Bootstrap Digital Marketing

On this episode of Bootstrap Digital Marketing, we dive into the world of business blogging and how it can benefit startups and established businesses. Our guest speaker highlights the importance of having a marketing strategy and understanding your target audience before creating a blog or website. We discuss various blogging platforms, such as WordPress, Medium, and LinkedIn, and their pros and cons.  In addition, we offer key tips for setting up a blog and introduce an online course that goes in-depth on mastering business blogging. We also share various real-life success stories resulting from content marketing efforts where blogging played a crucial role. Tune in to learn how blogging can bring traffic to a website, establish brand authority and identity, and ultimately help you attract, engage, and convert your audience. Sign up for the Free Virtual Class: From Zero to Million-Dollar Contracts: Mastering Business Blogging to Attract, Engage, and Convert Your Audience  Register here: https://bit.ly/41zB5XZ Space is limited, so sign up today! #bloggingtips #podcast #startupmarketing #growthmarketing

Whether you're building your website yourself or hiring a developer, there are many factors to consider. In this episode, we invited Brooklyn Taylor of Brooktown Design to discuss a few essential elements. We discuss what we believe is the best Website development platform, considering your target audience when designing your website and optimizing it for user experience and search engine optimization, in addition to a few other nuggets of information.

A new year is approaching, and it's time to look at your marketing strategy and find new ways to reach your target audience. This podcast covers three ways to analyze your past year's efforts and develop new marketing avenues and collateral. Subscribe to our blog to get the text version: Crackerjackscribe.com/blog #marketing #digitalmarketing #marketingstragies

Optimizing your social media profiles in the digital world is key to expanding reach and visibility. Whether you’re a small business looking to boost brand awareness or an influencer trying to grow your audience, your social media profiles are important considerations. In this episode, we’ll explore five ways you can optimize your social media profiles for greater reach. Spending time customizing each profile with relevant information and images will help others find you more easily and discover all the amazing things you have to offer. #digitalmarketing #socialmediamarketing #SEO #podcast

There are many reasons to publish a press release. The most common reasons are to announce a new product, update the public on a current product, or announce changes to the company. For technology startups, using press releases is essential to building a better picture of their company and product. Getting the word out about new products, developments, or collaborations is also a good reason to issue a press release.  In this episode, I go over five reasons why press releases are essential and give tips on how to write an effective press release and send one out. #pressreleases #startups #marketing #technologystartups Resources for editing:  Grammarly Pro-Writing Aid

A value proposition is key to unlocking your business goals. It's the statement that describes what your business does and why it's worth paying for. Without a value proposition, you won't be able to get customers to take the action you want them to take.  In this episode, I go over five essential steps to creating a value proposition that delivers on your business goals. Visit my Website for more marketing tips and advice: Crackerjack Scribe #digitalmarketing #marketing #valueproposition #business

You may be wondering how hashtags can help you. This video tutorial will teach you some strategies for using them in social media and content marketing. You'll also get techniques for ranking your videos higher on YouTube with hashtags. Plus, tips on finding trending topics to blog or share on social sites with the hashtag search function! #hashtags #hashtagstrategy #socialmedia 

Before setting up all your social media channels and profiles, ensure your handle or username is available and follow these best practices. Announcement: Bootstrap Digital Marketing is now available on YouTube and other video channels. You can watch it on my website blog page, Crackerjackscribe.com/blog. Announcement No. 2: I'll soon be launching digital marketing courses that will expand on what I talk about in Bootstrap Digital Marketing. So if you want to get more in-depth information on how to use digital marketing to grow your business, stay tuned here or check my website for more information about launch dates and how to sign up. #digitalmarketing #growthmarketing #socialmedia #contentmarketing

Everyone wants to reach the right person with the right message at the right time. That's the definition of marketing. Defining your target audience is critical to building and executing a successful marketing strategy. But what does defining your target audience involve and why is it important? This episode covers three ways you can find out who your target audience is, where they hangout online, and what type of content grabs their attention. Leave any questions or comments on my Anchor page anchor.fm/bootstrapdigitalmarketing or email me at laura@crackerjackscribe.com #digitalmarketing #marketing #bootstrapmarketing #socialmedia

Today we'll talk about the No. 1 action you can take to create an immediate brand presence for your business--Create a Google Business Profile. It's quick and easy, and every business, whether new or long-established, with or without a strategy, should do this to literally get your business on the map and online now.  There are multiple benefits of having a Google Business Profile. Here are a few: People can find your business in search results, especially if you have keyword-optimized your profile. (I talk a little about keywords in this episode). Potential customers can send you a message or easily call you directly from your Business Profile.  People can find your business on Google Maps and get directions or call you. You can publish content to your Business Profile, which further expands your authority and reach. You can use the free Website building tool connected to your Profile.

A well crafted digital marketing strategy is critical to success. Having a strategy will save you time, money, and effort, and enable you to achieve your overall business goals. In this episode we talk about the first step to creating a strategy—setting goals.

Learn about how you can get easy and actionable marketing tips and advice from the Bootstrap Digital Marketing podcast. Also meet your host Laura Tate, an avid tango dancer who learned about digital marketing by pulling up her bootstraps and jumping headfirst into the world of social media and content marketing back in the day when Facebook was just a novelty. Subscribe to get new episodes!