Business By The Bay
By Ajay Saini
Business By The BayJun 04, 2023
Want to start a business?
Want to start a business? Rick Morgin says that so many people have mentioned to him that they wish they had known him when they were planning to begin their business journey. A good business or a franchise consultant can help people navigate through so many options out there, instead of following a hit and trial method. Once you open a business, it is extremely important to hire the right team and ensure marketing never stops. Rick shared his personal experiences and he believes some of the reasons behind his success are -Persistence Knowledge, being an expert in his field. Asking the right questions.
Differentiate yourself from your competitors
As a small business owner, have you ever wondered that the competition is tough and there are many people offering similar products or services? Realtor Yun Tong shared her business journey and explained what has made her very successful. Some of the useful tips she gave are -Be open to learn - take certifications and specialize in your field. Read! For example she learnt the truth and lies about why we buy from reading the book Buyology. Rather than looking for sales, look for ways to serve others and business will come to you. Network - we all have so many needs and if as a business owner you know good like minded professionals, you can help others and gain trust.
HR compliance can be tricky and ignorance is not an excuse. Attorney Robert Nuddleman explained some very important things which every employer should be aware of. For example, some of the common mistakes employers make are not addressing any issue when it shows up first or paying a salary when it should be hourly with overtime. Lack of communication and making the employees feel that they are not being treated fairly result in troubles for employers. To avoid problems, employers need to treat employees fairly and should also be aware of the employment laws by being proactive in educating themselves and their employees.
Power of video marketing
Bill Knowland explained the power of video marketing. A picture paints a thousand words and a video shows thousands of pictures. However, at times when businesses are on a tight budget, it is natural for the return on investment question to come. There are tools and metrics available that provide the impact of videos. He also mentioned the different types of videos an organization can create to reach its target audience - marketing videos, training videos, customer testimonial videos, how to videos, meet the owner videos, thought leadership videos, inspirational videos, interactive videos, etc.
Is franchising the right option for you?
Peter Niles explained the benefits of owning a franchise and also mentioned some of the disadvantages of owning a franchise. He shared his views on what makes a good franchise owner and also spoke about some of the businesses that have flourished in the last couple of years.
Trustegrity - building relationships
Trustegrity - building relationships, which results in the sharing of ideas, solutions, and opportunities. Laurie Pearce provided an overview of Trustegrity and how its members benefit from this networking and mastermind group. Laurie suggests that never give up because when the going gets tough, you may actually be very close to success.
Choosing a Retirement Plan
Choosing a retirement plan can be tricky for a small business owner. Many states have mandated businesses to have a plan in place. Taylor and Parker provided good information regarding the options businesses have. 401K plans provide a lot more flexibility in comparison to a state Roth IRA plan. They believe that some of the reasons Farther has seen a good growth are that they listen to their clients, are able to offer the right solutions and have great communication.
Health is wealth
We all know that health is wealth, but still for many people it is difficult to eat right and exercise well. Rebecca Walker said that there are various factors like availability of junk food, marketing and what is going on in our bodies that makes us develop unhealthy eating habits. There is so much advanced testing available today that under the guidance of a professional, one can overcome health challenges and maintain optimal health. She provided great tips regarding proper sleep and recommended getting morning sun and avoiding drinking tea or coffee for at least one hour after waking up. Healthy business people have more energy and it helps them work more effectively. Rebecca hires people who are passionate about their work and she says that having people in the right place results in optimal output.
Grow your network
Grow your network of diverse people to grow your business. Maile says that effective networking is a learnable skill. When we team up with other people, opportunities are exponential compared to trying to do things alone. She explains that when we are interested in others and understand them really well, we become unusually very successful. Maile says that networking with people is not taught in school. So people make basic mistakes like entering a room of business people to sell to the room, rather than through the room. Follow the law of reciprocity - give to others, work together and reap the rewards.
Get your accounting under control
Vivek highlights the importance of getting the accounting under control. He says that when a business owner is looking at the accounting at 2 AM, then it is a clear sign to outsource the accounting function.
Role of destination marketing organizations in supporting the local economy
Patricia Snowden talks about the role Stay Pleasant Hill plays in promoting visitors to the city and region. The tourism industry was severely affected by the pandemic. Patricia provided some insight on how to look into the available data to update your marketing strategy. She believes that being a good listener and listening to a diverse group of people help a leader to lead successfully.
Lead by example
Mony Nop talks about leadership and what made him succeed against all odds. He explained his love for Livermore, why he is running to be a mayor and what all he plans to do.
Learning is a treasure
Learning is a treasure. When students and industries collaborate, a win-win situation is created, and true development takes place. Dr. Dyrell Foster discusses some of the wonderful things Las Positas College is doing in Livermore, CA.
Ensuring your long term financial health
A small business owner has a lot on his or her plate. Judith Feuer provides an overview of the value a right financial advisor brings. She also talks about what are some of the common things business owners do that make them financially successful.
Plan to succeed as success is not an accident
Plan to succeed as a successful business requires knowing where things stand and what needs to be done to achieve the goals. Joel Smith explains that rather than looking at accounting as a cost, small business owners need to look at outsourced CFO services as the help that can ensure the business is healthy and cash rich.
Power of collaboration
Kathy talks about how the Tri-Valley Nonprofit Alliance is harnessing the power of collaboration and creating a big impact by bringing in talented and passionate people together to share great ideas.
What gets measured gets done
Candice suggests not to ignore your books, put yourself out there to network with the right people, and keep your business in a healthy state by being proactive.
Building your personal brand using social media
Deborah Finestone talks about being yourself, creating a plan and creating content to reach more people and stop wasting time on social media.
Getting the right help makes the difference
Lorna Van Ackeren talks about how getting the right help makes it easier for people to go through a very difficult phase. When organizations believe in their mission statements and practice it every day, they are able to provide an excellent quality of service.
Creating opportunities for a better future
Sara Subbiondo talks about how the non-profit organizations she is working with are creating opportunities for the people in the community by teaching them the right skills.
Road to Success
Mony Nop talks about his inspiring life journey and factors that contributed to his success. He found solutions to numerous challenges life threw at him at an early age. Mony is grateful for his achievements and believes in giving back to the community.
Content is king
Content is king. Priscilla Parra talks about building the brand by storytelling that leads people to action.
How to sell your business for maximum profit?
Business coach Paul Wildrick suggests business owners to work with a mindset that puts their companies in the best possible position to be sold for maximum cash. He talks about common mistakes business leaders make and things required to be highly successful.
Bookkeeping and Accounting Services
Bookkeeping and accounting services can be tricky for small business owners if they try to do it on their own. CPA Steve Kau explains the approach one can take - do it in-house or outsource it, keeping in mind the budget available for business services.
Average credit card processing fees - are you paying more?
Efficient organizations try to continuously improve the quality of their offerings, monitor costs, and add more value for their clients. A small percentage reduction in payment processing will result in significant savings for high volume businesses. Jessica Casto provides an excellent overview of the payment processing industry.
Grow your business by knowing your clients well
Marketing Advertising Specialist Michel Knutzman talks about how she gets referrals by asking her clients the right questions. She helps her clients by understanding their needs and connecting them with other businesses. The relational capital built by connecting professionals creates value for all.
How to generate sales leads without cold calling?
Cold calling is tiring and conversion is poor, in spite of non-stop chasing the leads. Rick Silva suggests there is a superior way - let people chase you to buy your products and services. Listen to find out how.
Retirement plan mandate
Any employer with 5 or more employees in California will be required to offer a retirement plan by 30 June, 2022. Mike Schifferle made some valuable suggestions on how to plan it and the options that employers have. CalSavers is not the only option and may not be the best option.
Demand generation marketing
Business has two main functions — marketing and innovation. Steve Koel talks about how to advertise effectively and generate the required demand for small businesses to grow.
Business entity with a strong foundation
Business and estate planning attorney Ralph T. Kokka talks about different types of business entities and the importance of building a strong foundation.
Keys to a healthy business
Jack Harrington, the owner of Franklin Management Systems, Inc., suggests small business leaders keep an eye on three key areas to ensure the business stays healthy - managing employees, managing costs, and managing cash flow.
Small Business Insurance
Small business insurance coverage gets tricky for owners because they don't want to be underinsured and at the same time, want to keep the insurance costs reasonable. Bill Evans has been in the insurance industry for 21 years and owns his agency in Pleasanton, California. He talked about all things insurance here and gave some excellent suggestions on how to keep the right coverage.
Thriving in a challenging business environment
Christine Sevier, the owner of Creating New Hope, shared factors that have contributed to her tremendous success as a trusted senior advisor. No matter how challenging the business environment is, Christine suggests that good communication, being proactive, and staying updated (continuous education) go a long way towards achieving success.
Why businesses fail and what can leaders do to succeed?
45% of new businesses fail within the first 5 years. Business coach Lisa Nichols, a two-time bestselling author, explains the reasons and what the owners can do to succeed.
You win when you do what you are good at
Rain or shine, irrespective of the business environment, the Hope team continues to do what it has been doing for 41 years - helping the East Bay community by running some wonderful programs. Listen to Jennifer Hansen, CEO of Hope Hospice, and Marc Rovetti, Director of Philanthropy, as they provide an overview of what they are doing and also how Hope has done so well, in spite of the challenges thrown by the pandemic.
How to grow your business?
Maile Collmer, a professional speaker and business consultant, talks about growing your business by building a network of strong strategic partners that consistently brings quality referrals.
Is marketing a form of communication?
Is marketing a form of communication? Michael Liebowitz, CEO of Magnetic Mind Studio, tells us that people buy when their mind says, "you are like me". The key for businesses is to communicate meaningfully to attract more of their ideal customers.
HR for Small Businesses: What are the best HR practices?
HR for Small Businesses: What are the best HR practices? Kira Feick, owner of Ignite HR Solutions shared key insights on the following topics: Companies with HR issues, California HR laws, correct & best HR practices, HR employee relations, the importance of HR for startups, which HR solution is best for you, HR challenges and solutions, HR mistakes small businesses tend to make and how to overcome the critical HR challenges.
Employee retention tax credit overview
ERTC is a very important topic for small and medium sized businesses. Tricia Petteys, Co-Founder and COO of Payroll Vault shared some great insights regarding challenges companies are facing during the pandemic and how successful companies are utilizing the available help. Listen to what she has to say here if you want to find the money that the government is rewarding you for keeping your employees during the pandemic.
Just Do It vs. Do It Right
Attorney Lynne Hampton, a startup specialist, explained the huge risks small business owners take when they ignore compliance and don't maintain proper documentation. It is a lot easier and cost-effective to do it right from the beginning, rather than fixing it later.
Build relational capital via effective networking
Gil Rodrigues, Founder and CEO of White Rabbit Business Solutions, talks about the importance of networking in building relational capital, why many are not able to do it and how to become good at it.
Keys to running a successful business
Listen to business coach Dr. Steven Kirch founder of Business Culture Advantage making valuable suggestions to avoid common traps and do what it takes to become successful.
Keys to execution - faith, perseverance and passion
Manoj Singh, CEO of Acuva Technologies explains why and how he introduced Solarix, a high-quality UV-LED portable disinfection device, during the pandemic. He suggested that if you have a great idea, implement it and even if you fail, fail fast and your perseverance will deliver success.
How can employers hire the right talent for specific roles?
Ashutosh Garg, CEO & Co-Founder of Eightfold explains how to hire on the basis of potential in an unbiased manner. In today's competitive world, using deep-learning AI can provide massive help to companies in picking the right talent.
Getting funding for your business in a digital world
CircleUp President & CEO Nick Talwar suggests that as the world goes increasingly digital, it is important for companies to develop processes or mechanisms for accumulating, tracking, and analyzing data. He provides an overview of how they are using data and AI to remove reliance on inefficient and manual processes, and eliminate bias from the decision-making process to provide merit-based funding.
On January 16, 2021, we will be on air at 10:00 a.m. (GMT-8) on 1640 AM KDIA Radio. The first “Business By the Bay" talk show will focus on how to find the money for your business. You don’t want to miss it because you will hear some great actionable pointers. Be sure to tune in.