PR: Done & Doner

• Yotam Gutman: cyber marketing and business development consultant
• Shai Alani, VP marketing, Aporia

It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:

• Impact on lives, families and the tech community
• How to best respond and communicate
• What should the message be to employees, customers, investors and the world?
• Thoughts on the US reaction

Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.

Thanks, Shai and Yotam! Stay safe and strong.

This episode features a chat with Eric Yaverbaum, CEO of ⁠Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.

He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms in the next six months to ten years and beyond.

It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:

• The new rules of crisis management
• Unintended consequences of working with influencers
• Advice on working with influencers
• The importance of being prepared for a crisis, having a plan
• Eric gets caught up in the Kai Cenat scrum in Union Square, NYC

Thanks, Eric, for joining and sharing your insight!

Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection.

Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications.  She is a frequent speaker at TedX and industry conferences.

We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others:

• Why it’s important to get started early on in personal branding
• The CEO as a brand asset
• Countering personal branding misperceptions
• The 3Ds of personal branding: discovery, development, and delivery
• Magnetic content: why you need to be your own communications channel
• How to encourage employees to advocate for the company brand
• Should brands get political?
• Managing the tension between personal branding and your work

Thanks for tuning in! And thank you, Stacey, for sharing your insights.

In this episode, PR D&D host Bob Geller interviews Gregory Hartley, a renowned body language expert and a panelist on the popular Behavior Panel YouTube channel. Gregory shares insights about human behavior gained from the battlefield and boardroom.  He got his start as an army interrogator and instructor and brought the expertise to the business world, where he has been advising execs about the art of mastering and reading body language.

It was a wide ranging discussion which covered these topics:

• Myths and misperceptions (spoiler alert, there is no foolproof liar's "tell")
• How to increase the power of your message
• 5 kinds of body language to watch and improve
• Why Trump's behavior is weird (and why Bill Clinton adapted his "illustrator" gestures)

We had a great conversation. Since body language is inherently visual, you may want to watch the video on video-enabled podcasts or our YouTube channel. Thanks for tuning in! And thank you, Gregory, for sharing your insights.

Here is The Behavior Panel website and a link to Gregory Hartley's books - he's written ten on the topic.

For more information or to suggest guests or topics, please email bob.geller@fusionpr.com

https://prowly.com/magazine/pr-attribution/

About Renée Warren:

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women-led businesses amplify their visibility. She’s also the host of the celebrated podcast, Into the Wild, a program that features curated interviews with women entrepreneurs and provides actionable advice to women who are launching or growing their own dream businesses.

Renée firmly believes that the best advice comes from someone who has successfully done it before. Her approach to PR comes from over 23 years of experience as an entrepreneur, running marketing and PR agencies, and being an unapologetic risk-taker.

When she's not crafting the ultimate pitch for her clients or podcasting, you can find Renée spending time with her family. In addition, she loves CrossFit, travel, and refining her drumming skills.

• David Gritz, co-founder of InsurTechNY, the largest such community in North America that connects carriers, investors and startups
• Mark Hollmer, a veteran journalist who has covered the property/casualty insurance industry for more than a decade
• Layla Atya, serial insurtech entrepreneur; serves as CEO of Quantumerge, the first and only transactional liability MGA for small deals; and founder and CEO of Zala Technology, an insurance developer for tech companies and tech developer for insurance companies

It was an informative conversation around these questions and others.

• The state of Insurtech - what it is, why it matters, where is it today?
• How have insurtechs been coping in light of reduced funding, and other economic stresses?
• What are VCs looking for?
• How is the playing field different today vs. a few years ago?
• Which technologies are hot, what's next?
• What's the number one tip for startup success?
• What are the best PR tactics for insurtech startups?

Bios

Layla Atya

Before joining the insurance industry, Layla spent eight years in the Middle East, creating predictive models to understand behavior and the emergence of insurgencies in Iraq.  In 2016 Layla transitioned to insurance, which allowed her to combine her technology and legal expertise to improve the underwriting processes. After working for Victor Insurance for four years, she became the principal insurance consultant and the CEO of her first US-based company - Zala Technology. Zala was created to serve rising insurtech companies in the United States. In 2021 Layla founded an insurtech in the transactional liability space. Quantumerge officially became the first insurtech servicing small transactions in the United States.

David Gritz

David Gritz is an InsurTech community leader, public speaker, and InsurTech advisor. He has been featured in recognized Insurance media including Carrier Management, Digital Insurance, IIR, AM Best TV, and the Re/Image Podcast. David is the co-founder of InsurTech NY, the largest InsurTech community in the NY metro area. David also serves as a strategic advisor to high-growth InsurTechs to help them go from concept to scale. Previously David has served as the Director of Innovation for the Silicon Valley Insurance Accelerator (SVIA) and has led product at Zero, a behavioral safety focused InsurTech acquired by EverestRe. He holds a J.D. from the Mitchell Hamline School of Law and business and industrial engineering degrees from Lehigh University.

Mark Hollmer

Mark Hollmer is a veteran journalist who has covered the property/casualty insurance industry for more than a decade. For Key Media he helped launch two technology email newsletters focused on insurtech and mortgage fintech, respectively. At Wells Media, he wrote about the property/casualty insurance industry and co-edited a daily email newsletter for Carrier Management. He also launched a twice-monthly InsurTech newsletter in June 2019, under the Carrier Management umbrella. In addition, he helped plan and execute online InsurTech events for Wells, designing content and curating speakers. 

To contact Bob Geller about the podcast or features he can be reached at Bob.Geller@Fusionpr.com

Most startups recognize the key role of industry analysts, and the value of getting into their reports.  But they may not understand exactly how (and when) to engage analysts for best results. Now,  the Universtiy of Edinburgh, with analyst relations experts Robin Schaffer and Chris Holscher, have released the results of a groundbreaking study that sheds light on the topic.

We had Robin and Chris on the show to discuss the research, which is based on a survey of 500 startups, VCs, accelerators and industry analysts.

They explained how the study refuted common myths, and shared actionable insights to help startups understand how and when to engage analysts, what to expect and how to improve collaboration and results, including:

• How to get on analysts' radars
• Jumpstarting success
• Working with analysts to ensure the best product-market fit
• The disconnect in perceptions that prevents many from deriving the most value
• Why analysts value startup relationships, and the right time to get started with A/R

Thank you, Robin and Chris, for coming on the podcast and discussing the research.

You can contact Robin Schaffer via her email robin@schafferar.com.  Feel free to reach out to Chris Holscher on LinkedIn.

To contact Bob Geller about the podcast or features he can be reached at Bob.Geller@Fusionpr.com

To obtain the report, you can visit either of the following links:

https://www.holscher.one/ssia

www.schafferar.com/ssia

Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side.  Diego is also a book coach helping solopreneurs and business leaders write their first book fast so they can become thought leaders in their industries, gain authority and visibility, and make more money.

Diego's book: Solo Thought Leader

Post on Better Marketing: Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead

Connect Diego on LinkedIn

Danny Nelson on Twitter

A Pulitzer Prize-nominated writer, Aron Solomon, JD, is the Chief Legal Analyst for Esquire Digital and the Editor of Today’s Esquire. He has taught entrepreneurship at McGill University and the University of Pennsylvania and was elected to Fastcase 50, recognizing the top 50 legal innovators in the world. Aron has been featured in Forbes, CBS News, CNBC, USA Today, ESPN, TechCrunch, The Hill, BuzzFeed, Fortune, Venture Beat, The Independent, Fortune China, Yahoo!, ABA Journal, Law.com, The Boston Globe, NewsBreak, and many other leading publications.

• 9 Corporate Characteristics to Look for When Buying Public Relations Software
  • Presentation: The PR Technology Landscape 2022
• 8 Innovations in Public Relations Technology to Watch
• The Making of Cision: A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

Want to come on our podcast?  Have an idea for a show?  Please email bob.geller@fusionpr.com with your suggestions, and thanks for listening.

You can see the videos of the interviews on Fusion PR's YouTube channel.

In this episode, friend and former colleague Tina Loncaric speaks with PR Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on to achieve success for a range of agencies, nonprofits and tech companies, in roles that have taken Tina from Texas, to London, Croatia and Silicon Valley. She currently is a Global PR Manager for Agora.io, the leading video, voice and live interactive streaming platform

In a wide ranging conversation, Tina answers questions such as:

• The difference between PR in the US and Europe
• The role of culture in PR, for various geographies
• How can teams adapt their approaches, press releases and messages?
• How to be agile and go international without a massive budget
• The importance of localization and nuances of translation
• Do customer stories work beyond their home markets?
• How to prioritize international efforts?
• What are the potential barriers?
• Do you need a large global agency or smaller shops in each region?

Tina's LinkedIn: https://www.linkedin.com/in/tinaloncaric/

Agora's LinkedIn:  https://www.linkedin.com/company/agora-lab-inc/ 

To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com

Want to be a guest on a future episode?

We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!

Joseph Steinberg serves as a cybersecurity expert witness, and an advisor to both businesses and governments around the world. He has been a leader and innovator in the cybersecurity industry for nearly 25 years, is one of the top cybersecurity influencers worldwide, and has written books ranging from Cybersecurity for Dummies to the Official Guide that many Chief Information Security Officers (CISOs) study for their certification exams.

Engage with Joseph Steinberg:

Website:JosephSteinberg.com

Email: Via Contact Form

Twitter: https://twitter.com/JosephSteinberg

LinkedIn: https://www.linkedin.com/in/josephsteinberg/

To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com

Want to be a guest?

We'd love to hear your idea. Send an email and let us know who you think would be a great fit—even (and especially) if that's you!

Twitter: https://twitter.com/marktraphagen

LinkedIn: https://linkedin.com/in/marktraphagen

Other resources:

seoClarity SEO & Content Marketing Learning Center

https://www.seoclarity.net/seo-content-learning-center

FREE Spark Content Optimizer Chrome extension:

https://www.seoclarity.net/spark-content-optimizer/

FREE Schema Builder & Tester (tool for implementing structured data code on your site) https://schema.dev

To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com

Want to be a guest on a future episode?

We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!

On Episode 2, guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller to discuss how tech companies can achieve market leadership.

It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a category.  Kevin will offer learnings based on his many years working as a consultant, top journalist, and co-author of Play Bigger.

We also get into PR tactics, explore what tech marketing can learn from infomercials, and how to reinvent the press release.

Kevin's book "Play Bigger" is available for purchase on Amazon: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619

You can contact Kevin Maney via his email: kevin@categorydesignadvisors.com

To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com

Want to be a guest on a future episode?

We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!