
Behind the Screens
By Vista Group

Behind the ScreensMay 31, 2023

Mermaids, Machines, and Fathers, oh my!
With the debut of The Little Mermaid in cinemas, our hosts ask the big questions: how did Ariel fare compared to other live-action disney remakes? Are the sharks too real? And how scary can a children’s movie be? Along with Mermaids, we’re also talking Machines and Dads with The Machine and About My Father as we bring you all the numbers from the box office for Memorial Day Weekend.
Topics and times:
The Little Mermaid box office performance - 1:35 The Little Mermaid audience analysis - 3:24 The Machine overview and audience - 7:36 About My Father overview and audience - 10:26 Kandahar overview - 12:05 Holdovers - 13:09 Next week - 13:47Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

A furious debut: which audiences raced to see Fast X?
Fast X sped across the big screen this weekend, finding a powerful audience internationally. How did it measure up against F9? With a number of heavy hitters on their way to the box office, we have a packed lineup to talk about this week on Behind the Screens.
Topics and times:
Cannes Film Festival - 0:23 Fast X box office performance - 1:44 Fast X audience analysis - 3:14 Box office holdovers - 7:55 Next week’s box office lineup - 8:58 The Little Mermaid pre-sales - 10:00Box Office Overview:
Fast X made $67M domestically and $251.5M internationally, for a worldwide total of $319M on its opening weekend. Fast X’s domestic opening is in line with F9 and slightly ahead of Hobbs and Shaw. China led the way internationally with $78M for Fast X, with Mexico, France, Brazil, and India making up the remaining top 5 international territories. Guardians of the Galaxy Vol. 3 only dropped 48%, taking another $32M domestically, and $49M internationally for a worldwide current total of $659M. The Super Mario Bros. Movie added another $10M domestically — a drop of 21%. The Super Mario Bros. Movie now sits at a cumulative total of $551M domestic, $690M international, for a worldwide total of $1.24B. With John Wick: Chapter 4, the John Wick franchise has now made over $1B across its four instalments.Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Comparing sequels; Guardians of the Galaxy, Book Club, and Fast X
Guardians of the Galaxy Vol. 3 continues its phenomenal performance at the box office into its second week, while sequel Book Club: The Next Chapter struggles compared to its predecessor. As we head into a steady stream of blockbuster titles, we’re taking a look ahead at pre-sales for Fast X, and the question of the Fast & Furious saga’s conclusion potentially becoming a trilogy...
Topics and times:
Guardians Vol. 3 box office performance - 1:05 Guardians Vol. 3 audience analysis - 2:43 Book Club box office performance - 3:32 Book Club audience analysis - 3:58 Wider box office results - 7:46 Fast X pre-sales - 9:22 Next week - 11:43Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Guardians of the Galaxy Vol. 3 and Love Again
Our hosts may be jet lagged, but we’re charging across the Galaxy this week with Marvel’s latest release, Guardians of the Galaxy Vol. 3 and romcom Love Again. We break down the box office numbers and the audiences for both titles.
Topics and times:
Box office highlights - 2:28 Guardians of the Galaxy Vol. 3 audience analysis - 3:32 Box office continued - 6:39 Love Again audience analysis - 8:16 Next week - 9:29Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

CinemaCon retrospective with Amanda Johnson and Jorge De Los Rios
After an incredible CinemaCon 2023, we’re watching the box office as Super Mario Bros. passed the $1B mark, and looking to the audiences for newcomers Are You There God? It’s Me, Margaret and Big George Foreman, as well as reflecting on our personal highlights from CinemaCon.
Topics and times:
Box office highlights - 0:50 Are You There God? It’s Me, Margaret audience analysis - 2:00 Big George Foreman box office and audience analysis - 4:02 CinemaCon retrospective - 6:47 Next week - 11:17Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Live from CinemaCon 2023!
With our hosts in the same room for the first time recording, we bring you Behind the Screens’ debut video episode live from CinemaCon 2023 in Vegas! As always, we bring you the box office and audience highlights for the biggest releases, this time covering Guy Ritchie’s The Covenant, and Evil Dead Rise.
Topics and times:
Box office highlights - 1:01 Evil Dead Rise audience analysis - 1:27 Guy Ritchie’s The Covenant audience analysis - 4:48 Box office holdovers - 6:40 Next week - 8:32Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

The Pope’s Exorcist, Renfield, and looking forward to CinemaCon
The box office stays steady and strong, with plenty of holdovers with only small drops, including The Super Mario Bros. Movie continuing to break records. We dive into new releases Renfield and The Pope’s Exorcist, and look forward to CinemaCon next week!
Topics and times:
Box office highlights - 0:51 The Pope’s Exorcist audience analysis - 2:40 Renfield box office and audience analysis - 5:37 Box office holdovers - 9:33 Next week - 10:32Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Super Mario Bros. smashes box office expectations
The Super Marios Bros. Movie outperformed enormously through the Easter weekend, and so we bring you all the box office highlights; the records Super Mario Bros. broke for video game adaptations, the multi-generational audience it pulled, and the difference of reception between moviegoers and critics.
Topics and times:
The Super Mario Bros. Movie box office highlights - 0:35 The Super Mario Bros. Movie audience analysis - 6:12 Mario’s reception - 8:45 What this means for family animation - 10:45 Air box office and audience analysis - 12:29 Remaining top 5 domestic titles - 15:54 Next week - 17:18Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Time for a Video Game Movie Renaissance?
Dungeons & Dragons: Honor Among Thieves proves a critical hit at the box office, and with The Super Mario Bros. Movie debuting for Easter weekend, our hosts take a look at how recent video game (and board game)-based movies have had a resurgence on the big screen. Will video game adaptations prove to be the box office’s new best friend, or is history doomed to repeat itself? Listen along to find out!
Topics and times:
Box Office highlights - 1:28 Dungeons & Dragons: Honor Among Thieves audience analysis - 2:32 His Only Son - 5:38 Box Office holdovers - 8:29 Q1 2023 in review - 9:25 Mario pre-sales - 12:09 Next week - 14:05Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview:
Dungeons & Dragons: Honor Among Thieves opened domestically to $37.2M, exceeding expectations. Dungeons & Dragons: Honor Among Thieves also grossed a further $33M from 60 international territories for a global total just over $70M for its opening weekend. John Wick: Chapter 4 grossed $28.2M this weekend, bringing the total to $123M. Scream VI added $5.3M for a total now of $123M, less than $5M from being the highest-grossing title of the franchise now. Creed III has risen to a domestic cumulative total of $123M. New release His Only Son grossed $5.5M from 1,920 screens. And finally, Shazam! Fury of the Gods now sits at a total of $53.5M.
John Wick: Chapter 4, and National Cinema Day with Jackie Brenneman and Patrick Corcoran
John Wick: Chapter 4 lit up the big screen this past weekend! Between the franchise’s success and looking ahead to the highly-anticipated Dungeons & Dragons film, we tackle the box office and audience analysis, before jumping into the second half of Matthew’s fantastic interview with Jackie Brenneman and Patrick Corcoran of NATO.
Topics and times:
Apple commits to $1B on theatrical releases - 0:48 Box Office highlights - 2:20 John Wick: Chapter 4 audience analysis - 3:31 Box Office holdovers - 6:26 Interview with Jackie Brenneman and Patrick Corcoran, Part 2 - 9:55 Next week - 30:53Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview:
John Wick: Chapter 4 grossed $73.5M domestically and $64M internationally for a global opening of $137.5M. John Wick: Chapter 4 likewise debuted at #1 in all 71 of the markets it opened in this past weekend. China’s domestic market continues to rebound, grossing $73M this weekend compared to $19M for the same weekend in 2022. Shazam! dropped 68% to $9.7M domestically. Creed III in its fourth week took $8.4M, with the total now over $140M domestically, and a global total of $246M. Scream VI grossed $8.4M this weekend, with its domestic total nearing $90M, making it on track to pass the $103M mark and become the most successful domestic Scream title.
The state of the cinema industry with Jackie Brenneman and Patrick Corcoran
This week we welcome Jackie Brenneman and Patrick Corcoran of the National Association of Theatre Owners (NATO) to talk through their incredible State of the Industry report. Matthew and Ryan cover this week’s box office, with Shazam! Fury of the Gods and holdovers for Scream VI and 65, as well as pre-sales for the upcoming John Wick: Chapter 4.
Topics and times:
Shazam! Fury of the Gods Box Office highlights - 0:45 Shazam! audience analysis - 2:10 Box Office highlights - 7:23 Interview with Jackie Brenneman and Patrick Corcoran - 12:30 John Wick: Chapter 4 pre-sales and next week - 42:17Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview:
Shazam! Fury of the Gods grossed $65.5M globally from 78 territories, unfortunately behind the $155.5M the first Shazam! pulled in on its opening weekend. Scream VI sits at $116M worldwide, adding $28.8M globally this weekend. Creed III added $15.M from the domestic market, sitting at a $127M domestic total, wth the global total now $224.3M, with Japan still to release the title. 65 added $5.8M this weekend, now sitting $38.8M worldwide. Ant-Man and the Wasp: Quantumania crossed the $200M mark domestically, and is sitting at $462.6M globally now. Cocaine Bear added $3.9M, sitting just under $75M worldwide.Visit https://www.natoonline.org/ to find the NATO State of the Industry Report

Heartwarming Oscars, thrilling Screams, and a booming March at the box office!
March is off to a stunning start, outperforming for the month’s expectations. We bring you all the latest box office and audience insights for the latest releases, Scream VI, 65, Champions, and continued hits Creed III and Cocaine Bear.
Topics and times:
Box Office highlights - 2:06 Scream VI audience analysis - 3:20 65 box office and audience - 7:08 Champions box office and audience - 10:40 Upcoming releases and next week - 14:39Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview
Scream VI grossed $44.5M domestically, $22.6M internationally for a global total of $67M, the best opening in the series Creed III grossed an additional $24M, for a global total now of $179M 65 exceeded expectations and grossed $12.3M Champions grossed $5.15M from 3000 screens
Creed III punches higher than expected! Our February month in review
Creed III made a heavyweight impact at the box office this week, so we’re taking on the numbers and the audience analysis for Michael B. Jordan’s feature directorial debut, as well as a month-in-review of February 2023, comparing its box office performance with previous years, our favourite titles of the month, and what trends February might show us for the coming months.
Topics and times:
Creed III Box Office spotlight - 0:54 Creed III audience analysis - 1:42 Demon Slayer audience analysis - 5:56 Box Office Holdovers - 7:54 February month in review - 9:12 Next week - 16:20Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview:
Creed III grossed just under $60M domestically, well above industry expectations, and totalled $100.4M globally Demon Slayer: Kimetsu no Yaiba grossed 10.1M domestically Ant-Man and the Wasp: Quantumania took in a further $12.5M for a total of nearly $187M domestically Cocaine Bear grossed an additional $11M for a current total of $41M domestically Jesus Revolution grossed an additional $8.7M, for a current total of $30.5M domesticallyAudience Insights Overview for Creed III:
Infrequent moviegoers accounted for 36% of the audience, compared with 23% for Creed II Gender demographics were identical to Creed II with 62% Male and 38% Female audience members
Cocaine Bear vs Jesus Revolution
Simon joins us again as our hosts tackle the box office and audiences for Cocaine Bear and Jesus Revolution (two titles we can only imagine the crossover for). News from the box office highlights Quantumania’s growth in its first 10 days on the big screen, and Cocaine Bear’s fantastic domestic performance.
Topics and times:
Box Office Recap - 0:46 Cocaine Bear audience analysis - 4:01 Jesus Revolution audience analysis - 7:11 Next week - 11:58Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview
Ant-Man and the Wasp: Quantumania has now grossed $364M globally Quantumania’s $176M cumulative domestic total is 77% of Ant-Man and the Wasp’s lifetime gross after only 10 days Cocaine Bear grossed $5.3M internationally and $23.1M domesticallyAudience Insights Overview for Cocaine Bear
31% of the audience were Infrequent moviegoers and 7% were Very Frequent 64% of the audience was Male All age ranges saw representation: 19% of the audience were in the 25-34 age bracket, 18% were 35-44, 17% were 44-54, and 10% were 55-64Audience Insights Overview for Jesus Revolution
Infrequent moviegoers made up 50% of the audience, while only 14% of the audience were Frequent, and 3% Very Frequent Moviegoers aged 65+ comprised 36% of the audience
We’re back! With ants, Quantumania, and long tails
We’re back with a brand-new season of Behind the Screens! This episode, Matthew and Ryan return from the quantum realm to break down the box office and audience analysis for Ant-Man and the Wasp: Quantumania’s opening weekend. James Cameron finds Titanic and Avatar: The Way of Water toe-to-toe with success, and Puss in Boots shows a particularly long tail…
Topics and times:
Box Office Recap - 1:47
Ant-Man and the Wasp: Quantumania audience analysis - 4:27
Puss in Boots’ long tail - 13:10
Next week - 16:34
Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter
Box Office Overview for Ant-Man and the Wasp: Quantumania
- $225M US across 44 markets
- $121M of that from international markets, including $19.2M from China
- $120M domestically from the 4-day President’s Day weekend
- Domestic per-screen average of $26,617 over 4345 screens
Audience Insights Overview for Ant-Man and the Wasp: Quantumania
- 39% of the audience were Infrequent moviegoers compared to 20% for the original Ant-Man
- 71% of the audience were Male, compared to 64% for the second Ant-Man title, Ant-Man and the Wasp

Oscar Nominations, Pathan, and Ghana’s Film Industry with Juliet Yaa Asantewa Asante
With a uniquely international-focused box office this week, Matthew and Ryan dive into the details of the Asia-led titles bringing in the biggest numbers, as well as what Oscars nominations mean for the impact of certain films, and what Pathan’s Bollywood audience looked like. Finally, we have Part 2 of Matthew’s interview with Juliet Yaa Asantewa Asante!
Topics and times:
Box Office Recap - 3:11
Pathan audience analysis - 8:25
Interview with Yaa Asantewa Asante, Part 2 - 22:36
Next week - 37:43

Opportunity in the African Film Industry with Juliet Yaa Asantewa Asante
As Avatar soars past the $2B mark and into the 6th highest-grossing position, we cover all the latest news from the box office, examine the audience behind new release Missing, and Matthew speaks to Juliet Yaa Asantewa Asante of the National Film Authority in Ghana about the massive potential in the African cinema market, and how it is evolving.
Topics and times:
Box Office Recap - 2:07
Missing audience analysis - 6:36
Interview with Yaa Asantewa Asante - 10:04
Next week - 34:28
African Cinema Summit: https://africacinemasummit.com/

Holiday audience evolutions: Avatar, M3gan, Plane, and A Man Called Otto
We’re bringing in the new year with a swath of titles from the holidays, kicking off with an audience evolution for Avatar: The Way of Water. Newer releases M3gan, Plane, Operation Fortune, and A Man Called Otto all vie for the box office, and we take a look at who turned up for each.
Topics and times:
Box Office Recap - 1:11
Avatar: The Way of Water audience evolution - 4:58
M3gan audience - 8:22
A Man Called Otto audience - 11:28
Plane audience - 16:34
Next week - 18:28

Bonus Episode! How Retail Can Be A Solution for Loneliness with Matthew & Wendy Liebmann
We’re still on break but today we’re sharing an interesting episode of Future Shop Podcast with WSL, where our very own Matthew Liebmann joined their CEO, Wendy Liebmann to discuss the role of physical experiences in addressing the increasingly disturbing societal issues of loneliness, and how the theatrical experience creates a community, an antidote to isolation.
For more on WSL’s podcast: https://futureshopwithwsl.buzzsprout.com/

Avatar: The Way of Water makes a splash!
It’s our final episode of the year! As the long-awaited Avatar: The Way of Water hits the big screens, we bring you the numbers and audience for its opening; who came out to see James Cameron’s latest blockbuster, and how well did it perform at the box office? We also take a look back at 2022, our highlights both to see on the screen and across the industry, as well as a special self-analysis of Behind the Screens, and you — our amazing listeners!
Topics and times:
Box Office Recap - 0:58
Avatar: The Way of Water audience analysis - 6:08
The year in review — 10:11

Our CineAsia Round Table and the calm before the Avatar storm
Simon returns for a packed episode this week as we look at a quiet box office, but a looming storm with Avatar: The Way Of Water’s pre-sales audience, as well as our CineAsia Round Table with Vista Group’s attendees Tan Ngaronga, Bobby Bennet, and Richard Greenwood.
Topics and times:
Box Office Recap - 1:28
Avatar Pre-Sales audience - 5:53
CineAsia Round Table — 9:59
Next Week - 28:55

Violent Night, Maverick’s return, and all eyes turning to Avatar
What makes a Christmas movie? In the quiet post-Thanksgiving week, we talk about who turned up for the new Violent Night, Maverick’s latest run at the box office in the Top Gun: Maverick re-release, and turn our eyes to the horizon with Avatar: The Way Of Water, comparing the sequel’s pre-sales to those of Avatar’s recent re-release into theatres.
Topics and times:
Box Office Recap - 1:32
Violent Night audience analysis - 6:00
Top Gun: Maverick re-release - 9:20
Avatar: The Way Of Water pre-sales - 12:51
Next Week - 21:14

Is the Glass Onion half full?
This Thanksgiving weekend we’re diving into the box office and audiences for Disney’s Strange World’s strange results, Netflix’s short theatrical release for Glass Onion: A Knives Out Mystery, and the Korean War movie Devotion. Join us to see who turned out for each of this week’s rather unusual performances, and explore how Netflix’s model of theatrical release is taking shape.
Topics and times:
Box Office Recap - 0:56
Strange World audience analysis - 5:00
Glass Onion audience analysis - 9:21
Devotion audience analysis - 20:32
Next Week - 26:09

Disney, Wakanda Forever, and why we can't have nice things, with Steve Knibbs
This week we dive into Disney’s management shift, the audience evolution of their current film, Black Panther: Wakanda Forever, and pre-sales for Avatar: The Way of Water. In the second part of Matthew’s interview with Steve Knibbs, he gives us his views on the industry, particularly around Vue’s circuit in Europe.
Topics and times:
Box Office Recap - 1:37
Interview with Steve Knibbs, Part 2 - 17:39
Next Week - 38:14

Black Panther: Wakanda Forever with Steve Knibbs
Black Panther: Wakanda Forever shatters the box office with its debut this weekend; we recap the box office and examine the audience for the opening weekend. Steve Knibbs, Group MD and Deputy CEO of Vue, joins Matthew for part one of an interview diving into the technology of cinemas.
Topics and times:
Box Office Recap - 0:40
Interview with Steve Knibbs - 6:09
Next Week - 33:45

Holdovers, theatrical windows, and direct-to-streaming movies
This week, with the strength of holdovers on Smile and Black Adam continuing to impress, we examined the longevity of films and how films lifespans go under different theatrical and streaming releases. Box office highlights from Black Adam, Smile reaching $200M, and Crunchyroll’s One Piece Film: Red. We examine One Piece’s audience, and take a look ahead at pre-sales for Black Panther 2: Wakanda Forever
Topics and times:
Box Office Recap - 1:00
Audience analysis for One Piece - 2:42
Warner Bros, streaming, and theatrical windows - 5:31
Black Panther pre-sales - 23:06
Next Week - 24:45

What does Twitter's acquisition mean for Movie Marketing?
Matthew and Ryan break down the box office big hitters with Black Adam’s impressive hold and the high return on Prey for the Devil, as well as analysing the audience that came out for Prey for the Devil. With the big news of Twitter’s recent acquisition by Elon Musk, the boys talk through what this means for movie marketers in the initial reaction, as well as what it might mean as time goes on.
Topics and times:
Box Office Recap - 0:59
Audience analysis for Prey for the Devil - 7:47
What Twitter’s acquisition means for movie marketing - 15:20
Next Week - 29:13

Black Adam and ShowEast with Tess Manchester and Swade Geiger
Box office is back with the launch of Black Adam; we take you through all the numbers and the audience for The Rock’s latest blockbuster. Tess Manchester and Swade Geiger join us to give their impressions and takeaways from ShowEast, and to give us the lowdown on the markets in the US and Latin America, respectively.
Topics and times:
Box Office Recap - 0:51
Interview with Tess Manchester and Swade Geiger - 12:23
Next Week - 30:17

Halloween Ends, and Black Adam pre-sales
Ryan and Matthew tackle the rough box office results of this past weekend as horror titles Halloween Ends and Smile battle it out. How has Halloween Ends's simultaneous release affected its box office performance? And we take a look ahead at Black Adam, how The Rock might make a marketing push for his superhero film, and what our expectations are for its release in the coming days.
Topics and times:
Box Office Recap - 1:57
Halloween End audience analysis - 6:22
Black Adam pre-sales - 14:52
Next Week - 20:25

Diving into data science with Dr Bryan Smith
With his co-hosts abandoning him this week, Matthew takes a solo mission to bring us through the box office numbers for Homecoming, Smile, Ticket to Paradise, and delves into new releases Lyle, Lyle, Crocodile and Amsterdam. Doctor Bryan Smith, VP of Research in Data Science at Movio, joins us to define just what data science is, how we use data at Movio, and the power behind Movio’s propensity algorithm.
Topics and times:
Box Office Recap - 1:43
Interview with Dr Bryan Smith - 10:14
Next Week - 37:58

What Bros means for the LGBTQ+ community
Ryan joins Matthew live from the deck of a cruise ship headed for the Bahamas to discuss the box office for Smile and Bros, as well as the significance and impact of Bros as an LGBTQ+ romcom with an LGBTQ+ principle cast, what it means for the community, and how movie marketers could widen the film’s appeal with its high critic and audience ratings.
Topics and times:
Box Office Recap - 0:54
Bros with Ryan and Matthew - 10:26
Next Week - 21:53

National Cinema Week with Melissa Boudreau and the Wilde audience for Don't Worry Darling
This week Matthew and Ryan are joined by special guest Janelle Conti, a Movio Account Manager and they deep dive into the hyped-up new release Don't Worry Darling and some marketing campaign tips, along with the re-release of Avatar. They're also joined by Melissa Boudreau, EVP, and Chief Marketing Officer at Film Frog in the lead-up to 2022 National Cinema Week, where they cover what they learned from last year's event and we get a peek at this year's themes and releases!
Box Office: 0:52
Don't Worry Darling: 3:45
Avatar re-release: 12:00
Interview with Melissa: 17:20
Next week: 39:45

B&B Theatres with Brock and Bobbie Bagby
Brock Bagby and Bobbie Bagby Ford of B&B Theatres join Ryan and Matthew for an excellent discussion of B&B Theatres’s growth, family-oriented business, and new areas of innovation. With several films moving, we cover both the shifts in the slate and the box office and audience for The Woman King, Ticket to Paradise, and more.
Topics and times:
Box Office Recap - 0:18
The Woman King audience analysis - 3:19
Interview with Brock and Bobbie - 8:10
Next Week - 40:17

Offering an exceptional customer experience with Chance Robertson
Matthew, Simon, and Ryan cover the results and audience breakdown of Bollywood production Brahmastra Part One: Shiva, and Barbarian. We’re also joined by new CEO of Flix Brewhouse Chance Robertson, and we explore how they offer an exceptional customer experience, from making sure the beer is cold through to meeting Brewster the robot.
Topics and times:
Intro - 0:18
Film Festivals - 2:30
Box Office Recap - 4:18
Interview with Chance Robertson - 10:15
Next Week - 37:23

National Cinema Day and making cinemas magical with Simon Brew
Matthew, Simon, and Ryan cover the results and audience breakdown of National Cinema Day, talk Jaws and re-release success, and are joined by Simon Brew to talk about what cinemas can do to make themselves magical again.
Topics and times:
National Cinema Day - 0:18
Box Office Recap - 10:18
Interview with Simon Brew - 16:06
Next Week - 40:50

Marketing re-releases, and National Cinema Day
Between hold-overs and re-releases, we cover the wide variety of titles making up the Box Office results at the end of August. Ryan provides us with insights into the audience for The Invitation, as well his thoughts as a Movio marketer on how to make the most of re-releases.
Topics and times:
Box Office Recap - 0:40
Marketing Re-eleases — 9:03
Next Week - 20:47

Brian Pritchett, Dragon Ball Super: Superhero, and Maverick mega-fans
We break down the box office and audiences for the new anime film Dragon Ball Super: Superhero, before Brain Pritechett, Vice President and Managing Director Australasia at Paramount Pictures, joins us to talk about the mega-hit Top Gun: Maverick, and Paramount’s approach to distribution and marketing in Australasia.
Topics and times:
Box Office Recap - 1:45
Interview with Brian Pritchett - 10:06
Next Week - 39:52

Latin America, local content, and innovations with Valmir Fernandes
Valmir Fernandes, President of Cinemark International joins us to talk about the unique elements of the LATAM movie markets; how the pandemic has affected them, its history of innovations the US market has followed, and the importance of local content. As the slate for the next few weeks slow down, Ryan, Simon, and Matthew break down the box office holdovers, Fall, and Bodies Bodies Bodies.
Topics and times:
Box Office Recap - 0:18
Interview with Valmir Fernandes - 10:48
Next Week - 34:38

Jumping aboard the Bullet Train with Cameron Mitchell
Simon, Matthew, and Ryan hop aboard Bullet Train for a look at the action-packed debut weekend box office and audience for the film. Later, Matthew is joined by Cameron Mitchell, the new Executive Director of the National Association of Cinema Owners (NACO) to talk about his experiences in the industry in the Middle East and now Australia.
Topics and times:
Box Office Recap - 0:49
Interview with Cameron Mitchell - 9:23
Next Week - 34:27

Super-Pets, Dine-in, and the National Association of Concessionaires with Rob Novak
Matthew returns this week for the DC League of Super-Pets. We bring you the box office numbers and the audience analysis for the animated title, and welcome our guest Rob Novak, Senior VP of Food & Beverage at Marcus Theatres, and incoming President for the National Association of Concessionaires, here to talk to us about all manner of trends and learnings from dine-in and concessions.
Topics and times:
Box Office Recap - 1:00
Interview with Rob Novak - 8:55
Next Week - 34:54

Nope’s opening audience
With Nope hitting the big screens this past weekend, Simon and Ryan break down the audience that came out for Jordan Peele’s latest horror title, as well as bringing us all the usual box office numbers from the weekend of July 22 - 24.
Topics and times:
Box Office Recap - 0:55
Nope’s opening audience - 3:16
Next Week - 5:50

Diving into the audiences of Where the Crawdads Sing and Paws of Fury
Christine and Simon bring us all the numbers from the box office, and dive into the audiences for Where the Crawdads Sing and Paws of Fury, who came to see the films, who they’re bringing in, and what they share closely with other horror and children-focused titles, respectively. We also take a look ahead at pre-sales for Nope.
Topics and times:
Box Office Recap - 0:39
Where The Crawdads Sing - 2:37
Paws of Fury - 6:39
Next Week - 9:00

Thor: Love & Thunder with Laura Houlgatte and Phil Clapp
As Thor thunders through the theatre, we tackled the audience behind the box office numbers, and welcomed a special double-guest feature with Laura Houlgatte, CEO of UNIC — International Union of Cinemas, and Phil Clapp, returning guest and Chief Executive, UK Cinema Association.
Topics and times:
Box Office Recap - 0:43
Interview with Laura and Phil - 12:02
Next Week - 45:40

Minions, Maverick, and our June retrospective with Christine Rizzolo
Minions: The Rise of Gru is taking the box office by storm this past weekend. Simon Burton returns to talk us through the numbers, as well as the highlights of Maverick. In our monthly retrospective segment with Christine Rizzolo, we look back at the first half of 2022, and the major releases of June including Jurassic World Dominion, Lightyear, and Elvis.
Topics and times:
Box Office Recap - 0:55
Minions Audience Breakdown - 4:11
June Analysis with Christine Rizzolo - 7:51
Next Week - 28:45

CineEurope Round Table with Ryan, Sarah, and Leon
Rounding out the end of CineEurope, we have our regular round table discussion with Leon Newnham, CEO of Vista Cinema, and Sarah Lewthwaite, soon-to-be CEO of Movio. We talk about the state of the cinema industry in Europe, impressions from the event, and the reaction to Tom Cruise's appearance. Ryan Provencher joins us again to discuss the box office as Top Gun passes $1 Billion and Elvis and The Black Phone arrive in cinemas.
Topics and times:
Box Office Recap - 0:59
CineEurope Round Table Discussion - 10:29
Next Week - 27:16

Dinosaurs, Lightyear, and 50 episodes of Behind the Screens
As Top Gun approaches the billion-dollar box office mark, we passed our own milestone of Behind the Screens' 50th episode. In this week's instalment, Ryan Provencher joins us again to talk through the box office and audiences for Jurassic World Dominion, Lightyear, and Top Gun: Maverick's continued exceptional performance. How does the hero from Toy Story match up against dinosaurs and fighter jets? Tune in to find out!
Topics and times:
Box Office Recap - 3:15
How does Lightyear fit with Toy Story? - 8:31
Jurassic World Dominion Audience Evolution - 17:56
Next Week - 23:05

Premiumising Cinema Experience with Nic Robin of Village Cinemas
Nic Robin, Executive General Manager, Revenue & Growth at Village Cinemas Australia, joins us today to talk about the premiumisation of the cinema-going, and how Village have differentiated themselves through Gold Class, VMax, and other premium experiences. Matthew and Simon break down the numbers and audience for the latest release, Jurassic World: Dominion.
Topics and times:
Box Office Recap - 1:00
Interview with Nic Robin - 6:18
Next Week - 34:22

The audience behind Top Gun: Maverick's soaring success
Christine Rizzolo joins us again this week as we dive into the audience insights from Top Gun: Maverick's stellar second weekend, where the film has had an incredible hold. We bring you the usual box office breakdown with highlights from Top Gun: Maverick's domestic and international success, and the opening of Jurassic World: Dominion.
Topics and times:
Box Office Recap - 1:09
Audience Analysis for Top Gun - 3:35
Next Week - 8:40

Top Gun: Maverick and the top movies of May
Christine Rizzolo joins us once more for Behind The Screens' monthly roundup, looking at the soaring success of Top Gun: Maverick's opening, as well as the audiences and box office performances of the headline movies from the month of May.
Topics and times:
Box Office Recap - 1:12
May movies with Christine Rizzolo - 9:25
Next Week - 22:39

Jackie Brenneman takes us behind the screens with The Cinema Foundation
With Doctor Strange and Downton Abbey holding audiences’ attention in the box office this week, we welcome Jackie Brenneman, President of The National Association of Theatre Owners' new Cinema Foundation, to talk to us about just what The Cinema Foundation is, why it’s important and timely now, and how it stands to help the entire cinema industry.
Topics and times:
Box Office Recap - 0:54
Interview with Jackie Brenneman - 7:30
Next Week - 36:43

Championing collaboration in domestic film industries with Sue Maslin & Gino Munari
We have an Australian double-feature this week with two highly-experienced guests from the Australian film industry: Sue Maslin and Gino Munari. They discuss The Australian Feature Film Summit, and how The Australian film industry can work together across the full range of production, distribution, and exhibition to create greater success for Australian titles and everyone involved. Matthew and Simons cover Doctor Strange’s holdover and audience evolution since its release.
Topics and times:
Box Office Recap - 1:05
Interview with Sue Maslin and Gino Munari - 7:50
Next Week - 37:01

A close look at Doctor Strange in the Multiverse of Madness
Matthew and Simon take us through a brief but close look at Doctor Strange in the Multiverse of Madness, covering the movie's box office results, impressive comparisons to other Marvel Cinematic Universe titles, and the audience makeup that comprised its opening weekend. With both hosts still on the road, it's short and sweet this week, with an exciting interview lined up for next week's episode.
Topics and times:
Australian International Movie Convention so far - 0:32
Box office recap for Doctor Strange - 1:09
Doctor Strange audience analysis - 3:12
Next Week - 4:30

CinemaCon Round Table with Leon Newnham & Sarah Lewthwaite
Vista Cinema CEO Leon Newnham and Movio CCO Sarah Lewthwaite join Matthew and Simon again for a round table discussion of their experiences at CinemaCon, with everything from the incredible slate lineup to impressions of Top Gun: Maverick.
We also break down the audience that comprises everyone seeing Everything, Everywhere, All At Once, and take a look ahead at pre-sales for fellow multiverse movie, Doctor Strange in the Multiverse of Madness.
Topics and times:
Box Office Recap - 0:40
CinemaCon Round Tablet - 7:53
Doctor Strange pre-sales analysis - 31:52
Next Week - 34:09

Live from CinemaCon 2022!
Matthew and Simon join us from the same location this week, talking direct from CinemaCon 2022 in Las Vegas! They give us their impressions from the event so far, and break down the big releases and audiences for the week with The Bad Guys and The Unbearable Weight of Massive Talent.
Topics and times:
Box Office Recap - 0:54
What’s happening at CinemaCon - 7:26
Next Week - 10:38

Picturehouse's personalised programming and distribution with Sam Clements
In the second part of our interview with Sam Clements of Picturehouse we discuss Picturehouse's unique staff-driven take on film programming, and their distribution. Matthew and Simon analyse the audience for Fantastic Beasts: the Secrets of Dumbledore, as well as the usual box office results for the weekend, and a look ahead at the pre-sales audience for Doctor Strange and the Multiverse of Madness.
Topics and times:
Box Office Recap - 1:06
Interview with Sam Clements - 9:23
Next Week - 38:59

Sonic, Fantastic Beasts, and creating communities through membership with Sam Clements
Sam Clements, Head of Marketing & Membership at Picturehouse, joins us for part 1 of a 2-part interview, today examining how Picturehouse has created its cinema communities through the unique application of local-driven membership designs. Matthew and Simon bring us all the numbers and audience analysis for Sonic the Hedgehog 2, Fantastic Beasts: the Secrets of Dumbledore, and Michael’s Bay’s explosive Ambulance.
Topics and times:
Box Office Recap - 1:06
Interview with Sam Clements - 9:30
Next Week - 23:04

Movio all-stars insights from March, Morbius, and more!
It's a Movio all-stars episode this week with Ryan filling in for Simon, and Christine Rizzolo joins us for a new monthly segment, where she and Matthew examine the audiences for films of the previous month. This time, we're examining a bit more than March, and taking a look at the first quarter of 2022, as well as covering the box office for Morbius, Sonic the Hedgehog 2's early release, and Everything, Everywhere, All At Once.
Times and topics:
Box Office Recap - 0:30
Christine's insights from March - 8:28
Next Week - 21:00

Cinema advertising, campaigns, and data with DCM’s Steve Davis
Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office.
Topics and times:
Box Office Recap - 0:43
Interview with Steve Davis - 6:31
Next Week - 38:06

Shelli Taylor brings us the story of Alamo Drafthouse
After a week largely of holdovers in the box office, we’re joined by the incredible Shelli Taylor in an interview where she takes us through how Alamo Drafthouse navigated the devastating impact of the pandemic, and the unique Alamo experience that has defined them for years. As always, we bring box office analysis for this week’s biggest films, and Matthew and Ryan examine the anime-fan audience of new release, Jujutsu Kaisen 0.
Topics and times:
Box Office Recap - 0:24
Interview with Shelli - 8:46
Next Week - 34:55

Batman, BTS, and how to enhance your box office with Oscars nominations
We examine the holdover audiences for The Batman, and dive into the incredible performance of alternate content in cinema with BTS’s single-screening live concert. Then Christine Rizzolo joins us once again to talk about some of her incredible analysis and advice on how exhibitors can bring moviegoers back to the cinema with the pulling power of Oscar-nominated films.
Topics and times:
Box Office Recap - 0:31
Interview with Christine - 12:30
Next Week - 26:13
Oscars® Night: Turning Nominations Into Box Office: https://movio.co/blog/oscars-r-night-turning-nominations-into-box-office/

The Batman, with Sharon Strickland of Dendy Icon Group
As The Batman sweeps the box office in its opening weekend, we take a look at the audiences, numbers, and are joined by Sharon Strickland, CEO of Dendy Icon Group to talk all about her experiences and what makes Dendy Icon unique
Topics and times:
Box Office Recap - 0:32
Interview with Sharon - 5:38
Next Week - 22:12

Behind the Screens double-feature, with Francisco Schlotterbeck and Andrew Brooks
After a quiet week at the box office, we’re joined by two special guests, Francisco Schlotterbeck, CEO of Maya Cinemas, and Andrew Brooks, Executive Director of Sales and Marketing at Santikos Entertainment, for a deep dive discussion into how their businesses work, and what makes them unique.
Topics and times:
Box Office Recap - 0:35
Interview with Francisco and Andrew - 2:40
Batman pre-sales - 30:42
Next Week - 35:10

Charting new territory: Uncharted and the Malaysian movie market with Mohit Bhargava
Ryan Provencher joins Matthew again as we chart the audience and box office results for Uncharted as Tom Holland dominates the screens around the world. Our guest, Mohit Bhargava, Chief Marketing Officer of TGV Cinemas, talks us through the unique makeup and challenges of the multicultural audiences in the Malaysian cinema landscape.
Topics and times:
Box Office Recap - 0:36
Interview with Mohit Bhargava - 9:16
Next Week - 31:54

Examining the guest journey in cinema with Damian Kernahan
This week we welcome Damian Kernahan, Founder and CEO of Proto Partners, to talk about his experiences and views on the state of the guest journey in cinema; where it excels, where it falls short, and where it can make changes to improve. Matthew and Simon tackle the post-superbowl numbers with Death on the Nile, Blacklight, and Uncharted's international release, and examine the audiences behind those figures.
Topics and times:
Box Office Recap - 0:32
Interview with Damian Kernahan - 7:55
Next Week - 28:29
The Nine Steps of Business Growth: https://www.protopartners.com.au/resources/form/9-step-business-growth-map-detail.html

Jackass Forever & Returning Moviegoer Insights with Christine Rizzolo
This week we take a look at who returned to the cinema for a laugh with Jackass Forever, and then we dive headfirst into the importance of Moviegoer data with our own Christine Rizzolo, Senior Account Manager - Media & Operations.
How audience targeting has adapted, who’s returning to cinema and at what frequency, along with how to use your moviegoer data to target an audience for a film that has felt comfortable returning to cinemas post-shutdown. (Now essential!)
Box Office Recap: 0:30
Interview with Christine Rizzolo: 6:25
Next Week: 18:30

Talking Event Cinema with Grainne Clarke of the Event Cinema Association
While this week may have been light on new releases, we're not light on new things to talk about. Grainne Clarke, Managing Director of the Event Cinema Association joins us to talk about the evolution of Event Cinema, from new risers of K-pop and 4DX, to how event cinema is marketed, planned, and received by audiences around the world.
Box Office Recap - 0:15
Interview with Grainne Clarke - 4:16
Next Week - 27:51

Streaming, Screaming, and Redeeming Love
Matthew and Simon take a look at how the streaming landscape has developed following Netflix announcing their results. We look at Spider-Man’s latest milestones, the audience behind the Scream opening weekend compared to this past weekend, and new release Redeeming Love.
Topics and times:
Streaming landscape - 1:24
Box Office Recap - 5:32
Next Week - 9:56

Scream-ing into the new year
Behind the Screens is back in 2022 with our second season. Starting the year off, we take a look at the people behind the box office for the Martin Luther King Jr Weekend, with the debut for Scream (2022), and the continued success of Spider-Man: No Way Home.
Topics and times:
Intro to Season 2 - 1:17
Box Office Recap - 1:55
Next Week - 12:56

Spider-Man’s Explosive Debut, Palace Cinemas with Benjamin Zeccola, and the 2021 round table
We have a double-feature episode to finish the first season of Behind the Screens! With Spider-Man swinging into cinemas with incredible success, Matthew and Simon as always bring you the numbers and audience analysis for the mega-hit, then we’re joined by Benjamin Zeccola to talk about the history of Palace Cinemas, exactly what an ‘epic pour’ means, and what makes them unique. Finally, to finish off the year, Matthew and Simon are joined by Sarah Lewthwaite once again for a round table reflection on 2021 and a look ahead at 2022.
Topics and times:
Spider-Man Box Office Recap - 1:02
Interview with Benjamin Zeccola - 7:03
Year in review roundtable - 27:02

Reflections with Movio Co-Founder William Palmer
In a bittersweet interview this week, Matthew and Simon have a conversation with William Palmer, Co-Founder and CEO of Movio, as he leaves the company this week, reflecting back on the history of Movio’s business, the growth of the industry around it, and where the future may take Movio and Will himself. Box office numbers and audience analysis for the new release West Side Story, and holdovers in the market this past weekend.
Topics and times:
Box Office Recap - 0:29
Interview with William Palmer - 4:14
Next week - 20:40

Spider-Man Saviour and Loyalty continued with Adam Posner
Join Matthew and Simon this week as they look ahead to the astronomical pre-sales for Spider-Man: No Way Home, and what it might represent for pandemic moviegoing habits, before the second half of Matthew’s in-depth interview with Adam Posner on Loyalty, which began with part 1 in episode 22.
Topics and times:
Box Office Reap - 1:10
Interview with Adam Posner - 8:00
Next week - 20:10

Representation in film with the Geena Davis Institute
Madeline Di Nonno, President and CEO of the Geena Davis Institute joins us this week to talk representation, research, data, and measuring the success of the Geena Davis Institute’s impact on representation in film. Debut weekend numbers and audience analysis for House of Gucci and Encanto.
Topics and times:
Box Office Reap - 1:07
Interview with Madeline Di Nonno - 8:11
Next week - 31:16

We talk campaigns, communication, and community focus with Ryan Miner of Megaplex
Two Ryans join us this week with Simon away, as we explore the box office and audiences for the debut weekend of Ghostbusters: Afterlife and King Richard. Ryan Miner, VP of Digital Strategy at Megaplex Theatres, joins us to talk about how Megaplex engages with their community and creates incredible successful campaigns to bring moviegoers back to the cinema.
Topics and times:
Box Office Reap - 0:41
Interview with Ryan Miner - 11:36
Next week - 27:33

Loyalty behaviour, belief, and ‘joyalty’ with Adam Posner
Matthew and Simon break down the weekend’s box office with the second weekend of Morvel’s Eternals and the debut of Clifford the Big Red Dog. Adam Posner joins us for Part 1 of a rich interview into global loyalty trends, his study ‘For Love or Money’, and how the self-coined term ‘joyalty’ can change how exhibitors look at the customer experience.
Topics and times:
Box Office Reap - 0:55
Interview with Adam Posner - 6:45
Next week - 20:15

Marvel’s Eternals and arthouse cinema with Bleecker Street’s Tyler DiNapoli
Matthew and Simon runs us through the numbers and audiences of the opening weekend for Marvel’s Eternals, as well as holdovers on Dune, No Time To Die, and Venom: Let There be Carnage. Tyler DiNapoli of Bleecker Street joins Matthew to discuss all things arthouse and specialist cinema, as well as the overlaps of theatrical and home entertainment.
Topics and times:
Box Office Reap - 0:46
Interview with Tyler Dinappoli - 7:13
Next week - 20:44

What makes a New Zealand film? We talk production with John Barnett and David Strong
This week, Matthew has his first interview diving into the production side of film, speaking to John Barnett, Founder of Endeavour Ventures, and David Strong, CEO of the New Zealand Film Commission to talk about what makes a film a New Zealand film. Simon returns to review the weekend box office for the end of October.
Topics and times:
Box Office Reap - 0:36
Interview with John Barnett and David Strong - 8:14
Next week - 31:17

Dune and the trends driving cinema in the Middle East with Zidane Lamrani
Ryan and Matthew break down Dune’s domestic release weekend, as well as Ron’s Gone Wrong and this weekend’s strong holdovers. We’re also joined by Zidane Lamrani, Group Marketing and Communications Director for ELAN Group and Novo Cinemas, ahead of the META cinema forum this week to break down how he’s applied his wide experience to the cinema industry in the Middle East.
Topics and times:
Box Office Recap - 0:51
Zidane Lamrani Interview - 11:24
Next week - 23:13

Halloween Kills, The Last Duel, & the recovery of UK exhibition with Phil Clapp
Ahead of the UK Cinema Association conference this week, we spoke to Phil Clapp, CEO of the UKCA about the impressive recovery of cinema exhibition in the UK. Simon is off sick this week, so Ryan joins us to take a look at Halloween Kills, The Last Duel, and holdovers for No Time To Die, Venom, and Dune.
Topics and times:
Box Office Recap - 1:17
Phil Clapp Interview - 9:03
Next week - 20:15

The CineEurope round table & bonding over Bond!
We’re joined by Leon Newnham, CEO of Vista, and Sarah Lewthwaite, CCO of Movio, for our CineEurope wrap up round table, and in a special appearance we have both Ryan and Simon on the episode to talk all things Bond, from No Time To Die’s impact to the history of all the actors who nearly took on the role before!
Topics and times:
Box Office Recap - 0:37
Bond Deep Dive - 2:16
Rounding out the Box Office - 13:52
CineEurope Round Table with Leon & Sarah - 15:00
Next week - 26:32

Bond breaks records & we chat Scene+ with Greg Ambrose
Bond breaks records internationally with No Time To Die, and Matthew and Simon break down the wide variety of huge releases around the globe this past weekend. Greg Ambrose of Cineplex joins us to talk about their extensive new loyalty program, Scene+
Topics and times:
Box Office Recap - 1:10
Greg Ambrose Interview - 13:22
Next week - 25:58

Ann Stadler on Communities in Cinema, and a sneak-peek at Venom 2 Pre-Sales
As Shang Chi enters yet another week at the top of the box office, we take a look at audience evolutions, the tumbling of Dear Evan Hansen, a look ahead at pre-sales for Venom: Let There Be Carnage, analysing the audience so far for the sequel. Ann Stadler joins Matthew to talk about communities in cinema, her vast experience in cinema marketing, and the next steps in her career.
Topics and times:
Box Office Recap - 0:57
Ann Stadler Interview - 4:38
Pre-sales for Venom 2 - 21:06
Next week - 23:20

Evaluating iOS 15’s impact on email marketing with Clayton Calk
Matthew and Simon catch up on NZ’s lockdown changes, Shang-Chi’s third weekend at number one in the box office, and the unique audience of Clint Eastwood films. We welcome Clayton Calk to the podcast this week to explain what iOS 15 means for email marketing, which he dives deeper into in his blog article on movio.co
Topics and times:
Box Office Recap - 1:04
Clayton Calk Interview - 8:31
Next week - 17:49
To find out more about iOS 15, what it means for email marketing, and why we're ready visit https://movio.co/blog/ios-15-what-it-means-and-why-we-re-ready/

The Summer Season in Review; Horror, Trailers, and Future Changes with Andrew Williams
This week Matthew and Simon dive into assessing the summer results for the box office, and examine Shang-Chi’s second week on top around the world. Marketing veteran Andrew Williams joins them to discuss the summer season, give the low-down on trailers, and a look at the upcoming Malibu Horror Story.
Topics and times:
Box Office Recap - 1:00
Andrew Williams Interview - 8:17
Next Week - 22:18

Shang-Chi, and what Exhibition can learn from Retail with Wendy Liebmann
Special guest Wendy Liebmann, Founder and CEO of WSL Strategic Retail and host of the Future Shop Podcast, joins us this week to discuss how exhibitors can learn key lessons from the world of retail to enhance their appeal. Matthew and Simon break down the amazing box office results for Shang-Chi and the Legend of the Ten Rings.
Topics and times:
Box Office Recap - 0:35
Wendy Liebmann Interview - 9:56
Next Week - 30:29

CinemaCon round table with Leon Newnham and Sarah Lewthwaite
This week we're joined by Vista Cinema CEO, Leon Newnham, and Movio's Chief Client Officer, Sarah Lewthwaite, for a round table discussion of the highlights and experiences from CinemaCon last week. Matthew and Simon also break down the numbers and audience for Candyman, and pre-sales for the upcoming Shang-Chi and the Legend of the Ten Rings. Plus a few key insights from CinemaCon from some of Movio's attendees.
Topics and times:
Box Office Recap - 0:53
CinemaCon round table with Leon and Sarah - 6:15
Next Week - 16:16
Impressions of CinemaCon - 16:50

What happens at CinemaCon...
Matthew catches Ryan Provencher to talk about his arrival at CinemaCon, as well as discussing Paw Patrol, The Protege, The Night House, and Reminiscence. Simon Burton calls in direct from CinemaCon to give us all the latest from the biggest industry event of the last year.
Topics and Time:
Arriving in Vegas - 0:26
Box office Recap - 2:50
CinemaCon with Simon - 16:01
Next Week - 25:10

The business of Event Cinema with Marc Allenby
We break down Free Guy, Respect, and Don't Breathe 2, and Trafalgar Releasing's CEO, Marc Allenby talks to us about the business, recovery, and future of Event Cinema.
Topics and Times:
Box Office Recap - 0:47
Interview with Marc Allenby - 6:35
Next Week - 20:34

Mark Malinowski & The Suicide Squad!
National Amusements' VP of Global Marketing, Mark Malinowski, on loyalty, subscriptions, VOD and cinema CX, plus we breakdown The Suicide Squad audience.
Topics and Times:
Box Office Recap - 1:24 Interview with Mark Malinowski - 7:05 Next Week - 24:04
Jungle Cruise & Suicide Squad sneak peek with Jeremy Fuster from The Wrap
This week we discuss Jungle Cruise’s impressive opening weekend at the box office. We also sit down with Jeremy Fuster from The Wrap and take a look at Suicide Squad. How much it’s performance might influence decisions about Fall release dates and more!
Topics & Times:
Box Office Recap - 1:30
Jeremy Fuster - 11:07

Snake Eyes & global loyalty trends with Sarah Lewthwaite
We analyse 'Old' and 'Snake Eyes' and speak with Sarah Lewthwaite, Movio’s Chief Client Officer, about global loyalty trends, best practice targeting... and curling.
Topics & Times:
Box Office Recap - 1:21 Sarah Lewthwaite Interview - 7:07 Jungle Cruise pre-release audience - 23:26 Next Week - 25:27
We get Tearlach’s take on the current state of exhibition & discuss Space Jam
This week we cover the weekend just been, discussing Space Jam’s opening weekend and Black Widow’s progress at the box office. We also sit down with Tearlach Hutcheson, Studio Movie Grill’s VP of Film, and discuss the state of exhibition, how studios and exhibitors can be working closer together to maximise box office, and also how dine-in concepts like SMG’s lean into food as a cornerstone of their cinematic experience.Topics &
Times:Box Office Recap:
Space Jam & Black Widow - 1:40 Tearlach Hutcheson - 9:00 Next Week - 23:26
Black Widow, "couch-leakage" & leveraging your first-party behavioural data
This week we cover the weekend just been, going into depth on Black Widow’s opening weekend and "day-and-date release couch-leakage". We also sit down with Gabriel Swartland, Movio’s Regional Director & Vice President, EMEA and discuss the importance of first-party data, the difference between behavioural and demographic data, and how to use it to elevate your movie marketing.
Topics & Times:
Black Widow - 0:22 Gabriel Swartland - 10:00 Next Week - 29:19Blog link: How To Elevate Your Movie Marketing: Behavioural vs. Demographic Data

Movie Marketing with StudioCanal CEO Aus/NZ Elizabeth Trotman
This week we cover the weekend just been, exploring Boss Baby: Family Business and Forever Purge on their domestic opening weekends. We also sit down with Elizabeth Trotman, CEO of StudioCanal for Australia/New Zealand and talk movie marketing and local content. We also look ahead to this coming weekend and pre-sales for Black Widow.
Topics & Times:
Box Office Recap - 1:33 Elizabeth Trotman - 5:21 Black Widow - 22:00
Maximising your F9 Box Office
This week we cover the weekend just been, and explore F9’s domestic opening weekend. We also sit down with Caitlin Klein, one of Movio’s Senior Account Managers, to get some tips and tricks on how to maximise your marketing spend and box office returns for F9.
Topics & Times:
Box Office Recap - 2:23 Audience - 4:35 Caitlin Klein - 7:38Learn more about Omni Channel Marketing here: https://movio.co/blog/all-versus-the-many-an-omnichannel-update-for-movie-marketers/
And how to use RFM to segment your audience here: https://movio.co/blog/rfm-the-triple-threat-designed-to-increase-high-value-moviegoers/

We predict who’s most likely to return to cinema with Dr William Caceido
In our first episode we cover the weekend just been, taking a look in particular at the results and audiences for Hitman’s Wife’s Bodyguard and In the Heights. We also sit down with Dr William Caceido, Movio’s Senior Data Scientist, to explore recent research he’s done into the type of moviegoers most likely to return to cinemas first as theatres re-open after the pandemic.
Topics & Times:
Hitman's Wife's Bodyguard - 2:15 In the Heights - 5:07 Dr William Caceido - 8:59Learn more about Dr Caceido’s research here: https://movio.co/blog/identifying-returning-moviegoers-with-machine-learning/

Behind the Screens is coming soon!
Welcome to Behind the Screens, a new podcast showcasing our unique industry insights, experience, and thought-leadership, as we explore the people behind the box office.
Each episode will be co-hosted by industry experts and lovers of all-things-cinema - Matthew Liebmann and Simon Burton. They will begin by discussing the weekend that’s just been and continue into an interview segment with Vista Groups’ studio or exhibition partners, data scientists, colleagues and more.
We'll see you soon!