
THE PODCAST with Annelise Worn
By Annelise Worn
Stay tuned for interviews with successful women in business as well as practical, results focussed digital marketing strategies you can implement in your business today!
Join Business Strategist, Marketing Mentor and mumma of 4 , Annelise Worn and discover how you can transform your business into one that supports and flows with your family and your life, not the other way around.
Master your marketing and discover the PROFIT and FREEDOM you started your business to achieve.

THE PODCAST with Annelise WornApr 10, 2022

Do evergreen funnels still work?
We’ve been operating in a bit of a false economy over the past few years. People were home, and reassessing everything in their lives.
They were also buying.
Are people STILL buying? Yes.
But they're more discerning.
What worked before doesn’t work as well (or if at all) anymore.
So what is working? Let's dive in.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Is email marketing relevant for BSB Service Providers? - Ep: 182
Is email marketing relevant for BSB Service Providers?
I get asked this question quite a bit.
The short answer is YES.
Tune in to learn why, how to implement and what's working now.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult

Time for an Up-Level, Pivot or Reinvention? Ep: 181
If we’re in business for the long term, it’s inevitable that we’ll experience different seasons.
Seasons of excitement and energy, as well as seasons of overwhelm or discontent. Maybe even resentment.
What we can forget it business is a reflection and extension of ourselves.
So if something stops working, we have a team issue or we evolve personally - we’re going to feel it.
And that’s ok.
What too many of us do is ignore or misdiagnose the issue, or have feelings of shame around it.
Let’s reframe this and realise that we’re not going to have consistent growth without growing pains.
So let’s talk about it!
Questions mentioned in the episode:
What is your calling?
What role do you want to play long term?
What is the next phase with steps towards that?
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult

Learnings from 20 Failed Sales Calls - Ep:180
When I started my agency I was terrible at sales.
Great at marketing, but yes, completely terrible at sales.
I’d been taught a fear based uber masculine structure for sales calls, that I tried and failed to implement.
After 20 failed attempts, paying $150 per sales call, I realised I needed to find a better way.
I dove into learning from books, podcasts, other business owners and mentors.
And I realised that there was a structure to the sales call for a reason, but that it didn’t have to be based on provoking fear.
I needed to inspire action, yes, but it could be done with inspiration and hope. Not fear.
To hear the full story, and the sales call structure I use now, tune into the latest episode of The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Structure Equals Freedom - Ep. 179
We want to go fast. We want it now. We want the microwave version.
But the microwave version is never as deliciously satisfying as the slow roasted one. Never.
So we need longevity. We need small steps over time. And that takes structure.
And with structure comes predictability.
And with predictability comes peace.
And peace is freedom.
When we implement systems. And we work them consistently. Even when we cant see the results. It looks like there’s no change., We’re not getting the dopamine hit.
When we work them consistently - at a pace you’ve set based on wellbeing and impact - everything changes.
All of a sudden you don’t resent your business.
You’re living life with integrity, based on your highest values. Based on what YOU want from your life.
So let’s get nitty gritty here and talk about how you can do this, practically.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Your business is a monster - Ep: 178
Your business is an insatiable, time and money hungry monster.
Not just YOUR business ... every business.
There will never be a point where your business will not willing take more of your time, and more of your money.
You can always do more. More networking, more tweaking copy, more sales calls.
You can always spend more. More ads, more technology, more staff, more experts, more coaching.
But just because your business will take more - doesn’t mean you give it.
In fact, if you’re listening to this, it’s probably because you need to do LESS.
So join me for this discussion, on boundaries.
TUNE IN TO LEARN MORE
https://podcasts.apple.com/au/podcast/the-podcast-with-annelise-worn/id1475231003
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

How to get more eyeballs (visibility!) on your business. Ep: 177
The number one marketing problem I see is people not filling their funnel.
You may have the best offer in the world - but if no-one knows about you - you will not make money.
You cannot sell to no-one.
So - here's 3 tried and tested ways that I promise you, if applied, will get you in front of more people, build your audience and help fill your pipeline for sales.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

How I doubled my profit last financial year - Ep: 176
Traditional business metrics are not the only metrics.
For me, metrics include time freedom, peace, joy, and impact.
Over the last 2 years I've been on a transformational journey in business and life, culminating in moving into our dream home and homeschooling our children.
Part of this decision meant I had to restructure my company. And over the last financial year, the results are clear.
I've doubled my profit, and halved my working hours.
And I identified 10 specific things I did in order to get here.
Tune in for an honest, behind the scenes look into my business and the difficult decisions and conversations I had to as CEO.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

What's really holding you back? Episode 175
Why are you really not doing the thing?
Through coaching literally thousands of women this point, over 5+ years, one of the things that is true for almost everyone is - the thing that we think is the problem is not usually the problem.
It might be the symptom, but we’re usually too close to the problem to be able to see what it is.
Usually we need to zoom out, or have someone else point out what’s in our blindspot.
If you’re stuck though - you really do want to get to the bottom of what is keeping you there.
Tune into hear my perspective on the deeper problem.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 174: Content Based SEO in the age of AI - with Lorraine Ball
With ChatGPT and AI exploding into every area of our lives in the last year, you may be wondering …
What does this mean for content marketing?
For SEO?
For copywriting?
Does this affect me?
Can I leverage this?
And about a hundred other questions.
In this episode of the podcast I speak with marketing pro Lorraine Ball to talk all things content based SEO for service providers.
You’ll also hear the ins and outs of how Lorraine navigated growing an agency, selling an agency, and pivoting her business model.
This ones a good one & I cannot wait for you to tune in.
CONNECT WITH LORRAINE
Twitter https://twitter.com/lorraineball https://twitter.com//mtfwpodcast
LinkedIn - https://www.linkedin.com/in/lorraineball/
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/

Is business supposed to be this HARD? - Ep 173
The question I get asked lot …
Is business supposed to be this hard?
Well, yes and no.
Yes.
Nothing worth doing is easy.
You’re dealing with people.
We’re not robots.
We live in a world where people are struggling.
We have a lot going on.
You’re also building something of nothing.
And we’re impatient.
But no.
And here’s the tough love.
You’re likely not systematising.
And if you’re not - then you’re not being consistent enough to see the compounding effect.
But if you are consistent, and you’re working hard, and you’re at a plateaux - I see you.
The truth is, we’re naturally not built for this fast paced reality.
95% of our actions are unconscious, which means we have a lot less control over our day than we think.
The good news is, we can change all that.
TUNE IN TO LEARN MORE

Ep 172: Get More Done
How do you get it all done?
I get asked this a lot from those close to me.
If you don’t know me, my life looks a bit like this.
Agency CEO.
Business Coach.
Homeschooling mum of 4.
Wife.
On 4 Boards / Committees.
Exercise 6 days a week.
House in order (mostly).
Etc etc etc. You get the picture.
I’m fiercely believe that you get to have it all. That there is a path to you living the life you want. I’m living mine. Is life perfect, no. It doesn't need to be.
Perfection for me, is living life intentionally.
For me, this centres around being fanatical about time management and leverage. Which from my perspective, gives me freedom.
So in this episode of The Podcast I’m sharing my top 5 tips for maximising your time, and getting more done. So you can work less, and earn more.
Listen in here: https://podcasts.apple.com/au/podcast/mumstyle-business-with-annelise-worn/id1475231003

Ep 171: How to Make Your Offer Irresistible!
Want to make your offer irresistible?
After working with hundreds of clients from beginner to multi-million dollar CEOs on strategy - the common thread of their success is an incredible offer.
Crafting and packaging the Ultimate Solution for your clients.
A big solution that will truly move them from where they are to where they want to be.
Not what everyone else is doing.
Not the industry norms.
Not the thing they ‘want’.
But what they truly NEED to MOVE them.
You’re the expert.
Don’t settle.
Don’t conform.
Don’t copy.
Follow my 4 step system for creating an IRRESISTIBLE OFFER.
This week on The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 170: A NEW SEASON
Welcome to the The Podcast.
In this episode I discuss the evolution from the Mumstyle Business Podcast as a reflection of my journey, and what to expect from here.
If you're along for the ride, you can expect Ambition, Motherhood, Wellbeing and Impact.
Because Powerhouse Woman you were put here for a purpose.
Ambition is going after those big scary dreams, on your mind and in your heart
It doesn’t mean that you can’t be a loving, nurturing, calm, joyful mother.
You don’t need to sacrifice your wellbeing. You can take care of your body, your mind and your soul.
And you’ll have incredible Impact - in and through your business - just watch as those ripples affect the world.
Powerhouse woman. You get to have it all.
Will it be easy. Not likely.
Will it perfect. No.
But it will be purposeful, and beautiful and yours.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 169: Impatience In Business
When we’re impatient in business, we can fix the wrong problem.
We can …
- Pull the pin too early.
- Add services and dilute our results.
- Move based on surface emotions.
- Neglect the natural cycles.
- Over complicate everything.
Without deep introspection, we can move at the wrong pace. Or for the wrong reasons. Or in the wrong direction.
Tune into this episode of The Podcast for my take on Impatience, and Decision Making in Business for Long Term Success.

Ep 168: 5 Steps to a Freedom Filled Life
We all want freedom. The ability to choose how we spend our time. A schedule not dictated to by others. The financial security and availability to jump into experiences that light us up. But what does that actually look like? How do we create it? No matter where you are in business … Whether it’s a dream, a side hustle or a full time gig - we can feel stuck at any level. The best news is, for a freedom filled life, all you have to do is start where you are - and leverage your strengths. Tune into this week’s episode of the podcast with a pen and paper, to work through the 5 Steps to a Freedom Filled Life. WANT MORE? Sign up for Business Bootcamp http://anneliseworn.com/bootcamp Connect on Instagram: http://instagram.com/anneliseworn Join the party in our Facebook Group: http://anneliseworn.com/group Book a free Strategy Call: http://anneliseworn.com/consult

Ep 167: How To Play Big
That niggle.
That desire.
That jealousy.
That longing... it is calling you.
Don’t ignore it.
Don’t put it off.
Life is too short.
Live and play full out for those who can't.
What do you want to experience?
Want do you have to give?
What change do you want to make?
You feel that way because those things are yours!
It’s your purpose. Your potential.
So choose.
Decide.
Go after it.
Here's how you can. Tune into this episode.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 166: 4 Ways to get Better Performance from your Team
The reasons why people tell me they don’t want a team span from the effort of finding someone, to having to ‘manage people’.
But the truth is, your business is bigger than you.
It’s virtually impossible to have the profit and freedom you likely dream of in your business without support.
This doesn’t mean you need a big team, but it also doesn’t mean you don’t.
The size of your team doesn’t matter.
What matters is that you have a clear vision for your role in the business, and the functions you need to increase your profit and service your clients.
Yes, I said Increase Your Profit.
People = Profit.
It’s not, build the profit and then get the people. All this will do is create a bottleneck and burn you out.
The best, most freedom filled businesses are built with team in mind.
Because it’s unlikely that you want to do every, single function in your business - forever.
Am I right?
So then, the problem becomes performance.
How do you hire the right person, and ensure they serve your clients with excellence, AND add to the bottom line?
Well, that’s exactly what we’re talking about in this episode of the Mumstyle Business Podcast.
We discuss 4 ways to get more from your team, and have more FUN in the process.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 165: Fear is the answer
Fear is the answer.
Fear is keeping us safe - it’s keep us where we are - 95% of our decisions are made here.
Any decision that helps us grow, is taking us into the unknown.
Our brains resist that.
Our bodies give us the message loud and clear.
But I believe you have that vision for a reason.
That thing you want? It’s meant for you.
That fear? Lean into it.
More than that, fear is the answer to connecting with your clients.
Fear comes on the verge on transformation.
And we’re in the business of transformation.
So fear is inevitable.
Thank the fear. Lean into the fear. And go anyway.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 164: What got you here, won't get you there.
What got you here wont get you there.
True.
But how exactly then do we move past this?
What got us here is our skills, our decisions, and our actions.
95% of our actions are unconscious.
Driven by our mind. Out Operating System if you will.
So how do we ‘rewire’ our minds to get different actions that ensure different outcomes?
By being intentional.
Intentional about our Input.
Intentional about how we Process that input.
Intentional about our Execution.
This is what we’re talking about in this week’s episode of the Mumstyle Business Podcast.
Tune in for exactly what this means for me, and tools for “processing” that will change how you THINK.
This is a total game changer, and allows you to leverage yourself in ways you may not have even thought possible.
Can’t wait to hear your thoughts.
A.
WANT MORE?
Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 163: What does 'Doing The Mindset Work' even mean?
Mindset over mechanics.
Do the work.
It’s not what you’re doing, it’s who you’re being.
What the heck does any of that even mean?
In this episode of the Mumstyle Business Podcast we’re getting super practical.
You’ll learn what mindset work really means, and leave with practical ideas on how you can implement in your own way.
We also talk about the gap between DOING and BEING, and how most people are at one end of the spectrum, but a balance is needed.
Let’s dive in.
Want more?
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 162: 3 Practical Ways Focus Will Build Your Business
As a society, we’re chronically distracted.
If you work online, I’d bet even more so.
We’ve got emails, notifications and DMs coming at us from all directions.
We’re hyper connected.
We think about connection as being a positive thing.
And it is. But too much of anything is not good.
We need rhythm. Cycles. Inhale and exhale.
Connection, and solitude.
Thinking and implementation.
Mindset and strategy.
And most importantly - we need to be where we are.
Focussed.
So let’s talk about 3 powerful ways that FOCUS can act as a lever in your business and make you more profit.
Want more?
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 161: Feeling Frustrated with your Business Growth?
It’s easy for our grip on reality to get a little warped when we’re bombarded with social highlight reels and have instant access to …everything.
We can forget that sustainable and profitable businesses are not built overnight, or a month, or a maybe even year.
We can get frustrated seeing ‘overnight’ success stories.
We can compare ourselves.
Get discouraged. And even, quit.
If you’ve felt like just yesterday you were saying Happy New Yr, and all you’ve done is blink and it’s nearly March … you’re not alone.
Tune in for 4 ways to get back on track and feeling good about where you’re at on the journey.
Remember, if you keep going - you cannot fail.
A x

Ep 160: Social Media Power Hour: How to get clients in 1 hr per day.
Guilty of scrolling. And scrolling.
Feeling worse about yourself.
Second guessing everything you’re doing in your business.
Yep, I’ve been there too.
Until I realised that this was the equivalent of setting my business goals on fire.
Then I put a plan in place.
A 4 step strategy to leverage the incredible gift of being automatically connected to millions of people - yes I’m talking about social media.
Way too many of us take this amazing tool for granted. Flash back not so long ago, mobile as big as handbags and Google wasn’t even a thing. Remember?
My point is - it’s such a part of the everyday now that we forget the power it holds.
We can connect with, serve and sell to people across the WORLD with a device that fits in our pocket.
And most of us … don’t.
Why?
Because we compare ourselves.
Because we over complicate it.
Because we don’t want our neighbour / sister / ex to see us, and judge us.
Well, it’s time to stop with the playing small, and take action.
So tune in for 4 steps on how to get clients on social media, in just 1 hour per day.
Listen in, then pop into my inbox and let me know if you’re going to commit.
A x
---
Want more?
Join the Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 159: 5 Surprising Business Growth Tactics
The marketplace is CROWDED. Noisy.
There are a lot of people all spouting the same advice as everyone else. Butttt it’s often not very good advice. Or it only works in a certain niches, or is certain stages of business.
So in this week’s episode of the podcast, we’re talking 5 lesser talked about truth that can help you grow your business.
We'll cover traditional working hours, social media, hiring and more!
Let’s dive in.
A x

Ep 158: 3 Ways To Get Unstuck In Your Business
Hands UP if you feel like you’re spending TOO much time & money growing your biz?!! 🙋🏼♀️🙋🙋♂️
I see wayyy too many digital biz owners in one of 3 camps ..
1. FROZEN in comparison-itis
2. TRAPPED in client work that sucks the life out of them
3. FRUSTRATED doing all the things - with little return
Enough is enough!
Let’s talk about each of these - and how you can BREAK FREE today.
Want more?
Join me for my upcoming free masterclass!
Here’s the link: http://a.anneliseworn.com/3secrets
Link in bio 😘@anneliseworn on Instagram
Let’s break you out of the rut & build a business you LOVE 💥

Ep 157: Top 5 Costly Time & Money Leaks In Your Business
Do you ever get the feeling that if you stop peddling so hard and fast your business will sink?
Well if you have one or more of these (super common!) 5 time and money leaks - you’re probably right.
The good news?
Once you’ve identified them - they’re super simple (and cheap) to fix.
The key is shining the light on the blindspots you likely don’t even know you have. That’s why they’re called blind spots ;)
So - tune into this week’s episode of the podcast to hear what the 5 top time and money sucks I’m seeing right now are - and how to Plug. Those. Holes. Today!
And if you’d like to learn more about how you can save time and money in your business - register for our upcoming Masterclass - where I’m teaching just that!
Register for free right here: http://a.anneliseworn.com/3secrets

Ep 156: Is your business back of house a hot mess?
The last 2 months have been a pressure cooker of change, ideas and Massive. Imperfect. Action.
We launched the offer we've been cooking up all year (hello Freeceo!), hosted a TEDx event, and farewelled a bunch of longtime clients in order to make space for the new journey.
I've had to draw on every lesson I've learnt in the last 6 years - and apply it. To truly own my CEO title and stand firm knowing that no-one else is coming in to save me.
There's been a lot of uncomfortable conversions. With myself and others - lol.
Serious deep thinking.
And painful pruning.
Letting go of what's good and leaping towards greater - in faith.
The result - more time. More freedom. And the foundation to create even more Impact.
What I had to do was to pare back everything.
Start again in so many ways.
The first step - getting the back of house in order.
Super un-sexy.
Until it's done.
Then it's a total turn on because having the back end organised is absolutely LIBERATING.
Need a little of that?
Tune into this week's episode of the podcast!
We're be back weekly now, Tuesdays.

Ep 155: Simplify to Amplify
This season is about simplifying.
Questioning everything.
Nothing is safe.
Here's why we had a 2 month break - and what to expect from the podcast moving into 2023 and beyond.

Ep 154: What Does Marketing Smarter, Not Harder Really Look Like?
Work smarter, not harder they say.
Great.
Sounds perfect.
But what the heck does that actually mean?
Well in my world - it means knowing that marketing is the most important part of growing your business.
It means simplifying.
It means working on your business, not in your business.
Again - vague terms right?
So let’s chat about the actual tactical things you can do TODAY to work smarter, not harder in your biz.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 153: 5 Best Investments In Your Service Business
Do you believe the saying, you get out what you put in?
I do. But with a caveat.
You get the fruit of the seeds you plant.
And in business, this is usually a season later.
We see the fruit of our actions 90-120 days after we implement them.
Questions that have been coming up in conversations over the past few weeks have been about investing in your business.
At the start of running our biz - we often have more time than money and so we invest that.
Which is perfect. But as we begin to get clients, this shifts, and time is our greatest resource.
It's the only time that’s non-renewable. That we can never get more of (unless we hire people - but that’s a conversation for another day.
When we acknowledge that our time is beyond precious. We need to look at how we’re spending the lifeblood of our business. Money.
And the investments that we make, and do not make, determine both our trajectory and our speed.
So let’s discuss 5 investment areas that are going to be pivotal in reaching your goals.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 152: Defining and Navigating Success with Rosie Shilo
In today’s episode of the Mumstyle Business podcast, I sat down with Rosie Shilo.
Many of you will know this lovely lady as a uniquely authentic thought leader in the VA space. She’s a well-respected Aussie powerhouse in the industry.
Since creating this thriving and ever-growing network for Virtual Assistants, Rosie Shilo has become one dedicated businesswoman. Currently, Rosie owns and runs ‘Virtually Yours’, a network for over 190 Australian Virtual Assistants which she founded in 2004.
Rosie has mentored many new and experienced VAs in their business and seen them overcome many hurdles to achieve amazing goals. This inspired her to write “VA VA Voom: How to become an amazing VA and every client’s most Valued Asset” which was published in May 2014 and has sold hundreds of copies to date. Since then she has also published ‘Reaching for the Stars: a woman’s guide to becoming a Stellar Virtual Assistant‘.
This passionate woman who has been described many times as ‘awesome’ is a true asset to the Virtual Assistant industry and her desire to see the industry grow and develop shines through in everything she does.
Join us for a candid convo about defining success, juggling motherhood, the joys, and pitfalls of being a virtual assistant, creativity, and more.
You’re going to love this one!
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 151: 12 Lessons From A Decade In Leadership
12 lessons from a decade in leadership
Recently I’ve been asked to share my story.
Truthfully, I’ve felt uncomfortable doing that.
It felt self-indulgent.
So here, instead, well in alignment with - are 12 lessons I’ve learned along the way.
This is the good, the bad, and the ugly of business. Coming at you real and raw, unfiltered in a live IG so I wouldn’t chicken out and hit delete.
I’d love to know what resonates.

Ep 150: Your Irresistible Offer Is The Key To Your Dream Life
Often we minimise the importance of our offer.
More than being just your product - your offer is the cornerstone of your entire Business.
It determines who you work with, what you do, and what you get paid. It determines how you live your life.
Let me explain.
Your day-to-day life is determined by your actions. Your actions in your business are the work you do. Who you spend your time with at work matters.
You want to spend your time working with, helping, talking to, and selling to people that energise you. So it’s important you don’t work with just anyone that hits you up in the DMs.
Once you know who you want to work with, you’ll know the thing that’s keeping them up at night. The big problem you can help them with.
It needs to be a big problem so that you can come in with a big solution, and therefore charge what it is that you want to charge.
This is imperative for your life by design. You must decide when you work, and how much you earn. If you’re not intentional about these 2 things, they’ll be chosen for you. And it likely won’t be what you want.
Based on all these things, your offer is born.
And your offer needs to be sold in order for you to make money.
To sell it, you need to communicate it.
To communicate it, you need to know your ideal client’s preconceived ideas about your industry.
What is it they need to know and think and believe about you in order to say Yes to your offer?
That is your marketing.
And there you go. Your Marketing and Sales Strategy in one episode ;)
Take action!

Ep 149: Live The Life You Want, Now
Harsh truth.
We choose how we feel.
We decide what we let each interaction and each moment mean. We decide how those things affect our attitude, the words that come from our mouths, and the actions we take.
We are in charge of our energy, our reactions, and therefore our day.
Often we have this grandiose idea of what our ideal life will look like. We think we have to wait ’until’ to enjoy life to the fullest.
We don’t.
We get to live those moments now.
It’s the moments that make the days.
The days that make the months.
The months that make the years.
So now that you choose how you want those to go.
Regardless of what happened today with the kids.
Regardless of how that sales call went.
Regardless of that conversation with that person that just doesn’t get it.
This isn’t minimising the fact that life is just bloody hard sometimes. That business is hard. That life throws massive curveballs.
But we get to choose what we feed our minds. As well as what comes out of our mouths. And how we spend each moment.
Whether that’s choosing to have a foundation of joy that spills into everything we do, or if we let apathy define us.
So decide what you want to be known for.
How do you want people to feel?
How YOU want to feel.
And make it happen.
Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 148: Flamazing Branding with Jen Bowers
At the very foundation of all your marketing sits your branding.
Unfortunately, branding in itself is misunderstood.
Some think it's not important.
Many think it's their logo and colours.
The truth is, it's crucial to gaining and maintaining trust.
It's your brand personality, and my guest on the podcast today Jen Bowers likes to say it's what people say about your business when you're not in the room.
In this discussion, we dive into the practicality of creating your brand, colours, and all.
What I learned is that it's actually a deep dive into self-discovery.
Want to know if a personal brand or business brand is the way to go, or how to gain the confidence to put yourself out there - this one is for you.
https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 147: Marketing Tech, Made Fabulously Simple
Imagine this ...
Your ideal client sees your pre-scheduled social posts or ads and lands on your website. They’re hit by a super clear message that speaks directly to them.
They opt in for a valuable resource and receive an automated email sequence with invitations to book a call.
Confirmations and reminders are sent after the call is booked, plus some extra resources to get them excited.
After the call, they’re automatically sent a thank you, plus stories of others clients' results prior to purchasing. You stay top of mind via email and text until they’re ready to buy.
Upon purchase, the client receives reminders to sign the contract and pay, and when they do they are automatically onboarded.
The best part is - it happens without you even having to think about it.
It’s all automated.
If you want to learn more about marketing tech made fabulously simple - this one's for you!
Heres the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Ep 146: Dangerous Perfectionism
Perfectionism can rear its ugly head in so many ways.
- Recording and recording that reel
- Not reaching out to potential clients because your website's not perfect
- Late nights overthinking each and every word on your new freebie
- Holding back from making your site live because it's just not quite right yet
Ultimately, it keeps us stuck.
Join me for a conversation, and a little tough love, on this week's episode of the podcast as we explore what perfectionism really looks like, why it holds us back, and how we can move forward in business and in life.
Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003
Brought to you by FreeCEO
The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?
Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:
- CRM
- Website and funnels
- Communication hub: Email, 2-Way Texting platform, Facebook
- Messenger, Instagram DMs, Ringless Voicemail
- Social media scheduling
- Calendar bookings
- Forms, surveys, and quizzes
- Contract signing
- Automation
- Client payments
- Reputation management
- Memberships and Courses hosting
Yes, all in one tool.
Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!
