
The Business Of Strength Podcast
By Business Of Strength

The Business Of Strength PodcastMay 23, 2023

EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini
In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com.
Jimmy discusses the following in this episode:
What type of posting schedule/cadence would he start with as a Fitness Professional
How to scale your content creation on a $1,000 budget
How to turn 10 hours of work into 100+ pieces of content.
The superpower of Alex & Leila Hormozi at Acquisition.com
The craziest experiences he’s had in his career so far.
Get in touch with Jimmy:
jimmycontrini@gmail.com

EP 133: The Keys to Success with Power Athlete
In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more.
Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more. For more info go to www.businessofstrength.com
Check out the full podcast HERE on Power Athlete Radio
Check out Power Athlete: https://powerathletehq.com/

EP 132: My Q&A with Alex Hormozi
In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more!
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners…and so much more. For more info go to www.businessofstrength.com
Check out the full video on Alex Hormozi's YouTube channel HERE
Podcast clip is from https://youtu.be/aBPWCdaJJqA?si=FjNrhaTtqHByBWub

EP 131: Firing Yourself
In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year!
The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear.
He covers:
The mindset shift that led to the growth
The jobs that need real attention in a growing business
How trainers can add value in a gym beyond the training floor.
If you would like to attend our live event in Scottsdale Arizona on September 28th and 29th hit the link here: https://events.businessofstrength.com/retreat

EP 130: Gym Owner 12x’s their personal income
In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month.
There’s 5 important levers this gym owner pulled in order to make this profound difference in his business.
Team Accountability
Right Products
Right Prices
Volume of marketing
Sales time blocking
Listen to the show and enjoy!
If you’re interested in attending the upcoming SYP retreat in Sunny Scottsdale we still have a few spots open. Email BOS@varsityhousegym.com to secure one of the final seats.

EP 129: How to Get a Great Job in Strength
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com
In this episode I’m talking to all the young would-be strength coaches and trainers out there. I’m going to give you my top ideas for landing a great job, excelling at your craft, and making a 6-figure career in strength.
Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!
Some topics include…
How to land you first “real” job
Making the first communication count
What to do in your interview
What not to do
Your hired…what now?
Scaling your skills to scale your pay
How to make 100k in strength
Let’s get it dialed in!
Coach Joe
Business Books Every Coach Should Read (This will be a great start!)
How to Win Friends and Influence People
Ideal Team Player
Business Made Simple
Gym Launch Secrets
100M Dollar Offers
Blue Fishing
Turning Pro
The Ultimate Sales Machine
Never Split the Difference
Unreasonable Hospitality

EP 128: Consistency in your Hiring Process
In this episode of the Business of Strength Dan Goodman talks about creating consistency in your hiring process. How having a choreographed process can add serious SPEED to the effectiveness of new hires.
He breaks down the following:
How to get clear on the role you need to fill
How to Recruit
The first 90 days of on the job training
Trajectory of roles
Enjoy!
We are officially only 2 months away from the annual Business of Strength Retreat in sunny Scottsdale Arizona. We have a few spots left if you would like to attend email BOS@varsityhousegym.com to secure one of the last remaining spots.

EP 127: The 4 Tenets of Success for the Director of Training
Welcome to the BOS podcast, I’m your host Adam Menner for today.
In this episode I break down what you should be doing on a daily, weekly, and monthly basis if you are the Director of Training in your business.
I break down the 4 tenets of success that are going to move the needle of your business forward.
If you enjoy this episode please leave us a 5 star review!
P.S our SYP Retreat is now available for those outside of our BOS private group. We are hosting in Scottsdale AZ on Sept 28th and 29th. If you’d like to attend check out www.businessofstrength.com

EP 126: Kyle Newell: The Panda-Man Can…
What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com.
In this episode I’m talking with Kyle Newell. Kyle is a thought leader in the realm of fasting, has written several books, and coaches high performing men and women who want to unlock their true potential through fasting, what Kyle calls mind mapping, and the truth about calories.
Kyle has personally helped me improve my nutrition, and given me a ton of insight into fasting and how one can incorporate this tool into their overall health and wellness routine.
Some topics include…
How the Panda-Man become the Panda-Man
The truth about calories in calories out
What fasting does to the body & the mind
Mindmapping
Fasting is a form of discipline and control
Losing weight with fasting
The broken nutritional system in America
Let’s get it dialed in!
Coach Joe
Links & Social
@thepandamanofficial

EP 125: Kevin Carr - From Summer Intern to Mike Boyle's Business Partner
What is up everyone! I’m your host coach joe strong here to bring you another great episode of the business of strength podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale, AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.
For more info go to businessofstrength.com
In this episode I’m talking with Kevin Carr. Kevin is partners with Mike Boyle in both MBSC and SFSC Certification. They run 3 super successful gyms in Mass. and have certified over 12K coaches!
Mike Boyle is a legend in the industry and Kevin and the team and taking his brand into the future.
Some topics include…
Going from summer intern at MBSC to being his partner
They plan for growing SFSC
The MBSC hiring process and the types of people they look for.
Balancing multiple business and a busy schedule
Why hands on is BEST if at all possible
How to be the best coach you can be
Let’s get it dialed in!
Coach Joe
Links & Social
www.bodybyboyle.com www.cfsc.inspire360.com @mbsc.tv @certifiedfsc @strengthcoachdotcom @kev_in_carr

EP 124: Does Your Gym Lose Money During the Summer Months?
On this episode of the Business of Strength Podcast Dan Goodman breaks down why gyms lose money during the summer months.
He breaks down the psychology shift you must have as an entrepreneur to avoid the summer slide.
On the show we review:
1. Summer Marketing Tactics
2. Sales Based Incentives
3. The Can’t Miss Referral Campaign
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel in Sunny Scottsdale, Arizona, please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!

EP 123: Are you ready for a 2nd training facility?
On this episode of the Business of Strength Podcast Dan Goodman reviews how to make the decision of if YOU are ready for a second location!
He breaks down the #1 question you must answer before opening another training business and the 4-step process in which to open.
On the show we review:
Funding
Building the roles
Find the people
Signing the lease
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!

EP 122: Video Creator Masterclass
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to buinessofstrength.com.
In this episode I’m talking with Chris Perilli from Pixel Mobb Media. Chris has built a media company centered around fitness over the past two decades. They have worked with industry leaders like Joe DeFranco, WuTang Clan, and many more.
Some topics include…
What’s changed in digital media this year.
How to create standout content
What Chris looks for in great content?
How to do you own Facebook ads
When is the right time to start going all in on quality vs quantity?
Influence as Currency.
Let’s get it dialed in!
Coach Joe
Check out Pixel Mobb Media!

EP 121: Old School Shoptalk and Sorinex Recap with Zach
What is up everyone I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m talking with my good friend Zach Even-Esh about our trip to Summer Strong 16. We discuss MANY things S&C as well as a breakdown of what we saw at one of the industry’s top LIVE events.
Some topics include…
Why in person events are WAY better than anything virtual.
The amazing community of strength Sorinex has built
Amazing feats of strength
Cool people doing cool shit
WHY aren’t there more cool gym business events like these?
Getting uncomfortable
Why Summer Strong should be on any iron addicts bucket list
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!
Sorinex Strength Equipment - https://www.sorinex.com/
Zach Even-Esh - https://zacheven-esh.com/

EP 120: Your Network is Your Net Worth
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m taking about THE LONG GAME. Making connections and getting yourself out there to level up your mindset and skillset.
Some topics include…
The meeting 20 years ago that got Joe DeFranco to promote us on his podcast
How connection we made in 2006 are still paying us today
Why in-person events are still the most impactful for growth
What I would do if I was a young Coach Joe again
Your network IS your net worth
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!

EP 119: 3 Tips for Masterful Marketing
Our next event is a LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us. In this episode I’m going to teach you the BIG THREE for developing masterful marketing for your gym. Having the right words Mastering one of the main delivery methods (emails, social, JVs, referrals) Consistency Let’s get your marketing dialed in! To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events Stay Strong Gym Owners! This is the business of strength!

EP 118: The Reasons Why the Average Gym Owner Makes $36,000 Annually
On this Episode of the Business of Strength Podcast, Dan Goodman gives a breakdown as to why gyms don’t make enough money!
Businesses don’t make it for two reasons:
Lack of demand for a service or product.
Lack of money.
The good news is you can affect change with the latter. Awareness precedes change. In this episode Dan breaks down the 5 financial factors that all brick-and-mortar gyms need to abide by!
If you would like to attend our next in person two-day business immersion at VH HQ our next event is June 8th and 9th
Hit the link here to grab a spot: www.businessofstrength.com/upcoming-events/

EP 117: The Biggest Return on Time Spent is in Your Business
In this episode of the Business of Strength Podcast, Dan Goodman breaks down a EXTREMELY important part of running a business...Time.
The biggest return on time (an investment) is in your current business.
Here are 3 Things You Should Focus:
1. Spend time refining the company's goal, mission, and most important systems.
2. An Offer a Day: Never stop selling
3. Leader: lead others, be prepared, and consistently reiterate the mission
As always we would greatly appreciate it if you would leave us a 5 star review if you found the information valuable.
May 1st - May 4th: We are running a virtual spring symposium with Joe, Dan, Adam, and Joe DeFranco! We are talking about how to build employees, market, financial literacy, and more.
You can register for the Early Bird Discount with this link: May BOS Virtual Symposium

EP116: 5 Reasons Your Gym is NOT Making Money
In this episode, Dan Goodman breaks down the 5 reasons your gym is not making money.
Episode Recap:
1. Absence of Accountability
2. Race to the Bottom of Prices
3. You Do Too Many Things
4. You Don't Have Measurable Goals
5. You Focus on Things That Don't Matter
Our next virtual BOS event is May 1s-May 4th from 1-3pm EST everyday. We will be having Joe DeFranco as our guest speaker! To sign up for this event click the link below to secure your spot:

EP 115: How to Run a Transformation For your Training Business
In this episode of the Business of Strength Podcast,
Joe, Dan, and Adam break down how the 6WT has changed not only the lives of thousands of individuals but the trajectory of Varsity House.
Learn the importance of:
- Why a transformation challenge actually works
- Why a transformation challenge can change your business financially
- How to onboard new clients and actually get results
On February 22nd from 1-3om EST, we are hosting a virtual seminar in which wee teach your step by step how to run a successful 6WT program for your training business.
Register Here: https://register.businessofstrength.com/

EP 114: Fall 6 week transformation Champion Noel Rubin discusses why the Challenge is so important for clients and gyms alike
On this episode of the Business of Strength Podcast,
We are joined by Noel Rubin.
Noel is a busy working father who made it his mission to make fitness and nutrition a priority.
He talks about his experience as a client participating in the challenge and why every gym needs to consider hosting one at their facilities.
As always 5 star reviews are much appreciated!
To connect to Noel Rubin:
IG - NoelRubin
Email - noel@rocketssportsgroup.com

EP 113: Gym Marketing Made Simple with Dan Goodman
In this episode, Dan Goodman talks about how to create a simple gym marketing system for your business.
Show Notes:
Marketing = opportunity/leads
Sales = 1 offering/1 way to close
On December 8th and 9th we will be hosting an in person seminar at Varsity House Gym, 337 Blaisdell Road, Orangeburg NY 10962.
We will completely break down your training business and provide actionable solutions for you to implement.
As always, please leave a 5 star review if you found the material helpful!

EP 112: Grow Your Training Business by 100% in 12 Weeks
On this Episode Dan Goodman breaks down a case study of BOS client that grew their business by 100% in 12 weeks!
He reviews the 3 processes that helped skyrocket this business in a hurry!
Streamlining the offer
understanding the 3 pillars of marketing operational organization
These 3 items added serious fuel to this business and they can do the same for yours.
Give it a listen and if you enjoy please leave us a 5 Star review!
Register for our Upcoming Events:
BOS Netherlands: https://buy.stripe.com/bIY17O3ht5Rs5O04gk
BOS At Varsity House: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
Dan Goodman

EP 111: Rethinking the Way You Eat Food with Brian Sanders and Joe Riggio
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
For those of you who would like to attend a two-Day Immersion at Varsity House or speak to us about one-on-one business consulting you can schedule a free business strategy call to get clear on your biggest needs and develop and executing plan…Go to Businessofstrength.com enter your info and we will get back to you right away.
Our next Immersion is October 8/9th in Breda Netherlands hosted our good friends Noel and Sanne at Breda Strength & Conditioning.
I’m PUMPED about today’s guest…. Brian Sanders Founder and CEO of Sapien.org, NosetoTail.org, and foodlies.org
Brian’s companies are helping people get back to way we were supposed to eat millions of years ago. Nose to tail whole foods devoid of chemicals, processed refined floors, sugar, and seed oils.
You are going to love the GEMS Brian drops about the food cycle in the world and how we have all been “lied” to in a sense.
This is an awesome company with a great mission and an amazing group of people behind it.
Brain Sanders…CEO OF Sapien.org…enjoy
Show Highlights:
- The problem with western diets
- Anthropological truth about what we used to eat
- Modern man is decaying, and the ancestral man thrived
- Breaking 50 years of misconceptions
- Who’s paying for the “research” is important
- Gut Health and the role of prebiotics and Glyphosate
- The “real” food pyramid
- The Big Pharma-Big Agro-Big Media Triangle
- The Sapien Framework
- Food Lies Documentary
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!

EP 110: Marine turned Gym Owner w/ Noel Brand and Dan Goodman
On this episode of the Business of Strength Dan is joined by co-founder and owner of Breda SC, Noel Brand.
Noel along with his wife Sanne own and operate Breda SC in the Netherlands which is a pioneer gym for Strength and Conditioning in the Country.
Noel sheds experience on what got him into the industry and what has KEPT him in the industry.
He talks about the continued education effect on not only gym businesses but all business.
BredaSC is the also the host site of the next Business of Strength 2-day seminar where Noel will be a guest presenter!
If interested in attending the event, Sign Up Here: https://businessofstrength.com/bos-seminar/

EP 109: Lessons from a Hair Salon with Dan Goodman
In this episode of the Business of Strength Podcast Dan Goodman discusses lessons learned from Ali Webb and the World Renowned DryBar
Dan got the chance to hear Ali Speak at the Goldman Sachs 10ksb summit in Washington DC and shares the biggest takeaways from a small business owner in Ali, who grew the brand to 180 locations and a company worth hundreds of millions.
In this episode Dan covers a strategy that all managers need to remember when it comes to leading others.
For more articles and strategy’s on how to be a successful strength entrepreneur please visit www.businessofstrength.com

EP 108: Selling, Solutions, and Strongman with Special Guest Mike Capriglione
On this episode of the Business of Strength Podcast VH veteran Mike Capriglione breaks down the sales process and client lifecycle.
Mike has helped to streamline and organize the entire company sales system across both VH facilities.
He recently presented at the 2-day BOS immersion and the presentation was so well received we knew a podcast was in order.
On the show we discuss:
1. How great coaching makes the sales process easier.
2. An authority and social proof tactic that takes the weirdness out of a sale process.
3. Mike’s thought process on paid vs. unpaid trials.
4. non-negotiables that every gym needs in their new client on boards.
5. Advice for all young coaches entering the industry.
If you would like to connect with Coach Mike you can email him at Mike@varsityhousegym.com

EP 107: How to Build a Business That Makes a Difference with Sean Lakes and Joe Riggio
I’m PUMPED about today’s guest…. Sean Lake is the Co-Founder and CEO of BUBS Naturals a holistic supplement company producing the BEST collagen in the world among a line of emerging products like MCT OIL, Coffee creamers and Apple Cider Vinegar Crews all designed to help you DIE YOUNG AS LATE AS POSSIBLE.
The company is named after Sean’s childhood best friend Glenn BUBS Doherty, one of the special force’s operators killed in Benghazi…You may have seen the Movie 13 hours.
You are going to love the GEMS Sean drops about his entrepreneurial journey, bringing his company to life, honoring BUBS life and mission through their charity, and his leadership and hiring tactics.
This is an awesome company with a great mission and an amazing group of people behind it.
Sean Lake…CEO OF BUBS NATURALS…enjoy
Show Highlights:
- How dropping out of school to be a pro skier and snowboarder led to the entrepreneurial bug.
- Have a Navy Seal as your best friend.
- Turning Glenn’s tragic death into a mission to help others
- Taking idea to inception
- Not compromising on excellent
- The Die Young as Late as Possible Montra BUBS lives by
- The Glenn Doherty Foundation
- tactics for being a great leader
- What makes a great employee
- Sean’s productivity hacks
- Books you need to read to create the spark
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!

EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman
Conor is the founder and CEO of TNL Performance center in Hamilton, NJ. He's an OG member of the SYP inner circle having been a member for 4 years and counting.
On this episode of the BOS Podcast Connor breaks down the following:
1. How an internship at Cressey Sports Performance swayed his decision to become a strength and conditioning coach in the private sector.
2. How being a baseball focused business has led to expansive opportunities outside his niche over the years.
3. He sheds light on what he struggled with as a young coach and what he did to resolve it.
4. The most important investment his business has ever made and how all businesses can do the same.
If you enjoyed this episode of the BOS podcast leave us a 5 star review! It would be greatly appreciated.
If you're a small private sector based training business reach out to us at: thebusinsessofstrength@gmail.com We would love to schedule a strategy call to find out how we can help you!

EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman
In this episode of the BOS Podcast Dan Goodman breakdowns one of the most important porcesses in our gym, Open Enrollment
Podcast Main Points:
Why athletes and their parents need a call to action
Why a proven process wins with marketing
Energy conversation with the schedule
The process of onboarding a student athlete post enrollment
If you have any questions about how you can create a similar process for your training business email thebusinessofstrength@gmail.com
As always, if you enjoyed this episode give us a 5 star review!

EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney
What is everyone up to? I'm your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profit.
This episode is brought to you by CPPS Certification, one the most cutting-edge certifications in the world led by legendary coach Joe DeFranco and James “Smitty” Diesel. For all our listeners out there, you can get 25% off this certification to safe you REAL money by using the code VARSITY during the checkout
Today my guest longtime client Pay Mahoney Jr. Pat started training with me in high school after his dad became a client. Over the years we have worked with his entire family.
His journey brought him to starting a company out of tragedy after his late mother contracted cancer.
Show Highlights:
- How tragedy can create innovation
- Bringing the best CDB in the world to life
- Changing the protocol for traditional health care
- Balancing running a growing company and going to chiropractic school.
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We are hosting a two-day business seminar Thursday May 12/13 at Varsity House Gym. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the seminar go to www.Busienssofstrength.com to get the pre-sale discount!
Stay Strong Gym Owners! This is the business of strength!

EP 103: The Words Leaders Use with Tony Smith and Joe Riggio
In this episode of the Business of Strength Podcast, Joe Riggio sits down with Tony Smith owner of Tango Solutions. They talk about the trials of running a training business post pandemic, leadership, and equipping your team for success.
Episode Shownotes:
1. Post pandemic strategies for a successful business
2. Leadership during tough times
3. Leadership Language
Don't forget we are hosting an in person BOS Seminar May 12th and 13th at Varsity House Gym in Orangeburg NY.
You can register with the following link: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
P.S. We are also hosting a Joe DeFranco CPPS certification at Varsity House the following saturday, May 14th! All of our listens get 25% with the codee "VARSITY" - take advantage of this opportunity!
Sign up here: https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

EP 102: How to Provide Value Post Covid for Gym Owners
Pumping the value in your gym.
In this episode Dan Goodman talks about things all Brick-and-mortar gyms can do to improve value for their clients.
He breaks down the following:
- How to improve the “Convenience” factor at your gym.
- How all gyms can layer in digital accountability
- Why great service always wins…how to get your coaches to think about service beyond simply the X’s and Os of training.
- The personal data points that have drive home the proven process of VH. Results driven gym and the best hour of our client’s day.
NJ.COM Article Link: https://www.nj.com/opinion/2022/03/gym-owner-post-covid-well-need-to-pump-up-the-value-opinion.html
CPPS Certification May 14th with Joe Defranco and Jim Smith.
25% Savings CODE: VARSITY
https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman
Devin Gage owner of Gage Strength Training is our guest today on the Business of Strength Podcast.
His attention to detail with leadership and driving culture through his team in second to none. In the last 1.5 years you’ll be hard pressed to find a gym owner that has grown more than Gage Strength Training.
To celebrate all their success, he and his team just returned from an EARNED trip to New Orleans.
Learn how they pulled it off by tuning into the show!

EP 100: Creating Adaptable Training Models with Ian Markow and Adam Menner
In this episode of the BOS Performance Podcast powered by Business of Strength, Adam Menner sits down with Ian Markow, founder of Markow Training Systems located in Miami.
Ian is a world renown health, rehabilitation, and sports performance coach who blends multiple disciplines into a seamless process for getting his clients out of pain and improving performance.
Show Outline
1. Why Ian moved to Miami
2. Taking a holistic approach to health and performance
3. Why speed is such an important part of performance + how he programs
4. How to assess, warm up, and create individualized programs
5. How Ian trains basketball players
6. How to build a successful online business
and more!
You can contact Ian below:
@ianmarkow
@markowtrainingsystems
As always if you enjoyed this episode please leave us a 5 star review!

EP 99: Are Your Systems Battle Tested with BOS Member Corey Davis and Dan Goodman
In this episode Dan Goodman interviews Corey Davis who is the founder and Co-owner alongside his wife Morgan of CoreBlend strength and Condition in Watkinsville, Georgia. Corey has a master’s degree in Kinesiology and has been a part of the business of strength strongest year mastermind for over two years.
They run one of the most efficient and system driven gyms in the country. In the next year they plan to move their operation into a brand-new custom-built gym.
In this episode they cover the following:
- How key performance indicators can positively influence any business.
- How letting go of processes increased profitability.
- The way in which to find unused capacity within oneself.
- Why improved accountability has led to the best year in business.
- The two-week vacation that was the ultimate systems test
For all coaches and gym owners this is a must listen and CoreBlend is a must follow!
Enjoy.
Connect with Corey Davis:
IG: @mrcoreblend & @coreblend
Email: corey@coreblendtraining.com

EP 98: 3 Ways to Create a Profitable Training System with Adam Menner
In this episode of the VH Performance Podcast powered by the Business of Strength, Adam breaks down the 3 keys to creating a profitable training model for your business.
This includes
1. Identifying Your Business Model
2. Aligning Your Training Ideology with Your Business Model
3. Create Predictability and Repeatability
If you want to learn more in depth about how you can create a high level and profitable training model for your training business, come attend our seminar this Saturday, Jan 29th from 11-5pm EST.
You Can Register Here: https://businessofstrength.com/january/
We look forward to seeing you there!

EP 97: 4 Keys to Improving Your Productivity, Leadership, Marketing, and Sales with Joe Riggio and Dan Goodman
What's up everyone! We're here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profit.
This episode is brought to you by Blender Bottle the number one shaker bottle in the world!
Go to BlenderBottle.com and use the code VARSITY15 to save 15% on your next purchase.
Today Dan and I discuss 4 KEY areas of focus for the next year that every gym owner/ceo should be working on.
Show Highlights:
- Improve your leadership with a clear vision and mission.
- Learning to communicate better.
- Owning the marketing result for your gym.
- Identifying holes in your systems and how to fix them.
- Mastering your finances.
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon - We are hosting a one-day business seminar, Saturday January 29th at Varsity House Gym with our good friend and garage gym legend Zach Even-Esh.
We will teach you how to build a low overhead business that turns massive profit!
To sign up for the seminar go to www.BusinessOfStrength.com/January to get the pre-sale discount!
As always, comment below and leave us a review if you found this episode helpful!

EP 96: Becoming a Better Decision Maker with Joe Hashey and Dan Goodman
Brought to you by Blender Bottle
In this episode Dan Goodman sits down with Joe Hashey the CEO of the Synergy gym brand in Binghamton, New York.
They discuss Joe’s Day to day non-negotiables. How decisive decision make has enabled him to grow Synergy to 3 locations, is building an emerging real estate business, and still be a very active family man.
The episode closes with how to simply create roles for team members and how you can measure their success.
Clarity is kindness and you are sure to become clearer on how to become a better leader after listening in to this show. Enjoy!
To make it even better this show is brought to you by our friends at Blender Bottle.
All listeners can enjoy 15% of their order using CODE: Varsity15
Discounted link: www.blenderbottle.com/discount/VARSITY15
For anyone interested in coming to spend the day learning from our crew and special guest host Zach Even Esh we will be hosting a 1-day Business of Strength event on January 29th from 11am-5pm.
To register for the event, click here: www.businessofstrength.com/january/

EP 95: Get More Referrals with Blender Bottle!
In this episode Dan Goodman breaks down an automated gifting tactic that has skyrocketed referrals.
If you’re like most service-based businesses that rely on word-of-mouth marketing and referrals this is a must listen. This episode breaks down how our client on board strategy can be scaled to any gym business.
To make it even better this show is brought to you by our friends at Blender Bottle. All listeners can enjoy 15% of their order using CODE: Varsity15
Discounted link: www.blenderbottle.com/discount/VARSITY15
For anyone interested in coming to spend the day learning from our crew and special guest host Zach Even Esh we will be hosting a 1-day Business of Strength event on January 29th from 11am-5pm.
To register for the event, click here: www.businessofstrength.com/january

EP 94: VH Performance Podcast E8 ACL Rehab, Skill Acquisition, and Programming with Jeremiah Flood and Adam Menner
In this episode of the VH Performance Podcast powered by Business of Strength, Adam Menner sits down with Jeremiah Flood, owner of Flood Performance LLC.
Jeremiah has extensive background in working with lower extremity injuries in athletes. This includes ACL, MCL, PCL and more. In this episode, Adam and Jeremiah breakdown the ideology behind rehabilitating lower extremity injuries in the modern sports era where individuals are playing exposes to high levels of stress year around.
Show Notes:
Jeremiah's background
Common causes of lower extremity injuries
Outlining the rehab process
Working with PT's and trainers
Skill acquisition and cognitive conditioning in rehab
Building a niche business
and much more!
If you guys enjoyed this episode of the VH Performance Podcast please give us a 5 star review!

EP 93: Building a Successful Training Business in 2022 with Zach Even-Esh, Joe Riggio, and Dan Goodman
Joe Riggio, Dan Goodman, and Zach Even-Esh sit down for a special episode on the Business of Strength Podcast!
Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love.
Today’s guest is one of the Godfathers of the Garage Gym Movement here in NJ and none other than our good friend Zach Even Esh.
- In this episode we talk about our upcoming seminar we are doing together with Zach January 29th at Varsity House Gym.
- Doing cool shit with cool people
- How to KISS with your business so you can scale.
- What It means to be a great coach
- Automation and systems
- How to help coaches make more money, and have more personal freedom to prevent burn out
This episode is brought to you by BusinessofStrength.com where gym owners, trainers, and coaches can get the consulting, on-demand courses, and tools to grow your gym business.
Go to BusinesofStrength.com to learn more!

EP 92: How to Easily Set Your Team Up for Success with Dan Goodman
Podcast: How to easily set your team up for success
In this show, Dan breaks down a statistic from a Harvard business study and it applies to your business.
- What we need to review with new hires after an internship.
- How we clearly define expectations for new hires
- When to meet with team members and what we review.
- How channeling energy can give you back more time and help you make more money.
If you would like attend our flagship 2-day business of strength seminar the next one is being held on Thursday and Friday December 2nd and 3rd in Orangeburg, NY.
Registration can be found here:
For articles, tips, and free courses to help you turn your passion for strength and conditioning into a real profession head on over to www.businessofstrength.com

EP 91: VH Performance Podcast EP7 Building Sustainable Training Models and Careers with Tim Caron and Adam Menner
In this episode of the VH Performance Podcast, Adam Menner talks with former West Point Strength and Conditioning coach, Tim Caron.
Tim has extensive experience working with high level collegiate and professional athletes. Caron took his expertise to the private sector where he opened Allegiate. A training facility dedicated to training general population and athletes.
In this episode we cover the following:
1. How to broke in to the collegiate industry
2. The differences of collegiate vs. private sector
3. What deems as successful qualities in the S+C industry
4. How to build a sustainable training system in the private sector
5. Periodization, objective standards and exercise selection
6. How to have a successful career in the private sector and more!
This episode is powered by the Business of Strength and Coach IQ! Please leave us a 5 star review if you found the material helpful.

EP 90: 3 Systems Your Business Could Use Right Now with Joe Riggio and Dan Goodman
In this episode, the BOS Team sits down to provide insight into 3 systems your training business could use right now.
On Wednesday, November 10th, 130pm EST. We are hosting a FREE 3 part virtual workshop series in which we break down how to:
1. Create People Oriented Systems That Support Your Business
2. Create Specific Marketing Campaigns That Work
3. Create Training Systems That Support Member Growth
We understand how frustrating it can be to have a business that does financially meet your training knowledge and the service you provide. In this free workshop, we will show you (with actual examples we are using in our business every single day) how to increase revenue. We are excited to meet you and help your business!
Register with the following link: https://unique-creator-5237.ck.page/8de2212781

EP 89: How to Deliver a High Level Session with Dan Goodman
How to ensure everyone on your team delivers a kick ass session!
In this episode, Dan Goodman breaks down session delivery at Varsity House:
- Our body language code of conduct: SWIFT
- Smile
- Work the room
- Instigate success
- Find a friend
- Be Thankful
- Why delivery is as important as the X’s and Os in coaching.
- How to build training adherence and buy in from your clients.
- The ability to scale Interpersonal communication skills to your team.
Want to increase your monthly earnings by $5,000?
Register for our next FREE live webinar Wednesday November 10th at 1:30pm EST. We will give all attendees the inside scoop on our marketing, and training templates geared at increasing capacity and making more money.
It’s on November 10th. Email us at thebusinessofstrength@gmail.com to secure your spot.

EP 88: Building Business Agility with Joe Riggio and Dan Goodman
In this episode, Joe and Dan talk about becoming more agile as a company. An agile business will help you avoid, absorb, and accelerate through change. Companies that are fixed in their ways and close minded to change and opportunity will have a tougher time in the ever-changing landscape of the fitness industry.
When talking with training business owners, I always ask, do you have business agility?
WHAT IS BUSINESS AGILITY?
Business Agility is having the systems, people, and leadership to AVOID, ABSORB, ACCELERATE your gym business during a crisis or when a change in the way we do business as an industry occurs.
Here are 4 boxes your business should check in order to grow DESPITE circumstances
- Mindset – Open to change
- Systems – Is there a clean WAY of doing things
- People – Right people bought into the mission and brand (loyal)
- Cash Flow – When the money runs out there is no business
As always, give us a 5 star review of you found this information helpful!

EP 87: Building a Successful Physical Therapy Business with Dr. Andy Chen and Joe Riggio
On this episode of the Business of Strength Podcast, Joe Riggio and Dr. Andy Chen deep dive into how to create a successful career for yourself as a strength and conditioning coach in the private sector. Specifically, navigating the private sector physical therapy world. Dr. Andy Chen gives young trainers and physical therapist great insight into how to build a successful career from scratch.
To learn more, click the link HERE!
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

EP 86: Leading Through Your Team with Dan Goodman and Joe Riggio
On this episode of the Business of Strength Podcast Dan Goodman and Joe Riggio Break Down the Importance of Leading Through Your Team
We hear it all the time...owners of training businesses want more time back on their plate but they're not willing to SPEND time on their people. You must have a process in place for developing your coaching staff. This will enable you lead through your coaches.
In this episode we share with you the importance and strategy of how we've set systems in place to lead our team to become leaders in their own right.
If interested in how we develop our staff, over the course of the next week we are launching our new platform, Varsity House Education. We are looking for 25 coaches and gym owners who are serious about taking their business to the next level. We are launching a one time purchase Founding Members Offer.
To learn more, click the link HERE!
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

EP 85: Making Education a Priority with Joe Riggio and Dan Goodman
On this episode of the Business of Strength Podcast Dan Goodman and Joe Riggio Break Down the Importance of Educating Your Staff
Over the course of the last 6 months we've been spending a significant amount of time on educating our staff at Varsity House. This includes training, personal development, business strategy, and more.
In this episode we share with you the importance and strategy of how we've doubled down on continuing education.
If interested in how we develop our staff, over the course of the next week we are launching our new platform, Varsity House Education. We are looking for 25 coaches and gym owners who are serious about taking their business to the next level. We are launching a one time purchase Founding Members Offer.
To learn more, click the link here.
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.