Below the Fold

This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!

As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!

In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.

Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!

You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt.  We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting. Listen up!

Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up. 

TikTok isn't the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in making sure people aren't wasting too much time on seemingly pointless things? Listen up.

Okay Boomer! We're talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!

Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.

We're back at it...doing remote recordings. This will be an interesting adjustment. We're having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.

Sometimes we create beautiful things, with the best of intentions. Sometimes those creations grow legs of their own and we lose control of them and they murder our friends and families...(Victor Frankenstein knows what I'm talking about). In this week's episode we talk through what the obligations are of a business owner at the beginning, middle, and end of their building process.  Should companies be built on the needs/wants of the market or is it okay to build a company with the sole purpose of making money? Let's find out together. Listen up!

The roulette table is back! Chris Dayley sits in for Paxton in this episode. We talk through 3 things: Time travel, open offices, and A/B testing morality. Listen up!

We're a little late to the party, but whatever. We talk through the ROI of superbowl ads. Listen up!

Final episode of the season. This is a marketing free-for-all. We've got Paxton back on. We're trying to convince him to come back on the podcast. We may have succeeded, you'll find out when Season 6 begins in a few months. Listen up!

Rick Galan - Take Two!! 2 and a half years since the first time we had him on, Rick is back with more awesome insights into digital marketing. This time our focus is mainly on B2C vs B2B marketing, but there are a few other nuggets in there for anyone who loves a little laugh in their day. Did I mention Rick is hilarious. Listen up!

Paige is dope. She creates content on Instagram and has amassed a pretty big following (72.5k at the time of this posting). She is known for her sleek photography and her witty captions.  Wanna be Instagram famous?  Listen up! #TossItLikePaige

Scott is an OG in the Influencer Marketing space. He started Instafluence back in 2013 before selling to Disney in 2015. He spent time at Disney as a VP of Technology & Product before moving to Utah to start Wooly, which is a platform that helps brands find the influencers that will have the greatest impact on their business. Listen up!

This is AJ's 3rd time on the show. He is one of our favorite guests. This episode is full of knowledge bombs (I think that's what he called them). Listen up!

Turns out, attribution modelling is crazy complicated. You've got first touch, last touch, linear, time decay, U shaped, W shaped, and many more. Several algorithms could go into each one, like gradient boosting, FTRL, neural networks, game theory and logistic regression. Your head will be spinning if you try and do it on your own. Mikel Chertudi understands very well how complicated it can be. He breaks it down for us. Listen up!

John is a CRO for hire (Chief Revenue Officer). He specializes in making sure that your sales funnel is up to snuff. Listen up!

What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage...that is bad. Fortunately, Renya is here to help you figure out how to position your brand in a way that doesn't create an association with waste. Listen up!

Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!

Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal following, including one of my favorites ...Controversial Marketing. Listen up!

Do you know what a predictable marketing engine is? We didn't either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing...;p Listen up!

Wendy Piersall is quoted as saying, "Google only loves you when everyone else loves you first." But how do you get everyone else to love you first? That's exactly what we are talking about!! This episode is about SEO. Listen up!

Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!

Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!

For the first time in the podcasts history, we're talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around...yup, that's programmatic advertising. Listen up!

Bob Burg says the single greatest "people skill" is a highly developed & authentic interest in the *other* person. Yup. Our guest this week is Nina Bullock. She LOVES networking...a lot. Like, it's her "people skill." You'll quickly figure out that she has figured it out. Listen up!

Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.

Words used in this episode include: blockchain, cryptocurrency, decentralized messaging system, and many other commonly used English words. If that sounds interesting to you, I invite you to listen.  Our guest is Cahlan Sharp. He is known for starting DevMountain, one of the top coding bootcamps in the nation. After selling DevMountain, he started his current venture with Mainframe, a development platform company for blockchain enabled applications. Listen up!

Jump is blowing up. In just 2 years, they are successfully competing with companies like Podium, Hootsuite, and Moz. That's no easy feat. Chad Ingram, Jump CEO, comes prepared with actionable best practices for each of their 3 main business pillars; Ratings and Reviews, Citation Listings, and Social Engagement. Listen up for what may be the best podcast you'll listen to this week.

If you're spending any time doing paid advertising, you'll want to listen to this episode. Zigglio is a behavioral retargeting ad company that gives you access to more accurate audience data. With their Facebook's Accelerator award in their back pocket, it's crazy more people aren't using their platform. Check it out!

Aptive is a huge company that just recently started doing digital marketing. What's it like building out a new team in a company worth hundred's of millions? That's what we wanted to know.

The summer break is over, Season 5 is in full swing! We decided to start the season off with a reunion show. We brought back the original cast to talk through the days when we first started. Welcome back Nate and Paxton! The episode goes back to the beginning with clips from our earliest episodes. We also play a quick game of digital marketing roulette!  Have fun!

IHOB? Is this for real?

Bots are people, too!

Google IO and Dark Patterns, one is good and one is bad...which is which?

What is the ideal team structure?

Kickstarter is fun...

Brandon and Jon are in the hot seat as they try and fill 30 seconds of unprepared value on a given topic of Jacob's choice.

Comparison shopping is huge. Listen up for some killer hacks.

Sometimes you have to remember where you came from.

Would you Rather listen to this episode now or listen to two episodes next week?

2018, the year of voice, chatbots, and influencers.

To Gate or not to Gate, that is certainly one way to ask the question.

Digital Marketing Roulette...take 3!

We talk ethics, a philosophical debate

Small business owners aren't using digital marketing like they should...let's change that.

After 3 months...we're officially back!

Amazon wants to do what? BK is back in the news...and more.

Contact us if you want to play Who Wants To Be A Millionaire!

Would you Rather listen to this episode or fall 12 feet into a big field of cacti?

Remember digital marketing roulette from a few months ago? We do it again!

Company culture from the experts

Along with Denny's new mascot, we talk a lot about Apple's new conference from last week. iOS 11 has a lot of new features that digital marketers need to prepare for. Join us every Thursday evening at 5:00 PM MT to watch live, just follow our Facebook page. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

There are some really popular YouTubers who are broke. It's true, we're talking about the ones that have millions and millions of views, but don't have money to pay rent. What are they doing wrong. We talk about it. Join us every Thursday evening at 5:00 PM MT to watch live, just follow our Facebook page. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

What is company culture? We talk about that. Why is Taylor Swift such a genius marketer? We talk about that too! Lastly, have you ever been fired from a job? There may be an upside. Join us every Thursday evening at 5:00 PM MT to watch live, just follow our Facebook page. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

For this season opener, we interview our families to find out how much they know about what we do for a living (including a 4 year old). Big shout out to Shaun South for writing and producing our new intro and outro. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

SEASON FINALE!! Paxton comes back to help close out the season...maybe one day he'll come back indefinitely. We talk through some big (or lame...depending on who you are) current events about Dunkin' Donuts, LinkedIn, and Hubspot. Get in touch...we'd love to hear from you. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We are now on the Google Play Store! Just search for Below the Fold. In this episode, we talk about scorched earth marketing. The second half is dedicated to breaking down a huge case study featuring Gillette, the biggest name in razors. They keep goofing up in digital. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Hey everyone. We have missed you!! We are back after 3 months of being away. In this episode, we introduce the big changes coming in season 4. The main topic in this episode is on optimizing your content! We go live every Thursday at 5:00PM MT on Facebook! Come engage with us! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In our season finale, we talk with Sterling Turley. With his experience in event marketing, we learned how to best promote an event in order to get the most people to come. There are definitely some gems in this episode. We're back in two weeks for the premier of season 4! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This is a special episode. Brandon and Jacob are running the show all by themselves...so they invented a game called Digital Marketing Roulette. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Have you forgotten who keeps Zions Bank in business?...they haven't. On todays episode, we talk with a guy who actually does help keep Zions Bank in business. Brad Herbert runs the marketing team that heads up their social media, SEO, email, and more. Are you interested in moving up the corporate ladder in marketing, listen in to find out what Brad's advice is on how to get to the top. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We recently got a new co-host. His name is Derrick and he is a genius. We spend this entire episode getting to know him and why he is qualified to share his opinion on this show. As always, please connect with us! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The human voice has long been used to generate percussion effects in many cultures, including North American scat singing, Celtic lilting and diddling, and Chinese kouji performances, but on this weeks episode, we get to hear Chad Mustard do some beatboxing (Super Mario Bros. style). If you don't care about that, Emory shares an amazing tale of his journey to Antarctica. He got back the day before we recorded. Lots of good stuff here! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Coding bootcamps have been around for a few years now. Bottega School of Technology isn't like all the other bootcamps out there, they have what most bootcamps don't have...they have Scott Schwab. Scott joins the show to talk about what it takes to run a successful coding bootcamp. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Do you know who your Mayor is? Brandon shows us that most people don't...but people know the Mayor of Provo. John Curtis joins the show this week to talk through the state of tech in Utah county. Known as being super savvy with social media, using platforms like YouTube, Twitter, and his personal blog, John Curtis has spent his term as Mayor connecting with his constituents at a level typically not seen by a politician. He shares some of his tips with us. Listen up! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We have a lot to catch up on. Tragedy has struck and we are left without one of our hosts. However, fear not...we have found a replacement. Besides that, Saunder Schroeder sits in the hot seat as this weeks guest. We talk about social advertising and influencer marketing. According to Brandon, this is one of our best episodes yet. Have a listen! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

A recurring topic of the show is on how education plays a role in your success as a digital marketer. Paul Dowling has been teaching at the University of Utah for 15 years. At work he teaches Marketing as well as International Business, but in this weeks episode he teaches us about why getting a marketing education at a college is beneficial. On the other side of the discussion, we talk through why you might not want to go to college. What side are you on? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Clint Betts started Beehive Startups and then almost immediately saved a kids beehive startup (listen to the episode to know what that's about). Beyond that, he has had several other successful ventures, not the least of which is sitting on the executive board of Silicon Slopes and teaming up with KSL to produce his own podcast called The Deseret News Silicon Slopes Hour. Check it out! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The CMO of Purple (Mattress) joins the show to talk about the wonderful world of comfort. Purple is best known for their fun videos featuring Goldilocks, Sumo Wrestlers, Sasquatch, and more. Alex McArthur pulls back the sheets and reveals what digital marketing strategies are employed to get into your bedroom. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Rick Galan, Director of Digital Marketing at Qualtics joins the show this week. If there is one take away from this episode, it's that if you want to get anywhere in life, you'll need some experience marketing gift cards...seriously. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

President and owner of Dallas Media, CEO and founder of Sugar Me Wax, and Founder of Fat Boys, Brigham Dallas is a real life entrepreneur with a ton of experience in running successful businesses. This episode is literally chalk full of actionable insights. There are several little gems to help you build out your own business. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

97th Floor is a full service digital marketing agency. Everyone on the show at one point or another has worked there. Their COO, Wayne Sleight comes joins us this week to discuss how to grow an agency, improve employee morale, and the right way to use billboards. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Anthony Ambriz joins to show this week to talk through some YouTube best practices. Are you thinking about starting up YouTube channel? Do you already have one that isn't doing anything for you? Listen to this episode...there might be at least one good piece of advice for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

AJ Wilcox joins to show to discuss his own startup, B2Linked. We talk about the success he has found and his plans to expand (or not expand) and why. Super good episode. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Dallin Rogers, of Fit Con Utah, joins the show to talk about the wild success they have been having as the #1 local fitness conference in Utah. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

10 years ago David Malmborg and Paxton Gray worked together at CompUSA. David was a hot shot salesman and Paxton was famous for catching a couple of hard drive thieves. Believe it or not, it's only gone uphill from there. You'll want to listen to this episode. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Have a bag of clothes that you are planning on donating? What about some old toys or knick knacks? Don't waste your time packing it up in your car and taking it to your local donation center, let GiveIt do the heavy lifting. MacKay Crookston, CEO of GiveIt joins the show to discuss how he found success in the thrift industry. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

3rd season premier! CMO of DevMountain, Tyler Richards joins the show to talk about how to successfully sell a company for $20M in just 3 years! ----------------- FOLLOW US! ----------------- iTunes: https://itunes.apple.com/us/podcast/below-the-fold/id1059107933?mt=2 Twitter: https://twitter.com/belowthefoldio Email us: inbound@belowthefold.io

It's been one week since the first presidential debates. This episode focuses on the digital marketing perspective. How can brands leverage events like this for their business? We tackle that question. We also surveyed 100 people around the United States and asked which candidate had a better online marketing strategy. Find out what they said. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Have you ever experienced "like anxiety"? What about "FOMO anxiety"? We discuss both. What about content...have you ever created an amazing piece of content, thinking it was totally going viral and then it sucked? We talk about that too. Let us know your story. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Have you ever been to a digital marketing conference? Which ones? Did you like it? What about it did you like? Are you a good networker? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

3 main topics in this episode. First, we talk through voice overs. Is it better to hire a professional, or would it be as effective if you do it yourself. Is it better to use a male or female voice? Second, Paxton introduces us to oap.ninja, an SEO riddle. Lastly, we discuss content. Is it better to have less higher quality content or more lesser quality content. The answer might surprise you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Would you be more respected if you worked in a big city like New York or Los Angeles? Would your business be more successful if it was based in San Francisco? In this episode, we talk through whether location matters...all this sans Paxton. :( ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

To be quite honest, I don't really remember what we talked about on this episode. There was trivia at one point. Oh, we also had a conversation about Stranger Things. If you want us to stay on topic with digital marketing related conversations, shoot over your topic ideas. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Big news in the digital marketing community lately! Lots of things are giving up the ghost. We talk through Google Hangouts, Moz, Followerwonk, Blab, Tso, and more. Submit topic ideas, ask questions, or send hate mail. We don't care... ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Instagram came out with their new Stories feature. Some say it is going to be a Snapchat killer. What do you think? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Vincent Dignan recently came to Utah and presented on Growth Hacking. It isn't obvious to everyone what growth hacking is, so we talked through it, as well as his presentation. Beyond that, you will hear other wild and crazy digital marketing tips, tricks, and be able to add some cool new tools to your repertoire. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this episode, we answer questions that came straight from the listeners, talked education in digital marketing and a host of other amazing topics. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Are there other fields that you could become expert in that would further your talents in SEO? Should you use a platform like Medium or LinkedIn to publish original content or should it stay on the blog? We tried calling Saunder, but he didn't answer...so we talked about his answering machine message. Then we end with a call to our friend Nate Burch, which ended up being a perfect way to end the episode. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

What are Dark Patterns? Do you know...share with us your thoughts. Also, we are divided when it comes to the use of ghost writers...should they get credit for the work they due or is paying for their anonymity okay? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Paxton finished his 30 day Snapchat experiment. On-page SEO is dead...oh, wait...no it's not. Inbound.org is evolving. What's in your feed? Do you have any Snapchat hacks you'd like to share? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this classic episode, the gang talks through content shock. Do you think the world is generating more content that we can possibly consume? This episode is based on an article that was written a few years ago. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Are you an expert at Snapchat? You could probably teach us a thing or two. Brandon schools Jacob and Paxton on how Snapchat works. What would you add? We also call Aaron Vidas, Founder of StrategyBox and Host of Inflection Point Podcast, to talk about his experience with Snapchat.

Is it better to be a Jack of All Trades or to specialize in one specific area? This is the main topic we explore, with others thrown in the mix. We also call Chris Dayley for his perspective. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This is a continuation of the conversion we had last week about the future of digital communication. Later in the episode, we call Chase Hooley for his take on the topic. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this episode, we decided to see what it would look like to not choose a topic prior to recording. We wanted to try and make the conversation a little more organic. Let us know what you think. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This is a Below the Fold Classic. We got such a good response to this episode that we are posting it again. Enjoy! In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

How important is social media, really? Is it important enough to make it your first priority when starting a business? How are other companies going about their social campaigns? These are just a few of the questions we talk through. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Jacob sits down with Tom Critchlow, now a freelance digital marketing consultant. Previously from Distilled, Google, and Bloom Media. We talk through Tom's creative process, whether or not to share your secret sauce, digital marketing predictions and much, much, more. Have a listen! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Wanna make some extra cash on the side, but don't want to take the conventional route? Listen up, because we share some doozies. Here's a slight teaser, we'll teach you how to make money by selling your "virgin hair." You can't say that isn't intriguing...right? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Jacob travels to Denver, where he interviews Jeff, Harrison, Nick, and Judd from Elevated Third, a digital marketing agency. This is The Below the Fold Half Show: Agency Highlight Edition. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

With experience in the agency, freelance, and corporate worlds, we talk through the many pet peeves that come up in digital marketing. From clients trying to run the show to the never-ending use of QR codes, we cover a wide array of the things that annoy us. What are your pet peeves? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Key Performance Indicators (KPI) can make or break your relationship with either your client or employer. What are specific things you can do to prevent these relationships from going sour? The answer, or course, is setting good KPIs. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Each member of the crew shares their very own productivity hacks. Some are a little weird while others are just a reminder of how important the little things are. What productivity hacks would you add to the list? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

With special guest AJ Wilcox, we discuss the benefits of paid social. Are you in a position to start spending money in digital? You'll have some decisions to make. Will you invest in Adwords, Facebook, LinkedIn? Listen to this episode to find out where your money will be best spent! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We talk through the ethics of black hat SEO and it's impact on digital marketing. Are there still black hat tactics that work? Are people still doing it? These are just a few of the questions that we run through. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

John Doherty joins the conversation to talk about personal branding. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In our very first episode of "The Half Show" Brandon discusses inbound marketing and why it's so valuable. Often companies look at inbound marketing as the "cherry on top" of their Sales and put much of their money towards building Sales teams. Brandon discusses why that is a foolish move in today's online world. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Open office vs cubicles vs office vs at-home. How do you deal with distractions (meetings, managers, co-workers, or water-cooler conversations)? How much uninterrupted time do normal workers vs managers need? Should managers be interruptible? The four of us started in the same work environment as account managers, but our jobs and work environments have transformed. Today, we talk about different work environments and what we like/dislike about each. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This week's episode is the season finale of Season 1! Joining the celebration is Jayme Jenkins, the Director of Digital Marketing at Allen Communication. In this episode, the crew talks about how to build a team that has the same passion as you. Whether you are an entrepreneur or responsible for building a team at work, this episode is for you. Building an amazing culture doesn't happen over night. It starts with hiring the right people, and doing the right things to keep everybody motivated and enthusiastic to grow the company. Enjoy the show! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this week's episode the crew talks about the process of staying up-to-date in an industry that changes constantly. With so much "noise" on the web with thousands of marketers offering advice, how do you pick and choose which sources you will listen to? If we read everything that came into our feeds we would never leave the computer screen. If you've faced a similar issue, then this episode will be perfect for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this weeks episode, we explore different methods of defining your target audience. Whether you are in a very niche space or you are targeting a wide range of demographics, we cover it all...well, at least a lot of it. There are two main underlining themes that we seemed to stick with: 1. Your target audience is constantly evolving. This can be attributed to a changing business plan (as it was for Brandon), new insights (as it was for Jacob), or changing trends, etc. 2. Mistakes are only mistakes if you don't learn from them. If you do, they become opportunities. Einstein said, "If you can't explain it simply, you don't understand it well enough." As it is with your target audience. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This episode is based on the video "Humans Need Not Apply". Will digital marketing ever get to the point where we get automated out of a job? This is the question that leads our conversation in this episode. This is not a new topic, humans have seen the end of many industries due to the automation process. Horses lost their job when the automobile was invented. Floppy discs lost their job when compact discs were invented. Even the compact disc didn’t last long thanks to the advent of the flash drive. However, there is hope for the human race (and digital marketers), just ask Paxton...who ends up being this weeks optimist. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Psychological biases that may affect your digital marketing strategies. The Halo effect - Have you considered how a customer’s or visitor’s previous experience with your brand might affect your current campaign? How can you take advantage of this bias? What pitfalls should you avoid with it? Belief Bias - Is your offer too good to be true? Get yourself some powerful social proof, and frame the offer in a way they can relate to. The Framing Effect - Is your audience risk-averse? Instead of focusing just on benefits you provide, you might need to cause imagined discomfort by not following the advice given. Biases can either help, or hurt your campaigns. What other biases have you experienced? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Social is going to expand with new platforms and greater adoption of human-to-human connections. Brands are going to learn how to better connect to their audiences. Organic influencers and evangelists (as non-owners) will become a greater force for brands to push content and connect. Brands will become more humanized through influencer marketing. LinkedIn will either completely overhaul their platform, of fall. Competitors are expanding to fill their space, and LinkedIn isn’t innovating quick enough to stay ahead. LinkedIn lacks good content. LinkedIn’s mobile app experience is confusing. LinkedIn seems to be making choices that feel like negative “innovation” (i.e. their bcc to everybody function). Facebook is well poised to steal LinkedIn’s audience, and the demographics of the two platforms have huge overlap. Other topics: - Is Facebook Video going to compete with YouTube? - Purchases via Social are coming. - App development and mobile web will have explosive expansion. - Wearable tech will still be nascent. - VR is at a tipping point. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Where does your thought leadership content belong? The team discusses how to expand your thought leadership without losing the strength of your authority. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Why content marketing is not a sustainable strategy…or, is it? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In this episode the crew discusses the state of guest blogging. Is guest blogging for SEO really dead? Listen to the episode to see if you should be worried, and how you can "future-proof" your linking building efforts. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Whether you're a business that needs SEO work, or someone looking to start a career in SEO, this discussion is for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Should you trust your content creation to the "big idea” person with their grand concepts, who might not fully understand the target audience, or should you rely more on your “behind the scenes” people who see the data behind what has been successful? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Adblocking is exploding, who’s going to pick up the tab? Who are the winners and losers? Publishers? Consumers? Is it ethical? How [can everyone win]? Adblocking may force advertisers' and publishers' hands. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Should you (or your agency) share your secret sauce? Is it dangerous? Will you lose your competitive advantage? Or does it benefit the whole industry and actually bring you more business and success due to your increased authority [loaded question]? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We have SEO in one corner (with Jacob, Nathan, Brandon, & Paxton), and PPC in the corner-opposite (with Brigham all by his lonesome). Can PPC hold out against the 4:1 odds? In this episode, we brought a special guest (Brigham Dallas) to discuss both the strengths and weaknesses of PPC when compared against SEO. We also discuss how they can work together. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The four of us have very different educational backgrounds, and yet, we've found success in Digital Marketing. In this episode, we discuss what we each feel about education (both formal & informal). We each discuss what we do to stay at the "top of our game". We also talk about the insufficiencies of formal education, in that digital marketing changes so quickly that inflexible courses are quickly outdated. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The team talks about the biggest mistakes being made by digital marketers today. We talk about building for bots instead of users, not repurposing good content, putting too much focus on links, and failing to rely on all the data we have access to in order to make better decisions. Don’t worry though. We all make mistakes. The secret is keeping track of your marketing efforts to quickly minimize the negative impact of those mistakes. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We talk about work/life balance as a digital marketer. Each of us started our digital marketing careers at an agency, and each of our careers have quickly morphed. Paxton is the Director of Marketing Operations of an agency (also a ROWE company); Brandon runs his own business teaching future digital marketers; Jacob has a local in-house digital marketing position; and I (Nathan) work from-home as an in-house SEO manager. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

If you had to pick two digital marketing tactics, which would they be, and why? We each discuss which two tactics would get the most "bang for your buck". ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We discuss the early adopter advantage, and the risks vs rewards of choosing one platform over another. Time management, what things you should look out for, and other things you should stay away from. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

As the inaugural episode, BelowtheFold.io explores ethics in the digital marketing world. Do they exist, and if so, how are they defined? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io