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THE PODCAST with Annelise Worn

THE PODCAST with Annelise Worn

By Annelise Worn

Welcome to The Podcast where we combine and honour AMBITION + MOTHERHOOD + WELLBEING.

Stay tuned for interviews with successful women in business as well as practical, results focussed digital marketing strategies you can implement in your business today!

Join Business Strategist, Marketing Mentor and mumma of 4 , Annelise Worn and discover how you can transform your business into one that supports and flows with your family and your life, not the other way around.

Master your marketing and discover the PROFIT and FREEDOM you started your business to achieve.
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Currently playing episode

Ep 128: Why Does She Have It All Together And I Don't?

THE PODCAST with Annelise WornMay 06, 2022

00:00
15:23
Do evergreen funnels still work?
Sep 19, 202319:29
Is email marketing relevant for BSB Service Providers? - Ep: 182
Sep 14, 202325:11
Time for an Up-Level, Pivot or Reinvention? Ep: 181
Sep 05, 202322:58
Learnings from 20 Failed Sales Calls - Ep:180
Aug 29, 202326:35
Structure Equals Freedom - Ep. 179
Aug 15, 202331:41
Your business is a monster - Ep: 178
Aug 08, 202326:03
How to get more eyeballs (visibility!) on your business. Ep: 177
Jul 31, 202325:10
How I doubled my profit last financial year - Ep: 176
Jul 24, 202343:49
What's really holding you back? Episode 175
Jul 17, 202324:37
Ep 174: Content Based SEO in the age of AI - with Lorraine Ball
Jun 27, 202350:48
Is business supposed to be this HARD? - Ep 173

Is business supposed to be this HARD? - Ep 173

The question I get asked lot … 

Is business supposed to be this hard?


Well, yes and no.


Yes. 

Nothing worth doing is easy.

You’re dealing with people.

We’re not robots.

We live in a world where people are struggling. 

We have a lot going on. 

You’re also building something of nothing.

And we’re impatient. 


But no. 

And here’s the tough love.


You’re likely not systematising.

And if you’re not - then you’re not being consistent enough to see the compounding effect.

But if you are consistent, and you’re working hard, and you’re at a plateaux - I see you. 

The truth is, we’re naturally not built for this fast paced reality.

95% of our actions are unconscious, which means we have a lot less control over our day than we think. 

The good news is, we can change all that. 


TUNE IN TO LEARN MORE

Jun 20, 202329:29
Ep 172: Get More Done
Jun 13, 202325:00
Ep 171: How to Make Your Offer Irresistible!
Jun 06, 202326:32
Ep 170: A NEW SEASON
May 30, 202325:57
Ep 169: Impatience In Business

Ep 169: Impatience In Business

When we’re impatient in business, we can fix the wrong problem. 


We can …

  • Pull the pin too early.
  • Add services and dilute our results.
  • Move based on surface emotions.
  • Neglect the natural cycles.
  • Over complicate everything.


Without deep introspection, we can move at the wrong pace. Or for the wrong reasons. Or in the wrong direction. 


Tune into this episode of The Podcast for my take on Impatience, and Decision Making in Business for Long Term Success.

May 02, 202345:31
Ep 168: 5 Steps to a Freedom Filled Life

Ep 168: 5 Steps to a Freedom Filled Life

We all want freedom. The ability to choose how we spend our time. A schedule not dictated to by others. The financial security and availability to jump into experiences that light us up. But what does that actually look like? How do we create it? No matter where you are in business … Whether it’s a dream, a side hustle or a full time gig - we can feel stuck at any level. The best news is, for a freedom filled life, all you have to do is start where you are - and leverage your strengths. Tune into this week’s episode of the podcast with a pen and paper, to work through the 5 Steps to a Freedom Filled Life. WANT MORE? Sign up for Business Bootcamp http://anneliseworn.com/bootcamp Connect on Instagram: http://instagram.com/anneliseworn Join the party in our Facebook Group: http://anneliseworn.com/group Book a free Strategy Call: http://anneliseworn.com/consult

Apr 24, 202330:19
Ep 167: How To Play Big
Apr 18, 202319:36
Ep 166: 4 Ways to get Better Performance from your Team

Ep 166: 4 Ways to get Better Performance from your Team

The reasons why people tell me they don’t want a team span from the effort of finding someone, to having to ‘manage people’.


But the truth is, your business is bigger than you. 


It’s virtually impossible to have the profit and freedom you likely dream of in your business without support. 


This doesn’t mean you need a big team, but it also doesn’t mean you don’t.


The size of your team doesn’t matter. 


What matters is that you have a clear vision for your role in the business, and the functions you need to increase your profit and service your clients. 


Yes, I said Increase Your Profit. 


People = Profit. 


It’s not, build the profit and then get the people. All this will do is create a bottleneck and burn you out. 


The best, most freedom filled businesses are built with team in mind. 


Because it’s unlikely that you want to do every, single function in your business - forever. 


Am I right?


So then, the problem becomes performance. 


How do you hire the right person, and ensure they serve your clients with excellence, AND add to the bottom line?


Well, that’s exactly what we’re talking about in this episode of the Mumstyle Business Podcast. 


We discuss 4 ways to get more from your team, and have more FUN in the process. 


Press play to tune in.


WANT MORE?

Sign up for Business Bootcamp http://anneliseworn.com/bootcamp

Connect on Instagram: http://instagram.com/anneliseworn

Join the party in our Facebook Group: http://anneliseworn.com/group

Book a free Strategy Call: http://anneliseworn.com/consult

Apr 03, 202320:37
Ep 165: Fear is the answer
Mar 27, 202317:50
Ep 164: What got you here, won't get you there.
Mar 20, 202324:32
Ep 163: What does 'Doing The Mindset Work' even mean?
Mar 13, 202331:43
Ep 162: 3 Practical Ways Focus Will Build Your Business
Mar 06, 202323:54
Ep 161: Feeling Frustrated with your Business Growth?

Ep 161: Feeling Frustrated with your Business Growth?

It’s easy for our grip on reality to get a little warped when we’re bombarded with social highlight reels and have instant access to …everything.

We can forget that sustainable and profitable businesses are not built overnight, or a month, or a maybe even year.

We can get frustrated seeing ‘overnight’ success stories.

We can compare ourselves.

Get discouraged. And even, quit.

If you’ve felt like just yesterday you were saying Happy New Yr, and all you’ve done is blink and it’s nearly March … you’re not alone.

Tune in for 4 ways to get back on track and feeling good about where you’re at on the journey.

Remember, if you keep going - you cannot fail.

A x

Feb 27, 202322:26
Ep 160: Social Media Power Hour: How to get clients in 1 hr per day.

Ep 160: Social Media Power Hour: How to get clients in 1 hr per day.

Guilty of scrolling. And scrolling.

Feeling worse about yourself.

Second guessing everything you’re doing in your business.

Yep, I’ve been there too.

Until I realised that this was the equivalent of setting my business goals on fire.

Then I put a plan in place.

A 4 step strategy to leverage the incredible gift of being automatically connected to millions of people - yes I’m talking about social media.

Way too many of us take this amazing tool for granted. Flash back not so long ago, mobile as big as handbags and Google wasn’t even a thing. Remember?

My point is - it’s such a part of the everyday now that we forget the power it holds.

We can connect with, serve and sell to people across the WORLD with a device that fits in our pocket.

And most of us … don’t.

Why?

Because we compare ourselves.

Because we over complicate it.

Because we don’t want our neighbour / sister / ex to see us, and judge us.

Well, it’s time to stop with the playing small, and take action.

So tune in for 4 steps on how to get clients on social media, in just 1 hour per day.

Listen in, then pop into my inbox and let me know if you’re going to commit.

A x

---

Want more?

Join the Facebook Group: http://anneliseworn.com/group
Book a free Strategy Call: http://anneliseworn.com/consult

Feb 20, 202322:54
Ep 159: 5 Surprising Business Growth Tactics

Ep 159: 5 Surprising Business Growth Tactics

The marketplace is CROWDED. Noisy.

There are a lot of people all spouting the same advice as everyone else. Butttt it’s often not very good advice. Or it only works in a certain niches, or is certain stages of business.

So in this week’s episode of the podcast, we’re talking 5 lesser talked about truth that can help you grow your business.

We'll cover traditional working hours, social media, hiring and more!

Let’s dive in.

A x

Feb 07, 202328:39
Ep 158: 3 Ways To Get Unstuck In Your Business

Ep 158: 3 Ways To Get Unstuck In Your Business

Hands UP if you feel like you’re spending TOO much time & money growing your biz?!! 🙋🏼‍♀️🙋🙋‍♂️

I see wayyy too many digital biz owners in one of 3 camps ..

1. FROZEN in comparison-itis

2. TRAPPED in client work that sucks the life out of them

3. FRUSTRATED doing all the things - with little return

Enough is enough!

Let’s talk about each of these - and how you can BREAK FREE today.

Want more?

Join me for my upcoming free masterclass!

Here’s the link: http://a.anneliseworn.com/3secrets

Link in bio 😘@anneliseworn on Instagram

Let’s break you out of the rut & build a business you LOVE 💥

Jan 30, 202317:04
Ep 157: Top 5 Costly Time & Money Leaks In Your Business
Jan 23, 202325:02
Ep 156: Is your business back of house a hot mess?

Ep 156: Is your business back of house a hot mess?

The last 2 months have been a pressure cooker of change, ideas and Massive. Imperfect. Action.

We launched the offer we've been cooking up all year (hello Freeceo!), hosted a TEDx event, and farewelled a bunch of longtime clients in order to make space for the new journey.

I've had to draw on every lesson I've learnt in the last 6 years - and apply it. To truly own my CEO title and stand firm knowing that no-one else is coming in to save me.

There's been a lot of uncomfortable conversions. With myself and others - lol.

Serious deep thinking.

And painful pruning.

Letting go of what's good and leaping towards greater - in faith.

The result - more time. More freedom. And the foundation to create even more Impact.

What I had to do was to pare back everything.

Start again in so many ways.

The first step - getting the back of house in order.

Super un-sexy.

Until it's done.

Then it's a total turn on because having the back end organised is absolutely LIBERATING.

Need a little of that?

Tune into this week's episode of the podcast!

We're be back weekly now, Tuesdays.

Jan 16, 202321:18
Ep 155: Simplify to Amplify

Ep 155: Simplify to Amplify

This season is about simplifying.  

Questioning everything. 

Nothing is safe. 

Here's why we had a 2 month break - and what to expect from the podcast moving into 2023 and beyond.

Jan 10, 202308:41
Ep 154: What Does Marketing Smarter, Not Harder Really Look Like?

Ep 154: What Does Marketing Smarter, Not Harder Really Look Like?

Work smarter, not harder they say. 

Great. 

Sounds perfect. 

But what the heck does that actually mean?

Well in my world - it means knowing that marketing is the most important part of growing your business. 

It means simplifying. 

It means working on your business, not in your business. 

Again - vague terms right?

So let’s chat about the actual tactical things you can do TODAY to work smarter, not harder in your biz. 

Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003


Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!


Oct 30, 202217:52
Ep 153: 5 Best Investments In Your Service Business

Ep 153: 5 Best Investments In Your Service Business

Do you believe the saying, you get out what you put in?

I do. But with a caveat. 

You get the fruit of the seeds you plant. 

And in business, this is usually a season later. 

We see the fruit of our actions 90-120 days after we implement them.

Questions that have been coming up in conversations over the past few weeks have been about investing in your business. 

At the start of running our biz - we often have more time than money and so we invest that. 

Which is perfect. But as we begin to get clients, this shifts, and time is our greatest resource. 

It's the only time that’s non-renewable. That we can never get more of (unless we hire people - but that’s a conversation for another day. 

When we acknowledge that our time is beyond precious. We need to look at how we’re spending the lifeblood of our business. Money. 

And the investments that we make, and do not make, determine both our trajectory and our speed. 

So let’s discuss 5 investment areas that are going to be pivotal in reaching your goals. 

Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003


Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Oct 23, 202220:57
Ep 152: Defining and Navigating Success with Rosie Shilo

Ep 152: Defining and Navigating Success with Rosie Shilo

In today’s episode of the Mumstyle Business podcast, I sat down with Rosie Shilo.

Many of you will know this lovely lady as a uniquely authentic thought leader in the VA space. She’s a well-respected Aussie powerhouse in the industry.

Since creating this thriving and ever-growing network for Virtual Assistants, Rosie Shilo has become one dedicated businesswoman. Currently, Rosie owns and runs ‘Virtually Yours’, a network for over 190 Australian Virtual Assistants which she founded in 2004.

Rosie has mentored many new and experienced VAs in their business and seen them overcome many hurdles to achieve amazing goals. This inspired her to write “VA VA Voom: How to become an amazing VA and every client’s most Valued Asset” which was published in May 2014 and has sold hundreds of copies to date. Since then she has also published ‘Reaching for the Stars: a woman’s guide to becoming a Stellar Virtual Assistant‘.

This passionate woman who has been described many times as ‘awesome’ is a true asset to the Virtual Assistant industry and her desire to see the industry grow and develop shines through in everything she does.

Join us for a candid convo about defining success, juggling motherhood, the joys, and pitfalls of being a virtual assistant, creativity, and more.

You’re going to love this one!

Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003


Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Oct 16, 202243:30
Ep 151: 12 Lessons From A Decade In Leadership

Ep 151: 12 Lessons From A Decade In Leadership

12 lessons from a decade in leadership

Recently I’ve been asked to share my story. 

Truthfully, I’ve felt uncomfortable doing that. 

It felt self-indulgent. 

So here, instead, well in alignment with - are 12 lessons I’ve learned along the way.

This is the good, the bad, and the ugly of business. Coming at you real and raw, unfiltered in a live IG so I wouldn’t chicken out and hit delete. 

I’d love to know what resonates.

Oct 09, 202231:23
Ep 150: Your Irresistible Offer Is The Key To Your Dream Life

Ep 150: Your Irresistible Offer Is The Key To Your Dream Life

Often we minimise the importance of our offer. 

More than being just your product - your offer is the cornerstone of your entire Business. 

It determines who you work with, what you do, and what you get paid. It determines how you live your life. 

Let me explain. 

Your day-to-day life is determined by your actions. Your actions in your business are the work you do. Who you spend your time with at work matters. 

You want to spend your time working with, helping, talking to, and selling to people that energise you. So it’s important you don’t work with just anyone that hits you up in the DMs. 

Once you know who you want to work with, you’ll know the thing that’s keeping them up at night. The big problem you can help them with. 

It needs to be a big problem so that you can come in with a big solution, and therefore charge what it is that you want to charge. 

This is imperative for your life by design. You must decide when you work, and how much you earn. If you’re not intentional about these 2 things, they’ll be chosen for you. And it likely won’t be what you want. 

Based on all these things, your offer is born. 

And your offer needs to be sold in order for you to make money. 

To sell it, you need to communicate it. 

To communicate it, you need to know your ideal client’s preconceived ideas about your industry. 

What is it they need to know and think and believe about you in order to say Yes to your offer?

That is your marketing. 

And there you go. Your Marketing and Sales Strategy in one episode ;) 

Take action! 

Sep 25, 202233:23
Ep 149: Live The Life You Want, Now

Ep 149: Live The Life You Want, Now

Harsh truth. 

We choose how we feel.

We decide what we let each interaction and each moment mean. We decide how those things affect our attitude, the words that come from our mouths, and the actions we take. 

We are in charge of our energy, our reactions, and therefore our day. 

Often we have this grandiose idea of what our ideal life will look like. We think we have to wait ’until’ to enjoy life to the fullest. 

We don’t.

We get to live those moments now. 

It’s the moments that make the days. 

The days that make the months. 

The months that make the years.

So now that you choose how you want those to go.

Regardless of what happened today with the kids.

Regardless of how that sales call went. 

Regardless of that conversation with that person that just doesn’t get it. 

This isn’t minimising the fact that life is just bloody hard sometimes. That business is hard. That life throws massive curveballs. 

But we get to choose what we feed our minds. As well as what comes out of our mouths. And how we spend each moment. 

Whether that’s choosing to have a foundation of joy that spills into everything we do, or if we let apathy define us.

So decide what you want to be known for. 

How do you want people to feel? 

How YOU want to feel. 

And make it happen.

Listen here - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003


Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Sep 18, 202223:16
Ep 148: Flamazing Branding with Jen Bowers

Ep 148: Flamazing Branding with Jen Bowers

At the very foundation of all your marketing sits your branding.
Unfortunately, branding in itself is misunderstood.
Some think it's not important.
Many think it's their logo and colours.

The truth is, it's crucial to gaining and maintaining trust. 

It's your brand personality, and my guest on the podcast today Jen Bowers likes to say it's what people say about your business when you're not in the room. 

In this discussion, we dive into the practicality of creating your brand, colours, and all.

What I learned is that it's actually a deep dive into self-discovery. 

Want to know if a personal brand or business brand is the way to go, or how to gain the confidence to put yourself out there - this one is for you. 

https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 


Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Sep 11, 202246:43
Ep 147: Marketing Tech, Made Fabulously Simple

Ep 147: Marketing Tech, Made Fabulously Simple

Imagine this ...

Your ideal client sees your pre-scheduled social posts or ads and lands on your website. They’re hit by a super clear message that speaks directly to them.

They opt in for a valuable resource and receive an automated email sequence with invitations to book a call.

Confirmations and reminders are sent after the call is booked, plus some extra resources to get them excited.

After the call, they’re automatically sent a thank you, plus stories of others clients' results prior to purchasing. You stay top of mind via email and text until they’re ready to buy.

Upon purchase, the client receives reminders to sign the contract and pay, and when they do they are automatically onboarded.

The best part is - it happens without you even having to think about it.

It’s all automated.

If you want to learn more about marketing tech made fabulously simple - this one's for you! 

Heres the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 

Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Sep 05, 202236:50
Ep 146: Dangerous Perfectionism

Ep 146: Dangerous Perfectionism

Perfectionism can rear its ugly head in so many ways. 

  • Recording and recording that reel
  • Not reaching out to potential clients because your website's not perfect
  • Late nights overthinking each and every word on your new freebie
  • Holding back from making your site live because it's just not quite right yet

Ultimately, it keeps us stuck.

Join me for a conversation, and a little tough love, on this week's episode of the podcast as we explore what perfectionism really looks like, why it holds us back, and how we can move forward in business and in life. 

Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003

Brought to you by FreeCEO

The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ to late night wasted on tech?

Claim your free 10-day trial today (freeceo.tech) FreeCEO is the one tool you need as your:

  • CRM
  • Website and funnels
  • Communication hub: Email, 2-Way Texting platform, Facebook
  • Messenger, Instagram DMs, Ringless Voicemail
  • Social media scheduling
  • Calendar bookings
  • Forms, surveys, and quizzes
  • Contract signing
  • Automation
  • Client payments
  • Reputation management
  • Memberships and Courses hosting

Yes, all in one tool.

Go to freeceo.tech to witness this magic marketing machine for yourself and claim your free 10-day trial now!

Aug 21, 202217:16
Ep 145: Harness The Power of PR with Lisa Simone Richards

Ep 145: Harness The Power of PR with Lisa Simone Richards

Showing up on IG, doing your reels, posting a few times per week, emailing your list annnnd ... you're getting the same dozen likes from your peers and friends - and little else?

Is this you? Ask yourself... are you putting your content out to the same X number of people who've been following you for months? Or are there new people in your ecosystem every week?

If the answer is the former, you're not alone. 

You'll likely also find a shift in focus to getting in front of some new eyeballs is game-changing.

But how the heck do you do that?

One powerful way is PR. 

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere and I was honoured to have her on the Mumstyle Business Show to talk about how to harness the power of PR in your biz. 

Through her free workshops, masterclasses, and mentorship program, she gives you insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.

On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. 

Lisa shares practical ways to build and implement a media strategy that's going to put you in front of your ideal customers on the regular, without having to run ads. 

If you've ever asked yourself, how do I get featured in XXX, or speak on