
Better Business Podcast
By Better Business Bureau of Arkansas Education Foundation

Better Business PodcastMar 29, 2023

Demystifying AI for Your Business: A Conversation with Dr. Philip Huff at UA Little Rock
Welcome to Season 2 of the Better Business Podcast! Hosted by the Better Business Bureau in Arkansas to bring you resources and tips form the pros to help you grow your business.
This episode is a must-listen for business owners, executives, and anyone curious about the transformative power of AI. Dr. Philip Huff's engaging and approachable style ensures that even those new to AI will come away with a clear understanding of its potential and how to harness it for their business's benefit.
Tune in to the Better Business Podcast for an engaging conversation that demystifies AI and equips you with the knowledge and confidence to leverage this game-changing technology in your business. Don't miss this opportunity to gain a competitive edge in the ever-evolving business landscape.

A Conversation with Cindy Moehring 2023 Torch Awards for Ethics Keynote Speaker
This episode, we are joined by our 2023 Torch Awards for Ethics Keynote Speaker, Cindy Moehring. Our conversation starts with a small business in SW Missouri and weaves through her experiences leading to the founding of the Sam M. Walton College of Business's Business Integrity Leadership Initiative. In January 2020, this initiative was founded to bring a more comprehensive, strategic, and influential approach to business ethics for students and other stakeholders. We recommend you checking out The BIS: Podcast episodes.
The BIS: Podcast is your resource to deep dive into business ethics and integrity. The episodes are discussions with business leaders on current topics impacting business. From AI to Workplace Culture, this podcast provides a dive into topics impacting businesses today.
Cindy's Recommended Reading:
- Deep Purpose: The Heart and Soul of High-Performance Companies by Ranjay Gulati
- Giving Voice to Values: How to Speak Your Mind When You Know What's Right by Mary C. Gentile
- The Seven Signs of Ethical Collapse: How to Spot Moral Meltdowns in Companies... Before It's Too Late by Marianne M. Jennings
About the Torch Awards for Ethics: The Better Business Bureau Torch Awards for Ethics were held on May 11, 2023, at the Clinton Presidential Library. The Torch Awards recognize companies that display an outstanding level of ethics and integrity in all of their business dealings. These companies generate a high level of trust among their employees, customers, and their communities. This award is open to all for-profit businesses who are in good standing with BBB. Accreditation with BBB is not required.
About Cindy Moehring:
Cindy Moehring is a recognized global leader, independent board member, and former C-suite executive. Her extensive experience spans the world’s largest multi-national corporation (Walmart, NYSE: WMT), academia, publicly listed companies, privately held start-ups, and the non-profit sector (U.S. Olympic & Paralympic Committee.) Her industry experience includes retail (food and non-food; digital and physical), consumer products, technology, financial services (bank and non-bank), healthcare (pharmacies), transportation and supply chain, agriculture, manufacturing, and sports management.
Cindy gained much of her experience during a distinguished 20-year career with Walmart, Inc., where she served as Senior Vice President, Global Chief Ethics Officer, U.S. Chief Ethics and Compliance Officer, and C-Suite member of the Walmart U.S. leadership team. In these roles she was involved in all aspects of the business and operational management. Cindy reported to the Audit Committee and worked directly with the full Walmart Board of Directors and four Walmart CEOs. Cindy led Walmart through multiple complex challenges, including spearheading the transformation of Walmart’s global culture of integrity.
In 2019, Cindy was tapped to launch the Business Integrity Leadership Initiative for the Sam M. Walton College of Business at the University of Arkansas, a top 25 public business school. As the Founder and Executive Chair, Cindy provides extensive thought leadership, develops new curriculum, Cindy also serves on boards for three for-profit companies, one public and two private.
In the non-profit sector, Cindy recently had the honor of being appointed to serve on the U.S. Olympic and Paralympic Board’s National Governing Body (NGB) Oversight and Compliance Committee.
Cindy lives in Bentonville, Arkansas, where her husband, Barry, serves as the Benton County Judge. They have three children, Bennett, Hayden and Allison. Bennett and Hayden are both graduates of the U.S. Naval Academy and are serving as officers in the U.S. Navy. Allison is attending the University of Missouri.

Unleashing Productivity: A conversation with Amber Taggard Founder and CEO of The Organizer Chicks
Spring and Summertime are here! The weather is warmer, and many of us are wanting to take the office outside for a little fresh air. If that is not an option, creating a more organized workspace is on the to-do list for many of us to help increase productivity and reduce stress.
This episode, we are joined by Owner, CEO, and Founder of The Organizer Chicks, Amber Taggard. Amber is a Professional Organizer, time-management coach, and public speaker. She holds a Masters of Science in Clinical Mental Health, and is passionate about using her counseling psychology background to help people improve their mental and emotional health by creating peaceful and productive physical spaces. Professional highlights for her include being a contributor to Forbes, leading a TED Talk, and winning a Better Business Bureau 2020 Torch Award for Ethics.
"We're much more impacted by our environments than we realize," said Amber Taggard, owner of The Organizer Chicks.
Since 2011, Amber and her flock of Organizer Chicks have helped people fight the clutter, find the calm, and take back their 17 minutes each day. Amber walks us through a few of her tips to reduce clutter and maximize your time. She strives to create a positive and empowering experience for those who are getting help with organizing. During the podcast, Amber shared tips and a couple of books she would recommend for a deeper dive: 1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear and 2. Radical Candor by Kim Scott. The Organizer Chicks have a podcast that can be found wherever you get your podcasts.
Amber and her husband Justen have four children and two rescue pups, and they love living in Northwest Arkansas.

Building Trust through Customer Service: A conversation with Greg Hatcher, CEO of The Hatcher Agency
Every customer interaction builds (or diminishes) trust. Just one positive customer service experience is all you need to inspire long term customer relationships. When things do not go as smoothly as you or your customers would like, resolving customer complaints not only helps restore your reputation when trust has been broken, but also can help generate lasting loyalty with customers who feel their concerns have been properly addressed.
In business, your reputation is your livelihood. By treating trust like any other skill that you can learn, improve and refine, your business can thrive. This episode focuses on prioritizing your relationship with your customers. Greg Hatcher, CEO of The Hatcher Agency, joined us this month to discuss how he defines outrageous customer service.
Greg Hatcher started The Hatcher Agency from scratch in September of 1990 with a loan from the bank, an assistant, and 500 square feet of office space. He signed a 3-year lease on that 500 square feet of office space thinking it would be all he would ever need. At the end of the first year, he had outgrown his office space had grown to 7 employees and produced more insurance in his first year of business than any agent in the state of Arkansas. Three years later in 1993, The Hatcher Agency was named Arkansas' Small Business of the Year by Arkansas Business and The Hatcher Agency was the largest health insurance agency in the state of Arkansas. Greg and The Hatcher Agency have been the number one producer since, leading the state of Arkansas in health insurance sales every year since they started business in 1990.
In 1999, Greg wrote the book 55 Steps to Outrageous Service, which is a book outlining the service that The Hatcher Agency delivers every day to their clients. This book has sold over 25,000 copies to date. In 2006, Greg wrote Between the Ears How to Think Like a Champion. Both can be purchased at tigerbooks.net or Amazon.
The Hatcher Agency has grown to a business with over 50 employees, over 1000 group clients, and over 180,000 insured's. Because of his Outrageous Service philosophy, Greg and The Hatcher Agency have earned numerous awards and recognition's, including Lifetime Status in the Million Dollar Roundtable, recognizing the top 3 % of life insurance producers in the country and a lifetime Golden Eagle Award winner by the National Association of Health Underwriters, recognizing the top 1% of health insurance producers nationwide.
The Hatcher Agency is the Top Producer currently for eight different insurance companies in Arkansas. It has led the state in health insurance sales every year since they have been in business under Greg's leadership. In addition, The Hatcher Agency has been named Arkansas Business of the Year in 1993, Arkansas Business' Most Philanthropic Company in 2006, and has been named by Arkansas Business as the Best Insurance Agency every year they've done the survey.

Building Trust Through Character and Adversity: A Conversation with Michael Brown of Insight Leadership Group and Beverly Smith of Career Success Strategies
This episode is a conversation centered on leading with character through adversity. Great leaders are celebrated and admired for their successes. However, what makes good leaders great are rough spots and how they wade through the situation. We are joined by Michael Brown of Insight Leadership Group and Beverly Smith of Career Success Strategies to discuss leading with character through adversity.
Michael Brown is the Founder of Insight Leadership Group. He is a husband, father, leadership practitioner, entrepreneur, author, and former church planter. Michael has spent over 10 years consulting, training, and implementing transformational leadership programs for senior-leaders at organizations such as Procter & Gamble, Goodwill, Tyson, Arkansas Children’s Hospital, and Hershey, to name a few. Michael is also an author, executive coach, and keynote speaker, addressing audiences from 50 to 2,000 leaders.
To ensure he can meet the unique needs and business objectives of his clients, Michael is certified in several industry-leading programs and assessments, including the SDI 2.0 and Core Strengths. He is a Master Facilitator of Core Strengths.
Michael holds a B.A. and a Master of Arts in Strategic Communication and Leadership from Seton Hall University. He is the author of Followship: Servant Leaders Serving Leaders, which helps managers quickly strengthen relationships with their team members to serve their growth and development. He also served as an Emotional Intelligence adjunct instructor at the University of Arkansas. Michael is recipient of the 40 under 40 award through Arkansas Business.
Michael makes divots in fairways in his spare time, tries to fly fish and mountain bikes – all while coaching his kids’ world championship soccer teams (okay, they might not be world champions yet).
Beverly Smith is the Founder of Career Success Strategies. Connecting people and finding creative solutions to problems energizes Beverly. With nearly 27 years of experience working closely with businesses to develop and maintain their workforce, she is a valuable resource for the Central Arkansas community.
Beverly is an active member in the community during her free time, contributing money, time and resources to multiple organizations in Central Arkansas, serving as the Vice Chair for the Little Rock Workforce Development Board, and is the Vice President of Administration for the Central Arkansas Human Resources Association (CAHRA). Beverly was named the 2022 Arkansas Women-Owned Small Business of the Year by the U.S. Small Business Administrations.

Building Trust through Culture: A Conversation with Scott Roberts, President of Explore Scientific
We are joined by Scott Roberts, President of Explore Scientific and 2018 Arkansas BBB Torch Award Winner, to discuss how character and culture of an organization impacts trust. Leaders play a crucial role in the character and culture of an organization. Scott shares how Explore Scientific's commitment to education and exploration creates the character of their organization.
Explore Scientific is located in Springdale, AR and founded to help the general public experience the adventure, wonder, and excitement of scientific exploration by designing, building, and selling telescopes, spotting scopes, binoculars, and microscopes that are high-quality, durable, and affordable. The company engages its audience through participation in recognition programs, awards, workshops, and expeditions. Scott and his team are ramping up for the total solar eclipse in 2024.

Better Business Podcast
Welcome to the Build a Better Business Podcast! We are excited to be here. In a market saturated with options, there is no one-size-fits-all strategy for small businesses.
At the Better Business Bureau, we are passionate about helping you grow your business. The BBB is here to help you with business tips on every aspect: marketing, sales, and technology. We are also here to help you manage your relationships with your customers. To thrive, businesses need to have a foundation of trust.
With decades of experience in delivering helpful insights and practical knowledge, BBB has built a library of resources and tools to educate organizations on trust in the workplace that are shared on our Business and Consumer HQ websites, social media pages, and through this podcast. Together, we can explore best practices, ideas, and experiences to enhance the conversation around trust in the marketplace.
Episodes of the podcast will drop each month exploring a different topic highlighting the tools you need to help you and your business be successful. We strive to equip you with the tools they need to build a Better Business. Some of our upcoming topics are cybersecurity, ramping up your customer reviews, trustworthiness, fraud, and scams, and much, much more! Drop us note about what you would like for us to cover.
We look forward to going on this journey with you!

Trust: Your Superpower
We are joined by Datamax Inc, a 2022 Torch Award for Ethics Winner, to discuss applying for the Better Business Bureau Torch Awards. The Torch Awards for Ethics is designed to not only promote the importance of building trust, but also the willingness and efforts made by outstanding businesses to help contribute to an honorable marketplace.
BBB has distilled our intentional focus on trust and ethics into four C’s – Character, Culture, Customers, Community, and this is the basis for the Torch Awards entry process. The application outlines the character of the organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.
The 2023 applications are due by January 27, 2023.