Ask Phill: What's e-coming?
By Ask Phill
Ask Phill: What's e-coming?Nov 06, 2023
#19: Denham - where passion for denim meets global ambitions - a journey from West to East.
Today's a journey from Amsterdam to Asia as we chat with Jason Denham, the creator behind Denham. We're exploring the incredible story of this brand and how it conquered the Asian market while staying dedicated to quality.
In our exploration, we'll delve into Denham's triumphs and the challenges they've faced on their path to success. Discover how Jason Denham strategically utilized collaborations to shape Denham's unique identity in the world of fashion and denim, forging connections between East and West. Join us for an engaging discussion about Denham's evolution, from its humble beginnings to its strategic embrace of collaborations, all while nurturing a steadfast love for denim.
#18: Boldking - Mastering ecommerce subscriptions & omnichannel success with Boldking
Today we’re talking about a subscription-based approach in ecommerce: how it differs from traditional purchasing, how it benefits the customer and the company and what the main challenges are of this approach. For this we’re diving into the world of grooming and shaving with a company that's revolutionising the way men approach their daily routines. Joining us today is Luc from Boldking, a trailblazer in the shaving industry known for their unique subscription model. We’ll hear all the insights into how they run such a successful subscription based store and a deep dive into their omnichannel strategies.
#17: Ekster - From founders' vision to conquering the US market
Today we're joined by Tom and Olivier from the inspiring brand Ekster. One significant chapter in Ekster's journey revolves around their expansion into the US market. We'll explore the strategic decisions behind this move, the unique challenges they faced, and the lessons learned along the way. From cultural nuances to market dynamics, we'll discover how Ekster tailored their approach to thrive in the American landscape.
#16: Shaping New Tomorrow - The global scaling success story from the Nordics
Today we’re talking about finding the balance between ecommerce and physical retail. More and more digital brands are syncing their ecommerce store with physical stores, and the two can be a great compliment to each other. Today we’re joined by Christian and Eva from Shaping New Tomorrow, the effortlessly cool Aalborg fashion brand that have found that sweet spot between online and offline. We’ll hear all the insights into how they achieve this with their Shopify store.
#15: Mr. Marvis - When to choose headless in the time of Shopify 2.0 & Shopify Hydrogen
Today we’re talking to Dick de Leeuw from MR MARVIS, the marvellous menswear brand from Amsterdam and one of the biggest Shopify merchants in the Netherlands. This time we’re talking about headless ecommerce. We want to clear up when headless is an option, and when to consider Shopify Hydrogen or the new native capabilities on Shopify 2.0. MR MARVIS has recently made the switch from Shopify native to a headless setup on Shopify Plus. We’ll be asking Dick why they made the switch and what the benefits have been since the rebuild.
#14: Camille Brinch Jewellery - Ecommerce secrets from the Nordics
It’s the final episode of series two and we’re thrilled to be joined by Stefan Bay Jensen, design technologist at Camille Brinch Jewellery!
From a home-studio in her parent’s shed to a professional workshop and a growing e-commerce team, Camille Brinch is writing the textbook direct-to-consumer success story.
Stefan is here to share the technical details of an e-commerce brand on the rise, with his takes on Shopify Editions, finding the balance between digital and physical retail and how he uses data to drive the business forward.
#13: Vervaunt - Common performance marketing mistakes and how to avoid them, according to the specialists.
Co-founders of London ecommerce consultancy Vervaunt join to share their wisdom. Paul Rogers and Josh Duggan open up on TikTok, Pinterest, and getting a competitive edge over rival brands.
#12: 1-800-D2C - The D2C brands you should be following right now, and what they’re doing right
#11: Miista - Fighting fast fashion whilst growing their ecommerce business
Miista’s Pablo Villasenín Sanchez talks high fashion in the e-commerce age, sustainability and shaking up the fashion industry by sourcing materials close to home and repairing over replacing.
#10: Gaia Gaia - Stop the scrolling! Making the case for offline marketing
#9: Labfresh - How to launch a killer Kickstarter campaign
Life-proof clothing from Labfresh that’s splash, stain and smell-resistant. The future of fashion? Find out for yourself as we talk technology, TikTok, Dragon’s Den and next steps for the forward-thinking brand.
#8: Ask Phill - The secrets to starting an ecommerce agency, and why are we called Ask Phill?
#7: Filling Pieces - How to start a label and push your way into high fashion, whether they like it or not!
With a brand new flagship store in the centre of Amsterdam, Filling Pieces are here to stay. Ecommerce manager Paulinho Chin gives the full story to explain how the brand bridge the gap between streetwear and high fashion.
#6 (NL): Patta - How the Kings of streetwear, made their way to the throne
Since 2004 Patta has travelled its own path. From the Amsterdam streets to an internationally recognised, black-owned brand pushing collaborations with the cream of the fashion, streetwear and music industries. Co-founder, Edson Sabajo, and COO, Danny Haryono, share all.
#5 (NL): Vedder & Vedder - The social media marketing tips you can’t miss!
In just 5 years, Vedder & Vedder has become an internationally acclaimed personalised jewellery brand boasting celebrity collaborations with Chantal Jansen, Sylvie Meis and Rita Ora. In this episode we’ll hear the story of sisters Anne and Esther Vedder and how their brilliant social media marketing strategy crowned them the undisputed queens of Dutch DTC.
#4 (NL): Parfumado - How to get 10,000 subscription customers in under a year
#3 (NL): Fest Amsterdam - How to build a DTC ecommerce brand from the ground up
#2 (NL): How Ace & Tate reframed the eyewear industry
Ace & Tate founder Mark de Lange shares the story of the brand that revolutionised the European eyewear industry. He talks about finding the right balance between commerce and branding, and how to make sure your D2C brand comes across in the right way.
#1 (NL): What is the future of ecommerce?
(NL) Trailer What is E-coming?
Je luistert naar What is E-coming? Een podcast van e-commerce agency Ask Phill waarin co-founders Martijn Wijsmuller en Paul Veen in gesprek gaan met ondernemers over de trends en ontwikkelingen binnen de e-commerce. Waar komen ze vandaan? Wat is voor hun industrie belangrijk? En hoe kijken zij naar de toekomst? Oftwel: What is e-coming?