B2B Made Simple: A B2B Marketing Podcast
On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies.
With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.
In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
B2B Made Simple: A B2B Marketing PodcastDec 09, 2020
214: Managing and Hiring 100% Remote Teams w/ Mark Bliss
Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more.
Mark's LinkedIn: https://www.linkedin.com/in/markbliss/
DNS Filter's Website: https://www.dnsfilter.com/
213: There's No Perfect Answer in Marketing w/ Laura Kendall
Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more.
Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/
MadKudu's Website: http://madkudu.com/
212: Today’s Brand is Tomorrow’s Demand w/ Isabelle Papoulias
Isabelle Papoulias, the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more.
Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/
Mediafly's Website: http://www.mediafly.com
211: The Key to Mastering YouTube as a B2B Marketer w/ Karl Yeh
Karl Yeh, the Senior Marketing Manager at Benevity joins the podcast. He breaks down his secrets to becoming a heavy hitter on YouTube and what B2B companies need to do in order to master that platform. All this and more on today's episode of B2B Made Simple.
Karl's LinkedIn: https://www.linkedin.com/in/karlyeh/
Benevity's Website: https://benevity.com/
210: How to Beat Marketing Objections Internally w/ Ben Goldstein
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite.
Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988
Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/
Nutshell's Website: https://www.nutshell.com/
209: Should Marketing Be All About the Numbers? w/ Mark Fairhurst
Mark Fairhust, the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more.
Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/
Mercatus' Website: http://www.mercatus.com
208: The Unlock for Building a Holistic Revenue Team w/ Kristian Borghesan
Kristian Borghesan, the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more.
Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/
FutureVault's Website: https://www.futurevault.com/
207: The Key to Having a Strong Positioning Strategy w/ Tara Panu
Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode.
Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/
VoiceFlow's Website: http://www.voiceflow.com/
206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey
Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.
Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/
Linc's Website: http://linc.cx/
205: Short-Term vs. Long-Term Marketing w/ Heather Moses
Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.
Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/
Nexthink's Website: http://www.nexthink.com
204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben
Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.
Jim's LinkedIn: https://www.linkedin.com/in/jim-holben
AVI's Website: http://avi.com/
203: Honing in Your Strategic Narrative w/ James Furbush
James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.
James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/
AccessOne's Website: https://www.accessonemedcard.com/
202: B2B Marketing Isn't What It Used to Be / Phil Granof
Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.
Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/
NewStore's Website: http://www.newstore.com/
201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.
Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
200: How to Properly Execute Influencer Marketing / Grant Duncan
Grant Duncan, the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more.
Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/
VoxImplant's Website: https://voximplant.com/
199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding
Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.
Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/
Aptology's Website: http://www.Aptology.com
198: How to Vet an Agency Before Hiring Them w/ James Winter
James Winter, the VP of Marketing at Spekit joins the podcast. He shares his strategy behind hiring agencies, what questions to ask them on discovery calls, things to watch out for before signing a contract, mistakes to avoid and much more.
James' LinkedIn: https://www.linkedin.com/in/jameselliotwinter/
Spekit's Website: http://spekit.com/
197: Getting Your Hands Dirty Beats Having Credentials | Marketing Ladder Podcast
On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.
196: Should B2B Startup Marketing Be Proactive? w/ Aviv Canaani
Aviv Canaani, the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more.
Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/
DataRail's Website: http://www.datarails.com
195: Winning Starts with Integrity | Success Fundamentals Podcast
194: Your CEO Isn't Who Your Website is For | Revenue Throughput Podcast
Today on the show Sam Moss was interviewed on the Revenue Throughput Podcast and shares the key principles for creating a buyer-centric website and why it is so important in B2B. You'll learn about how to leverage content, design, and how to really think about that website so that it becomes a critical part of your marketing and sales strategy.
193: The Importance of Community & Relationship in B2B Marketing w/ Stephanie Gomez
Stephanie Gomez, the VP of Marketing at ProcedureFlow joins the podcast. She shares her thoughts on why B2B companies need to stop being so transactional, how to have a personality as a brand, what it means to truly understand your buyers and much more.
Stephanie's LinkedIn: https://www.linkedin.com/in/stephaniegomezmarketer/
ProcedureFlow Website: https://procedureflow.com/
192: How to Generate Demand on LinkedIn | More Than a Few Words Podcast
On this episode, Sam Moss joins Lorraine Ball on the More Than a Few Words Podcast to talk about his LinkedIn strategy.
LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website.
If you want to actually drive results, you will need to focus on the right engagement.
And most importantly, make sure this is where your buyers are hanging out.
191: How to Accelerate Your Growth with a Podcast | B2B Podcasting Show
Why haven’t you launched your B2B video podcast yet? 👀
Video podcasting is THE way to scale your thought leadership and grow your audience.
It can can create opportunities in the B2B space for any business:
💎 Help you connect with your ICP (ideal customer persona)
💎 Build your influence among other industry leaders
💎 Show your expertise and why people need to do business with you
In episode Kap Chatfield connects with Sam Moss to talk everything B2B podcasting.
Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader.
➡️ If you’re looking for a podcast that will push you to start your own show, this episode is for you.
190: What Brand-Building Activities Can Do for Your Company w/ Jonathan Pogact
Jonathan Pogact, the VP of Marketing at Seamless.ai joins the podcast. He talks about how they grew their podcast to get hundreds of downloads a day, what it means to be aligned with leadership, how to measure the impact of your brand-building activities and much more.
Jonathan's LinkedIn: https://www.linkedin.com/in/jonathanpogact/
Seamless.ai Website: https://www.seamless.ai/
189: How to Tackle Marketing After a Merger w/ DJ Haskins
He shares the three areas you need to refocus after you go through a merger:
- Market your new brand and category
- Market your positioning
- Market your product
Tune in as DJ breaks down each area of marketing you should focus on first on today's episode of B2B Made Simple.
DJ's LinkedIn: https://www.linkedin.com/in/djhaskins/
EngageWare Website: http://www.engageware.com/
188: The Foundation of Brand is Knowing Your Buyer w/ Jeff Reekers
Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more.
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/
Aircall Website: http://aircall.io/
187: Removing the Friction from Your Demo Process w/ Dustin Tysick
Dustin Tysick, the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more.
Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/
Govenda Website: https://govenda.com/
186: Math vs. Magic in B2B Marketing w/ Russ Somers
Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.
Russ' LinkedIn: https://www.linkedin.com/in/russsomers/
Lytho Website: http://www.lytho.com/
185: The Best Marketing Doesn't Feel Like Marketing w/ Mike Toner
Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more.
Mike's LinkedIn: https://www.linkedin.com/in/toner/
Threedium Website: http://www.threedium.co.uk
184: How to Build a Resilient Website | B2B Growth Hacks Podcast
Today Sam Moss joins Sarah Smith on the B2B Growth Hacks podcast to discuss web developing and designing with a customer-centric approach. As part of their Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time.
In this podcast, Sam covers:
- Building a website that’s resilient and relevant
- Solving the problems your customer has
- Keeping calls to action clear and concise
- Unpacking current design trends
- Doing your research on marketing
183: How to Knock a Live Event Out of the Park w/ Logan Mallory
Logan Mallory, the VP of Marketing at Motivosity joins the podcast. He shares with us a recent live event him and his team attended where they executed a crazy successful booth for their company. With the creative juices flowing, they were able to pull off one of the most energetic and engaging booths at the event. Tune in as Logan shares their exact process from start to finish and hopefully sparks an idea for your marketing team going into 2022.
Logan's LinkedIn: https://www.linkedin.com/in/loganmallory/
Motivosity Website: https://www.motivosity.com/
182: How to Optimize your B2B Website Strategy | B2B Enablement Podcast
On this podcast, Sam Moss joins Dave Karr on the B2B Enablement podcast to talk about some fundamental ways you can enhance and optimize your B2B website strategy. Sam dove into what KPIs you should be tracking, the value of a customized landing page, how to drive more traffic to your site and more.
181: Poorly Executed Marketing is the Problem in B2B w/ Edita Vatenaite
Edita Vatenaite, the VP of Marketing at Synthace joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization.
Edita's LinkedIn: https://www.linkedin.com/in/editavatenaite/
Synthace Website: http://www.synthace.com
180: Brand vs. Branding Debate | B2B Growth Podcast
Sam takes the position that branding includes creating the logo, website, colors, and swag. Dan takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
179: Internal Marketing is Just as Important as External Marketing w/ Jamie Bell
Jamie Bell, the VP at Workshop joins the podcast. She shares why it's important for B2B companies to prioritize internal marketing, what brands she sees executing this well, how to get everyone in your organization excited about what the marketing function is doing and much more.
Jamie's LinkedIn: https://www.linkedin.com/in/jamieclarebell/
Workshop Website: http://www.useworkshop.com
178: How to Generate Demand Using Linkedin | Business Consulting Session
Today on the podcast, Sam Moss does another consulting session with a company in Europe. They cover everything from creating demand on LinkedIn, content creation, thought leadership, starting a podcast and much more.
Connect with Sam: https://www.linkedin.com/in/sam1ca/
177: How to Turn Your Marketing Team Into a Media Company w/ Vivek Nanda
Vivek Nanda, the VP at Heretto joins the podcast. He talks about why more B2B companies need to have a media-first approach to marketing and the three pillars of their roaring content strategy. Be sure to tune in to learn how you can apply their learnings to your organization today.
Vivek's LinkedIn: https://www.linkedin.com/in/viveknanda1/
176: How to Generate Pipeline and Revenue with LinkedIn Organic | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to building an audience on LinkedIn, what types of content you should be posting there, how to generate engagement, what it will do for your overall brand and much more.
175: Email Marketing Isn't Dead w/ Maria Juan
Maria Juan, the VP of Marketing at Peerfit joins the podcast. Maria takes a deep dive into how the marketing team at Peerfit approaches email marketing, she shares what is and isn't working for them, and tells us how they build a genuine relationship with their audience.
Maria's LinkedIn: https://www.linkedin.com/in/linkwithmaria/
Peerfit Website: https://peerfit.com/
174: Ungated Content is the Future of B2B Marketing | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to B2C brands he's inspired by for B2B marketing, the importance of personal brands vs. corporate brands, how to generate high-quality inbound leads without gating content, website messaging strategy and much more.
173: Companies Are Approaching Events Totally Wrong w/ Nicole Gates
Nicole Gates, the Director of Marketing at Mongoose joins the podcast. She shares her marketing wisdom on how to better execute events, how to get your attendees to actually love the what you put together, why these should never be used as a lead gen activity and much more.
Nicole's LinkedIn: https://www.linkedin.com/in/nicolepgates/
Mongoose Website: https://www.mongooseresearch.com/
172: How We Generate Pipeline and Revenue Using Only LinkedIn and a Podcast | Mastering B2B Marketing Podcast
On this episode, Sam Moss joins Jesus McDonald on the 'Mastering B2B Marketing' podcast to discuss his exact LinkedIn organic and podcast strategy for 1Click Agency. Those two strategies combined have generated $500k+ in pipeline and revenue over the past 12 months and Sam shares how you can do the exact same thing with your marketing team.
171: Mastering the Art of Capturing Demand w/ Johan Abadie
Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more.
Johan's LinkedIn: https://www.linkedin.com/in/johanabadie/
Mediafly Website: https://www.mediafly.com/
170: Are Blogs Dead? | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to blogs, LinkedIn strategy, holistic marketers, brand vs. demand and much more.
169: Why Story is the Most Important Component of Your Website w/ Adam Runner
Adam Runner, the Director of Marketing at mySidewalk joins the podcast. He shares the new way they're approaching how they talk about their company on their website and what it's done to boost inbound demo requests. Adam discusses how to clearly and simply articulate your message, what it takes to nail the story, how to talk about your products on your website and much more.
Adam's LinkedIn: https://www.linkedin.com/in/damrunner/
mySidewalk Website: http://mysidewalk.com/
168: How Video Marketing Creates Value for B2B Buyers | UnboundB2B Podcast
On this episode, Sam Moss joins Janvi Gandhi on the 'UnboundB2B' podcast to discuss what it takes to have a good video strategy, how to execute it on LinkedIn, how to leverage your podcast to get the most content you can out of it and much more.
167: Why Revenue Should Be the North Star for B2B Marketers w/ Ben Virdee-Chapman
166: Three Things Every Marketing Team Should Be Doing w/ Kyle Lacy
1. Crafting the best story possible for the company and the market
2. Building a culture (and movement) that scales
3. Creating new revenue and pipeline
Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team.
Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/
Seismic Website: https://seismic.com/
165: Clarity is the Future of Websites | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to websites, LinkedIn strategy, gated vs. ungated content, pricing page structure and much more.