
THE PODCAST with Annelise Worn
By Annelise Worn
Stay tuned for interviews with successful women in business as well as practical, results focussed digital marketing strategies you can implement in your business today!
Join Business Strategist, Marketing Mentor and mumma of 4 , Annelise Worn and discover how you can transform your business into one that supports and flows with your family and your life, not the other way around.
Master your marketing and discover the PROFIT and FREEDOM you started your business to achieve.

THE PODCAST with Annelise WornApr 21, 2022

How To Get Up Earlier, with Jada from The Rise & Shine Collective - Ep: 192
Chronic night owl?
Relish in the peace and quiet at the end of the day and stay up too late?
Wish you could get up earlier and nail that morning routine?
In this episode I speak with Jada from The Rise & Shine Collective, all things early rising.
We discuss creating healthy habits, small steps and why we should even look at changing the way we approach our mornings.
I loved this conversation and hope you will too.
https://www.instagram.com/theriseandshinecollective/
https://www.facebook.com/theriseandshinecollective

Change Your Life In 10 Mins with Rosanne Michie - Ep: 191 (Adult Language)
In this episode I spoke with Rosanne Michie, author of the book, Change Your Life In 10 Minutes.
Rosanne is a writer, former newspaper columnist and broadcaster. She is a mum and step-mum of kids with unique challenges; survivor of family trauma; and lover of a great party.
She has also spent several years at the pointy end of corporate life as a consultant specialising in change.
Her story weaves through the book, which is packed with easy-to-digest information and 10-minute tips of easy life hacks that can move the blocks and help transform your life.
Rosanne has stumbled through failure, grief, pain, trauma – even terror.
But to make something of her life and to shield her children, she had to confront change, whether she liked it or not.
Change is scary and uncomfortable at first, but there are ways to make it possible?
We discuss all of this in this candid episode.
Get the book: https://changeyourlifein10minutes.com/
Follow on Instagram: https://www.instagram.com/changeyourlifein10mins/

Help, I need to make money now! Ep: 190
When you need a cash injection in your business - it can be tempting to go all out and change all the things.
Or compare yourself on socials and create 4000 reels.
Neither of those things are going to get you what you want.
Tune in to the episode for my perspective - plus exactly what I've done in the past when I wanted an influx of cash - that didn't involve launching!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Your Marketing Ecosystem - Ep:189
So much of what I see on social media is not strategic.
It’s content created in the moment, without a clear goal.
And very rarely part of a complete marketing campaign.
If that’s what you’re doing.
With your socials, with your podcast … with anything you’re doing .. you’re leaving money on the table.
Let’s change that.

You're Ready. Use What Is In Your Hands - Ep: 188
You don't need anything else.
You are qualified.
Get started now.
Use what's in your hands.
Let's go.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Design Your Life, Scale Your Business - Ep 187
Because whatever you choose - you get to have it.
What you do everyday gives you your results. SO if you choose different, you get different.
You get to set the standard. You get to raise the bar.
That doesn’t mean you don’t have to work for it. You do.
So how do we design our lives and scale our business to suit?
Tune in to hear my perspective!
...
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Automation Made Simple - Part 3 (Sales & Onboarding) - Ep: 186
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Automation Made Simple - Part 2 (Nurture) - Ep: 185
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Automation Made Simple - Part 1 (Lead Generation) - Ep: 184
Automation.
How do you feel when you hear that word?
Heart quicken in anxiety? Big smile? Furrowed eyebrows?
For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either.
But what I cant to release is that time is money. Actually, time is way way wayyy more important than money.
Excellence, consistency and productivity are also fabulous.
And we get all of these things, when we implement automation the right way.
So welcome to our 3 part series on Marketing Automation … made simple. No matter what tool/s you’re using. Though we know you’ll love ours ;) Check out https://freeceo.tech
In Part 1 we’re going to get into LEAD GENERATION.
In Part 2 it’s all about how we can build CONNECTION with those leads.
And Part 3 is all about SALES & ONBOARDING. My personal fav.
Each episode is jam packed with actionable tactics.
Not so that you can try and do all the things, but so you can hear some options and choose one to implement that’s going to be right for you, your clients, and your software.
So - let’s get into it!
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Do evergreen funnels still work? Ep: 183
We’ve been operating in a bit of a false economy over the past few years. People were home, and reassessing everything in their lives.
They were also buying.
Are people STILL buying? Yes.
But they're more discerning.
What worked before doesn’t work as well (or if at all) anymore.
So what is working? Let's dive in.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult
Looking for easy to use, all in one marketing software?
Claim your free 10 day trial of Freeceo here: http://freeceo.tech

Is email marketing relevant for BSB Service Providers? - Ep: 182
Is email marketing relevant for BSB Service Providers?
I get asked this question quite a bit.
The short answer is YES.
Tune in to learn why, how to implement and what's working now.
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult

Time for an Up-Level, Pivot or Reinvention? Ep: 181
If we’re in business for the long term, it’s inevitable that we’ll experience different seasons.
Seasons of excitement and energy, as well as seasons of overwhelm or discontent. Maybe even resentment.
What we can forget it business is a reflection and extension of ourselves.
So if something stops working, we have a team issue or we evolve personally - we’re going to feel it.
And that’s ok.
What too many of us do is ignore or misdiagnose the issue, or have feelings of shame around it.
Let’s reframe this and realise that we’re not going to have consistent growth without growing pains.
So let’s talk about it!
Questions mentioned in the episode:
What is your calling?
What role do you want to play long term?
What is the next phase with steps towards that?
WANT MORE?
Connect on Instagram: http://instagram.com/anneliseworn
Book a free Strategy Call: http://anneliseworn.com/consult

Learnings from 20 Failed Sales Calls - Ep:180
When I started my agency I was terrible at sales.
Great at marketing, but yes, completely terrible at sales.
I’d been taught a fear based uber masculine structure for sales calls, that I tried and failed to implement.
After 20 failed attempts, paying $150 per sales call, I realised I needed to find a better way.
I dove into learning from books, podcasts, other business owners and mentors.
And I realised that there was a structure to the sales call for a reason, but that it didn’t have to be based on provoking fear.
I needed to inspire action, yes, but it could be done with inspiration and hope. Not fear.
To hear the full story, and the sales call structure I use now, tune into the latest episode of The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Structure Equals Freedom - Ep. 179
We want to go fast. We want it now. We want the microwave version.
But the microwave version is never as deliciously satisfying as the slow roasted one. Never.
So we need longevity. We need small steps over time. And that takes structure.
And with structure comes predictability.
And with predictability comes peace.
And peace is freedom.
When we implement systems. And we work them consistently. Even when we cant see the results. It looks like there’s no change., We’re not getting the dopamine hit.
When we work them consistently - at a pace you’ve set based on wellbeing and impact - everything changes.
All of a sudden you don’t resent your business.
You’re living life with integrity, based on your highest values. Based on what YOU want from your life.
So let’s get nitty gritty here and talk about how you can do this, practically.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Your business is a monster - Ep: 178
Your business is an insatiable, time and money hungry monster.
Not just YOUR business ... every business.
There will never be a point where your business will not willing take more of your time, and more of your money.
You can always do more. More networking, more tweaking copy, more sales calls.
You can always spend more. More ads, more technology, more staff, more experts, more coaching.
But just because your business will take more - doesn’t mean you give it.
In fact, if you’re listening to this, it’s probably because you need to do LESS.
So join me for this discussion, on boundaries.
TUNE IN TO LEARN MORE
https://podcasts.apple.com/au/podcast/the-podcast-with-annelise-worn/id1475231003
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

How to get more eyeballs (visibility!) on your business. Ep: 177
The number one marketing problem I see is people not filling their funnel.
You may have the best offer in the world - but if no-one knows about you - you will not make money.
You cannot sell to no-one.
So - here's 3 tried and tested ways that I promise you, if applied, will get you in front of more people, build your audience and help fill your pipeline for sales.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

How I doubled my profit last financial year - Ep: 176
Traditional business metrics are not the only metrics.
For me, metrics include time freedom, peace, joy, and impact.
Over the last 2 years I've been on a transformational journey in business and life, culminating in moving into our dream home and homeschooling our children.
Part of this decision meant I had to restructure my company. And over the last financial year, the results are clear.
I've doubled my profit, and halved my working hours.
And I identified 10 specific things I did in order to get here.
Tune in for an honest, behind the scenes look into my business and the difficult decisions and conversations I had to as CEO.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

What's really holding you back? Episode 175
Why are you really not doing the thing?
Through coaching literally thousands of women this point, over 5+ years, one of the things that is true for almost everyone is - the thing that we think is the problem is not usually the problem.
It might be the symptom, but we’re usually too close to the problem to be able to see what it is.
Usually we need to zoom out, or have someone else point out what’s in our blindspot.
If you’re stuck though - you really do want to get to the bottom of what is keeping you there.
Tune into hear my perspective on the deeper problem.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 174: Content Based SEO in the age of AI - with Lorraine Ball
With ChatGPT and AI exploding into every area of our lives in the last year, you may be wondering …
What does this mean for content marketing?
For SEO?
For copywriting?
Does this affect me?
Can I leverage this?
And about a hundred other questions.
In this episode of the podcast I speak with marketing pro Lorraine Ball to talk all things content based SEO for service providers.
You’ll also hear the ins and outs of how Lorraine navigated growing an agency, selling an agency, and pivoting her business model.
This ones a good one & I cannot wait for you to tune in.
CONNECT WITH LORRAINE
Twitter https://twitter.com/lorraineball https://twitter.com//mtfwpodcast
LinkedIn - https://www.linkedin.com/in/lorraineball/
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/

Is business supposed to be this HARD? - Ep 173
The question I get asked lot …
Is business supposed to be this hard?
Well, yes and no.
Yes.
Nothing worth doing is easy.
You’re dealing with people.
We’re not robots.
We live in a world where people are struggling.
We have a lot going on.
You’re also building something of nothing.
And we’re impatient.
But no.
And here’s the tough love.
You’re likely not systematising.
And if you’re not - then you’re not being consistent enough to see the compounding effect.
But if you are consistent, and you’re working hard, and you’re at a plateaux - I see you.
The truth is, we’re naturally not built for this fast paced reality.
95% of our actions are unconscious, which means we have a lot less control over our day than we think.
The good news is, we can change all that.
TUNE IN TO LEARN MORE

Ep 172: Get More Done
How do you get it all done?
I get asked this a lot from those close to me.
If you don’t know me, my life looks a bit like this.
Agency CEO.
Business Coach.
Homeschooling mum of 4.
Wife.
On 4 Boards / Committees.
Exercise 6 days a week.
House in order (mostly).
Etc etc etc. You get the picture.
I’m fiercely believe that you get to have it all. That there is a path to you living the life you want. I’m living mine. Is life perfect, no. It doesn't need to be.
Perfection for me, is living life intentionally.
For me, this centres around being fanatical about time management and leverage. Which from my perspective, gives me freedom.
So in this episode of The Podcast I’m sharing my top 5 tips for maximising your time, and getting more done. So you can work less, and earn more.
Listen in here: https://podcasts.apple.com/au/podcast/mumstyle-business-with-annelise-worn/id1475231003

Ep 171: How to Make Your Offer Irresistible!
Want to make your offer irresistible?
After working with hundreds of clients from beginner to multi-million dollar CEOs on strategy - the common thread of their success is an incredible offer.
Crafting and packaging the Ultimate Solution for your clients.
A big solution that will truly move them from where they are to where they want to be.
Not what everyone else is doing.
Not the industry norms.
Not the thing they ‘want’.
But what they truly NEED to MOVE them.
You’re the expert.
Don’t settle.
Don’t conform.
Don’t copy.
Follow my 4 step system for creating an IRRESISTIBLE OFFER.
This week on The Podcast.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 170: A NEW SEASON
Welcome to the The Podcast.
In this episode I discuss the evolution from the Mumstyle Business Podcast as a reflection of my journey, and what to expect from here.
If you're along for the ride, you can expect Ambition, Motherhood, Wellbeing and Impact.
Because Powerhouse Woman you were put here for a purpose.
Ambition is going after those big scary dreams, on your mind and in your heart
It doesn’t mean that you can’t be a loving, nurturing, calm, joyful mother.
You don’t need to sacrifice your wellbeing. You can take care of your body, your mind and your soul.
And you’ll have incredible Impact - in and through your business - just watch as those ripples affect the world.
Powerhouse woman. You get to have it all.
Will it be easy. Not likely.
Will it perfect. No.
But it will be purposeful, and beautiful and yours.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 169: Impatience In Business
When we’re impatient in business, we can fix the wrong problem.
We can …
- Pull the pin too early.
- Add services and dilute our results.
- Move based on surface emotions.
- Neglect the natural cycles.
- Over complicate everything.
Without deep introspection, we can move at the wrong pace. Or for the wrong reasons. Or in the wrong direction.
Tune into this episode of The Podcast for my take on Impatience, and Decision Making in Business for Long Term Success.

Ep 168: 5 Steps to a Freedom Filled Life
We all want freedom. The ability to choose how we spend our time. A schedule not dictated to by others. The financial security and availability to jump into experiences that light us up. But what does that actually look like? How do we create it? No matter where you are in business … Whether it’s a dream, a side hustle or a full time gig - we can feel stuck at any level. The best news is, for a freedom filled life, all you have to do is start where you are - and leverage your strengths. Tune into this week’s episode of the podcast with a pen and paper, to work through the 5 Steps to a Freedom Filled Life. WANT MORE? Sign up for Business Bootcamp http://anneliseworn.com/bootcamp Connect on Instagram: http://instagram.com/anneliseworn Join the party in our Facebook Group: http://anneliseworn.com/group Book a free Strategy Call: http://anneliseworn.com/consult

Ep 167: How To Play Big
That niggle.
That desire.
That jealousy.
That longing... it is calling you.
Don’t ignore it.
Don’t put it off.
Life is too short.
Live and play full out for those who can't.
What do you want to experience?
Want do you have to give?
What change do you want to make?
You feel that way because those things are yours!
It’s your purpose. Your potential.
So choose.
Decide.
Go after it.
Here's how you can. Tune into this episode.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 166: 4 Ways to get Better Performance from your Team
The reasons why people tell me they don’t want a team span from the effort of finding someone, to having to ‘manage people’.
But the truth is, your business is bigger than you.
It’s virtually impossible to have the profit and freedom you likely dream of in your business without support.
This doesn’t mean you need a big team, but it also doesn’t mean you don’t.
The size of your team doesn’t matter.
What matters is that you have a clear vision for your role in the business, and the functions you need to increase your profit and service your clients.
Yes, I said Increase Your Profit.
People = Profit.
It’s not, build the profit and then get the people. All this will do is create a bottleneck and burn you out.
The best, most freedom filled businesses are built with team in mind.
Because it’s unlikely that you want to do every, single function in your business - forever.
Am I right?
So then, the problem becomes performance.
How do you hire the right person, and ensure they serve your clients with excellence, AND add to the bottom line?
Well, that’s exactly what we’re talking about in this episode of the Mumstyle Business Podcast.
We discuss 4 ways to get more from your team, and have more FUN in the process.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Ep 165: Fear is the answer
Fear is the answer.
Fear is keeping us safe - it’s keep us where we are - 95% of our decisions are made here.
Any decision that helps us grow, is taking us into the unknown.
Our brains resist that.
Our bodies give us the message loud and clear.
But I believe you have that vision for a reason.
That thing you want? It’s meant for you.
That fear? Lean into it.
More than that, fear is the answer to connecting with your clients.
Fear comes on the verge on transformation.
And we’re in the business of transformation.
So fear is inevitable.
Thank the fear. Lean into the fear. And go anyway.
Press play to tune in.
WANT MORE?
Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp
Connect on Instagram: http://instagram.com/anneliseworn
Join the party in our Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult