Basketball To Business

What’s up, basketball trainers?

I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business?

Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses.

Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now.

In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners.

And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out!

Well, one thing we know that’s worthy is watching and listening to this podcast. Let’s go!

01:30 3 Magic Questions That Your Website Should Be Able to Answer

04:00 What really is “bounce rate”? And why is it important?

06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions?

07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website

09:00 What Other Strategies/Tools That Could Help Businesses Survive

11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients

14:57 How Positive Encouragement Relates To Marketing Your Business

17:28 How Can We Use Technology To Boost Brand Awareness?

18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive

24:45 How Outsourcing Can Help You Run Your Business More Efficiently

27:44 What To Do If You Feel Like Your Business Is No Longer Growing

31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective

35:24 Everyday is A Competition In The Business World

37:30 Some Successful Business Stories You Need To Hear Today!

45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!)

50:06 What You Need To Know In Doing Advertising Campaigns

53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns

54:50 Why is a Marketing Course Worth Purchasing?

Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this:

- Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services

- We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers

But, we're also taking this unfortunate event as a blessing in disguise because:

- This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era

- We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business

- May it be paid advertising or organic ways (flyers, business cards, etc.) to market the business, as long as we see it effective, then why not?

Our takeaways:

- Be creative and diversify your marketing tactics for your training business.

- Don't forget to secure all your social media and other online accounts all the time!

Hope this helps you out! Busy season is here, work hard, have fun!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact. 

Also with Profit First, similar to the so-called "Envelope System", you've got pockets of:
- Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.)
- Profit Account
- Tax Account
- Income Account
- Owner's Compensation Account

So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023.

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

What's up, basketball trainers?

Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry. 

Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry.

And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a link for you:
https://spotifyanchor-web.app.link/e/VhursbGCdvb

Want to get in touch with Coach Korey? Check him out on these links:
The Transition (Official Website): https://basketballcoachingconsulting.com
Instagram: https://www.instagram.com/koreyharris

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

What's up, basketball trainers?  

You're about to listen to a quick role play with Coach Joshua Mercado. He's a  basketball trainer who's about to roll out a new service to an athlete's parent.   

With role playing, it can help you figure out how to start and keep a good conversation with your prospect clients while marketing your training business effectively.   

So, if you're a basketball trainer who's having a bit of a challenge in making a good conversation with your clients in rolling out a new training package, hopefully this video will help you out.

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season. 

Let's talk about:
- Camps
- Clinics
- Operating Capacity
- Coaching
- Private Training Sessions
- Training Beginners
- Ancillary Services
- Client Acquisitions

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

For this week's Half-time Break Session, we're giving you Coach Korey Harris, Founder of Student of the Game Training Co., LLC and General Manager of Shoot 360. Coach Korey is a skill development coach who's aim is to offer elite skill training to basketball players and challenge them with the same teaching and concepts taught on the NBA, WNBA, and college levels.

In today's podcast, you'll hear from Coach Korey insights on:
- The importance of being organized to succeed in your training business
- The importance of strategy, and expanding your current skill set to continue attracting opportunities for consistent growth
- What basketball trainers can gain from training high level players
- How can you maximize your players' efficiency on the court

Let us know if you want a Part II of this podcast with Coach Korey and we'll make sure it'll happen!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better:

1. Calendar (Having a time budget is crucial)
2. Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your calendar with important and urgent tasks).

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

Another Quick Break session with Coach Myson this week as he shares his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele.

1. Pay attention to signals in communication
2. Focus more on why customers buy over how to sell

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

What's up, basketball trainers? Been a long time since our last podcast.

Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

Coach Myson spreading some thoughts again before going back to the gym. This time, he’s gonna give you tips about basketball training business before the Q3 ends.

1. Adjust the capacity of your training sessions based on your goal size.
2. Track at least one of these metrics: Active client list and Operating Capacity.
3. Use school calendars per district as basis for skill clinic schedules.
4. Increase the value of the training service you’re providing.
5. Squeeze the heck out of the summer months!
6. Work backwards.
7. Pull out and update your budget.
8. You can save time in managing your training business by using some tools (like The Playbook).

_____________________________________________________________________________________________________________________________________

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

For our last CTTC Overtime Session, Ryan Fabela talks about cashflow, expenses and taxes and how you should structure your basketball training business as a simple trainer and as a growing trainer. If done properly, this will really help you save as much money as you can as you put your time, sweat, and even tears, in running and eventually growing your training business.

Sharing some wisdom that Ganon Baker shared with us a few weeks ago. It rings true and is the new motto moving forward!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

What's up, basketball trainers?

Here are some pros and cons of Cash App and Venmo versus other payment service providers. Know that choosing the right payment software for your 🏀 training business is crucial for success!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

10 Takeaways From The Committed To The Craft Conference (from Coach Myson’s POV)  

00:46 - 1. Have a timetable with the goals and with the impact you want to have.
01:23 - 2. The solution is near to the pain point.
01:47 - 3. Everybody has a story. Master your own.
01:53 - 4. Train the player, not the name.
03:11 - 5. Your net worth leads to your network.
03:29 - Recap of First Five Takeaways
04:16 - 6. Be an expert.
05:03 - 7. Doing this for the money makes us miss the small interactions that show athletes that they matter.
05:28 - 8. We either coach it or we allow it.
05:45 - 9. Building relationships start on the court.
06:08 - 10. There is no balance.  

Thanks to all the coaches, trainers and basketball enthusiasts who spent their weekend with us at the conference! Appreciate y’all!

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

This is a quick interview with Coach Martin Anderson, a former professional basketball player here in the US who also made his way overseas. Talk about Spain, Italy and some other countries outside the US. Listen to this podcast as he tells us a little bit of his journey entering the basketball training business. 

Oh, and he's attending the upcoming Committed to the Craft Conference in Louisville, Kentucky! Maybe you'll be interested, too, once you hear from him why he's attending. Hope to see you guys there!

Before we end this first quarter of 2022, we had a talk with Phil Morrison about the upcoming "Committed to the Craft" Conference, an event for basketball trainers and coaches. Listen to this podcast and hear for yourself why you guys should consider going.

But just to give you a brief background about Coach Phil, he is the founder of Hoops for Christ organization in Louisville, Kentucky. Concurrent to this, he is a NIKE Camp Director for Kentucky and is the Director of Basketball Training at MidAmerica Sports Center in Louisville. He, as well, has led camps and clinics internationally as a skills development trainer.

If you're interested to know more about Coach Phil and his professional basketball experiences, you can visit the links below:

Hoops for Christ Website: https://www.hoopsforchrist.org/

Youtube Channel: https://www.youtube.com/user/HoopsforChrist

Instagram: https://www.instagram.com/basketball_missionary/

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

Get to know Coach John Hansberry, a 23-year old basketball trainer in South Florida who runs his own business called JQ Basketball Training. 

In this interview, Coach John shares his basketball journey from being an enthusiast to being an athlete and eventually transitioned to being a basketball trainer. While he has a full-time job, he still manages to grow his training business day and night. 

Listen to this podcast and learn insights about growing your basketball training business with the help of social media, balancing your time as a trainer and some encouraging words to continue your journey in the world of basketball. 

If you want to know more about Coach John Hansberry and JQ Basketball Training, visit the links below: 

Official Website: https://www.jqbasketballtraining.net/#/ 

Facebook: https://www.facebook.com/jqbasketballtraining 

Instagram: https://www.instagram.com/jqbasketballtraining/ 

Youtube: https://www.youtube.com/channel/UCveYqp4q3AUafi30G5Pw9eg 

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group