A TABLE AT THE BACK

This is the last episode of season 3! 

Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about: 

- Laura celebrating a milestone this week! 

- Branka needing a drink (haha desperate times) 

- Is the black hole of quarantine swallowing us up? 

- Laura chats about current work projects and starting a new role

- Branka dives deep into her concerns around superannuation and sole traders during COVID

- How we're coping (or not coping) working from home with kids

- What our work days actually look like at the moment (it’s not pretty) 

- Why we haven’t been active on socials 

- Yes, we both just need to chill the eff out

Recs:

- Normal People TV adaptation 

- The Danish Way of Parenting

Contact us:
Hello@lauraluck.com.au

Branka@gigsuper.com.au

Eeeek! This week we took a deep dive into understanding ourselves and our attitude towards work. Taking time out to practice self-care in an always on world is incredibly important. But what happens if the way that you are wired as a human, your work actually becomes part of your self-care? We also explore the meaning of the word ‘hustle’ (don’t shudder, hear us out) and where it fits into the overall picture of work. Come along for this rollercoaster around our brains and let us know your thoughts, feelings, and vibes after the chat. 🙏🏼 Mentioned in this episode: • The Education Series: https://www.valleyloves.com.au/the-education-series • The Digital Picnic: https://www.thedigitalpicnic.com.au/ • Craft Coaching & Development: https://craftcoachinganddevelopment.com/ • Sister Scout Studio & Craft Coaching & Development Workshop: https://www.sisterscout.studio/sss-events/purpose-and-values-workshop/ • Clare Wood Coach: https://clarewood.com.au/ • Two Girls & A Laptop: https://www.twogirlsandalaptop.com.au/ Books: • The Danish Way of Parenting • Company of One - Paul Jarvis • Building A Story Brand - Donald Miller • Get To Aha - Andy Cunningham Articles: • https://www.invisionapp.com/inside-design/ux-writing-for-designers/ • https://www.linkedin.com/pulse/have-you-heard-notorious-rbg-totally-ux-writer-katherine-karaus/

Our first guest for Season 2 is Melbourne-based UX writer Patrick Stafford. Patrick is an ex-journalist-turned-UX writer, content strategist and podcaster. With almost a decade of experience with online news outlets like Smart Company, Rolling Stone and Vice, he’s been a UX writer for MYOB for over 4 years and has a freelance writing business called Stafford Content. He also runs UX Writers Collective, which is a UX and CX writing course and produces/hosts the podcast Writers of Silicon Valley. Here's what we covered in this episode: - How Patrick broke into UX writing via journalism (and the many different backgrounds of UX writers!) - What it takes to become a GREAT UX writer - How to impress UX hiring managers  - An indication of UX writer salaries (based on a recent survey the UX Writers' Collective ran)  - The differences between UX writing in-house vs freelance - What it's like interviewing some of the biggest UX writers in the world in Patrick's podcast: Writers of Silicon Valley Our recommendations: - Endorsal: https://endorsal.io/ (really great and easy way to collect testimonials and embed them in a cool/interesting way on your site with no IT help) - UX writer jobs newsletter by Gordon Macrae: http://www.uxwriterjobs.com/ - Radical Candor by Kim Scott: https://www.amazon.com.au/RADICAL-CANDOR-KIM-SCOTT/dp/1250103509/ref=asc_df_1250103509/?tag=googleshopdsk-22&linkCode=df0&hvadid=341744909748&hvpos=1o1&hvnetw=g&hvrand=3762038390647270709&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9072357&hvtargid=pla-432939647199&psc=1  Aaaaand here's where you can find Patrick and his projects: - UX writers collective: https://uxwriterscollective.com/ - Patrick’s website/s: http://www.staffordcontent.com/ http://pdstafford.com/ - Writers of Silicon Valley podcast: https://www.writersofsiliconvalley.com/ - Twitter: @pdstafford 

We took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram. Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today. Four goals to consider when working with influencers: 1. Top level - there’s social proof. • Big accounts. • Pay for the post so you can get social proof (aka credibility) for your business. • You’re paying for getting seen as a legit business rather than a garage project. • This can be worth it because big names are connected to other big names and you become a trusted source. 2. There’s reach & brand awareness. • Very similar to paying for social proof is paying for reach & brand awareness. • Even accounts that are “only” in the tens of thousands can play a big part in helping you get reach and raise brand awareness. • Show up in that person’s feed a few times and already your reach and brand awareness is stronger than paying for a cold advertising audience. 3. There’s content creation. • This is a great option for time poor businesses. • Unlike the two strategies we previously mentioned, this one doesn't need to involve accounts with big followings. • What you're looking for here is content creation skills that are better than yours. • The idea here is to offload the content creation work. 4. There are sales. • Sales are a bi-product of all of the above + the quality of your product. • Be careful tying yourself to sales as the end metric. • You need to build trust with an influencer's audience, before they start buying from you in bulk. Also mentioned in this episode: • Sister Scout Studio - https://www.sisterscout.studio/ • The Shed Women - https://www.instagram.com/theshed_women/ • Story Match - https://www.storymatch.com.au/ • Paperform - https://paperform.co/ • Write On - https://writeon.io

Wow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden. In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉 We covered: - Working on weekends - Sleep training - Starting a business while on maternity leave/having a break from the workforce - How freelancing can give you the flexibility to start a family - Using work to escape postnatal feelings - Litmus testing clients & putting boundaries in place - Why flexible working conditions are the way of the future - The good thing about working as part of teams Also mentioned in this episode: - DaFont: https://www.dafont.com - Marketing Study Lab: https://marketingstudylab.co.uk/why-customer-research-is-so-important-with-branka-injac-misic-cmo-of-gigsuper-episode-64/ - A Study Of 2.7 Million Startups Found The Ideal Age To Start A Business: https://www.inc.com/jeff-haden/a-study-of-27-million-startups-found-ideal-age-to-start-a-business-and-its-much-older-than-you-think.html - Boy Follows Universe: https://www.booktopia.com.au/boy-swallows-universe-trent-dalton/prod9781460753897.html - Everything Is Fucked: https://www.audible.com.au/pd/Everything-Is-F-cked-Audiobook

This week we take a trip back in time to the golden days of Instagram to talk about one aspect of how businesses used to grow using Instagram and what you can learn from it. We cover off Instagram competitions, in particular: - How they used to get set up - Some things to think about in terms of rules & mechanics - Why it used to grow numbers by the 1000s in 24hrs and doesn’t really anymore - Some ideas on what to try today Also mentioned in this episode: - Sister Scout Studio GET MONEY SMART event: https://www.sisterscout.studio/scout-events//sisterscout-fireside-chat-about-money - Girl Friday IP: https://www.girlfridayip.com - Tyler J McCall: https://www.tylerjmccall.com - Digital Deep Dive Podcast - 9 Perfect Strangers: https://www.booktopia.com.au/nine-perfect-strangers-liane-moriarty/prod9781743534922.html - Becoming: https://www.booktopia.com.au/becoming-michelle-obama/prod9780241334140.html

How fun! After some ideas, feedback, and exploration we’ve settled on a name for the podcast - yew! And this week Laura laid out some UX writing fundamentals (from a biz perspective) and what you should know/consider if you’re thinking about entering the field or you’re already in, but trying to find your feet. If you have any questions don’t forget you can reach out to either of us directly and we’ll be happy to chat - this stuff is our jam! Resources were mentioned in this episode: Laura’s FREE UX Writing course: www.lauraluck.com.au (OK, so this one wasn’t mentioned, but you should totally get your hands on it!) Joe Natoli: www.udemy.com/user/joenatoli UX Books: Simple and Usable - Giles Colborne Don’t Make Me Think - Steve Krug Content Strategy - Kristina Halvorson UX Blog: https://uxplanet.org Digital marketing podcast worth listening to: Digital Deep Dive - Luke Chapman & Lachlan Kirkwood Marketing book worth reading: Contagious (Why Things Catch On) - Jonah Beger

Welcome to our very first episode. How exciting! We’re super keen to chat to you about all things UX, CX, Comms, Marketing, and the mum/biz life balance. We wanna do this in a casual environment where you feel like you’re having a warm coffee (or tea) with us and you’re part of a raw, but insightful conversation. In this episode we go back to the beginning to give you a little background into who we are, what our individual journeys have looked like so far, and what we want to get out of this podcast. Hope you enjoy. x Laura & Branka