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Cima: The Peak Marketing Show

Cima: The Peak Marketing Show

By Brandon Hensinger

Join me, Brandon Hensinger, along with various industry leaders, as we discuss ways to help health clinics and businesses grow through marketing and unique business development tactics.
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How To Master Smart Time Management By Delegating Tasks

Cima: The Peak Marketing ShowAug 12, 2020

00:00
03:29
How Healthcare Marketing is Different, and What You Should be Doing About It

How Healthcare Marketing is Different, and What You Should be Doing About It

Learn what sets healthcare marketing apart, and why you should be paying attention to the nuances.
Sep 23, 202207:15
Why Storytelling is So Powerful in Healthcare Marketing

Why Storytelling is So Powerful in Healthcare Marketing

Healthcare marketing is a unique field because of the emotion that it elicits from people. When done correctly, storytelling can be an incredibly powerful tool to connect with potential patients and promote your brand. In this blog post, we will discuss the power of storytelling in healthcare marketing and explore some examples of how it has been used successfully! The healthcare industry is one that is full of emotion. From the joy of a new baby being born to the heartache of a loved one being diagnosed with a terminal illness, there are so many opportunities for healthcare marketers to connect with potential patients on an emotional level. And what better way to do that than through storytelling? Storytelling has been used by healthcare marketers for years to great effect. One famous example is Johnson & Johnson’s “Our Story” campaign from 2001. This campaign told the stories of real people who had been touched by J&J products and how those products had made a positive impact on their lives. The campaign was incredibly successful, helping to increase brand awareness and sales for J&J. More recently, storytelling has been used to great effect by the Cleveland Clinic, one of the leading healthcare organizations in the world. In their “Every Life Deserves World Class Care” campaign, they told the stories of patients from all over the world who had come to the Cleveland Clinic for treatment. These stories were incredibly moving and helped to position the Cleveland Clinic as a leader in global healthcare. So why is storytelling so powerful in healthcare marketing? There are a few reasons: It helps you connect with potential patients on an emotional level. It allows you to share your brand’s story in a way that is relatable and memorable. It can help increase brand awareness and sales. If you’re looking for a way to connect with potential patients and promote your healthcare brand, tell a story! It just might be the most powerful marketing tool you have at your disposal. What do you think? Have you used storytelling in your healthcare marketing? If so, how did it go? Share your thoughts and experiences in the comments below!
Aug 23, 202204:06
Why You Aren’t Getting Things Done…and What to Do About It

Why You Aren’t Getting Things Done…and What to Do About It

Your schedule is most likely filled with OTHER people’s priorities. Here is how you can fix that.
May 23, 202209:30
Stand on YOUR Summit by Focusing on Your Strengths

Stand on YOUR Summit by Focusing on Your Strengths

Stop focusing on your weaknesses… Instead focus on your strengths!! If your goals are not in line with your strengths, you’ll never get where you want to go.
Apr 06, 202217:12
RULE #6: ENGAGE

RULE #6: ENGAGE

Good morning everybody! Here is step number six for creating a powerful R. O. I. focused social media plan.

Step 6 is ENGAGE. It's something that I think a lot of people forget, including myself, I forgot about this or didn't really understand it for a long time.  It's really important that you're not just creating content but that you are engaging with other people -- both people who comment on your content, but also engaging on other people's content. That's really what makes social media social, right? Before, I just didn't really understand that. I spent a lot of time just creating content, content, content and didn't really have a lot of growth.

But once I started engaging -- Number 1: it started increasing my own engagement. But it also helped me to enjoy using social media more because I started using it for what it was for, which was to create a network. And if you haven't heard the term before or this quote before -- "your network is your net worth. "  

And so creating a network is really important. And enjoying the process is even more important. So make sure that you are engaging everyday, not just on comments people leave for you, but also on other people's content that fit your niche.

Jan 10, 202201:50
Rule #5: Create

Rule #5: Create

Hey everybody, Brandon Hensinger with Cima Growth Solutions. 


I wanted to continue this series on the seven steps to social media profit and specifically, r. O. I on social media. Step #5 is simple, it's create -- make sure you're creating content. It might seem really overwhelming to think about how many different things you have to create, whether it's text posts, blogs, videos, images, ads, you name it - there are so many different types of content that you need to create in order to hit your entire potential market, but there's a way to do it that would be a whole lot easier than just creating every single piece of content yourself.

So when I first started getting involved in social media, uh my first company that I promoted with social media was ascent adventure consultants, which is a rock climbing business. I started back in 2008 actually right when facebook started becoming popular, I used social media and really grew my business through it and as time went on, I used social media to grow all of the businesses that I've launched including Avrio Genetics, and at first it was extremely overwhelming.  I would spend hours trying to create content and felt like, you know, I spent all day creating content and how was I going to actually go out and grow my business? The key strategy to use is an omnipresence strategy. That's what I learned, I was introduced to that by a few different people specifically Grant Cardone and learned how with one video, I could create images, I could create a blog post by transcribing the text. I could create a podcast, I could create quote cards, I could create text posts, you name it and by understanding how the omnipresent strategy works.  I could take one video and make 60 plus pieces of content out of it.

Once I realized that that allowed my presence on social media to explode and most importantly, not just number of followers, but it helped me actually boost the engagement I was getting and reach the right type of customers.  So actually if you're listening to this, you're probably either the owner or you work with a small business or maybe you're just trying to get your own personal brand up and running because you have a vision of monetizing that. Well, what i, what I think is the key strategy to follow is putting together your omnipresence strategy and do exactly what I said by starting out by filming a video and creating multiple pieces of content from it.  So that's something we actually can help you with is to create this for you, you provide the initial video, we can do the rest and make you omnipresent. So if you haven't already check out cimagrowth.com/social and we can help you along your way. Have an awesome day!

Dec 16, 202103:32
Rule #4: Game Plan

Rule #4: Game Plan

Hey everybody, Brandon Hensinger, founder of Cima Growth Solutions.

Today, I want to talk about the fourth step to maximizing profit with social media and that is to game plan based upon metrics and tracking. A lot of people who fail with social media, fail because they don't know what to track or they're not tracking anything.  And honestly, if you don't know where you're going, you'll never get there. So it's really important to make sure you know what to track with social media-based upon what your goals are. So for example, if you're trying to get more sales with social media, then you need to track those conversions.  

Look at, out of everything I post, how many of those posts are getting people to my website, how many people are converting based upon those posts? What post did they like the most? What post do they like the least? Those things really matter, and that bleeds over into a lot of other areas of strategies such as general internet marketing, ads, and social media.  You want to make sure that you're tracking what's most important. For me, I remember years ago I was just posting whatever I could and saw what stuck.

But now I actually pay attention to what has the highest impact. What do people like the most? And honestly, most of the time, it's not what I think is going to be the best post.  It's what people want that I base all the posts and content off of. So make sure that if you're trying to grow a new business, whether it's a small business or even a large business, and you're trying to employ social media into your strategy, that you have a game plan and that you are tracking the right metrics, and that you know what your goals are.

Have an awesome day. Check out cimagrowth.com, and you can get your free 7-steps to profit social media guide. Have an awesome day.

Nov 26, 202102:28
1QMS: Why You Should Do Research Before Launching a Product

1QMS: Why You Should Do Research Before Launching a Product

Hey everybody. Good morning! Here is today's one question morning show. The question that I have been seeing a lot of is why is it important to do market research before launching a product? There are a lot of reasons to do market research. But the number one reason is if you are only creating a new product because you think it's a good idea, that doesn't mean that it's going to be successful, you have to make sure that there is an interest and a demand for the product in your market.  Now. They're thinking of the case of apple for example, crazy, crazy example with the iphone right? There wasn't a demand for an iphone but apple did their market research and understood that there was a demand for the types of services and change that the iphone could bring about. So no matter what it is, whether it's large or small, make sure that you're researching your market and you understand exactly how to launch the product and why you should launch the product.  So that's it. Today's one question morning show, do market research because it's not just about what you want, it's about what everybody wants. 

Check out cimagrowth.com. C-i-m-a growth dot com. Get your free seven-step guide to social media marketing today.

Nov 15, 202101:48
One Question Morning Show: How to Prioritize Your Daily Task List

One Question Morning Show: How to Prioritize Your Daily Task List

Hey, everybody! Welcome to the one-question morning show!

I wanted to answer a question today, that probably applies to everybody, and that is how do I know which of the things on my to-do list are wasting time versus actually important, and I think that probably sounds like common sense, of course everything on my to-do list is important, or of course I know what's important and what isn't, but it often gets lost in our minds when we're in the midst of work, when we're in the midst of doing things and pushing through a day, getting things done working on projects.

It's really important to realize that not every task on your list has as much importance as the others. That's why it's so important to know exactly what your goals are, that's why you should start every day writing down your goals knowing what your goals are, your overall goals, but then also knowing what your goals or targets are for each and every day, because if you can define what your targets are for everyday, maybe, you know, three or four things, then you'll be able to look at your task list and say is the thing that I'm about to work on helping me get to my target for that day.  

If not, don't do that thing, focus on doing the things that will get you to hit your targets for that day, which are ultimately getting you closer and closer to accomplishing your overall goals. So don't focus on the things that aren't getting you to where you want to be. Check out Cima growth, cimagrowth.com and get my free guide on how you can focus on the right things and grow your business.  Have an awesome day.

Nov 08, 202102:08
1 Question Morning Show: How to Simplify Without Losing Productivity

1 Question Morning Show: How to Simplify Without Losing Productivity

Hey everybody, Brandon Hensinger here.

For today's one question morning show I wanted to talk about a question I get asked a lot, which is if I'm trying to simplify the amount of things I do on a given day, how do I do that without sacrificing my productivity? That's a really good question because people who are successful, people who are strong leaders of a company, their families in any area know exactly what needs to be done in order to continue that forward motion of success without wasting time on things that don't matter.

So a common task or common thing a lot of people do is try to eliminate unnecessary things from their life, but often people make a mistake of eliminating everything they think, you know what, I'm not going to work as hard, but I'm still going to try to accomplish a lot, so I'm going to sleep in or you know, I'm not going to want to do things I enjoy, maybe do a little bit of work here, a little bit of work there, but that's actually not maximizing productivity.

That's not following the 80/20 rule, the 80/20 rule of 80% of your success comes from 20% of your activity. It's actually a common misconception that if you're going to follow that 80/20 rule that you just need to stop doing a lot of work and only work a little bit. It's actually not true. What it means is you work really, really, really hard on the 20% of things that are going to make the biggest difference. So I know there's a lot of things that I just said but what I'm trying to get across is that if you want to maximize your productivity and make sure that you're successful. Yeah. Don't waste your time doing things that don't matter.

But you have to make sure that the things you are doing, you're spending just as much time working on as you were spending on all of the other things that don't matter. That's how you're going to make sure that you continue forward motion and find success. So for example, if you spend 50% of your day working on sales calls and 50% of your day working on emails and you decide that actually what is going to keep you moving forward is making sales calls -- well and then you say huh? I don't have to focus on emails as much. So you only spend half the time on email, it doesn't mean that you spend 50% on sales calls and 25% of your time on emails and then you just do whatever you want the other 25% of the time.

No, it means you spend 75% of your time on sales calls and 25% on email. So you have to make sure you're still working the same. But you focus on the things that matter. Hope that was helpful. Check out cimagrowth.com, which is c i m a growth dot com because we actually have put together a lot of programs that will allow you to offload a lot of the things that may not be what you should be focusing on and allow us to focus on it instead, have an awesome day.

Oct 20, 202103:36
Rule #3: Strategize

Rule #3: Strategize

Hey everybody, welcome back to part three of our series on 7 steps to maximize social media R. O. I.

Last time we talked about the importance of research. Today, I want to talk about the importance of strategizing. The key thing that you need to be doing with really any type of marketing - but social media marketing specifically is to strategize.

Number one, you need to figure out who you are as a business. What does your brand represent? What's your story? What's your feel? What message are you trying to communicate? And that is really important. It's what message are you trying to communicate. What is your company's message that you're trying to get out to the world? You have to remember that your company can't just say we have a product. You have to have a message behind a product, whether it's a service or a physical good. So think about that.  Who is your company? What is, what is the feel of your company? What is your brand? What message are you trying to communicate? What is your unique selling proposition? Meaning - what do you have that nobody else could have or nobody else would have?

And one of the really interesting concepts that we could spend a lot of time talking about is blue ocean strategy.  That's much more on the product development and service development side than it is on social media. But it still applies. If you don't know about blue ocean strategy - think about it - if there were a bunch of sharks swimming in an ocean, it would be red right, from the devouring, and everything.  But if you were the only shark and jumped into a new ocean with no other sharks it would be a blue ocean because there's nobody else fighting for it. And you have to take that approach when it comes to business, don't just do what everybody else is doing.

Do something different, figure out what your message is so that it sets you apart from the rest. You can do that with the service, you can do that with a product and you can do it with social media. So after you've completed the research phase, look at your competition, looking at what's out there.

Start really thinking about what sets your brand apart, your story, your mission, your message and what your unique selling proposition is. That's key to success.  So, if you are on Facebook or Instagram, dm us "social", or dm me "social", and I'll send you this entire seven-step guide all printed out. It's about a 20-page book that we're giving away for free.

And also we can do a free strategy call with you as well to answer any of your questions.  So dm us "social". If you're on another platform like Twitter or LinkedIn, feel free to still send us a message that says "social", and we'll personally respond and we'll get you what you need.

Have an awesome day.

Oct 13, 202101:39
Don't Wait for Motivation -- Make it!

Don't Wait for Motivation -- Make it!

Hey everybody Brandon Hensinger with Cima Growth Solutions! 


I woke up this morning and I was feeling super tired. I just wanted to hang out and read, it's a beautiful day outside. I thought I could just read, relax, drink my coffee and even though in the back of my mind I knew I was trying to follow this training plan for climbing one of the harder routes at one of the world's best climbing spots, the dunks or the Shawangunk mountains just like 2. 5 hours north of me.  So I have this climbing gym in my basement or this climbing cave in my basement where I can train but I didn't feel super motivated this morning. So what I decided to do is just say, well I don't feel motivated but I'm gonna get my climbing shoes on and I'm just gonna climb and so I started climbing and start feeling, I started feeling super pumped just to get at it and train hard and stay true to my plan and so this week, you know, hopefully you have some time to be refreshed, this Saturday work on some personal things you want to get done and as you prepped to go into next week, remember that if you don't feel motivated to do something that you know you're supposed to be doing do it anyways because taking action will actually produce that motivation, so go take over the world, kick butt and have an awesome week.

Oct 07, 202101:42
The One Question Morning Show: Should You Start a Business in 2021

The One Question Morning Show: Should You Start a Business in 2021

Should You Start a Business in 2021
Sep 30, 202103:05
7 Key Areas to a Successful Social Media Strategy. Rule #2: Research

7 Key Areas to a Successful Social Media Strategy. Rule #2: Research

Hey everybody, this is Brandon Hensinger, founder of Cima Growth Solutions. Last week we started a series about the seven ways to maximize your R.O.I. With social media as a small business owner or as a small business marketing department. We talked last week about the importance of reviewing what you're doing.

Today, I want to talk about the importance of research both researching your competitors and your audience. It's important to take time to look at all of your competitors, look at what they're doing on social media, on all of the different platforms. Most likely you're going to find a lot more companies doing things wrong than doing things right.

However, it's important to write down what you see that they are doing, who they're interacting with, what their customer base is like -- really understand what seems to be working. Next, you want to make sure that you research your audience. You have to know who your audience is. No business has an audience of everyone.

Even the biggest businesses in the world are not for everyone. You have to be crystal clear on who your audience is, what your audience size is, and what your audience's buying patterns are and what their online activity patterns are. Getting crystal clear in those things is really important because then it will allow you to target what your marketing efforts should be, not just what you think they should be.

So make sure you're crystal clear on your competitors and on your audience, and make sure that you visit cimagrowth.com/social because we can give you this entire guide for free and give you a free strategy call to get you started. I look forward to talking with you. Have an awesome day and stay tuned for part three.

Sep 17, 202102:20
The Three Smaller Peaks to Conquer Prior to Reaching Your Summit

The Three Smaller Peaks to Conquer Prior to Reaching Your Summit

In this episode, I go through the main structure of the Stand on The Summit Program, and show you what areas of your life you need to conquer in order to achieve your goals...and give away more than I usually do!

Aug 04, 202122:36
The Secret Reason Why We Like Adventure...and How to Make All of Life Adventurous

The Secret Reason Why We Like Adventure...and How to Make All of Life Adventurous

Did you know you can see all of life and business as an adventure?

Jul 23, 202102:46
Why You Must View Your Actions as NOT Optional

Why You Must View Your Actions as NOT Optional

If you set goals and then look at the actions needed to get there as optional, you’ll never reach them!
Jul 08, 202101:22
Why Focusing on the Present is Key to Success

Why Focusing on the Present is Key to Success

Learn how adventure teaches this powerful truth.
Jun 30, 202102:56
If You Wanted to Climb a Mountain, You Wouldn’t Sit at the Bottom in a Kayak!

If You Wanted to Climb a Mountain, You Wouldn’t Sit at the Bottom in a Kayak!

So why do you do that with your goals?
Jun 29, 202102:21
Don’t ONLY Do What You’re Passionate About

Don’t ONLY Do What You’re Passionate About

Why the advice of only doing what you are passionate about is dangerous...
Apr 16, 202103:45
How To Accomplish Your Goals By Defining a Path

How To Accomplish Your Goals By Defining a Path

Without a clearly defined path, you’ll never reach your summit!
Apr 14, 202102:54
Why paralysis by analysis is a real thing…

Why paralysis by analysis is a real thing…

On this episode I discuss how overly planning and organizing can paralyze you and prevent you from success and ultimately prevent you from standing on your summit!
Apr 08, 202103:55
What is your favorite adventure that you’ve been on?

What is your favorite adventure that you’ve been on?

Mine was most definitely Mt. Kilimanjaro with my wife! Listen to hear why!
Apr 02, 202102:57
Why Choosing a Meaningful Path is Imperative

Why Choosing a Meaningful Path is Imperative

Listen to learn why you should always choose a meaningful path
Mar 31, 202103:12
How Giving in to Fears Stops You from Reaching Your Summit, and What to Do About It

How Giving in to Fears Stops You from Reaching Your Summit, and What to Do About It

How to handle fear, and push forward
Mar 29, 202103:16
How to Make Sure You are Ready for The Adventure of Life and Business

How to Make Sure You are Ready for The Adventure of Life and Business

Training is essential to being able to perform at your best, both physically and professionally.
Mar 24, 202102:26
No Feeling of Adventure? Probably Because There is No Risk

No Feeling of Adventure? Probably Because There is No Risk

How can you instill adventure back in to your life?
Mar 19, 202101:22
Seeing all of life as an adventure

Seeing all of life as an adventure

It’s takes consistent, hard work to standing the summit.
Mar 17, 202101:58
How Do You Prepare for Your Goals?
Feb 24, 202101:05
The Importance of Perspective
Feb 23, 202102:25
Why Do You Work?

Why Do You Work?

Have you ever thought about why you do what you do every single day?

Jan 25, 202103:07
Pursue Your Personal Goals Too

Pursue Your Personal Goals Too

It's not just about pursuing business goals or financial goals but also about pursuing goals of things that matter to you.

Jan 19, 202102:53
Doing the Things That Will Help You Reach Your Goals

Doing the Things That Will Help You Reach Your Goals

I’ve been thinking about the importance of not only focusing on your strengths, but also dedicating yourself to things that will have a big impact on you, based on your goals.

Jan 13, 202105:18
Planning Your Route

Planning Your Route

When I have a big project, I need to know exactly what I need to accomplish it.  No matter what it is, whether it's in business or life, business and life are both adventures, make sure that you're planning and you're executing perfectly. 

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The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook

Jan 12, 202101:42
5 Things I Wish I Knew Before Becoming a Business Owner

5 Things I Wish I Knew Before Becoming a Business Owner

While I have always been entrepreneurial, there are so many things that I wish I would have been told or that I wish I would have known prior to running my now global organization of Avrio Genetics.

Jan 12, 202104:42
3 Ways to Make Sure You Accomplish Your Goals in 2021

3 Ways to Make Sure You Accomplish Your Goals in 2021

One of the most challenging things people go through is getting to the end of the year and saying, "I'm going to set New Year's resolutions for myself," listing those resolutions and then never doing them. The reason that most resolutions don't ever happen is because there’s no plan. You write down these goals (AKA resolutions), but you don't actually have a plan for how you're going to get there.

Jan 06, 202103:16
3 Ways to Focus on Your Strengths & Not Your Weaknesses

3 Ways to Focus on Your Strengths & Not Your Weaknesses

You should always be focused on your strengths and getting better at what you're strong at, rather than spending all your time identifying and improving weaknesses.

Jan 04, 202104:25
Visualize it and You Can Achieve it

Visualize it and You Can Achieve it

If you take the time to visualize your goals, you will see amazing results.

Dec 30, 202003:23
You Don't Have to Have it All Figured Out!

You Don't Have to Have it All Figured Out!

Did you think you had to have everything figured out? Well, that's not true! You can take steps toward your goals without having every single thing planned out. Trust me, I've been there.  


Follow me on Twitter for more tips!  twitter.com/bhensinger

Dec 28, 202002:49
Wednesday LIVE Recap - The Importance of Understanding Business Modeling

Wednesday LIVE Recap - The Importance of Understanding Business Modeling

Here's our Wednesday LIVE Recap about The Importance of Understanding Business Modeling!

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Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!

Dec 08, 202005:13
Learn To Trust Yourself

Learn To Trust Yourself

One of the most important lessons that I have learned in business, in climbing, and in life is how important it is to learn to trust yourself. That might sound kind of strange because when you talk about trust, a lot of times people think about the importance of trusting others, but it’s also really important to trust yourself.

Was there a time that you just feel like, “I don’t know if I can actually do this.”? Then today's podcast is for you!

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Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!

Dec 04, 202005:04
Find Confidence in Your Strengths

Find Confidence in Your Strengths

I wanted to start out the day and talk a little bit about the importance of finding confidence in your strength and, in turn, reach your goals.

I think it's really important whether in your personal life or in business that you focus on your strengths to tremendously succeed in life.  

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Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!

Dec 02, 202004:35
Be Passionate About What You're Doing

Be Passionate About What You're Doing

It's important to do what you're passionate about, but it's also to be passionate about what you're doing. Let's talk about that briefly in today's Wednesday Wisdom Series. 

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Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.

Nov 11, 202003:08
The Number One Way to Become More Productive

The Number One Way to Become More Productive

Are you looking for ways to be more productive? Here's my #1 tip!

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Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.

Nov 10, 202001:40
Find Ways To Maintain Motivation

Find Ways To Maintain Motivation

Struggling to find the motivation you need? Listen to today's podcast episode below to learn how to get motivated and achieve your goals.

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Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.



Nov 09, 202005:25
How To Master Smart Time Management By Delegating Tasks

How To Master Smart Time Management By Delegating Tasks

How to master smart management by delegating tasks! 

The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook


Aug 12, 202003:29
Is Bad Leadership Still Leadership?

Is Bad Leadership Still Leadership?

What do you think? Comment below! 

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 The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook

Aug 08, 202002:37
Why Sharing Your Vision is More Important than Sharing Your Plans

Why Sharing Your Vision is More Important than Sharing Your Plans

Share your vision, not your plans! 

The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook

Aug 06, 202001:47
How to Make Mondays More Productive

How to Make Mondays More Productive

How to make Mondays more productive and less stressful?

The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook

Aug 04, 202002:19
You Can’t Redo Yesterday, But You Can Do Today!

You Can’t Redo Yesterday, But You Can Do Today!

You Can’t Redo Yesterday, But You CAN Do Today! 

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The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook

Aug 03, 202002:51