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The Business Of Strength Podcast

The Business Of Strength Podcast

By Business Of Strength

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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EP 119: 3 Tips for Masterful Marketing

The Business Of Strength PodcastMay 23, 2023

00:00
20:11
EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini
Sep 26, 202346:19
EP 133: The Keys to Success with Power Athlete
Sep 19, 202302:05:16
EP 132: My Q&A with Alex Hormozi
Sep 14, 202307:30
EP 131: Firing Yourself
Sep 05, 202317:01
EP 130: Gym Owner 12x’s their personal income
Aug 15, 202319:53
EP 129: How to Get a Great Job in Strength

EP 129: How to Get a Great Job in Strength

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  

Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ!  Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.  For more info go to businessofstrength.com

In this episode I’m talking to all the young would-be strength coaches and trainers out there.  I’m going to give you my top ideas for landing a great job, excelling at your craft, and making a 6-figure career in strength.  

Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!  

Some topics include…

  1. How to land you first “real” job

  2. Making the first communication count 

  3. What to do in your interview 

  4. What not to do 

  5. Your hired…what now? 

  6. Scaling your skills to scale your pay 

  7. How to make 100k in strength 

Let’s get it dialed in!  

Coach Joe 


Business Books Every Coach Should Read (This will be a great start!) 

  1. How to Win Friends and Influence People 

  2. Ideal Team Player 

  3. Business Made Simple 

  4. Gym Launch Secrets 

  5. 100M Dollar Offers 

  6. Blue Fishing 

  7. Turning Pro 

  8. The Ultimate Sales Machine 

  9. Never Split the Difference 

  10. Unreasonable Hospitality 

Aug 08, 202349:09
EP 128: Consistency in your Hiring Process
Aug 01, 202322:43
EP 127: The 4 Tenets of Success for the Director of Training
Jul 25, 202316:44
EP 126: Kyle Newell: The Panda-Man Can…

EP 126: Kyle Newell: The Panda-Man Can…

What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  


Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ!  Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.  For more info go to businessofstrength.com.  


In this episode I’m talking with Kyle Newell.  Kyle is a thought leader in the realm of fasting, has written several books, and coaches high performing men and women who want to unlock their true potential through fasting, what Kyle calls mind mapping, and the truth about calories.    

Kyle has personally helped me improve my nutrition, and given me a ton of insight into fasting and how one can incorporate this tool into their overall health and wellness routine.  

Some topics include…

  1. How the Panda-Man become the Panda-Man 

  2. The truth about calories in calories out 

  3. What fasting does to the body & the mind 

  4. Mindmapping 

  5. Fasting is a form of discipline and control 

  6. Losing weight with fasting 

  7. The broken nutritional system in America 

Let’s get it dialed in!  

Coach Joe 


Links & Social 

@thepandamanofficial

Jul 21, 202301:03:12
EP 125: Kevin Carr - From Summer Intern to Mike Boyle's Business Partner

EP 125: Kevin Carr - From Summer Intern to Mike Boyle's Business Partner

What is up everyone! I’m your host coach joe strong here to bring you another great episode of the business of strength podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.

Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale, AZ!  Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.


For more info go to businessofstrength.com 


In this episode I’m talking with Kevin Carr.  Kevin is partners with Mike Boyle in both MBSC and SFSC Certification.  They run 3 super successful gyms in Mass. and have certified over 12K coaches!

Mike Boyle is a legend in the industry and Kevin and the team and taking his brand into the future.  


Some topics include…

  1. Going from summer intern at MBSC to being his partner 

  2. They plan for growing SFSC

  3. The MBSC hiring process and the types of people they look for.  

  4. Balancing multiple business and a busy schedule

  5. Why hands on is BEST if at all possible  

  6. How to be the best coach you can be 


Let’s get it dialed in!  

Coach Joe 


Links & Social 

www.bodybyboyle.com www.cfsc.inspire360.com @mbsc.tv @certifiedfsc @strengthcoachdotcom @kev_in_carr 

Jul 11, 202355:52
EP 124: Does Your Gym Lose Money During the Summer Months?

EP 124: Does Your Gym Lose Money During the Summer Months?

On this episode of the Business of Strength Podcast Dan Goodman breaks down why gyms lose money during the summer months.

He breaks down the psychology shift you must have as an entrepreneur to avoid the summer slide.

On the show we review:

1. Summer Marketing Tactics

2. Sales Based Incentives

3. The Can’t Miss Referral Campaign

If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel in Sunny Scottsdale, Arizona, please email: bos@varsityhousegym.com

As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!

Jul 05, 202316:01
EP 123: Are you ready for a 2nd training facility?
Jun 27, 202314:12
EP 122: Video Creator Masterclass

EP 122: Video Creator Masterclass

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  

Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ!  Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.  For more info go to buinessofstrength.com.  

In this episode I’m talking with Chris Perilli from Pixel Mobb Media.  Chris has built a media company centered around fitness over the past two decades.  They have worked with industry leaders like Joe DeFranco, WuTang Clan, and many more.  

Some topics include…

  1. What’s changed in digital media this year.

  2. How to create standout content 

  3. What Chris looks for in great content? 

  4. How to do you own Facebook ads

  5. When is the right time to start going all in on quality vs quantity? 

  6. Influence as Currency. 

Let’s get it dialed in!  

Coach Joe 


Check out Pixel Mobb Media!

https://pixelmobbmedia.com

Jun 20, 202301:20:49
EP 121: Old School Shoptalk and Sorinex Recap with Zach
Jun 06, 202301:14:06
EP 120: Your Network is Your Net Worth
May 30, 202333:12
EP 119: 3 Tips for Masterful Marketing
May 23, 202320:11
EP 118: The Reasons Why the Average Gym Owner Makes $36,000 Annually
May 16, 202316:51
EP 117: The Biggest Return on Time Spent is in Your Business
Apr 05, 202313:28
EP116: 5 Reasons Your Gym is NOT Making Money
Mar 16, 202319:38
EP 115: How to Run a Transformation For your Training Business

EP 115: How to Run a Transformation For your Training Business

In this episode of the Business of Strength Podcast, 


Joe, Dan, and Adam break down how the 6WT has changed not only the lives of thousands of individuals but the trajectory of Varsity House. 

Learn the importance of:

- Why a transformation challenge actually works 

- Why a transformation challenge can change your business financially 

- How to onboard new clients and actually get results 


On February 22nd from 1-3om EST, we are hosting a virtual seminar in which wee teach your step by step how to run a successful 6WT program for your training business.

Register Here: https://register.businessofstrength.com/



Feb 14, 202355:43
EP 114: Fall 6 week transformation Champion Noel Rubin discusses why the Challenge is so important for clients and gyms alike
Dec 20, 202228:41
EP 113: Gym Marketing Made Simple with Dan Goodman

EP 113: Gym Marketing Made Simple with Dan Goodman

In this episode, Dan Goodman talks about how to create a simple gym marketing system for your business. 


Show Notes: 

Marketing = opportunity/leads 

Sales = 1 offering/1 way to close 


On December 8th and 9th we will be hosting an in person seminar at Varsity House Gym, 337 Blaisdell Road, Orangeburg NY 10962. 

We will completely break down your training business and provide actionable solutions for you to implement. 


As always, please leave a 5 star review if you found the material helpful! 

Nov 22, 202213:10
EP 112: Grow Your Training Business by 100% in 12 Weeks

EP 112: Grow Your Training Business by 100% in 12 Weeks

On this Episode Dan Goodman breaks down a case study of BOS client that grew their business by 100% in 12 weeks!

He reviews the 3 processes that helped skyrocket this business in a hurry!

Streamlining the offer

understanding the 3 pillars of marketing operational organization

These 3 items added serious fuel to this business and they can do the same for yours.

Give it a listen and if you enjoy please leave us a 5 Star review!


Register for our Upcoming Events: 


BOS Netherlands: https://buy.stripe.com/bIY17O3ht5Rs5O04gk

BOS At Varsity House: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event


Dan Goodman

Sep 27, 202214:08
EP 111: Rethinking the Way You Eat Food with Brian Sanders and Joe Riggio

EP 111: Rethinking the Way You Eat Food with Brian Sanders and Joe Riggio

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.

For those of you who would like to attend a two-Day Immersion at Varsity House or speak to us about one-on-one business consulting you can schedule a free business strategy call to get clear on your biggest needs and develop and executing plan…Go to Businessofstrength.com enter your info and we will get back to you right away.

Our next Immersion is October 8/9th in Breda Netherlands hosted our good friends Noel and Sanne at Breda Strength & Conditioning.

I’m PUMPED about today’s guest…. Brian Sanders Founder and CEO of Sapien.org, NosetoTail.org, and foodlies.org

Brian’s companies are helping people get back to way we were supposed to eat millions of years ago.  Nose to tail whole foods devoid of chemicals, processed refined floors, sugar, and seed oils.

You are going to love the GEMS Brian drops about the food cycle in the world and how we have all been “lied” to in a sense.

This is an awesome company with a great mission and an amazing group of people behind it.

Brain Sanders…CEO OF Sapien.org…enjoy


Show Highlights:

  • The problem with western diets
  • Anthropological truth about what we used to eat
  • Modern man is decaying, and the ancestral man thrived
  • Breaking 50 years of misconceptions
  • Who’s paying for the “research” is important
  • Gut Health and the role of prebiotics and Glyphosate
  • The “real” food pyramid
  • The Big Pharma-Big Agro-Big Media Triangle
  • The Sapien Framework
  • Food Lies Documentary


If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon.  We will teach you how to build a low overhead business that turns massive profit!


To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!


Stay Strong Gym Owners!  This is the business of strength!

Sep 13, 202201:04:28
EP 110: Marine turned Gym Owner w/ Noel Brand and Dan Goodman

EP 110: Marine turned Gym Owner w/ Noel Brand and Dan Goodman

On this episode of the Business of Strength Dan is joined by co-founder and owner of Breda SC, Noel Brand.

Noel along with his wife Sanne own and operate Breda SC in the Netherlands which is a pioneer gym for Strength and Conditioning in the Country.

Noel sheds experience on what got him into the industry and what has KEPT him in the industry.

He talks about the continued education effect on not only gym businesses but all business.


BredaSC is the also the host site of the next Business of Strength 2-day seminar where Noel will be a guest presenter!

If interested in attending the event, Sign Up Here: https://businessofstrength.com/bos-seminar/

Aug 11, 202241:58
EP 109: Lessons from a Hair Salon with Dan Goodman
Aug 04, 202208:44
EP 108: Selling, Solutions, and Strongman with Special Guest Mike Capriglione

EP 108: Selling, Solutions, and Strongman with Special Guest Mike Capriglione

On this episode of the Business of Strength Podcast VH veteran Mike Capriglione breaks down the sales process and client lifecycle.  

Mike has helped to streamline and organize the entire company sales system across both VH facilities.

He recently presented at the 2-day BOS immersion and the presentation was so well received we knew a podcast was in order.


On the show we discuss:

1. How great coaching makes the sales process easier.

2. An authority and social proof tactic that takes the weirdness out of a sale process.

3. Mike’s thought process on paid vs. unpaid trials.

4. non-negotiables that every gym needs in their new client on boards.

5. Advice for all young coaches entering the industry.


If you would like to connect with Coach Mike you can email him at  Mike@varsityhousegym.com

Jul 27, 202253:15
EP 107: How to Build a Business That Makes a Difference with Sean Lakes and Joe Riggio

EP 107: How to Build a Business That Makes a Difference with Sean Lakes and Joe Riggio

I’m PUMPED about today’s guest…. Sean Lake is the Co-Founder and CEO of BUBS Naturals a holistic supplement company producing the BEST collagen in the world among a line of emerging products like MCT OIL, Coffee creamers and Apple Cider Vinegar Crews all designed to help you DIE YOUNG AS LATE AS POSSIBLE. 

The company is named after Sean’s childhood best friend Glenn BUBS Doherty, one of the special force’s operators killed in Benghazi…You may have seen the Movie 13 hours.

You are going to love the GEMS Sean drops about his entrepreneurial journey, bringing his company to life, honoring BUBS life and mission through their charity, and his leadership and hiring tactics.

This is an awesome company with a great mission and an amazing group of people behind it.

Sean Lake…CEO OF BUBS NATURALS…enjoy

Show Highlights:

  • How dropping out of school to be a pro skier and snowboarder led to the entrepreneurial bug.
  • Have a Navy Seal as your best friend.
  • Turning Glenn’s tragic death into a mission to help others
  • Taking idea to inception
  • Not compromising on excellent
  • The Die Young as Late as Possible Montra BUBS lives by
  • The Glenn Doherty Foundation
  • tactics for being a great leader
  • What makes a great employee
  • Sean’s productivity hacks
  • Books you need to read to create the spark

If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon.  We will teach you how to build a low overhead business that turns massive profit!

To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!

Stay Strong Gym Owners!  This is the business of strength!

Jul 21, 202201:08:10
EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman

EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman

Conor is the founder and CEO of TNL Performance center in Hamilton, NJ. He's an OG member of the SYP inner circle having been a member for 4 years and counting. 


On this episode of the BOS Podcast Connor breaks down the following: 

1. How an internship at Cressey Sports Performance swayed his decision to become a strength and conditioning coach in the private sector. 

2. How being a baseball focused business has led to expansive opportunities outside his niche over the years. 

3. He sheds light on what he struggled with as a young coach and what he did to resolve it. 

4. The most important investment his business has ever made and how all businesses can do the same. 


If you enjoyed this episode of the BOS podcast leave us a 5 star review! It would be greatly appreciated. 


If you're a small private sector based training business reach out to us at: thebusinsessofstrength@gmail.com We would love to schedule a strategy call to find out how we can help you! 

Jun 15, 202240:56
EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman

EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman

In this episode of the BOS Podcast Dan Goodman breakdowns one of the most important porcesses in our gym, Open Enrollment 


Podcast Main Points: 

Why athletes and their parents need a call to action

Why a proven process wins with marketing

Energy conversation with the schedule

The process of onboarding a student athlete post enrollment 


If you have any questions about how you can create a similar process for your training business email thebusinessofstrength@gmail.com 


As always, if you enjoyed this episode give us a 5 star review! 

May 28, 202223:16
EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney

EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney

May 05, 202250:13
EP 103: The Words Leaders Use with Tony Smith and Joe Riggio

EP 103: The Words Leaders Use with Tony Smith and Joe Riggio

In this episode of the Business of Strength Podcast, Joe Riggio sits down with Tony Smith owner of Tango Solutions. They talk about the trials of running a training business post pandemic, leadership, and equipping your team for success. 


Episode Shownotes: 

1. Post pandemic strategies for a successful business 

2. Leadership during tough times 

3. Leadership Language 


Don't forget we are hosting an in person BOS Seminar May 12th and 13th at Varsity House Gym in Orangeburg NY. 

You can register with the following link: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event

P.S. We are also hosting a Joe DeFranco CPPS certification at Varsity House the following saturday, May 14th! All of our listens get 25% with the codee "VARSITY" - take advantage of this opportunity! 

Sign up here: https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/


Apr 19, 202201:08:34
EP 102: How to Provide Value Post Covid for Gym Owners
Apr 14, 202215:22
EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman

EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman

Devin Gage owner of Gage Strength Training is our guest today on the Business of Strength Podcast.

His attention to detail with leadership and driving culture through his team in second to none.   In the last 1.5 years you’ll be hard pressed to find a gym owner that has grown more than Gage Strength Training.

To celebrate all their success, he and his team just returned from an EARNED trip to New Orleans.

Learn how they pulled it off by tuning into the show!



Feb 25, 202235:41
EP 100: Creating Adaptable Training Models with Ian Markow and Adam Menner

EP 100: Creating Adaptable Training Models with Ian Markow and Adam Menner

In this episode of the BOS Performance Podcast powered by Business of Strength, Adam Menner sits down with Ian Markow, founder of Markow Training Systems located in Miami. 

Ian is a world renown health, rehabilitation, and sports performance coach who blends multiple disciplines into a seamless process for getting his clients out of pain and improving performance. 

Show Outline 

1. Why Ian moved to Miami 

2. Taking a holistic approach to health and performance 

3. Why speed is such an important part of performance + how he programs 

4. How to assess, warm up, and create individualized programs 

5. How Ian trains basketball players 

6. How to build a successful online business 

and more! 


You can contact Ian below: 

@ianmarkow 

@markowtrainingsystems 


As always if you enjoyed this episode please leave us a 5 star review! 

Feb 12, 202201:00:51
EP 99: Are Your Systems Battle Tested with BOS Member Corey Davis and Dan Goodman
Feb 10, 202201:01:32
EP 98: 3 Ways to Create a Profitable Training System with Adam Menner

EP 98: 3 Ways to Create a Profitable Training System with Adam Menner

In this episode of the VH Performance Podcast powered by the Business of Strength, Adam breaks down the 3 keys to creating a profitable training model for your business. 

This includes 

1. Identifying Your Business Model 

2. Aligning Your Training Ideology with Your Business Model 

3. Create Predictability and Repeatability 


If you want to learn more in depth about how you can create a high level and profitable training model for your training business, come attend our seminar this Saturday, Jan 29th from 11-5pm EST. 

You Can Register Here: https://businessofstrength.com/january/

We look forward to seeing you there! 

Jan 27, 202213:20
EP 97: 4 Keys to Improving Your Productivity, Leadership, Marketing, and Sales with Joe Riggio and Dan Goodman
Jan 17, 202234:27
EP 96: Becoming a Better Decision Maker with Joe Hashey and Dan Goodman
Jan 13, 202225:17
EP 95: Get More Referrals with Blender Bottle!
Jan 10, 202210:28
EP 94: VH Performance Podcast E8 ACL Rehab, Skill Acquisition, and Programming with Jeremiah Flood and Adam Menner

EP 94: VH Performance Podcast E8 ACL Rehab, Skill Acquisition, and Programming with Jeremiah Flood and Adam Menner

In this episode of the VH Performance Podcast powered by Business of Strength, Adam Menner sits down with Jeremiah Flood, owner of Flood Performance LLC. 

Jeremiah has extensive background in working with lower extremity injuries in athletes. This includes ACL, MCL, PCL and more. In this episode, Adam and Jeremiah breakdown the ideology behind rehabilitating lower extremity injuries in the modern sports era where individuals are playing exposes to high levels of stress year around. 

Show Notes: 

Jeremiah's background 

Common causes of lower extremity injuries 

Outlining the rehab process 

Working with PT's and trainers 

Skill acquisition and cognitive conditioning in rehab 

Building a niche business 

and much more! 


If you guys enjoyed this episode of the VH Performance Podcast please give us a 5 star review! 


Dec 29, 202146:25
EP 93: Building a Successful Training Business in 2022 with Zach Even-Esh, Joe Riggio, and Dan Goodman

EP 93: Building a Successful Training Business in 2022 with Zach Even-Esh, Joe Riggio, and Dan Goodman

Joe Riggio, Dan Goodman, and Zach Even-Esh sit down for a special episode on the Business of Strength Podcast!  

Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love.

Today’s guest is one of the Godfathers of the Garage Gym Movement here in NJ and none other than our good friend Zach Even Esh.

  • In this episode we talk about our upcoming seminar we are doing together with Zach January 29th at Varsity House Gym.
  • Doing cool shit with cool people
  • How to KISS with your business so you can scale.
  • What It means to be a great coach
  • Automation and systems
  • How to help coaches make more money, and have more personal freedom to prevent burn out

This episode is brought to you by BusinessofStrength.com where gym owners, trainers, and coaches can get the consulting, on-demand courses, and tools to grow your gym business. 

Go to BusinesofStrength.com to learn more! 


Dec 16, 202147:16
EP 92: How to Easily Set Your Team Up for Success with Dan Goodman

EP 92: How to Easily Set Your Team Up for Success with Dan Goodman

Podcast: How to easily set your team up for success

In this show, Dan breaks down a statistic from a Harvard business study and it applies to your business.

  • What we need to review with new hires after an internship.
  • How we clearly define expectations for new hires
  • When to meet with team members and what we review.
  • How channeling energy can give you back more time and help you make more money.

If you would like attend our flagship 2-day business of strength seminar the next one is being held on Thursday and Friday December 2nd and 3rd in Orangeburg, NY.

Registration can be found here:

For articles, tips, and free courses to help you turn your passion for strength and conditioning into a real profession head on over to www.businessofstrength.com

Dec 09, 202108:08
EP 91: VH Performance Podcast EP7 Building Sustainable Training Models and Careers with Tim Caron and Adam Menner

EP 91: VH Performance Podcast EP7 Building Sustainable Training Models and Careers with Tim Caron and Adam Menner

In this episode of the VH Performance Podcast, Adam Menner talks with former West Point Strength and Conditioning coach, Tim Caron.   


Tim has extensive experience working with high level collegiate and professional athletes. Caron took his expertise to the private sector where he opened Allegiate. A training facility dedicated to training general population and athletes.  

 

In this episode we cover the following:  

1. How to broke in to the collegiate industry  

2. The differences of collegiate vs. private sector  

3. What deems as successful qualities in the S+C industry  

4. How to build a sustainable training system in the private sector  

5. Periodization, objective standards and exercise selection  

6. How to have a successful career in the private sector  and more!   


This episode is powered by the Business of Strength and Coach IQ!   Please leave us a 5 star review if you found the material helpful. 

Nov 23, 202101:23:52
EP 90: 3 Systems Your Business Could Use Right Now with Joe Riggio and Dan Goodman

EP 90: 3 Systems Your Business Could Use Right Now with Joe Riggio and Dan Goodman

In this episode, the BOS Team sits down to provide insight into 3 systems your training business could use right now. 

On Wednesday, November 10th, 130pm EST. We are hosting a FREE 3 part virtual workshop series in which we break down how to: 


1. Create People Oriented Systems That Support Your Business

2. Create Specific Marketing Campaigns That Work

3. Create Training Systems That Support Member Growth

We understand how frustrating it can be to have a business that does financially meet your training knowledge and the service you provide. In this free workshop, we will show you (with actual examples we are using in our business every single day) how to increase revenue. We are excited to meet you and help your business!


Register with the following link: https://unique-creator-5237.ck.page/8de2212781


Nov 08, 202128:00
EP 89: How to Deliver a High Level Session with Dan Goodman

EP 89: How to Deliver a High Level Session with Dan Goodman

How to ensure everyone on your team delivers a kick ass session!

In this episode, Dan Goodman breaks down session delivery at Varsity House:

  1. Our body language code of conduct: SWIFT
  • Smile
  • Work the room
  • Instigate success
  • Find a friend
  • Be Thankful
  1. Why delivery is as important as the X’s and Os in coaching.
  2. How to build training adherence and buy in from your clients.
  3. The ability to scale Interpersonal communication skills to your team.


Want to increase your monthly earnings by $5,000?

Register for our next FREE live webinar Wednesday November 10th at 1:30pm EST.  We will give all attendees the inside scoop on our marketing, and training templates geared at increasing capacity and making more money.

It’s on November 10th. Email us at thebusinessofstrength@gmail.com to secure your spot. 

Oct 22, 202112:01
EP 88: Building Business Agility with Joe Riggio and Dan Goodman

EP 88: Building Business Agility with Joe Riggio and Dan Goodman

In this episode, Joe and Dan talk about becoming more agile as a company. An agile business will help you avoid, absorb, and accelerate through change. Companies that are fixed in their ways and close minded to change and opportunity will have a tougher time in the ever-changing landscape of the fitness industry.

​When talking with training business owners, I always ask, do you have business agility?

WHAT IS BUSINESS AGILITY?

Business Agility is having the systems, people, and leadership to AVOID, ABSORB, ACCELERATE your gym business during a crisis or when a change in the way we do business as an industry occurs.

​Here are 4 boxes your business should check in order to grow DESPITE circumstances

  1. Mindset – Open to change
  2. Systems – Is there a clean WAY of doing things
  3. People – Right people bought into the mission and brand (loyal)
  4. Cash Flow – When the money runs out there is no business


As always, give us a 5 star review of you found this information helpful! 

Oct 07, 202148:41
EP 87: Building a Successful Physical Therapy Business with Dr. Andy Chen and Joe Riggio
Sep 30, 202101:13:55
EP 86: Leading Through Your Team with Dan Goodman and Joe Riggio
Aug 12, 202147:07
EP 85: Making Education a Priority with Joe Riggio and Dan Goodman
Aug 05, 202138:12