Amazon FBA with Ngoc Truong

Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead.

To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong.

Happy selling x

I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got.

Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.

FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments:

• Find product dimensions and weight measured by Amazon
• How Amazon calculates a product's FBA fee?
• Create a Support case
• How to describe the issue in the support case
• How will Amazon handle your fee-review request and what will the result look like?

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

Amazon PPC Structure and Important Settings at the 3 Levels:

• 3 Tiers of Amazon PPC
• Portfolio and how it works
• Portfolio Budget Cap
• Important Campaign Settings
• Important Ad Group Settings
• Portfolio view on Amazon Campaign Manager
• How to set Budget Cap for a Portfolio?
• Campaign view on Amazon Campaign Manager
• Campaign Settings on Campaign Manager
• Ad Group view on Campaign Manager
• Negative targeting for Ad Group level
• Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon?

• Overview of 11 Photo Styles and Their Roles
• 1) Lifestyle Photos
• 2) Specifications Photos
• 3) Use-Case Photos
• 4) Unboxing Photos
• 5) Features Close-Up
• 6) Key-Selling-Point Photos (KSP)
• 7) Comparison Photos
• 8) Result: Before - After Photos
• 9) How-To-Use, Installation Photos
• 10) Certifications Photos
• 11) 360 Degrees Spin Imagery
• Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:

1. How to choose Time period when reviewing Search Terms? 2. How to identify Irrelevant search terms, products? 3. What to do with Search terms that you’re on the fence about? 4. What to do with Broad-market/Short-tail search terms? 5. How often should you review Search Terms report? At different stages of your product, newly-launched and established. 6. How to add search terms including keywords and product ASINs to Negative Targeting? 7. When to add a search term to Negative Targeting at the Campaign level.

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

1. Why should you get UPC codes from GS1?
2. Should you get an individual UPC code or Company Prefix?
3. How to input product information for your UPC?
4. How to register UPC ownership information on GS1 to avoid Amazon delisting?

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

How to create a product Main image that generates Clicks and Sales effectively? I'll talk about:

• Three core components of an Amazon FBA business
• Amazon product photos overview
• The roles of the Main image
• Four factors that will help your product Main image outcompete competitors in the search result

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

Amazon's new Courtesy refund feature. Does it work?

In this episode, I'll share with you:

How the courtesy refund works

Courtesy refund vs. Customer support messaging

Pros and cons of Courtesy refund

 Does Courtesy refund actually have a positive impact on your product review ratings?

In this episode, I'll talk about ACoS and TACoS in Amazon PPC.  👉  How ACoS & TACoS work 👉  3 Reasons why TACoS is being misused in evaluating Amazon PPC performance.

This episode I'm talking about the difference between Amazon PPC advertising and Google Ads regarding their targeting ability, so that you can have an overview of what you can do in terms of targeting on Amazon PPC comparing with those on Goolge Ads. 

Hope you'll find this useful and share your thoughts if any. Cheers!