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Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

By XPROMOS Marketing Mastery

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
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IXM EP 66: 8 sneaky ways to create ABM content from existing assets

Instant X-Pertise: MarketingMay 18, 2023

00:00
12:31
IXM EP 66: 8 sneaky ways to create ABM content from existing assets
May 18, 202312:31
EP 65: Inspiring Trade Show Giveaways that Optimize Event Investment
Apr 22, 202321:27
EP 64: How to Make Your Marketing Offer Memorable
Apr 04, 202322:40
EP 63: Getting TOFU Prospects from Consideration to Trial
Mar 28, 202323:09
EP 62: Creating Captivating Demand Gen Offers at the TOFU Awareness Stage
Mar 10, 202318:47
EP 61: Super Bowls and chocolate hearts: why seasonality sells
Feb 14, 202319:17
EP 60: How to transform your value proposition into stellar marketing offers
Jan 31, 202311:34
EP 59: How CES 2023 can supercharge your CTA offers
Jan 17, 202319:39
EP 58: Our Best Marketing Offers of 2022 and How You Can Swipe Them (part 2)
Jan 10, 202317:16
EP 57: Our Best Marketing Offers of 2022 and How You Can Swipe Them (part 1)
Jan 05, 202314:25
EP 56: ADHD as a creative superpower? These 7 traits say yes

EP 56: ADHD as a creative superpower? These 7 traits say yes

To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She’d identified 7 common ADHD traits and how she believes they positively benefit her career, even today. She also shares links to several studies and her favorite TikTok creators who generate relatable ADHD content regularly. Check out the blog for the complete story and links to the resources.

If you have or suspect you’ve have ADHD or other neurodivergent brain processes, you’re not alone. You’ve got a world of support at your fingertips. Stop getting down on yourself for what you don’t do well and start embracing the benefits of what you can do well. If you’re not leveraging neurodiversity as your superpower in your career, ask yourself if it’s time to make a change.

If you'd like to be the first to know when our new content drops, subscribe to our newsletter.

Jun 04, 202217:16
EP 55: What’s Your Guru Stack?
May 24, 202216:31
EP 54: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 2
May 17, 202220:18
EP 53: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 1
May 11, 202214:03
EP 52: 6 Reasons Why Your Marketing Offer Probably Sucks
May 03, 202216:54
EP 51: How to Tell Your Brand Story Part 4: Simplifying for Longevity
Feb 08, 202220:54
EP 50: How to Tell Your Brand Story Part 3: Connecting the Dots
Jan 28, 202216:13
EP 49: How to Tell Your Brand Story Part 2: Examining Your USP
Jan 19, 202223:46
EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey
Jan 12, 202218:08
EP 47: Are You Bringing the Fun to Your B2B Marketing Funnel?
Jan 05, 202218:04
EP 46: Fall 2021 Retail Trends Update with Cathy Parks
Sep 25, 202112:28
EP 45: ABM Insights: How to connect YOUR story to THEIR needs
Sep 22, 202114:14
EP 44: ABM Insights: 11 Ways to Creatively Drive Home Your Message
Sep 22, 202117:01
EP 43: The Importance of Mixing Up Your ABM Touchpoints
Sep 21, 202108:42
EP 42: 7 Steps to Create Your Own ABM Program, no matter your size
Sep 21, 202116:51
EP 41: What is ABM and Why Should You Care?
Sep 21, 202119:24
EP 40: When the Seeds Sprout

EP 40: When the Seeds Sprout

In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit.

Nov 24, 202010:34
EP 39: Scary Reality: the Fear of Change

EP 39: Scary Reality: the Fear of Change

Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you find a way to use your superpower to serve your customers differently?
Oct 30, 202007:44
EP 38: How can you get prospect's attention this quarter?

EP 38: How can you get prospect's attention this quarter?

There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic? 

In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business.

Oct 26, 202012:35
EP 37: Making the Case for Consumer Choice

EP 37: Making the Case for Consumer Choice

When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.

Oct 12, 202012:07
EP 36: What the PARKS Method is, and why you should care
Aug 21, 202010:54
EP 35: One SKU is never enough: expanding a product into a Line
Aug 20, 202015:12
EP 34: Decrypting this Golden Nugget of Advice on Selling Products to Retail Stores
Aug 19, 202011:36
EP 33: Avoiding Brick & Mortar Sales Disaster, part 2
Aug 18, 202018:08
EP 32: Avoiding Brick & Mortar Disaster
Aug 17, 202011:34
EP 31: Planting Seeds in the Pandemic
Jul 10, 202018:16
EP 30: How and Why to Become Essential

EP 30: How and Why to Become Essential

In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for  eliminating competition and price sensitivity is to become essential to your clients.  Find out how.

May 30, 202014:15
EP 29: Updating the Pivoting Journey
May 02, 202006:12
EP 28: Pivoting your business for growth in the new norm
Apr 16, 202014:33
EP 27: XPROMOS Instant Marketing Insights #28-30

EP 27: XPROMOS Instant Marketing Insights #28-30

EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in a powerful way, how you can collab to go big. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts

Nov 18, 201910:41
EP 26: XPROMOS Instant Marketing Insights #25-27

EP 26: XPROMOS Instant Marketing Insights #25-27

EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey.  In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them.  Finally, how we embraced a passion of Farmer John's target audience through a highly coveted brand partnership to drive millions in earned media and more. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts

Nov 16, 201913:32
EP 25: XPROMOS Instant Marketing Insights #21-24

EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts

Nov 14, 201913:19
EP 24: XPROMOS Instant Marketing Insights #19-21

EP 24: XPROMOS Instant Marketing Insights #19-21

EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing with ONE BIG IDEA FREE, visit  https://ix.xpromos.com/1bi_ts

Nov 12, 201910:33
EP 23: XPROMOS Instant Marketing Insights #16-18
Oct 30, 201918:05
EP22: XPROMOS Instant Marketing Insights #13-15

EP22: XPROMOS Instant Marketing Insights #13-15

EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Trek episode of all time.  Tune in as we share the stories and takeaways to inspire you to generate amazing results for your next marketing campaign.

For more information on us, visit our show page at xpromos.expert

Oct 28, 201913:52
EP 21: XPROMOS Instant Marketing Insights #10-12
Oct 24, 201911:37
EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9
Oct 21, 201913:38
EP 19: 30 in 30 Instant Marketing Insights #4-6
Oct 19, 201911:54
EP 18: 30 in 30 Instant Marketing Insights #1-3

EP 18: 30 in 30 Instant Marketing Insights #1-3

To celebrate our 30th anniversary as a marketing agency, we are sharing 30 of our best marketing insights in 30 days.

We are covering different marketing insights from every step in the customer journey, from discovery to advocacy.

Each day we are focusing on one example, and providing three specific takeaways that you can use when creating your next campaign.

We wanted to pack that content up for you differently, to better align with our episode format, so we are bundling three insights into every podcast episode.

This seris of podcasts is packed with proven examples of marketing campaigns that work, combined juicy takeaways you can put to use right away. 

Our mission is to inspire you to exceed your own marketing goals.

For more information on XPROMOS, visit our show page at xpromos.expert


Oct 05, 201907:31
EP 17: Get ready for our 30 in 30 Instant Marketing Insights

EP 17: Get ready for our 30 in 30 Instant Marketing Insights

To celebrate our 30th year in business, we decided to find new ways to share even more direct marketing insights from our 30 years. So we created a 30 in 30 instant insights series that’s we are posting daily on YouTube. We are covering different marketing insights from every step in the customer journey, from discovery to advocacy.

Each day we are focusing on one example, and providing three specific takeaways that you can use when creating your next campaign.

We wanted to pack that content up for you differently, to better align with our episode format, so we are bundling three insights into every podcast episode. So over the next month, you’ll hear a new podcast episode from us every three days or so, packed with proven examples of marketing campaigns that work, combined juicy takeaways you can put to use right away.

Be on the lookout and thanks for listening.

Oct 03, 201904:58
EP 16: Should you give them what they want?

EP 16: Should you give them what they want?

Customers,   clients, and even colleagues don’t always want what they say they want. Hear the hard lessons we learned over the years, and how to avoid the mistakes we’ve made.

Sep 13, 201912:23
EP 15: What 30 years has taught us about marketing and marketers.

EP 15: What 30 years has taught us about marketing and marketers.

On September 1, we celebrated the beginning of our 30th year in business together. This episode shares a bit of history and insights from the early days,  touches on marketing evolution, and explains why we are so driven to do what we do.

Sep 04, 201915:29
EP 14: It’s a Rollercoaster, not a Merry-go-round.

EP 14: It’s a Rollercoaster, not a Merry-go-round.

Get an update on what happened when we presented that big idea from the last episode. Spoiler alert: it didn’t turn out as expected. Listen in on the thought-provoking, surprising result.
Jul 25, 201909:56
EP 13: How Specificity Leads to Satisfaction

EP 13: How Specificity Leads to Satisfaction

How an epiphany about an epiphany can help you fast track your pathway to success.
Jul 23, 201912:10
EP 12: Is Corporate Slang Killing Your Message?

EP 12: Is Corporate Slang Killing Your Message?

Is your message not getting through to your audience? It may be time to evaluate your language. Shari and Yvette discuss the importance of clarity and the cons (and a few pros) of using corporate speak, cultural slang, and metaphors in your marketing communication.
Jul 09, 201911:59
EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.

EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.

Shari and Yvette discuss the importance of creating a well-defined avatar and offer some insights on what can happen when you’re not diligent at the top of the funnel.
Jul 08, 201913:47
EP 10: Surviving the Loss of Your Biggest Client

EP 10: Surviving the Loss of Your Biggest Client

How we moved in from losing our biggest client and what we dis to prevent history from repeating itself.
Jul 01, 201910:46
EP 9: Convincing Prospects You’re the One

EP 9: Convincing Prospects You’re the One

So you’ve dug deep to uncover your innate superpowers. What now? Shari and Yvette discuss how they convince prospects to give them a try.
Jun 27, 201908:24
EP 8: What if your skills don’t match the ask?

EP 8: What if your skills don’t match the ask?

Hear a real-life example of how to handle a situation where the prospect is asking for something outside of our core wheelhouse. How did we approach it and how did it all work out?
Apr 09, 201909:18
EP 7: Surprise & Delight, FTW

EP 7: Surprise & Delight, FTW

Last week was a great week at XPROMOS , thanks to a pair of authentic, organic, unsolicited client comments. Why does it matter? Find out.
Apr 08, 201909:13
EP 6: Paying Tribute to Game Changing Moments

EP 6: Paying Tribute to Game Changing Moments

I lost my earliest mentor yesterday. Here’s what I learned from him and what I wish I had told him before it was too late.
Jan 13, 201913:49
EP. 5: Is your Small Business missing out with Big Clients?

EP. 5: Is your Small Business missing out with Big Clients?

Are enterprise-level companies out of your league? Don’t assume so. Listen to our insider experience on how small businesses can serve big clients.
Dec 04, 201810:58
EP 4: Master this Simple yet Uncommon Skill to Rise Above your Competition.

EP 4: Master this Simple yet Uncommon Skill to Rise Above your Competition.

Get a quick take on how we’ve mastered a simple skill to stand out in the marketplace. It’s simple but surprisingly uncommon in business and personal life.
Nov 16, 201807:30
EP3: Create Magic for Your Brand with this Simple, Successful Formula

EP3: Create Magic for Your Brand with this Simple, Successful Formula

EP3: Hear how you can fast track your marketing prowess by understanding how to leverage the magic of your brand.
Nov 15, 201805:56
EP2: Give it Your All Even When it’s Small

EP2: Give it Your All Even When it’s Small

Typically you don’t get a lifetime customer on the first touch. How proving yourself on a smaller scale opens the door to larger opportunities.
Nov 03, 201805:15
Welcome to our Journey

Welcome to our Journey

Who are we and how can we help you gain Instant X-Pertise in Marketing? Listen in.
Oct 31, 201814:11