Attract Your Ideal Customers

In today’s episode, Logan Mallory shares his perspective on how to cut through the noise and attract your ideal customers.

Motivosity helps people be happier at work, providing a best-in-class employee recognition software platform used by companies like DuPont, Instructure, Hitachi Chemical, Western Governors University, Cotopaxi, and others to improve employee engagement and build company culture.

In today’s episode, Colin Coggins and Garrett Brown share their perspectives on how to cut through the noise and attract your ideal customers.

Colin and Garrett are adjunct professors of entrepreneurship at USC’s Marshall School of Business, and the authors of The Unsold Mindset: Redefining What It Means to Sell.

Connect with Colin and Garrett:

In today’s episode, Chad Ressler shares his perspective on how to cut through the noise and attract your ideal customers.

Double Take Video is a production company that offers customized video solutions for a unique brand experience.

In today’s episode, Faith Boone shares her perspective on how to cut through the noise and attract your ideal customers.

Boone Logic is a full-service content development and strategic marketing consultancy dedicated to boosting the voice of developing businesses.

In today’s episode, Ella Glasgow shares her perspective on how to cut through the noise and attract your ideal customers.

Ella and her team specialize in creating stress-free virtual events, handling everything including event design, management, production, facilitation, and registration.

In today’s episode, Corinne Murray shares her perspective on how to cut through the noise and attract your ideal customers.

Agate strives to help companies discover opportunities to continuously improve and grow by tapping into their most lucrative assets: people.

In today’s episode, Rachel Durci shares her perspective on how to cut through the noise and attract your ideal customers.

Rachel’s mission is to empower couples to feel comfortable having meaningful money conversations with each other, and to empower individuals to feel confident in their financial decisions.

In today’s episode, Mark Donatelli shares his perspective on how to cut through the noise and attract your ideal customers.

Cimply is a consulting company focused on delivering strategic solutions while helping fill operational gaps whenever necessary.

In today’s episode, Suzi Lantz shares her perspective on how to cut through the noise and attract your ideal customers.

Suzi helps organizations, teams, and individuals discover and optimize their unique identity and potential through leadership coaching and development.

In today’s episode, Christie Calahan shares her perspective on how to cut through the noise and attract your ideal customers.

ELB Learning is a one-stop shop for creating and delivering better learning experiences. Their products include tools for building learning games, virtual reality training, eLearning courses, and video-based practice, as well as an LXP and LMS. ELB also offers learning strategy services, custom learning development, and staff augmentation.

In today’s episode, Brad Schechter shares his perspective on how to cut through the noise and attract your ideal customers.

Fuel Cycle delivers mission-critical intelligence and insights for decision makers who own product, brand, and market experiences.

In today’s episode, Sindy Warren shares her perspective on how to cut through the noise and attract your ideal customers.

Sindy works with individuals to activate their goals, helping them close the gap between where they are now and where they're looking to be.

There are a lot of founders, CEOs, and marketers out there who’ve been thinking about starting their own podcast, but struggle to figure out the right first step and are overwhelmed by the idea of building it from scratch.

The biggest hurdle many of you might be facing is—will it even be worth it? Can creating our own podcast really help us connect with and attract more of our ideal customers?

To help show you what’s possible, I reached out to other founders, CEOs, and marketers who have taken the leap, and asked them to share how their podcasts are helping them grow their companies.

My hope is that by listening to their stories, you’ll not only be inspired to get started with your own podcast, but will have a broader understanding of the ways that podcasting can help you serve more of your ideal customers.

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In today’s episode, Kari Hanson shares her perspective on how to cut through the noise and attract your ideal customers.

Spiro is an AI-powered CRM designed specifically for manufacturers and distributors. The Spiro platform highlights the customers that need attention or present growth opportunities, and proactively recommends specific actions to be taken.

In today’s episode, Lori Zoss Kraska shares her perspective on how to cut through the noise and attract your ideal customers.

The mission of Growth Owl is to help those who help the people and the creatures of our world, offering non profit consulting in areas including corporate support, sponsorship, corporate philanthropy, board member engagement, member messaging, onsite/online training, executive coaching, and feasibility studies.

In today’s episode, Ryan McCoy shares his perspective on how to cut through the noise and attract your ideal customers.

Atomic Interactive is a digital agency serving B2B businesses of all sizes, and specializes in creating websites, custom applications for mobile platforms, and SEO, PPC, and social media marketing campaigns.

In today’s episode, Andy Halko shares his perspective on how to cut through the noise and attract your ideal customers.

Insivia is an international growth consultancy and marketing firm that delivers transformational strategy, breakthrough insight, and bold tactical execution, empowering their clients to shatter limitations and realize their potential.

In today’s episode, Craig James shares his perspective on how to cut through the noise and attract your ideal customers.

CatalystStrategies (Cat-Strat) is a break-the-mold advisory services firm that helps organizations stop—and think.

In today’s episode, Taylor Evans shares his perspective on how to cut through the noise and attract your ideal customers.

Rust Belt Recruiting is a specialized recruiting firm within the manufacturing industry whose mission is to renew our region by bridging the gap between hardworking people and meaningful workplaces.

In today’s episode, Caitlin Cassady shares her perspective on how to cut through the noise and attract your ideal customers.

Beyond is the #1 revenue management platform for short-term rental owners and managers to get, grow, and keep revenue.

In today’s episode, Erin Mogel shares her perspective on how to cut through the noise and attract your ideal customers.

Elevate Social Impact is a boutique consulting and coaching practice which guides companies, nonprofits, and individuals along their philanthropic journey.

In today’s episode, Stacy Sufka shares her perspective on how to cut through the noise and attract your ideal customers.

Gladegy Consulting offers consulting, coaching, training, and assessments to help build the capacity of individuals, teams, and organizations seeking to create better alignment and meet their goals.

In today’s episode, Esther Salata shares her perspective on how to cut through the noise and attract your ideal customers.

Benesafe Solutions offers eco-friendly, plant-based insect repellents without harsh chemicals—making them safe for families, pets, and the environment.

In today’s episode, Frank Favaro shares his perspective on how to cut through the noise and attract your ideal customers.

Frank believes the best sales and marketing strategy is a great customer experience, and helps businesses across the mechanical services/construction industries create standards and consistency for how they want to interact with internal and external customers.

In today’s episode, Amanda Baudier and Rebecca Stump share their perspectives on how to cut through the noise and attract your ideal customers.

Full Plate Full Cup offers results-driven 1:1 coaching, group, and corporate coaching to help high-performers achieve more and feel better than they ever thought possible.

In today’s episode, Brittany Rohner shares her perspective on how to cut through the noise and attract your ideal customers.

The DREMR Company helps organizations of all sizes put people at the core of their success, including assisting with developing and mentoring HR professionals and business leaders, onboarding and retaining new talent, team development, scaling HR practices and programs, and propelling intentional change for individual and organizational transformation.

In today’s episode, Warner Moore shares his perspective on how to cut through the noise and attract your ideal customers.

Gamma Force builds innovative technology capabilities and risk-based security programs, and helps organizations with their tech and information security strategies by serving in advisory, board, or executive roles.

In today’s episode, Lenore Elbrecht shares her perspective on how to cut through the noise and attract your ideal customers.

Lenore works with people and organizations to help facilitate success, both personally and professionally, including increasing efficiency, creating systems for streamlining all that one has to juggle, and empowering more productive, direct, and effective conversations.

In today’s episode, Cara North shares her perspective on how to cut through the noise and attract your ideal customers.

Cara founded The Learning Camel to help individuals and organizations on the full learning journey, offering services in learning architecture, workforce development, and custom learning solutions.

In today’s episode, Brent Bahnub shares his perspective on how to cut through the noise and attract your ideal customers.

Apogee Process Improvement was formed to address disclosure needs within the highly-regulated financial services industry.

In today’s episode, Mark Mirra shares his perspective on how to cut through the noise and attract your ideal customers.

Aligned’s vision is to change the way the world negotiates, and offers training courses, adaptable consulting engagements, and advanced tools to help their clients maximize any deal.

In today’s episode, Amy Wald shares her perspective on how to cut through the noise and attract your ideal customers.

Amy is an expert in sustainable hospitality and founder of Green Luxe. Her mission is to empower hospitality organizations worldwide by creating a culture of sustainable tourism, helping them drive more eco-travelers to their businesses.

In today’s episode, Gracey Cantalupo shares her perspective on how to cut through the noise and attract your ideal customers.

Gracey is chief marketing officer at MentorcliQ, an employee mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs.

In today’s episode, Martha Magrina shares her perspective on how to cut through the noise and attract your ideal customers.

For over 20 years, Martha has been passionate about unleashing the unique gifts and potential of leaders in various fields and industries. As the founder at AuthenticallYOU, she helps leaders boldly be themselves, maximizing their visibility, credibility, and impact.

In today’s episode, Katie Murphy shares her perspective on how to cut through the noise and attract your ideal customers.

Expansion Group helps small businesses, typically $3M-10M in size, integrate their first operational leader, allowing their business to expand to the next level. Through the utilization of Fractional Executive Services, Expansion Group puts a top professional in place to lay the right operational foundation, and then hand things off to the best operational leader for the job.

In today’s episode, Adam Niec shares his perspective on how to cut through the noise and attract your ideal customers.

Adam’s company, Rate Tracker, helps business owners find the most secure, efficient, and streamlined payment processing solutions.

In today’s episode, Brandon Eastman shares his perspective on how to cut through the noise and attract your ideal customers.

Brandon is the founder of Be Better Industries, helping organizations and teams become laser-focused on their goals, adopt world-class productivity practices, and maximize their performance by optimizing their lifestyle at work and home.

In today’s episode, Steven Douglas shares his perspective on how to cut through the noise and attract your ideal customers.

Steven is the founder and CEO of Avagate, a consulting and development company built upon a team of talented, friendly tech gurus and digital experts. Avagate specializes in transforming potential into digital excellence, helping their clients turn ideas into reality.

In today’s episode, Raj Shroff shares his perspective on how to cut through the noise and attract your ideal customers.

Raj founded PINE, a consultancy that combines the expertise of a strategic business consultant with the empathy of a creative partner to develop better, more human solutions to a variety of business challenges. PINE’s client roster includes Intel, Tyson Foods, McDonald's, Mars/Mars-Wrigley, Kimberly-Clark, Kraft Heinz, SC Johnson, DSW, Mahindra, Galderma, and Sheetz.

In today’s episode, Ashley Faus shares her perspective on how to cut through the noise and attract your ideal customers.

Ashley has handled all aspects of marketing strategy and execution, from social media, to content and editorial, to demand-gen and events. She loves telling the high-level stories that resonate with an audience, and connecting the dots between types of assets and distribution channels.

Ashley has been published on TIME, Forbes, MarketingProfs, and The Muse, and has spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

In today’s episode, Matt Vojacek shares his perspective on how to cut through the noise and attract your ideal customers.

Matt is the founder and creative director of Made By Things, a creative strategy and production company that specializes in motion design, and partners with agencies, production companies, and businesses to help them tell their stories.

In today’s episode, Bill Balderaz shares his perspective on how to cut through the noise and attract your ideal customers.

Bill is an investor, board member and advisor to more than 20 startups, and founder of Futurety, a pioneer in integrating and visualizing data using tools like Tableau, Microsoft BI, and Google Data Studio.

Bill has spoken at more than 150 conferences on topics related to public relations, sales, innovation, marketing, healthcare, search engine optimization, data mining, and social media. He has also been featured in more than 100 media outlets, including The Wall Street Journal, Money Magazine, and NPR.

In today’s episode, Chandra Cox shares her perspective on how to cut through the noise and attract your ideal customers.

Chandra is dedicated to unlocking the potential of teams and fostering a culture of collaboration in the hospitality industry. Her signature program, Hospitality Spotlight, ignites teams and illuminates the path to guest delight. Through interactive workshops and tailored experiences, Chandra empowers hospitality professionals to excel in creativity, embrace innovation, and create exceptional guest experiences.

In today’s episode, Emily Rentas shares her perspective on how to cut through the noise and attract your ideal customers.

Emily is a licensed mental health professional, coach, and organizational consultant. She’s known for helping individuals and organizations transform during times of abrupt change, transition, and uncertainty. This includes developing and implementing creative yet practical solutions that lead to significant improvements, wellbeing, retention, and overall sustainability.

In today’s episode, Naveed Iqbal shares his perspective on how to cut through the noise and attract your ideal customers.

Naveed is the CEO and founder at Dolr, a Columbus, OH based Fintech that's building a happier wealthier world by helping people beat student debt and build wealth. He is experienced in data science with bank scale data, and product development and delivery of consumer facing financial products at the largest bank in the country. Naveed holds a PhD in Applied Mathematics from the Florida Institute of Technology.

In today’s episode, Natalie Heckendorn shares her perspective on how to cut through the noise and attract your ideal customers.

Natalie is the Senior Product Marketing Manager at CSG Forte, a unified payments platform. Her responsibilities include:

- Developing go-to-market strategies spanning all stages of the buyer lifecycle for CSG Forte payments products and solutions.

- Leading the creation of product marketing messaging, frameworks, and go-to-market plans and associated materials.

- Creating core messaging for owned and paid marketing channels.

In today’s episode, Mukul Sheopory shares his perspective on how to cut through the noise and attract your ideal customers.

Mukul is a product marketing leader with experience in SMB-focused companies like Intuit, GoDaddy, and RingCentral. He has a passion for helping small business owners better understand technical products, and loves to see them win.

Mukul is also the author of Bucephalus' Shadow: Ten Business Lessons From the Life of Alexander the Great.

In today’s episode, Chase Clymer shares how he and his partner built Electric Eye Agency, as well as tips on creating messaging that cuts through the noise and attracts your ideal customers.

Chase is the co-founder of Electric Eye, an agency that increases sales for ecommerce brands. He’s also the host of Honest Ecommerce, a weekly podcast, community, and educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

In today’s episode, James Pickering shares his perspective on how to cut through the noise and attract your ideal customers.

James is a global product and brand manager with more than 15 years of diverse work experience. He is skilled in downstream and upstream marketing, project management, customer experience, print and digital communications, branding, training and education, customer support, information technology and informatics, and sales.

In today’s episode, Elizabeth Irvine shares her perspective on how to cut through the noise and attract your ideal customers.

Elizabeth’s 15-year marketing career has focused on driving growth for organizations in B2B SaaS and technology media. She was the first full-time marketing hire at MarketMuse and built the marketing engine from the ground up. Elizabeth’s expertise spans lead generation, demand generation, brand building, event marketing, email marketing, conversion rate optimization, business development, and content marketing.