Skip to main content
Spotify for Podcasters
Brand to Fan Show

Brand to Fan Show

By Lauren Teague

Welcome to the Brand to Fan Show, where we unpack the phenomenon of fandom and how to cultivate affinity, loyalty, and trust to build more fans. Future-proofing your businesses requires fans, not followers.

On this weekly podcast, host Lauren Teague brings you her favorite people, experts, and influencers to uncover the differences between marketing for Affinity, rather than Attention. Join Lauren in her own entrepreneurial journey to better understand fandom and how to enable it in every customer interaction, from marketing and sales to CX.

Like what you hear? Use #BrandtoFan to share!
Available on
Amazon Music Logo
Apple Podcasts Logo
Google Podcasts Logo
iHeartRadio Logo
Pocket Casts Logo
Spotify Logo
Currently playing episode

with Theresa Rose | Crystallize a Brand Identity Your Fans Can Articulate

Brand to Fan ShowSep 19, 2023

00:00
47:53
with Theresa Rose | Crystallize a Brand Identity Your Fans Can Articulate

with Theresa Rose | Crystallize a Brand Identity Your Fans Can Articulate

Theresa Rose is a renowned brand and business crystallizer who has helped countless thought leaders clarify, amplify, and monetize their brilliance. Together, Lauren and Theresa delve into the power of deep emotional connections, the importance of co-creation and collaboration, and the role of simplicity in building a loyal fan base. From the influence of iconic shows like Carol Burnett and I Love Lucy, to the power of visual models and simplifying brand messages, this discussion is packed with valuable insights. So get ready to learn from the best and discover the magic behind strategic co-creation on this episode of the Brand to Fan Show.


In this Episode:

00:00:31 Welcome to the show, Theresa Rose.

00:03:09 Comedy and dance shaped her career path.

00:06:15 Inspiration from female leads, teamwork, co-creation. LEGO is a brand that empowers brand ownership. 

00:11:04 Co-creation and collaboration with stakeholders is key for success.

00:15:30 Connecting, love, purpose, simplicity, impact, community, empowerment

00:22:03 Visual framework clarifies, amplifies, monetizes your brand.

00:26:25 Brand connection through fan invitation builds identity.

00:28:23 Concise brand analysis, appreciate process and model development.

00:31:56 Ideas take form in shapes: triangles, circles, squares. 

00:35:11 Shapes are important visuals for conveying messages. Pictures are more impactful than words. Use simple and meaningful visuals to convey information. Avoid confusion and dilution of the point.

00:40:38 Regretful decision to get rid of MTV guest appearance memorabilia.


Here are three ways to support Lauren Teague and the Brand to Fan Show: 

Sep 19, 202347:53
with Ryan Berman | How Courageous Leadership Shapes Customer Affinity
Sep 12, 202353:14
with Grayson Hogard | Cookies as a Service: How Building Genuine Connections Can Drive Business Growth

with Grayson Hogard | Cookies as a Service: How Building Genuine Connections Can Drive Business Growth

On this episode of the Brand to Fan Show, host Lauren Teague welcomes Grayson Hogard, co-founder of Grove Cookie Company, to discuss how he and his wife Marie have built their business by understanding the impact of word-of-mouth, relationships, building trust and advocacy for their customers and partners. They talk about the benefits of being part of B2B gifting platforms large enterprises use and the importance of customer service to their business. The episode also covers insights on building new relationships and cultivating affinity and loyalty to build more fans for businesses.


In this Episode (Time Stamps):

[00:02:25] Launching a cookie business from home

[00:06:05] Dabbling with online orders, expanded to B2B

[00:08:47] From holiday orders to business opportunity

[00:12:35] Marketing cookies depends on B2B and B2C

[00:16:19] Cookies enhance relationships with clear messaging

[00:19:52] B2B gifting platforms boost business

[00:22:38] Implementing cookies systems with a good team

[00:26:41] B2B gifting platform partnerships led growth

[00:30:25] Cookie outreach to promote product differentiation

[00:33:59] “Zest” powered gifting tool led to a cookie craze

[00:38:00] Customer service is key for sales growth

[00:42:32] "Entrepreneurship is like running a marathon"

[00:43:43] TL; DL recap of Grove Cookie Co. from novice to successful niche business
Want to know more about Lauren? Here are 3 ways to support the show: 
Hire Lauren to speak for your company or event. Go to http://www.LaurenTeague.com to learn how.

Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.  

Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today! 

Jun 20, 202347:52
with the #MomSquad | Behind the Scenes of Brand to Fan Show

with the #MomSquad | Behind the Scenes of Brand to Fan Show

Unleashing the power of fandom and building relationships one ripple at a time! In this roundtable episode of #BrandtoFan, Lauren Teague is joined by Kimberly Voorhis, Carrie Hellbusch, and Ashley Ruiz to discuss the role of trust, emotional touchpoints, and personal connections in creating a strong and loyal community around your business. Come with us as we take a look back at our favorite moments from the first 20 episodes of Brand to Fan Show!


If you share or post about this episode, please use #BrandtoFan when you do!


In this Episode (Time Stamps):

[00:00:32] Celebrating 20 episodes with our show producers.

[00:05:21] "Fandom & customer experience engineering journey impact."

[00:06:51] Fandom is personal and relatable on all levels.

[00:12:07] Human stories connect people with messages.

[00:16:49] Brand loyalty shapes and reflects our experiences.

[00:19:13] Brand trust and fandoms can change quickly.

[00:22:37] Building trust daily with video tools is essential.

[00:25:24] Chatbots include a 3 sec delay.

[00:30:07] Our own favorite items of fan apparel

[00:32:50] Explaining the Brand to Fan ripples that create fandom.

[00:38:39] Develop brand loyalty through emotional touch points.


Want to know more about Lauren? Here are three ways to support the show: 

  • Hire Lauren to speak for your company or event. Go to www.LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on www.YouTube.com/@LaurenTTeague   
  • Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
Jun 13, 202341:17
with Seth Bridges | Evolution of the Social Media Revolution and How to Future-Proof Your Efforts
Jun 06, 202322:41
with Scott Stratten | Un-Brand to Un-Fan: Strategies for Closer Company-Customer Connections

with Scott Stratten | Un-Brand to Un-Fan: Strategies for Closer Company-Customer Connections

In this episode, we chat with Scott Stratten of UnMarketing, who shares insightful and entertaining stories about fan engagement and personalized experiences. As a huge music and sports fan, Scott explains the importance of treating fans as fellow human beings and recounts touching interactions he's had with famous musicians. He also offers valuable insights for businesses on building relationships with customers, including the need for authenticity and empowering employees to be themselves. Along the way, we get a glimpse into Scott's personal fandoms and how they fuel his passion for his work. It's a fun and informative conversation that will inspire you to focus on building real connections with your customers.


If you share or post about this episode, please use #BrandtoFan when you do!


In this Episode (Time Stamps):

0:31 - Introducing Scott Stratten

4:29 - Breaking down the fandom of the music industry

6:10 - When the world of music meets technology

11:45 - Breaking down the binary experience of fandom

16:20 - Embracing your fans

19:40 - The vulnerability of fandom

21:25 - OG Twitter interactions and how it’s changed today

29:50 - Fandom is not a project: it's a process 

32:50 - The exhaustion of measuring affinity

34:13 - Why brands should empower their employees to be authentic

45:20 - The ONE secret to building brand loyalty

47:38 - What Scott is a fan of right now

48:47 - Scott’s favorite piece of fanwear


Where to find Scott


Want to know more about Lauren? Here are 3 ways to support the show: 

  • Hire Lauren to speak for your company or event. Go to www.LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on www.YouTube.com/@LaurenTTeague   
  • Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!
May 30, 202354:36
with Jeramie McPeek | ​​Fan Engagement Playcalls from Sports’ Social Media QB

with Jeramie McPeek | ​​Fan Engagement Playcalls from Sports’ Social Media QB

In this episode, social media sports OG Jeramie McPeek shares his insights into the evolving role social media is playing in the sports industry. Plus, he shares a few gems about big-name clients and what it takes to get them to open up. Jeramie joins host Lauren Teague to discuss authenticity's importance, defining a brand's voice and tone, and measuring fan engagement. Tune in to learn more about the challenges and opportunities of being a social media manager in the world of sports.

If you share or post about this episode, please use #BrandtoFan when you do!


In this Episode (Time Stamps):

1:32 - Introducing Jeramie McPeek

3:41 - Insider secrets into Jeramie’s own fandom

6:15 - What fans really need to hear to build affinity for a brand

8:49 - Creating an emotional connection with your audience

10:27 - Becoming an investigative reporter to gain insight into your fans

12:29 - The keys to brand consistency

15:27 - Using AI to bolster your brand’s voice and tone

21:20 - The evolution of social media and fan culture in sports 

29:41 - Is social media a marketing channel or is it so much more? 

31:52 - Measuring the success of affinity within the social world 

34:22 - Balancing promotional content with building a brand

39:31 - Jeramie’s favorite piece of fanwear

43:26 - TL; DL


Where to find Jeramie McPeek


Want to know more about Lauren? Here are 3 ways to support the show: 

May 23, 202350:08
with Ted Eleftheriou | Building Your Fanbase With Early Wins

with Ted Eleftheriou | Building Your Fanbase With Early Wins

In episode 16, Lauren is joined by Ted Eleftheriou, a successful golf teacher and industry expert with a background in film and music. Ted brings a unique perspective to the golf world and understands the importance of creative marketing strategies to attract and retain both new and existing customers. He shares his experiences and insights on navigating the challenges of a changing industry, connecting with customers on an emotional level, and developing a brand that resonates with fans.

Ted and Lauren's conversation provides valuable lessons for marketing leaders and entrepreneurs to leverage their businesses and overcome obstacles in today's competitive market. Listen in as we explore the future of golf, the importance of employee development, and the stories that keep fans coming back for more.

If you share or post about this episode, please use #BrandtoFan when you do!


In this Episode (Time Stamps):

[00:02:21] From Heavy Metal to Golf Industry Success.

[00:06:41] From Film to Golf: A Love Story

[00:09:36] "Beyond Golf Lessons: Discovering the Why Factor"

[00:17:25] "COVID-19 boosted golf but where are the players?"

[00:22:50] "Reaching and Teaching: Boosting Golf's Accessibility"

[00:25:33] "Cultural Barriers to Golf Participation Persist"

[00:28:46] "The Power of Storytelling: Creating Lasting Memories"

[00:31:17] "Starbucks Employee Goes Above and Beyond for Disabled Customer"

[00:35:30] Shortage of workers causing industry hiccups

[00:40:45] "The Power of Emotional Brand Connection"


Where to find Ted


Want to know more about Lauren? Here are 3 ways to support the show: 

  • Hire Lauren to speak for your company or event. Go to www.LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch Brand to Fan Show on www.YouTube.com/@LaurenTTeague   
  • Discover, buy, and re-sell Second-Fan Fashion on www.FanWagn.com. Sign up today!


May 16, 202349:44
with Neen James | Using Luxury Languages to Build Lifelong Fans

with Neen James | Using Luxury Languages to Build Lifelong Fans

We discover EXACTLY who makes up your fanbase in this episode of the Brand to Fan Show, as host Lauren Teague breaks it all down with executive strategist Neen James. From champagne dreams to the secrets of luxury marketing - which works for just about any type of company - Neen dishes the details on the four archetypes of fans in an episode you don’t want to miss!


In This Episode:

  • 1:08 - Introducing Neen James
  • Exploring the unique fandom of luxury brands 
  • 5:07 - Affinity vs. attention in a luxury space 
  • 6:20 - Three steps to crafting the perfect luxury fan 
  • 7:32 - Luxury means different things to different people 
  • 9:44 - Breaking down the 4 client archetypes 
  • 18:51 - Which brand advocates are the major influencers of others
  • 23:50 - Maintaining an authentic connection with your fanbase
  • 27:21 - Building a strong & loyal fanbase from the ground up 
  • 33:11 - Uncovering what’s uniquely you
  • 37:30 - What Neen James is a fan of right now 
  • 39:28 - Neen’s favorite piece of fanwear
  • 46:20 - TL;DL


Enjoying Brand to Fan Show? Here are three ways to support the show:

  • Hire Lauren to speak for your company or event. Go to www.⁠⁠LaurenTeague.com⁠⁠ to book a day.
  • Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
  • Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠www.FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.

May 09, 202352:30
with Vincenzo Landino | Viral vs. Value: Accelerate Success with Video Content

with Vincenzo Landino | Viral vs. Value: Accelerate Success with Video Content

Like a skilled Formula 1 driver navigating the twists and turns of a challenging racecourse, entrepreneurs must master the art of navigating the world of video content to stay ahead of the competition. Join Vincenzo Landino, co-founder of AfterMarq and 'The F1 Guy', as he shares his expert insights on how to accelerate your brand's success on the video content track.

In This Episode:

  • 0:36 - Introducing Vincenzo Landino
  • 5:14 - Emotional connections that led to Vincenzo’s career pursuits
  • 10:54 - Why family legacy can impact your business choices
  • 19:58 - How the F1 Guy REALLY got started 
  • 24:59 - When a vlogger changed Vincenzo’s life forever
  • 36:11 - Building a fan base: the difference between clicks & conversions
  • 40:19 - Stay in your (niche) lane
  • TL;DL (too long; didn't listen) recap


Enjoying Brand to Fan Show? Here are three ways to support the show:

  • Hire Lauren to speak for your company or event. Go to www.⁠⁠LaurenTeague.com⁠⁠ to book a day.
  • Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
  • Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠www.FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.

May 02, 202346:02
with Tracy Arrington | Why Falling in Love With Your Fans is Key to Business Success

with Tracy Arrington | Why Falling in Love With Your Fans is Key to Business Success

It’s the flip side of the Brand to Fan Show, with guest Tracy Arrington. Together we explore the business of fandom from a brand perspective and why brands must fall in love with their customers, too.  

In this Episode

  • 1:06 - Introducing Tracy Arrington
  • 1:55 - “101 things I learned in advertising school” summed up in a few minutes
  • 5:50 - Aspects of advertising that stand the test of time
  • 9:38 - What a shift in “purpose” has done to the advertising industry
  • 13:45 - The secret sauce to building a connection with your audience
  • 17:07 - How newer generations feel about consumerism and the impact it has on the ad world
  • 23:38 - The beauty of meeting consumers where they are
  • 27:59 - Rethinking the customer experience and what it means for your audience
  • 36:12 - Using data to figure out your fans while protecting them at the same time

  • 43:16 - What is Tracy a fan of right now 

  • 45:13 - The story behind Tracy’s favorite piece of fanwear 

  • 48:07 - TL;DL Recap from Lauren

Enjoying Brand to Fan Show? Here are three ways to support the show:

  • Hire Lauren to speak for your company or event. Go to ⁠⁠LaurenTeague.com⁠⁠ to book a day.
  • Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
  • Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.

Apr 25, 202347:35
with Joe Mull | The Employalty Edge

with Joe Mull | The Employalty Edge

We dive deep into the world of great jobs and bossing better with Joe Mull, a company culture expert and author of the book EMPLOYALTY. Listen in as Joe shares the keys to employee retention, the connection between loyal employees and brand fans, and how to address burnout from the top down.

In this Episode

  • 1:15 - Meet Joe Mull: Company culture expert and author of EMPLOYALTY

  • 1:38 - Joe shares his personal fandom and how it has shaped his identity

  • 3:55 - The genesis of Employalty and its importance in the modern workplace

  • 4:47 - The three keys to employee retention and creating a culture of loyalty

  • 9:16 - Exploring the connection between loyal employees and brand fans

  • 17:22 - Strategies for retaining amazing employees and building a strong workforce

  • 21:58 - Addressing burnout from the top down: How leaders can set the tone

  • 28:47 - The Great Resignation: What it's really all about and why it matters

  • 34:05 - Dispelling the myth that no one wants to work in today's job market

  • 36:27 - Measuring internal brand success: Key metrics and indicators to track

  • 38:07 - Rethinking what work looks like in a post-pandemic world

  • 40:24 - Joe's favorite piece of fanwear and the story behind it

  • 42:40 - TL;DL (Too Long; Didn't Listen): Key takeaways from the episode


Enjoying Brand to Fan Show? Here are three ways to support the show:

  • Hire Lauren to speak for your company or event. Go to ⁠⁠LaurenTeague.com⁠⁠ to book a day.
  • Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
  • Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.

Apr 18, 202346:53
with Tamsen Webster | Make Your Ideas Relevant and Remarkable

with Tamsen Webster | Make Your Ideas Relevant and Remarkable

Joining me on the Brand to Fan Show is my friend Tamsen Webster. During our conversation, we dove into the importance of being relevant and remarkable in a world where attention is fleeting. Tamsen emphasized that every idea has a story beneath it, but it's crucial not to lose the core message in the storytelling process.


We touched on the risks of brands paying lip service to values that don't align with their actions, which can lead to dissonance and loss of trust. Tamsen shared her thoughts on how to bridge the gap between brand beliefs and fan beliefs. 


Tune in to this insightful and fun episode to hear more about Tamsen's Red Thread Method and her perspective on making your brand stand out in the crowd.



In This Episode:

  • 1:41 - Meet Tamsen Webster 
  • 4:05 - Tamsen’s connection with Diane Von Furstenberg
  • 11:14 - The key to getting people to pay attention to our brand
  • 14:00 - Attention vs. affinity 
  • 16:33 - What is the red thread? 
  • 22:45 - The dangers of storytelling
  • 36:41 - Getting a brand back to basics
  • 39:32 - Connecting the divide between brand beliefs and fan beliefs
  • 47:13 - TL;DL (too long; didn't listen) Recap


Enjoying Brand to Fan Show? Here are three ways to support the show:

  • Hire Lauren to speak for your company or event. Go to ⁠⁠LaurenTeague.com⁠⁠ to book a day.
  • Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠.
  • Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠FanWagn.com⁠⁠. Sign up today!

SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz, and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.


Apr 11, 202301:00:11
with Ron Tite | Why Irrational Fandom Builds Brands

with Ron Tite | Why Irrational Fandom Builds Brands

In this engaging and insightful episode of the Brand of Fan podcast, host Lauren Teague and guest Ron Tite dive deep into the world of fandom and discuss how brands can create passionate fans by staying true to their purpose. As they wrap up their conversation, they leave the audience with a powerful takeaway: when brands scale great ideas and operationalize processes while staying true to their defined purpose, they pave the way for creating dedicated fans driven by irrational hope and love. In This Episode: 0:39 - Introducing Ron Tite 1:40 - What lies beneath brand loyalty 4:02 - The connection between comedy & brand fandom 9:53 - What happens when a brand aligns itself with certain beliefs 11:15 - 3 questions brands need to ask to stay relevant with stakeholders 14:47 - Taking what we’ve learned & using it to move forward productively 16:43 - Why the future of business comes from focusing on growth 19:33 - Using attention to drive brand conviction 22:48 - Finding the broken customer touchpoint & fixing it  26:32 - How a business won Ron over by building a personal relationship 36:05 - Ron’s favorite piece of fanwear 39:15 - TL;DL (too long;didn’t listen) Recap Enjoying Brand to Fan Show? Here are 3 ways to support the show: Hire Lauren to speak for your company or event. Go to ⁠⁠LaurenTeague.com⁠⁠ to learn how. Want to see behind-the-scenes of Brand to Fan? Watch the ⁠⁠Brand to Fan Show on YouTube⁠⁠. Discover, buy, and re-sell Second-Fan Fashion on ⁠⁠FanWagn.com⁠⁠. Sign up today! SHOW CREDITS Brand to Fan Show is produced by Teague FC and supported by ⁠FanWagn⁠ Audio production by Bryan Griggs / ⁠Griggs Production⁠ Producers: Kimberly Voorhis, Ashley Ruiz and ⁠Carrie Hellbusch⁠ Video Editing by Garrett Teague Your host is Lauren Teague.
Apr 04, 202342:15
with Laura Gassner Otting | How to Find Fulfillment while Navigating Wonderhell

with Laura Gassner Otting | How to Find Fulfillment while Navigating Wonderhell

Whether you’re an entrepreneur, business owner or have simply lost the steam you once had for your job, this fantastic duo explores solutions for breaking out of Wonderhell and how to find fulfillment once again.

This episode is full of takeaways, so grab your earbuds and enjoy! 


In This Episode:

0:59 - Introducing Laura Gassner Otting

6:34 - Welcome to Wonderhell

11:39 - The drive behind entreprenuership

19:33 - Three types of people you always need in your corner

24:07 - Why so many of us identify with Imposter Syndrome

26:42 - Making bold choices in your career, even when you’re scared

28:25 - Finding your business inside Wonderhell

32:25 - Why we can’t unsee our future success

35:42 - The TL;DR wrap up


About Laura Gassner Otting

Known affectionately as a “kick in the ass, wrapped in a hug”, Laura Gassner Otting is a best-selling author, keynote speaker, and executive coach. Her goal is to help people and businesses pull themselves out of a rut and into the next chapter of success AND life fulfillment. Her latest book, Wonderhell, explores the phenomenon of achieving your goals and finding success only to discover it doesn’t bring the happiness you thought it would and how to get out of that cycle. 


Enjoying Brand to Fan Show? Here are 3 ways to support the show:


SHOW CREDITS

Brand to Fan Show is produced by Teague FC and supported by FanWagn

Audio production by Bryan Griggs / Griggs Production

Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch

Video Editing by Garrett Teague

Your host is Lauren Teague.


Mar 28, 202342:08
with Ann Handley | Creating Intimacy With Words

with Ann Handley | Creating Intimacy With Words

We’re renaming the show once again with today’s guest Ann Handley! In this episode of the Brand to FAnn show--see what we did there?--our host Lauren Teague welcomes Ann, who is a writer, author and digital marketing visionary, among many other things. 

The pair sit down to talk about how the rise of generative A.I. may change writing as we know it forever and what we should really be doing to serve our audience best. Ann also shares her secret to measuring activity around brand affinity and the easy way to build a personal relationship with your fans. 


In This Episode:

    2:17 - The world’s first Chief Content Officer

    5:50 - Generative A.I. is changing the writing game 

    11:23 - Using subtitles as a marketing medium

    15:35 - Creating intimacy with your audience using only words

    20:17 - How long it REALLY takes to find your brand voice

    23:09 - Giving yourself grace on brand growth 

    29:31 - Amplifying the relationship with your audience 

    32:19 - Getting personal with your newsletter community

    40:31 - What Ann is a fan of right now

    42:35 - Ann’s favorite piece of fanwear 

    The TL;DL wrap up 


Want to know more about Lauren? Here are 3 ways to support the show:


SHOW CREDITS

Brand to Fan Show is produced by Teague FC and supported by FanWagn

Audio production by Bryan Griggs / Griggs Production

Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch

Video Editing by Garrett Teague

Your host is Lauren Teague.

Mar 21, 202347:46
with Mary Nice | Brand Loyalty Starts with Leadership

with Mary Nice | Brand Loyalty Starts with Leadership

Brand loyalty impacts us all, whether inside conference rooms or on every shopping trip. Leadership and marketing whiz Mary Nice sits down with Brand to Fan host Lauren Teague to explore why customer retention depends heavily on brand values and why clients expect businesses to walk the talk.

Mary is known for her expertise in developing programs designed to help businesses boost their bottom line, both inside and outside of the office.

The conversation delves into how different generations view brand loyalty and what it means to them. Mary shares her experience working with younger generations and the importance of building connections with them. She also discusses how the pandemic has changed the workplace landscape and what businesses can do to adapt.

Before concluding, Mary shares her personal experience of discovering TikTok and how it boosted her confidence. She talks about the role it played in her career shift and how it has helped her reach a wider audience. With Mary's expertise and experience, listeners will gain a deeper understanding of the importance of leadership in building successful brands.

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
  • Discover, buy, and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode:

  • 1:37 - Introducing Mary Nice
  • 1:59 - Fandom at an early age
  • 4:40 - How the generational divide impacts the marketing industry
  • 12:17 - What brand loyalty means to different generations
  • 12:56 - Why you should break down your brand mission
  • 14:17 - The importance of building internal company connection
  • 17:45 - How emotional intelligence impacts leadership
  • 20:02 - The major changes in the workplace since the pandemic
  • 23:21 - What discovering TikTok did for Mary’s career
SHOW CREDITS

Brand to Fan Show is produced by Teague FC and supported by FanWagn

Audio production by Bryan Griggs / Griggs Production

Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch

Video Editing by Garrett Teague

Your host is Lauren Teague.

Mar 14, 202340:57
with Dana Snyder | Putting Personal Connection at the Core

with Dana Snyder | Putting Personal Connection at the Core

Episode 6 featuring Dana Snyder, founder and CEO of Positive Equation, is a must-listen for anyone looking to transform their online experience and create lasting fandom using their personal stories.  

Dana shares her expertise in digital marketing for non-profits and her passion for helping organizations make an impact by telling impactful stories about their people. She also discusses the importance of personal connection and how building a personal brand can create fandom for life.

Throughout the episode, Lauren and Dana discuss using a podcast as a professional development strategy, reveal the myths surrounding paid ad space, and how to strike a balance between personal and business branding. Dana also shares her tips for removing imposter syndrome and the key to visible reach in just one week.

Their common backgrounds in sports and entertainment allow Lauren and Dana to also explore how the principles of building fandom can be applied across various industries, including healthcare and higher education.

Don't miss this insightful and inspiring conversation with one of the leading voices in digital marketing for non-profits.

About Dana Snyder

Founder and CEO of Positive Equation, Dana Snyder, focuses her time on teaching nonprofits how to transform their online experiences to keep donors coming back. She hosts the podcast Missions To Movements and is a keynote speaker focusing on digital marketing for non-profits. .

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
  • Discover, buy, and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode:

  • 1:20 - Introducing Dana Snyder
  • 2:49 - Using a podcast as a professional development strategy
  • 4:39 - How Dana got into nonprofit work
  • 6:45 - The link from personal connection to fandom
  • 9:50 - Building a personal brand
  • 15:14 - What Dana learned from working on American Idol
  • 18:00 - Why smaller brands should tell impactful stories about their people
  • 22:20 - The balance of personal and business branding
  • 23:40 - Removing imposter syndrome
  • 26:59 - Myths surrounding paid ad space
  • 31:20 - The key to visible reach in one week
SHOW CREDITS

Brand to Fan Show is produced by Teague FC and supported by FanWagn

Audio production by Bryan Griggs / Griggs Production

Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch

Video Editing by Garrett Teague

Your host is Lauren Teague.

Mar 07, 202342:37
with Jake McKee | The Power of Engaged Community

with Jake McKee | The Power of Engaged Community

Better business decisions happen after discovering your company’s organic community. In this episode, Lauren Teague is joined by community professional and consultant Jake McKee to explore the importance of customer connectivity and its role in fostering brand fandom.

Jake draws on his extensive experience in community management to share insights into what makes a community thrive and the common misconceptions that businesses have about their audiences. He explains that community management is all about creating a deeper connection with your audience and translating their needs to business operators.

Throughout the episode, Jake shares his perspective on what businesses can do to regain their customers' trust, maintain customer loyalty, and build a purposeful brand. As an example of how to regain customer trust, Jake recalls how Southwest Airlines leveraged community principles to regain its tarnished reputation.

Lauren and Jake discuss what it takes to build an engaged customer base, drawing on Jake’s experience working with brands like LEGO and Apple, and Lauren’s experience at the PGA TOUR and as a startup founder.  Brands that leverage the phenomenon of fandom to build affinity with their customers transform by creating long-lasting relationships that go beyond mere transactions.

With its mix of practical insights and personal anecdotes, this episode of the Brand to Fan Show is a must-listen for anyone looking to create a deeper connection with their audience and build a brand that inspires fandom.

About Jake McKee

Jake McKee runs Jake McKee Consulting, which is focused on helping organizations ensure that online spaces where customers connect are positive and effective both for the community members and for the company. He founded Community5, a monthly program that fosters connection, conversation, and camaraderie among community managers.

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
  • Discover, buy, and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode:

  • Introducing Jake McKee
  • Defining community management
  • Creating a deeper connection with your audience
  • Principles to regaining customer’s trust
  • How to maintain customer loyalty
  • What businesses are getting wrong about their audiences
  • Translating customer needs through a community manager
  • Don’t lose track of customer’s needs
  • Boost your business by being purposeful
  • The importance of internal feedback
  • What we can learn from the evolution of Lego
  • The history of Community5

SHOW CREDITS

Brand to Fan Show is produced by Teague FC and supported by FanWagn

Audio production by Bryan Griggs / Griggs Production

Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch

Video Editing by Garrett Teague

Your host is Lauren Teague.

Feb 28, 202356:44
with Tim Hayden | Unlocking the Power of Data to Accelerate Fandom

with Tim Hayden | Unlocking the Power of Data to Accelerate Fandom

Dive into the fascinating connection between data and human behavior, as Lauren Teague and Tim Hayden talk about how utilizing data can kindle fandom.

In the digital age, data is critical to unlocking the power of fandom. In this episode of The Brand to Fan Show, Lauren Teague, founder and CEO of FanWagn, sits down with the CEO of Brain+Trust, Tim Hayden, to discuss how brands can accelerate fandom by leveraging the data they have on their audience.
The episode covers how rules around personal and user data have changed, controlling your privacy in a digital space, and how brand marketers must adjust to an AI-enabled world. Tim also shares his ultimate brand experience with Silver Cars and the importance of offline connections in building affinity with customers.
Throughout the episode, Tim emphasizes the importance of empathy and customer behavior in brand marketing. He argues that many brands have lost sight of who their customers are and have become too focused on clicks and media performance. Brand marketers must be more creative, strategic, and thoughtful to win in today's market.
Lauren and Tim also discuss the difference between affinity and attention in marketing and how trust and confidence are at the root of both. They agree that customer experience and touchpoints are crucial in building customer connections and that brands need to be more intentional in their approach.


Overall, this episode is a must-listen for anyone interested in unlocking the power of data to accelerate fandom in the digital age.

About Tim Hayden:

The CEO at Brain+Trust, and the Chief of Business Strategy at The Next Practice Group, Tim has catalyzed transformational progress within some of the world's largest brands. Part social anthropologist and part strategic business executive, Tim studies human behavior and how media and mobility are reshaping all of business.

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.
  • Discover, buy, and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode:

  • 0:30 Welcome Tim Hayden
  • 1:40 How data is key to gaining fans
  • 7:15 Accelerating fandom in today’s culture
  • 9:00 How rules have changed around personal & user data
  • 15:55 Controlling your privacy in a digital space
  • 20:20 How brand marketers must adjust to an AI-enabled world
  • 22:50 Can brands win on attention alone?
  • 23:40 Why offline connections are still so important
  • 27:30 Affinity vs. attention
  • 29:22 Tim’s ultimate brand experience
Feb 21, 202339:51
with Farren Benjamin | Fandom as a Career Playbook

with Farren Benjamin | Fandom as a Career Playbook

It’s the (first) sports episode! Lauren invites the multi-talented sports industry veteran Farren Benjamin to the Brand to Fan Show for an in-depth conversation on how fandom literally shapes one’s most important decisions. Hear from Farren how her love for USC Football inspired her college applications (or lack thereof) and her career path. Less than 5% of all NFLPA contract agents are women, something that Farren accomplished in 2022! 

Lauren and Farren discuss how to get fans to tell and share their stories online, and what to do with those stories when they’re shared. Farren talks about building partnerships and activations that are right for athletes or teams and their brand partners, and the ladies debate recent NIL changes and opportunities granted to collegiate athletes.  

About Farren Benjamin  

Farren Benjamin is a former D1 Track & Field athlete and is the Head of Sports at Tagboard. Her side hustle, if you can call it such, is as one of the less than 5% of all NFLPA contract agents who are females. She handles athlete marketing and client services for professional NFL athletes, while also influencing how fans engage in stadiums while watching the world’s largest sporting events. As you’ll learn in this episode, Farren loves Haribo gummy bears, tequila, and all things football – and her favorite fan item isn’t in her closet – it’s actually THE CLOSET.  

Want to know more about Lauren? Here are 3 ways to support the show:  

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.  
  • Want to see behind the scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.  
  • Discover, buy and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!  

In This Episode: 

  • 2:15 Women in Sports connection!
  • 6:30 How fandom influences us throughout our lives
  • 10:25 The secret recipe to build your fan base
  • 16:30 The delicate balance of branded partnerships
  • 18:58 Playing the name, image, and likeness (NIL) game
Feb 17, 202343:32
with Brian Fanzo | Unlock the Currency of Community

with Brian Fanzo | Unlock the Currency of Community

It’s episode two and we’re renaming the show already in honor of today’s guest–Welcome to the Brand to Fan(zo) Show!

Host Lauren Teague sits down with her good friend (and futurist keynote speaker) Brian Fanzo to explore what fandom will look like in the future – so we can get an idea of what we’re building toward and how to leverage technology and creators to use their powers for good.

They talk about everything from the importance of an online community to becoming an A.I. artist (WHAT?!). Brian shares insights on how to celebrate your customers and demonstrate to them how you are truly listening. This inspiring chat reveals why core values are key and what the real currency is for the community of fans around your brand.

Enjoy!

About Brian Fanzo: 

Brian Fanzo bridges the gap between technology and humanity. He is a digital keynote speaker, a Pittsburgh sports nut, and the founder of iSocialFanz and NFT365. Brian wears several hats as a creator, influencer, podcaster, and, now, artist – but his favorite hats are always black and yellow. Learn more about Brian by connecting with him at @isocialfanz online and at www.brianfanzo.com

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind the scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.
  • Discover, buy and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode: 

  • 3:00 Earliest memories of being a Pittsburgh fan
  • 5:17 What fandom really means
  • 7:20 Best places for fans to connect
  • 9:00 Defining intimate media
  • 11:15 Why your audience craves recognition
  • 13:38 Investing in your community
  • 15:00 Loyalty as a currency
  • 23:30 Where NFTs are going
  • 34:18 How A.I. art changed Brian Fanzo’s life
  • 43:00 Leading with core values
  • 44:04 The importance of online community
Feb 14, 202352:03
with Jay Baer | Fandom is a Business Process, Not a Project

with Jay Baer | Fandom is a Business Process, Not a Project

Lauren Teague launches the very first Brand To Fan show with marketing and customer experience expert (and her mentor) Jay Baer. In this episode, Lauren & Jay discuss how to disrupt low customer satisfaction by showing up for customers and being radically relevant.

Jay drops some “Baer Facts” for the audience from his new Time To Win study, and shares insights about cultivating fans online that he’s learned while becoming the one of the most followed Tequila educators in the world.

About Jay Baer

Marketing guru, tequila junkie and Hall of Fame keynote speaker, Jay Baer is a New York Times best-selling author of 6 books. Jay is a 7th -generation entrepreneur, the founder of Convince & Convert, and has led some of the world’s largest brands to marketing victory.

Want to know more about Lauren? Here are 3 ways to support the show:

  • Hire Lauren to speak for your company or event. Go to LaurenTeague.com to learn how.
  • Want to see behind the scenes of Brand to Fan? Watch Brand to Fan Show on YouTube.
  • Discover, buy and re-sell Second-Fan Fashion on FanWagn.com. Sign up today!

In This Episode: 

  • 00:30 Getting Jay’s blessing for the podcast
  • 3:34 Make something that benefits your audience
  • 12:59 Brand representation 101
  • 15:30 How does your brand identify itself?
  • 17:05 Inside the marketing shift
  • 18:40 What the marketing shift did to companies internally
  • 22:00 Time to win study
Feb 14, 202348:47
Brand to Fan Show Trailer
Feb 08, 202301:19