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The Home Care & Assisted Living Business Series

The Home Care & Assisted Living Business Series

By Allen Chaney

There are (2) two special, and very lucrative business models that have presented themselves to average people with a passion for caring and a will to generate wealth.

The first being Home Care - The 20 Billion Dollar industry opportunity right next door.

The second opportunity is in Residential Assisted Living. The average in America today is $3,750 per month for a private room in assisted living.

We will discuss how average Americans can take advantage of this growing opportunity.
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Currently playing episode

How to Buy an Assisted Living with Owner Financing?

The Home Care & Assisted Living Business SeriesFeb 28, 2023

00:00
23:20
How to Buy an Assisted Living with Owner Financing?
Feb 28, 202323:20
How To Start A Home Care Service | Caregiver Recruitment 2022

How To Start A Home Care Service | Caregiver Recruitment 2022

Weekly Home Care & Assisted Living "Done With You" Group Training 

ūüď£ Each member will be placed in a small groups (4-7 members) of other new owners from different markets/cities.


ūüď£ Each cohort will support, hold each other accountable and provide motivation, encouragement and best practices.


¬†ūüď£ 6 months of group, and individual training, support and accountability. Home Care & Assisted Living "Done With You" Cohort (Mastermind Training Program):


Allenchaney.com

May 22, 202243:58
How To Start A Home Care Service - Live Q&A Session | AllenChaney.com

How To Start A Home Care Service - Live Q&A Session | AllenChaney.com

Virtual Home Care & Assisted Living "Done With You" Cohort (Mastermind Training Program) 6 months of group, and individual training, support and accountability. Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices.


https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort

Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.


https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort


Apr 28, 202258:14
Virtual Home Care & Assisted Living (Cohort Training)

Virtual Home Care & Assisted Living (Cohort Training)

Virtual Home Care & Assisted Living "Done With You" Cohort  (Mastermind Training Program)  

Home Care & Assisted Living "Done With You" Cohort (Virtual Group Training Program) 

 6 months of group, and individual training, support and accountability. Each member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices.   

Each week we will meet with each cohort for a training, a progress  report, accountability and deadlines. 

During these Zoom calls you will  be able to ask questions, trade ideas with others and share your ideas, comments or concerns.  

https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort  

Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.  

 https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort

Apr 23, 202201:01:58
The Ultimate Senior Care Business Planner: Overveiw!

The Ultimate Senior Care Business Planner: Overveiw!

The Ultimate Senior Care Business Planner

The Ultimate Senior Care Business is one of  its kind. Designed specifically for anyone running a Senior Care  Business, were managing referral sources is paramount. Think of it as  having your very own community liaison helping you to stay on top of  your referral sources, stay organized, fully focused, stop you from  feeling overwhelmed and help you make every single day count. That's The  Ultimate Senior Care Business Planner!

https://allenchaney.com/collections/frontpage/products/the-ultimate-senior-care-business-planner-your-daily-community-liaison-productivity-planner-for-meaningful-relationship-development

The Ultimate Senior Care Business Planner  walks you first through a review of 2021 so as to give you insight on  what strategies will be best going into 2022 and letting go of the  things that you should let go. This is done in the "2021 Review"  section, the "Your Life Map," your "2022 Bucket list" section and "Your  Biggest Why" and of course your "Vision."


Next you will be guided through Branding  Strategies via a series of leading questions to position your business  as a viable home care solution in your immediate marketplace.

Next  you will be identifying your direct competitors in your target market  with our Competitive Analysis exercise. This exercise is designed to  equip you with the best techniques to compete in any saturated or open  market.

https://allenchaney.com/collections/frontpage/products/the-ultimate-senior-care-business-planner-your-daily-community-liaison-productivity-planner-for-meaningful-relationship-development

Next you will complete a SWOT analysis to  better understand your strengths, weaknesses, opportunities and threats.  This is a short activity to help you identify your company's  weaknesses. It helps you focus on your strengths, reduce hazards, and  maximize possibilities. This is another popular business tool that will  help you minimize waste and focus on growth and sustainability.

All  in all, The Ultimate Senior Care Business Planner was designed to equip  those in the start up phase to the advanced stages of growth and scale.  Please slowly work through the material and enjoy.

https://allenchaney.com/collections/frontpage/products/the-ultimate-senior-care-business-planner-your-daily-community-liaison-productivity-planner-for-meaningful-relationship-development

Apr 12, 202215:08
Home Care & Assisted Living "Done With You" Cohort - Leveraging Virtual Assistants

Home Care & Assisted Living "Done With You" Cohort - Leveraging Virtual Assistants

Home Care & Assisted Living "Done With You" Cohort (Group Training Program) 6 months of group, and individual training, support and accountability. Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices. https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.


https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort

Apr 09, 202201:13:39
Home Care & Assisted Living "Done With You" Cohort (Group Training Program)

Home Care & Assisted Living "Done With You" Cohort (Group Training Program)

Home Care & Assisted Living "Done With You" Cohort (Group Training Program) 6 months of group, and individual training, support and accountability. Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices. https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.


https://allenchaney.com/collections/frontpage/products/home-care-assisted-living-dfy-cohort

Apr 09, 202254:02
"The Ultimate Senior Care Business Bundle" - AllenChaney.com

"The Ultimate Senior Care Business Bundle" - AllenChaney.com

The Ultimate Senior Care Business Bundle


The Best Selling Home Care Business in a Box 2.0 (Value $297.00)


Customizable Home Care Business Plan (Value $197.00)


Customizable Home Care Policies and Procedures ( Value $297.00)


Assisted Living Business Startup Kit ($497.00)


Customizable Assisted Living Business Plan (Value $497.00)


Customizable Assisted Living Policy and Procedures (Value $297.00)


Instructions Step By Step Instructions to Business Credit Establishment ($97.00)


Newsletter Letter Template & Monthly Content ($197.00) www.AllenChaney.com
Dec 29, 202102:36:31
Explained State Licensee Directory FREE REFERRAL SOURCE LIST

Explained State Licensee Directory FREE REFERRAL SOURCE LIST

6 months of group, and individual training, support and accountability. Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices.
Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.


Program Total is $997.00.

The payment plan is 2 payments of $497.00 or 3 payments of $337.00.

Make payments to cashapp: $Allenchaneydotcom

Dec 29, 202122:57
6 Months of Group & Individual Training - Support & Accountability.

6 Months of Group & Individual Training - Support & Accountability.

Home Care & Assisted Living "Done With You" Cohort

6 months of group, and individual training, support and accountability.

Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices. Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.
Dec 29, 202101:06:14
Home Care & Assisted Living Millionaire Business Training

Home Care & Assisted Living Millionaire Business Training

Home Care & Assisted Living "Done With You" Cohort (Group Training Program) 6 months of group, and individual training, support and accountability.
Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices.
Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns.
Alongside the weekly training we work with you individually to ensure long-term growth and success.
We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.


Including: The Ultimate Senior Care Business Bundle

The Best Selling Home Care Business in a Box 2.0 (Value $297.00) Customizable Home Care Business Plan (Value $197.00) Customizable Home Care Policies and Procedures ( Value $297.00) Assisted Living Business Startup Kit ($497.00) Customizable Assisted Living Business Plan (Value $497.00) Customizable Assisted Living Policy and Procedures (Value $297.00) A copy of The amzon best selling "High Performance Planner" (5 colors to choose from) (Value $27.00) MEDICAID WAIVER Home Care Provider Certification ($497.00) Instructions Step By Step Instructions to Business Credit Establishment ($97.00) Newsletter Letter Template & Monthly Content ($197.00)


Program Total is $997.00.


The payment plan is 2 payments of $497.00 or 3 payments of $337.00.


Make payments to cashapp: $Allenchaneydotcom

Dec 29, 202119:14
Home Care & Assisted Living "Done With You" Cohort (Week One: Basic Business Establishment)

Home Care & Assisted Living "Done With You" Cohort (Week One: Basic Business Establishment)

Home Care & Assisted Living "Done With You" Cohort

6 months of group, and individual training, support and accountability.

Week One: Basic Business Establishment

12 Areas of Balance Daily GPS w/ Evernote Template Entity Formation Business Plan Creation Business License State Licensing Application/Guidelines (Read Them All) Business Banking FEIN Affiliations  Insurance / Bond Personal Survival Budget Pull Referral Source list (State Directory)


Home Care & Assisted Living "Done With You" Cohort (Group Training Program) 6 months of group, and individual training, support and accountability. Each  member will be placed in a small groups (4-7 members) of other new  owners from different markets/cities. Each cohort will support, hold  each other accountable and provide motivation, encouragement and best  practices. Each  week we will meet with each cohort for a training, a progress report,  accountability and deadlines. During these Zoom calls you will be able  to ask questions, trade ideas with others and share your ideas, comments  or concerns. Alongside the weekly training we work with you individually to ensure long-term growth and success. We meet you were you are to develop your personal business goals and make a actionable plan for reaching those goals.

Including: The Ultimate Senior Care Business Bundle

The Best Selling Home Care Business in a Box 2.0 (Value $297.00) Customizable Home Care Business Plan (Value $197.00) Customizable Home Care Policies and Procedures ( Value $297.00) Assisted Living Business Startup Kit ($497.00) Customizable Assisted Living Business Plan (Value $497.00) Customizable Assisted Living Policy and Procedures (Value $297.00) A copy of The amzon best selling "High Performance Planner" (5 colors to choose from) (Value $27.00) MEDICAID WAIVER Home Care Provider Certification ($497.00) Instructions Step By Step Instructions to Business Credit Establishment ($97.00) Newsletter Letter Template & Monthly Content ($197.00)

Program Total is $997.00.

The payment plan is 2 payments of $497.00 or 3 payments of $337.00.

Make payments to cashapp: $Allenchaneydotcom



Dec 29, 202130:24
Assisted Living Partnership | Virtual Administrative Services
Jan 19, 202109:46
Home Care Staff Structure

Home Care Staff Structure

Office Manager: 5 Year of Experience, $13/hr+ plus profit sharing

Billing
Scheduling
Client Support / Satisfaction
Hiring Final Decision

Administrative Assistant: 2 years of experience, $11/hr+ minimum 20 hrs a week

Incoming/outbound calls (Service inquiries / Follow ups calls)
Incoming emails
Applicaticant Intake (Documents, Scheduling)
Manager support
File Management (Lead, Client, Applicant, Caregivers)

Community Liaison:3 years of experience,  $17/hr., Mileage, Commission ($250.00 per client)

Meaningful Relationship Development
Specialty Programs
In home consultations

Paid or unpaid Intern:

Office Manager Support
Admin Support
Literature Ranks / Fliers (Place and Replenish)
Community Liaison Support

Virtual Assistant:

Email Newsletter
Paper Newsletter
Search Engine Optimization (SEO)
Content Creation
Digital Marketing
List building
Monitor and Split test online ad campaigns

Lead Caregiver:

Caregiver Mentorship
Random House Checks
Monthly Caregiver Appreciation program
Incentive Programs

Sign Installer:

Create Routes
Place Bandit Signs
Mar 15, 202030:15
Top Advisors | Building a Strong Team for Success
Jan 26, 202043:08
The Home Care Millionaire X Factor: Step by Step Guide to Building a Million Dollars Worth of Momentum

The Home Care Millionaire X Factor: Step by Step Guide to Building a Million Dollars Worth of Momentum

Similar to the 10x rule or growth marketing  

The X Factor: a variable in a given situation that could have the most significant impact on the outcome. 

There has to be an unprecedented amount of action taken to create long lasting momentum and compounding effects.  

You can't passively make an serious impact. 

If your capital is low in the beginning focus on scaling the things you can do with little to no capital.

 250 Signs A Week. (125 per county) 

250 calls a day.  

250 emails a day.  

100 office visits a week.  

500 pieces of direct mail a week.   

5 Business Networking Events a month with 30 real follow ups and lunch meetings. 

$50.00/day Targeted Facebook Ads 30 Cross marketing Social Media Post a Day. (Instagram, Facebook, LinkedIn, Medium, Pinterest, YouTube, Twitter) Reply to everyone who engages! 

25 Clients x $800.00 (part-time client $200/wk) x 12 Months = 240k  

You literally have to become an Extraordinary Human Being willing to work 14 18 hour days to create a presence in the your marketplace.  

How do I do all of this with little money and no help? Build system, schedules and a team. 

Each task or series of task and assistance are added as you begin to make sales and generate income. 

Hire a virtual $4.00/hr 40 hours for $160.00 of work  Freelancer.com  and local assistant Indeed.com $10.5/hr 20 hours $210.00 , create an unpaid collage internship program, seek volunteers. 

Scale The Unscalable. 

Dec 27, 201955:36
Self Improvement: Your Company’s Growth is Directly Connected to Your Personal Growth

Self Improvement: Your Company’s Growth is Directly Connected to Your Personal Growth

In this episode I wanted to discuss my ideal daily, weekly and monthly routine for maximum productivity and personal fulfillment. Prayer
Meditation
Fitness
Diet
HP Planner
One Book A Week
Network - Friends / Relationships
Environment ( Power of Proximity)


Dec 15, 201925:08
2020 Tactical Goals: Home Care And Assisted / Independent Living

2020 Tactical Goals: Home Care And Assisted / Independent Living

Become Operational:

Business Essentials

Branding Folder

Caregivers ready for assignments

System For onboarding


Develop Your Referral Network

Broaden your marketplace (5 surrounding counties)

Develop 10 Real relationships a month. (Phone calls, visits, follow-ups, commitments)


Expert Positioning:

Develop a value add presentation

Develop a newsletter

Content Syndication

Develop a Specialty Program (team up with local experts / (Ipced)


Quick Start Lead Generation:

Order 500 Bandit Signs $875.00

Create one route in each (5) county. 125 signs a week.

Get simplecrew app (upload routes)

Hire Sign Installer pay $1.00 a sign plus $25.00 for gas $150.00 a week.

Monthly Budget $1,400.00

I can guarantee 1 to 3 clients a month with little to no complaints from the sign police if routes are spread out correctly.


Assisted Living / Independent Living

Get informed about your local regulation

Real Estate Investor Groups / Investors are receptive. (Be open to partnerships with property owners)

Ownership is best. Your closer then you think. 3 years on your job, 600 credit score, downpayment program.

Remember this is a long term investment strategy, even if it takes a year, it's well worth it.

Multiple Streams of income in the same industry (Home Care, Assisted Living, Independent Living)


Bonus:

Productivity Planner

first ten people get a free copy of the Productivity Planner

Text Us At ‪(443) 906-3603‬ with name, email and address

Dec 12, 201938:16
Independent Living Made Simple

Independent Living Made Simple

Low barrier of entry  3x roi over traditional rental market rates  No license requirement  No medical staff  Full time aid w/ transportation  Offer: House Keeping  Meditation Reminders  3 meals with 2 snacks (Based on physician instructions) Laundry  Cable TV  Internet  Heating and cooling  Security  Safety features  Private and Semi private  $1700.00 for semiprivate and 1,900.00 for private. 3 bedroom with one semi private is four residences with one aid.  Gross Income: $7,200.00 Aid Pay at $12.5/hr is 2k/mo Check my numbers in your local marketplace by secret shopping local facilities. 

Nov 26, 201917:46
The Home Care & Assisted Living 18 Month Million Dollar Blueprint - [Explained]

The Home Care & Assisted Living 18 Month Million Dollar Blueprint - [Explained]

This episode is a breakdown of what our new virtual learning experience will entail. AllenChaney.com

Nov 07, 201938:09
Home Care Profit Breakdown (Conservative) - Show Me The Money Part 2

Home Care Profit Breakdown (Conservative) - Show Me The Money Part 2

Client Number 1:

20 hours a week at $18.00 an hour


Total Weekly Gross = $360.00


Total Monthly Gross = $1440.00


Caregiver Weekly Pay rate at $11.00 an hour = $220.00


Caregiver Monthly Pay rate at $11.00 an hour = $880.00


Monthly Net Profit to Agency = $560.00



Client Number 2:

40 Hours a week at $17.00 an hour


Total Weekly Gross = $680.00


Total Monthly Gross = $2,720.00


Caregiver Weekly Pay Rate at $11.00 an hour = $440.00


Caregiver Monthly Pay Rate at $11.00 an hour = $1760.00



Monthly Net to the Agency = $960.00



Client Number 3:


Live In Client $180.00 a day:


Total Monthly Gross: $5,040.00 (Every 28 days)


Caregiver Salary: $110.00 day. $3080.00 a month.


Monthly Net Profit to the Agency: $1,960.00



Total Monthly Net Income for 3 Clients: $3,480.00


Annualized $41,760.00



I call this the magic 3 and our entire staff is geared to meet this goal monthly. Nothing less and if we exceed this goal bonuses and other incentives are given. Feel free to us this or some other variation in your organization.



The home care has the advantage of scale for sure but there is a high turnover.


ALF is limited but it's a higher demand because of bed inventory and it the turnover rate is much lower.



To be in both is the golden path ūüíį

Oct 03, 201924:11
Show Me The Money: Assisted Living Revenue Case Study

Show Me The Money: Assisted Living Revenue Case Study

Upfront Costs:


Mortgage: 285k


Lease: 3K


Single Family 1000/sqr ft minimuim, 3/2 signal room 80 sqr ft., simi-private 120 s,qr feet, Basement or Den (Caregivers Living Quarters)


Downpayment: 12k (Down Payment Assistance)

Join First Time Home Buyers Program in your county.


Bedrooms Furnishing New*: $1,900.00

Common Areas Used*: $600.00

Kitchen Used*: $200.00

Fire Extinguisher √ó 2 $125.00

Small Locked Refrigerator w/ Lock $100.00

Raised Toilet Seat - $35.00 per bathroom

Wall Railing $70 per 3 foot


*Used:

Offerup

Goodwill

Craigslist

Facebook Marketplace


Monthly Fixed Cost:


Mortgage/Rent $1,780.00

Electric $125.00 (Buget Billing)

Water $33.00

Cable / Internet Bundle $184.00 (Xfinity) Home Security

Groceries $450.00 (Sam's Club)

Payroll ( Caregivers 185/day $5,100.00*, AL Manager $2,500* Manage it yourself, Delegating Nurse $150.00*


Monthly Total: $10,109.00



Consecutive Income 15k/mo:

Single Room 4.0k /2

Double Occupancy 3.5/2

Aggressive Income 19k/mo:

Single Room 5.5k / 2

Double Occupancy 4k / 2



Sep 13, 201944:06
Caregivers: The Frontline Of Home Care | The Do's and Don't's of Finding & Keeping Top Talent.

Caregivers: The Frontline Of Home Care | The Do's and Don't's of Finding & Keeping Top Talent.

Recruitment:

Referrals

Craigslist

Indeed.com

Churches


Retention:

Appreciation

Bonuses

zestful.com/

Continued Education: Assisted Living Manager, Certified Medical Technician, Ipced.com

Mentorship


Don't:

Hire friends

Get personal

Break your own rules

Play with the money

Overlook Clear Signs


Do's:

Set goals with your caregivers

Catch them doing something right

Sandwich The Negative

Document everything (Good and Bad)

Birthday cards, Holiday Cards, Turkeys, Christmas Bonuses

Create a support system, Team Mindset


Sep 11, 201958:59
Residential Assisted Living Startup Checklist for Success

Residential Assisted Living Startup Checklist for Success

Phase One: ¬† A.¬†¬†¬†¬†Business Plan B.¬†¬†¬†¬†80 Hour Assisted Living Managers Training C.¬†¬†¬†¬†Site (Building or Home) D.¬†¬†¬†Zoning Permit E.¬†¬†¬†¬†Fire & Safety Inspection Report F.¬†¬†¬†¬†Menu Cycle G.¬†¬†¬†Worker Compensation H.¬†¬†¬†Site Sketch I.¬†¬†¬†¬†¬†OHCQ Application J.¬†¬†¬†¬†¬†¬†Delegating Nurse K.¬†¬†¬†Application Submission ¬† ¬† Phase Two: ¬† A.¬†¬†¬†Resident Rooms Setup B.¬†¬†¬†Common Areas Setup C.¬†¬†¬†¬†Bathroom(s) Setup D.¬†¬†¬†Kitchen Setup E.¬†¬†¬†¬†Fire Safety Requirement F.¬†¬†¬†¬†Hallway Safety ¬† ¬† Phase Three (State Surveyor Record Review): ¬† A.¬†¬†¬†Policies/Procedures/Plans B.¬†¬†¬†Resident Record / Chart Will Content Template C.¬†¬†¬†¬†Staff Records (Template) D.¬†¬†¬†Miscellaneous Records E.¬†¬†¬†¬†In-Service Training/Knowledge ¬† ¬† Phase Four (Admissions): ¬† ¬† A.¬†¬†¬†Resident Agreement B.¬†¬†¬†Physical Assessment C.¬†¬†¬†¬†Care Scoring Guide D.¬†¬†¬†Care Notes E.¬†¬†¬†¬†Service plan F.¬†¬†¬†¬†Emergency Data Sheet G.¬†¬†¬†Resident‚Äôs Representative Documentation H.¬†¬†¬†Physician Orders ¬† ¬† Phase Five: ¬† A.¬†¬†¬†Staff Structure B.¬†¬†¬†On-Going Training¬† C.¬†¬†¬†¬†Referral Network D.¬†¬†¬†Day ‚Äď to ‚Äď Day Operations E.¬†¬†¬†¬†Marketing / Branding / Advertising F.¬†¬†¬†¬†Becoming The linchpin in your Marketplace. ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†
Sep 04, 201950:23
Skills For Long Term Business Success Part - 2. Sales Skills and Money Management Skills.

Skills For Long Term Business Success Part - 2. Sales Skills and Money Management Skills.

In this episode we discuss the importance of Sales Skills and Money Management Skills. Sales Skills:


Asking Questions

Finding the Pain

Taking Notes

Creating a Personalized Solution

Building a Referral Tree

Practice


Book Recommendation: The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them


Financial Literacy:

Prepare for Long Term Investment

Quickbooks

Focus on what works

Invest in Education

Invest in People


Book Recommendations: Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid, Profitable Business

Aug 31, 201952:28
Skills For Long Term Business Success | Management and Marketing - Part 1

Skills For Long Term Business Success | Management and Marketing - Part 1

In this episode we discuss "Skills For Long Term Success" Management Skills: Setting The Standards Up Front  Developing Systems that Produce  Rewarding Good Behavior  Addressing Company Violations (tardiness, phone use, client contact, insubordination ex) Creating an Environment of Accountability   Recruitment  Retention  Termination  Documentation  Book Recommendations: One Minute Manager, The E- Myth.  Marketing Skills: Expert Positioning - Media Outlet for all things in senior care.  Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization,  Google & Facebook Reviews. Video Marketing. Off Line Marketing - Bandit Signs,  Newsletter, MRD, Group Presentations.  Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World 
Aug 28, 201942:57
Meaningful Relationship Development - Adding Value to Top Referral Sources in your Community.

Meaningful Relationship Development - Adding Value to Top Referral Sources in your Community.

Meaningful Relationship Development (MRD) 50 Calls a day minimum¬† 50 Emails A Day 50 Letters a Day 50 LinkedIn Inmails a Day 30 Office Visits a Week Faxes Top Referral Sources: hospital discharge planners, home health agencies, hospices, skilled nursing facilities, assisted living facilities, state Medicaid waiver programs,¬†department¬†of Aging, case managers, and rehabilitation hospitals, Adult daycare centers.¬† Problem solving is why you are there! Asking questions and listening and creating your offer around those problems.¬† Marketing Kit:¬† ‚ÄĘ Branded Folder ‚ÄĘ Brochures¬† ‚ÄĘ Mission Statement¬† ‚ÄĘ Reference Letter(s) Pro. Letter Head ‚ÄĘ Insurance & Bond, License if Applicable¬†¬† ‚ÄĘ List of Services¬† ‚ÄĘ Facility Contract¬† Community Value Add Opportunities: Expert Events - Estate Planners, Physical Therapist, dementia, Alzheimer's, heart disease, diabetes, Dietary etc. ¬†Workshops: Technology,¬†Social Media (Skype,Facebook), Bingo, Knitting Sales: Rummage, Bake, Kits, consignment¬† Spa Day: Hair, Nails, Massage etc. Picnic: food, bingo, senior networking¬† Senior Prom Nights: music, dance, food, wine etc. Pet therapy¬† Comedy Shows¬† Farmers Market¬† Casino Night Family Caregiver Support Group via Meetup.com Classic Movie Series¬†
Aug 27, 201924:16
How We Started in Home Care and our First Two Clients.

How We Started in Home Care and our First Two Clients.

Check out our lasted installment of our journey into the senior care industry. I will be discussing how I started and how we aquired our first two clients and our first caregiver.
Aug 24, 201921:01
Introduction.

Introduction.

Welcome to The Home Care & Assisted Living Business Series. Presented by Allenchaney.com
Aug 18, 201900:38