Analytive Podcast

Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the graduate level for over 7 years and has guest lectured and presented at conferences for design professionals and company executives, primarily in the technology sector.

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Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer.

I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales.

Whenever someone not in the business world thinks sales, a lot of times they get that yucky feeling.

I was draw to Chris because he was always so genuine and never came across as "sale-sy" in the traditional sense.

In this episode we talk about how to build a great sales organization, how to get marketing and sales to talk to each other, some of Chris's unique background (including racing motorcross and living out of the back of a van).

If you're in sales or want to learn about sales, this is an episode you don't want to miss.

Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company.

Find out more about Pumpkin Creek Ranch here: https://pumpkincreekranchco.com/

Or check them out on Instagram here:  https://www.instagram.com/pumpkincreekranch/.

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Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries.

Welcome to the Analytive Podcast! In this episode, Tyler interviews Terra LaRock. Terra is a school psychologist, turned "influencer", turned entrepreneur. She's the founder of the Mindful Mamas Club and Mindful Mamas App. We discuss her personal journey with mental health and her goal to equip others with the tools for good mental health. In this episode, we get into her personal background, psychological and mental health tips, as well as her journey in becoming an entrepreneur and digging into the app-building process.

Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build.

Hello!

Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law.

I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation.

The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them.

Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate).

We're doing this episode in a two-part series.

Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity.

In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay.

Hello!

Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law.

I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation.

The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them.

Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate).

We're doing this episode in a two-part series.

Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity.

In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay.

Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of the Diversity & Inclusiveness Award; “Innovations in Scholarship for Inclusiveness" and the recipient of Outstanding Achievement: Teacher of the Year. College of Engr (Student Vote), 2018 and 2019. He is the recipient of the prestigious Daniels Fund Ethics Initiative Faculty fellowship. He has also server on 33 NSF and NIH panels selecting recipients for research funding in Artificial Intelligence, Machine Learning, Robotic Sentience, and Computational Neurosciences.

Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado.

In this podcast, we talk about what is working right now for local businesses on social media as well as how local influencers are slowly replacing traditional media sources.

This is an awesome podcast if you or local your business users social media.

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Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 months before BillGO shifted their focus to a B2B focus.

Carmelo then helped to cofound STOW IT. Today STOW IT is one of the largest providers of vehicle storage in the country and helps thousands of companies and individuals find and book storage for their cars, boats, and RVs.

On this podcast we discuss, StowIt, the vehicle storage industry, how storage as an industry is faring during the COVID-19 event, and what Carmelo has learned about growing and managing a startup.

This is an awesome conversation and I’m grateful to Carmelo for his time. If you’ve wanted to see under the hood for a high-growth startup, this is your chance.

This is Tyler and you are listening to the Analytive Podcast.

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Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient.

Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights include helping corporations develop and evaluate their employee volunteer programs, developing high-performing board and CEO partnerships, launching Colorado Reading Corps in two school districts, and securing several federal grants for various nonprofits.

Rebecca Toll's portfolio includes business development and revitalization projects, fundraising, building state and local government partnerships, and leading organizational change. Rebecca seeks the opportunity to apply critical thinking skills and diverse perspectives to address challenges within your organization.

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Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations.

She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College.

In today’s podcast, we cover fundraising, asking for money, how “major gifts” programs work, how to develop relationships through curiosity, and so much more.

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Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga.

Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society.

After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services.

Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product.

Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers.

He was then recruited to take executive positions in technology transfer at several universities.

Eventually, Denny left the comfortable university position to start a company that ended up being acquired for more than 20x the initial investment in just 18 months.

Denny has since been on the venture capital and angel investment side of the ecosystem helping entrepreneurs and developing a venture ecosystem in Fort Collins, Colorado.

In today’s episode, we talk about angel investing, venture capital, fundraising, technology transfer, and a host of other topics. Huge thank you to Denny for coming on the Analytive Podcast.

If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos.

Art Bavoso (MS.Ed) is the founder, owner and President of Third Sector Enterprises, Inc., His professional experience in the nonprofit field spans many decades and includes senior-level positions at Partners Mentoring Youth, Larico Youth Homes, United Way, Colorado State University and the Health District of Northern Colorado.

Art is a specialist in strategic planning, group facilitation and all aspects of fundraising (including donor qualification, capital campaigns and planned giving). Art Bavoso was also the recipient of the Administrator of the Year Award from the Colorado Juvenile Council and the Service to Mankind Award from the Overland Sertoma Club.

As we discuss the impact of Coronavirus on nonprofits, I knew I had to have Art on the podcast. In this episode, he gives boards, directors, and non-profit managers sage advice on how to deal with this combination of health crisis and recession.

So without further ado, here’s Art Bavoso.

This is Tyler and you are listening to the Analytive Podcast.

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Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast.

Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on how each of us: as entrepreneurs, marketers, and business people can stay sane during this time

In this episode, she gives us some practical tools and exercises that you can do literally today to help deal with some of the stress you may be feeling.

Plus, we discuss how to keep your relationships healthy whether you’re stuck apart or (sometimes even more challenging) stuck together during this time.

She takes us through outlining your own mental health plan so you can be engaged through this chaos.

I’m humbly presenting this to you guys in the hope it helps some of you. We’re living in a history book right now, and things change by the day. I pray that this interview helps in some small way to equip you to be the best businessperson, parter, parent, employee, or whomever you need to be right now.

If you love this podcast, please give us five stars on your favorite podcast platform and share it with those who you may think need it.

With that, I present my interview with Emily Altman. This is Tyler, and you are listening to the Analytive Podcast.

Books Noted During Our Conversation:

Hello! Welcome back to the Analytive Podcast.

Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of.

In fact, getting people out of Estes was the largest airlift since hurricane Katrina.

And in the middle of all of this was one organization: Serve 68.

Serve 68 is born out of a collection of local churches in Northern Colorado where we’re based. They take unique approaches to solve problems using creative solutions.

One of my favorite stories was told after I’d stopped the recording. There’s a widow here in town who is battling cancer. For that reason, she is unable to make a real income and traditional support structures didn’t provide the level of help she needed.

Serve 68 went out and partnered with a bunch of local businesses and came up with a solution. Instead of just giving her money to live on, they helped her finish her basement (including installing a bathroom and kitchenette) that she can rent out.

That rental is currently providing enough for her to live off of.

I’ve been involved with Serve68 officially and unofficially for many years and love the work they do. If you’re looking to be inspired by creative solutions to community problems, you’ll love this interview.

So without further ado, here’s my interview with the founder and executive director of Serve 68 - Mike Walker.

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Ladies and gentlemen, welcome to the Analytive Podcast!

Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications.

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries.

Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others.

In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you.

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online?

What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand?

That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on

Today on the show, I have a friend of mine, Chris Mullenberg.

Chris and his wife, Ashley, are both real estate agents here in Northern Colorado.

Hello! Welcome to the Analytive Podcast.

Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space.

Today, I’m super excited to have Colin Day on the Podcast.

Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses.

In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing.

If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you.

Without further ado, here’s my interview with Colin Day.

This is Tyler, and you are listening to the Analytive Podcast.

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About Analytive

You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads?

That’s what good marketing should do for business. And that’s how we want to help you.

Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio.

Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital.

These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash.

While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th.

Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. In it, he breaks down the strategies he uses to make a living as a trader.

In this podcast, we discuss trading, investing, forecasting, whether you can really predict the future using math, and take a Segway into wisdom and living well.

Today on the Podcast: Curt Bear

Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. 

In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more. 

Harry Dry is a master at getting in front of media, influencers, and building audiences. We talk about some of his failures as well as his successes in business and entrepreneurship. 

Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover:

• Why Businesses Should Consider Advertising on LinkedIn
• What Your Company Should Do Before Launching Your First Ad
• How to Reach the Best Audience for Your Product or Service
• What Key Metrics to Look For
• How to Think about Using Your LinkedIn Budget
• How Use the Algorithm to Your Advantage

And a ton more. Buckle up, because this episode is full of great content.

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About Our Guests:

Today on the Podcast: Daniel Fischer.