Below the FoldApr 22, 2019
Us vs Them, Focusing on Customer Centric Marketing - Episode 613
This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!
The Secret to Getting Customer Reviews - Episode 612
As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!
Yelp is the worst platform. EVER. PERIOD. - Episode 611
In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.
Go Get Your Moles Checked! - Episode 610
Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!
The Marketer's Moral Dilemma - Episode 609
You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt.
We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting.
Can you say that again?...I'm tone deaf - Episode 608
Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up.
TikTok: Psychological Manipulation or Dark Patterns? - Episode 607
TikTok isn't the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in making sure people aren't wasting too much time on seemingly pointless things? Listen up.
We Talked Karen Into Getting a TikTok - Episode 606
Okay Boomer! We're talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!
It's a Loosey Goosey World - Episode 605
Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.
2020 is Cancelled - Episode 604
We're back at it...doing remote recordings. This will be an interesting adjustment. We're having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.
Frankenstein's Monster - Episode 603
Sometimes we create beautiful things, with the best of intentions. Sometimes those creations grow legs of their own and we lose control of them and they murder our friends and families...(Victor Frankenstein knows what I'm talking about).
In this week's episode we talk through what the obligations are of a business owner at the beginning, middle, and end of their building process.
Should companies be built on the needs/wants of the market or is it okay to build a company with the sole purpose of making money? Let's find out together. Listen up!
Digital Marketing Roulette - Episode 602
The roulette table is back! Chris Dayley sits in for Paxton in this episode. We talk through 3 things: Time travel, open offices, and A/B testing morality. Listen up!
Do Superbowl Commercials Pay Off? - Episode 601
We're a little late to the party, but whatever. We talk through the ROI of superbowl ads. Listen up!
Paxton Gray, EVP at 97th Floor - Episode 522
Final episode of the season. This is a marketing free-for-all. We've got Paxton back on. We're trying to convince him to come back on the podcast. We may have succeeded, you'll find out when Season 6 begins in a few months. Listen up!
Rick Galan, Head of Digital Marketing at Qualtrics - Episode 521
Rick Galan - Take Two!! 2 and a half years since the first time we had him on, Rick is back with more awesome insights into digital marketing. This time our focus is mainly on B2C vs B2B marketing, but there are a few other nuggets in there for anyone who loves a little laugh in their day. Did I mention Rick is hilarious. Listen up!
Paige Watts, Not an "Influencer" - Episode 520
Paige is dope. She creates content on Instagram and has amassed a pretty big following (72.5k at the time of this posting). She is known for her sleek photography and her witty captions.
Wanna be Instagram famous? Listen up!
Scott Paul, Founder and CEO of Wooly - Episode 519
Scott is an OG in the Influencer Marketing space. He started Instafluence back in 2013 before selling to Disney in 2015. He spent time at Disney as a VP of Technology & Product before moving to Utah to start Wooly, which is a platform that helps brands find the influencers that will have the greatest impact on their business. Listen up!
AJ Wilcox, Founder and CEO of B2Linked - Episode 518
This is AJ's 3rd time on the show. He is one of our favorite guests. This episode is full of knowledge bombs (I think that's what he called them). Listen up!
Mikel Chertudi, Founder and CEO at Strala - Episode 517
Turns out, attribution modelling is crazy complicated. You've got first touch, last touch, linear, time decay, U shaped, W shaped, and many more. Several algorithms could go into each one, like gradient boosting, FTRL, neural networks, game theory and logistic regression. Your head will be spinning if you try and do it on your own. Mikel Chertudi understands very well how complicated it can be. He breaks it down for us. Listen up!
John Ivie, Founder of Ivie League - Episode 516
John is a CRO for hire (Chief Revenue Officer). He specializes in making sure that your sales funnel is up to snuff. Listen up!
Renya Nelson, CEO of Brand Aid - Episode 515
What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage...that is bad.
Fortunately, Renya is here to help you figure out how to position your brand in a way that doesn't create an association with waste. Listen up!
Chris Dayley, VP of Testing and Site Optimization - Episode 514
Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!
Clay Olsen, Co-Founder of Fight the New Drug - Episode 513
Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal following, including one of my favorites ...Controversial Marketing. Listen up!
Jordan Barker, CMO at Relic Agency - Episode 512
Do you know what a predictable marketing engine is? We didn't either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing...;p
Joe Robledo, SEO Department Head at 97th Floor - Episode 511
Wendy Piersall is quoted as saying, "Google only loves you when everyone else loves you first." But how do you get everyone else to love you first? That's exactly what we are talking about!! This episode is about SEO. Listen up!
Gabe Ray, COO at Evolved Commerce - Episode 510
Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!
Ryan and Stetson, Owners of Dyno Analytics - Episode 509
Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!
Kenny Payne, CRO at Agility Media - Episode 508
For the first time in the podcasts history, we're talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around...yup, that's programmatic advertising. Listen up!
Nina Bullock, Sales Manager at RSL - Episode 507
Bob Burg says the single greatest "people skill" is a highly developed & authentic interest in the *other* person. Yup.
Our guest this week is Nina Bullock. She LOVES networking...a lot. Like, it's her "people skill." You'll quickly figure out that she has figured it out.
Steve Pearson, CEO at Friendemic - Episode 506
Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.
Cahlan Sharp, Head of Product at Mainframe - Episode 505
Words used in this episode include: blockchain, cryptocurrency, decentralized messaging system, and many other commonly used English words. If that sounds interesting to you, I invite you to listen.
Our guest is Cahlan Sharp. He is known for starting DevMountain, one of the top coding bootcamps in the nation. After selling DevMountain, he started his current venture with Mainframe, a development platform company for blockchain enabled applications.
Chad Ingram, CEO at Jump - Episode 504
Jump is blowing up. In just 2 years, they are successfully competing with companies like Podium, Hootsuite, and Moz. That's no easy feat. Chad Ingram, Jump CEO, comes prepared with actionable best practices for each of their 3 main business pillars; Ratings and Reviews, Citation Listings, and Social Engagement. Listen up for what may be the best podcast you'll listen to this week.
Greg Judd, COO at Zigglio - Episode 503
If you're spending any time doing paid advertising, you'll want to listen to this episode. Zigglio is a behavioral retargeting ad company that gives you access to more accurate audience data. With their Facebook's Accelerator award in their back pocket, it's crazy more people aren't using their platform. Check it out!
Cole Rieben, Director of Digital Marketing at Aptive - Episode 502
Aptive is a huge company that just recently started doing digital marketing. What's it like building out a new team in a company worth hundred's of millions? That's what we wanted to know.
Podcast Reunion - Episode 501
The summer break is over, Season 5 is in full swing! We decided to start the season off with a reunion show. We brought back the original cast to talk through the days when we first started. Welcome back Nate and Paxton!
The episode goes back to the beginning with clips from our earliest episodes. We also play a quick game of digital marketing roulette!