Consider Political Careers
  5. Facebook Whistleblower Recommends Congress to Regulate Platform

Sources: NYT, The Verge, AdWeek, Reuters, Tech Crunch

Hosts: Joey Scarillo, Juliana Diatezua, Tommy Boyce

Oct 11, 202133:04
 Kidstagram Paused

Kidstagram Paused

A key takeaway from TikTok World, YouTube censors their content, Facebook puts Instagram Kids App on the back burner, and so much more.

The 5 Things:

  1. Facebook Halts Development on Instagram Kids App 
  2. YouTube Bans All Vaccine Misinformation 
  3. Twitter Tests Options to Help Users Avoid Negative In-App Interactions 
  4. Australia Rules Media Companies Are Liable for Replies to Facebooks Posts 
  5. TikTok Introduces New Creative Tools for Brand Campaigns 

    Sources: The Verge, New York Times, Social Media Today

Oct 04, 202140:10
Another Bad Week at Facebook

Another Bad Week at Facebook

Young TikToker’s join the house of mouse, Snapchat as an ASL educational lens, Facebook can’t catch a break and more on this week’s #5Things!

The 5 Things:

  1. Facebook Reportedly Promised President Trump it Wouldn’t Fact-Check Political Speech
  2. Disney Launches “Disney Creation Lab,” Recruiting TikTok Stars
  3. Snapchat Introduces New Lenses to Teach Users ASL 
  4. Twitch Signs Music Publishing Deal to Address Usage Concerns between Artists and Streamers
  5. Google Will Allow Users to See Advertiser’s Campaign Histories 

Sources: Mashable, AdWeek, The Verge, Billboard

Sep 27, 202131:18