THE PODCAST with Annelise Worn

When you need a cash injection in your business - it can be tempting to go all out and change all the things.

Or compare yourself on socials and create 4000 reels.

Neither of those things are going to get you what you want.

Tune in to the episode for my perspective - plus exactly what I've done in the past when I wanted an influx of cash - that didn't involve launching!

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You don't need anything else.

You are qualified.

Get started now.

Use what's in your hands.

Let's go.

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Because whatever you choose - you get to have it. 

What you do everyday gives you your results. SO if you choose different, you get different. 

You get to set the standard. You get to raise the bar.

That doesn’t mean you don’t have to work for it. You do. 

So how do we design our lives and scale our business to suit?

Tune in to hear my perspective!

...

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Automation. 

How do you feel when you hear that word?

Heart quicken in anxiety? Big smile? Furrowed eyebrows?

For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either. 

But what I cant to release is that time is money. Actually, time is way way wayyy more important than money. 

Excellence, consistency and productivity are also fabulous. 

And we get all of these things, when we implement automation the right way. 

Automation. 

How do you feel when you hear that word?

Heart quicken in anxiety? Big smile? Furrowed eyebrows?

For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either. 

But what I cant to release is that time is money. Actually, time is way way wayyy more important than money. 

Excellence, consistency and productivity are also fabulous. 

And we get all of these things, when we implement automation the right way. 

Automation. 

How do you feel when you hear that word?

Heart quicken in anxiety? Big smile? Furrowed eyebrows?

For most service providers I work with, they like the sound of it, but actually making it happen is intimidating. I get it - I wouldn’t never have previously considered myself ‘techy’ either. 

But what I cant to release is that time is money. Actually, time is way way wayyy more important than money. 

Excellence, consistency and productivity are also fabulous. 

And we get all of these things, when we implement automation the right way. 

We’ve been operating in a bit of a false economy over the past few years. People were home, and reassessing everything in their lives. 

They were also buying. 

Are people STILL buying? Yes.

But they're more discerning.

What worked before doesn’t work as well (or if at all) anymore. 

So what is working? Let's dive in.

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Is email marketing relevant for BSB Service Providers?

I get asked this question quite a bit.

The short answer is YES.

Tune in to learn why, how to implement and what's working now.

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If we’re in business for the long term, it’s inevitable that we’ll experience different seasons. 

Seasons of excitement and energy, as well as seasons of overwhelm or discontent. Maybe even resentment. 

What we can forget it business is a reflection and extension of ourselves.

So if something stops working, we have a team issue or we evolve personally - we’re going to feel it.

And that’s ok.

What too many of us do is ignore or misdiagnose the issue, or have feelings of shame around it.

Let’s reframe this and realise that we’re not going to have consistent growth without growing pains. 

So let’s talk about it! 

Questions mentioned in the episode:

What is your calling?

What role do you want to play long term?

What is the next phase with steps towards that?

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When I started my agency I was terrible at sales. 

Great at marketing, but yes, completely terrible at sales.

I’d been taught a fear based uber masculine structure for sales calls, that I tried and failed to implement. 

After 20 failed attempts, paying $150 per sales call, I realised I needed to find a better way.

I dove into learning from books, podcasts, other business owners and mentors. 

And I realised that there was a structure to the sales call for a reason, but that it didn’t have to be based on provoking fear. 

I needed to inspire action, yes, but it could be done with inspiration and hope. Not fear. 

To hear the full story, and the sales call structure I use now, tune into the latest episode of The Podcast. 

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We want to go fast. We want it now. We want the microwave version. 

But the microwave version is never as deliciously satisfying as the slow roasted one. Never. 

So we need longevity. We need small steps over time. And that takes structure.

And with structure comes predictability. 

And with predictability comes peace. 

And peace is freedom. 

When we implement systems. And we work them consistently. Even when we cant see the results. It looks like there’s no change., We’re not getting the dopamine hit. 

When we work them consistently - at a pace you’ve set based on wellbeing and impact - everything changes. 

All of a sudden you don’t resent your business. 

You’re living life with integrity, based on your highest values. Based on what YOU want from your life. 

So let’s get nitty gritty here and talk about how you can do this, practically.
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Your business is an insatiable, time and money hungry monster. 

Not just YOUR business ... every business. 

There will never be a point where your business will not willing take more of your time, and more of your money. 

You can always do more. More networking, more tweaking copy, more sales calls. 

You can always spend more. More ads, more technology, more staff, more experts, more coaching. 

But just because your business will take more - doesn’t mean you give it. 

In fact, if you’re listening to this, it’s probably because you need to do LESS. 

So join me for this discussion, on boundaries. 

TUNE IN TO LEARN MORE

The number one marketing problem I see is people not filling their funnel. 

You may have the best offer in the world - but if no-one knows about you - you will not make money.

You cannot sell to no-one. 

So - here's 3 tried and tested ways that I promise you, if applied, will get you in front of more people, build your audience and help fill your pipeline for sales.

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Traditional business metrics are not the only metrics. 

For me, metrics include time freedom, peace, joy, and impact.

Over the last 2 years I've been on a transformational journey in business and life, culminating in moving into our dream home and homeschooling our children.

Part of this decision meant I had to restructure my company. And over the last financial year, the results are clear.

I've doubled my profit, and halved my working hours.

And I identified 10 specific things I did in order to get here.

Tune in for an honest, behind the scenes look into my business and the difficult decisions and conversations I had to as CEO.

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Why are you really not doing the thing?

Through coaching literally thousands of women this point, over 5+ years, one of the things that is true for almost everyone is - the thing that we think is the problem is not usually the problem. 

It might be the symptom, but we’re usually too close to the problem to be able to see what it is. 

Usually we need to zoom out, or have someone else point out what’s in our blindspot.

If you’re stuck though - you really do want to get to the bottom of what is keeping you there. 

Tune into hear my perspective on the deeper problem.

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With ChatGPT and AI exploding into every area of our lives in the last year, you may be wondering …

What does this mean for content marketing?

For SEO?

For copywriting?

Does this affect me?

Can I leverage this?

And about a hundred other questions. 

In this episode of the podcast I speak with marketing pro Lorraine Ball to talk all things content based SEO for service providers. 

You’ll also hear the ins and outs of how Lorraine navigated growing an agency, selling an agency, and pivoting her business model.

This ones a good one & I cannot wait for you to tune in. 

CONNECT WITH LORRAINE

How do you get it all done?

I get asked this a lot from those close to me.

If you don’t know me, my life looks a bit like this. 

Agency CEO.

Business Coach. 

Homeschooling mum of 4. 

Wife. 

On 4 Boards / Committees. 

Exercise 6 days a week.

House in order (mostly).

Etc etc etc. You get the picture. 

I’m fiercely believe that you get to have it all. That there is a path to you living the life you want. I’m living mine. Is life perfect, no. It doesn't need to be.

Perfection for me, is living life intentionally.

For me, this centres around being fanatical about time management and leverage. Which from my perspective, gives me freedom. 

So in this episode of The Podcast I’m sharing my top 5 tips for maximising your time, and getting more done. So you can work less, and earn more. 

Want to make your offer irresistible?

After working with hundreds of clients from beginner to multi-million dollar CEOs on strategy - the common thread of their success is an incredible offer. 

Crafting and packaging the Ultimate Solution for your clients.

A big solution that will truly move them from where they are to where they want to be.

Not what everyone else is doing.

Not the industry norms.

Not the thing they ‘want’.

But what they truly NEED to MOVE them.

You’re the expert. 

Don’t settle.

Don’t conform.

Don’t copy.

Follow my 4 step system for creating an IRRESISTIBLE OFFER. 

This week on The Podcast.

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Welcome to the The Podcast.

In this episode I discuss the evolution from the Mumstyle Business Podcast as a reflection of my journey, and what to expect from here.

If you're along for the ride, you can expect Ambition, Motherhood, Wellbeing and Impact.

Because Powerhouse Woman you were put here for a purpose.

Ambition is going after those big scary dreams, on your mind and in your heart

It doesn’t mean that you can’t be a loving, nurturing, calm, joyful mother.

You don’t need to sacrifice your wellbeing. You can take care of your body, your mind and your soul. 

And you’ll have incredible Impact - in and through your business - just watch as those ripples affect the world.

Powerhouse woman. You get to have it all. 

Will it be easy. Not likely. 

Will it perfect. No. 

But it will be purposeful, and beautiful and yours. 

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That niggle.

That desire.

That jealousy.

That longing... it is calling you.

Don’t ignore it.

Don’t put it off.

Life is too short.

Live and play full out for those who can't.

What do you want to experience? 

Want do you have to give?

What change do you want to make?

You feel that way because those things are yours! 

It’s your purpose. Your potential.

So choose.

Decide.

Go after it.

Here's how you can. Tune into this episode.

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Sign up for Business Bootcamp http://anneliseworn.com/bootcamp

The reasons why people tell me they don’t want a team span from the effort of finding someone, to having to ‘manage people’.

But the truth is, your business is bigger than you. 

It’s virtually impossible to have the profit and freedom you likely dream of in your business without support. 

This doesn’t mean you need a big team, but it also doesn’t mean you don’t.

The size of your team doesn’t matter. 

What matters is that you have a clear vision for your role in the business, and the functions you need to increase your profit and service your clients. 

Yes, I said Increase Your Profit. 

People = Profit. 

It’s not, build the profit and then get the people. All this will do is create a bottleneck and burn you out. 

The best, most freedom filled businesses are built with team in mind. 

Because it’s unlikely that you want to do every, single function in your business - forever. 

Am I right?

So then, the problem becomes performance. 

How do you hire the right person, and ensure they serve your clients with excellence, AND add to the bottom line?

Well, that’s exactly what we’re talking about in this episode of the Mumstyle Business Podcast. 

We discuss 4 ways to get more from your team, and have more FUN in the process. 

Press play to tune in.

WANT MORE?

Sign up for Business Bootcamp http://anneliseworn.com/bootcamp

Fear is the answer. 

Fear is keeping us safe - it’s keep us where we are - 95% of our decisions are made here. 

Any decision that helps us grow, is taking us into the unknown. 

Our brains resist that. 

Our bodies give us the message loud and clear.

But I believe you have that vision for a reason.

That thing you want? It’s meant for you. 

That fear? Lean into it. 

More than that, fear is the answer to connecting with your clients.

Fear comes on the verge on transformation. 

And we’re in the business of transformation.

So fear is inevitable. 

Thank the fear. Lean into the fear. And go anyway. 

Press play to tune in.

WANT MORE?

Sign up for Business Bootcamp: http://anneliseworn.com/bootcamp