Fintech Fridays

Prepare for the Future of Mortgage Lending:
How changing to VantageScore 4.0, FICO 10T & Bi-Merge will benefit mortgage lenders and consumers.
This episode will help mortgage lenders and originators understand how credit risk will be assessed in the future and be prepared to explain the changes to their borrowers.
#mortgagelending #mortgage #futureofcreditscoring #fico #vantagescore #creditscoring #creditscores #riskmanagement #homelending

Brian talks with Alex Levi

On today’s Fintech Fridays podcast, Brian Vieaux talks about real estate technology with Steve Gaenzler, SVP, Products, Data & Analytics at Radian, homegenius Real Estate, which leverages data science to create opportunities for consumers, agents, lenders, investors, and other participants in the real estate process to search, evaluate and transact residential properties. Steve shares how homegenius uses AI vision technology to increase personalization for consumers and investors. Consumers and investors can interact with the technology while searching for a home with specific features to make optical decisions to find their dream home or a new property to renovate and flip. Homeowners can use the technology to identify how to smartly renovate their home for the best ROI or get a valuation of a home they’ve already renovated before applying for a refinance and HELOC. #realestatetechnology #realestatetech #mortgagetechnology #ai #realestate #realestateinvesting #homesearch #innovation https://www.linkedin.com/in/steve-gaenzler-cfa-625859b/ https://www.linkedin.com/company/radian/ https://www.linkedin.com/company/homegenius-re/ https://www.facebook.com/homegeniusre/ https://www.facebook.com/RadianHQ https://twitter.com/homegeniusre @Homegeniusre https://twitter.com/radian_US @radian_us https://www.instagram.com/homegeniusre/ @homegenius

On today’s Fintech Fridays podcast, Brian Vieaux talks about social media marketing with Greg Sher, Managing Director of NFM Lending and Co-creator of NFM’s Influencer Division. Greg shares how his team of Influencer loan officers used their personal brand to attract 65,000 people in 24 months and drive their realtor relationships by consistently posting on social media. He discusses the importance of having a strategy to turn leads into loans and nurture consumers for 6, 12, 24+ months until they are ready to buy a home.

#mortgagemarketing #financialeducation #socialmedia #socialmediamarketing #videomarketing #buildyourdatabase #finedutainment #finfluencers #firsttimehomebuyers #mortgageindustry

On today’s Fintech Fridays podcast, Brian Vieaux talks with James Duncan, Director of Marketing with Thrive Mortgage, about connecting with Gen Z and Millennial first-time homebuyers on social media. They discuss consumer behavior trends and tactics to start using your authentic brand to consistently create engaging educational content that provides value to future homebuyers.

#MortgageMarketing #FinancialEducation #SocialMedia #BuildYourDatabase

Student loan debt has become a major obstacle for many young individuals and families who dream of owning a home, with a staggering 61% of non-homeowning millennials saying that student loan repayments are delaying their ability to buy a home.As we approach the dates when student loan interest resumes (Sept 1) and payments will re-start (Oct), coupled with high mortgage rates and soaring home prices, it is evident that the impact on the mortgage and housing markets will be significant without a solution.Join Brian Vieaux on Tuesday, August 8, for an insightful discussion to explore practical solutions for assisting first-time homebuyers to reduce their student loan payments, lower their debt-to-income ratio, and increase their home buying budget with our esteemed panelists:• Catalina Kaiyoorawongs, CEO and Co-Founder of LoanSense• Scott Schang, CEO of Find My Way Home• Rodney L. Debro, Loan Officer with NEXA MortgageFurthermore, for mortgage lenders attending this session, there is an exciting opportunity to have your prospect database analyzed for free by LoanSense. Discover how many of your potential homebuyers qualify for reduced student loan payments, improved debt-to-income ratios, and an amplified home buying budget. This valuable insight can lead to higher commissions for you in just 21 days!Don't let student loan debt hold your customers back from achieving homeownership. Join us for this must-attend webinar and take the first step towards transforming student loan burdens into the power to purchase. Register today, and together, let's unlock the path to homeownership for more families.

On this special Fintech Fridays podcast, Brian Vieaux talks with Joshua Parish, Founder of VetLife, a non-profit organization that assists veterans in connecting with the benefits they have earned through their military service.

They discuss the annual VetFest, Michigan’s largest free veteran event being held on August 12, to enable active duty, retired and veteran families to enjoy a fun social day while learning about various veteran-specific resources.

#Veterans #MilitaryVeterans #VeteranBenefits #VAloans

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On today's Fintech Friday's podcast, Brian Vieaux talks mortgage marketing with Dan Smokoska, Founder of Loangendary Marketing, a new marketing agency focused 100% on the mortgage industry that developed from the success of Dan's Be Loangendary weekly newsletter for loan officers. They discuss the importance of putting yourself out there to build your personal and business brand and ways to develop your social media audience.

On today's Fintech Friday's podcast, Brian Vieaux is turning the tables on Dustin Owen, Founder of The Loan Officer Podcast.

Dustin reveals his remarkable journey, starting from his days as a loan officer, where his passion for improving the financial literacy of his clients ignited. He transformed this dedication into a popular podcast that can be viewed on YouTube, leveraging his expertise to provide loan officers with invaluable insights and inspirational guests.

Through his new venture, TLOPonline, Dustin offers coaching, scripts, marketing ideas, and sales training to empower loan officers to establish lifelong relationships with their clients. At the core of this approach lies the vital aspect of financial education, helping loan officers become trusted financial advisors throughout their clients' lives.

 #MortgageMarketing #MortgageCoaching #FinancialLiteracy #FinancialEducation

Using technology to improve profitability is a proven and well-established story in most industries, and yet in home finance the reported results are mixed. Here we will present the findings of our experience with the ability of technology to deliver positive ROI because the need has never been greater. The answers to achieving and maintaining positive ROI in mortgage fintech investments have to do with context. Failure to obtain improved profitability is rarely attributable to the technical solution itself but rather to the context in which that solution is implemented. The keys are found in identifying and agreeing on the correct purpose of the solution, in engaging the appropriate people in advising on and implementing the changes that arise from the solution, and in the position the technical solution occupies in the process of producing and servicing the mortgage loan. We offer a framework for achieving positive ROI based on the purpose, the people, and the position engaged in the mortgage technology investment.

On this week’s Fintech Fridays podcast, Brian Vieaux talks with Dale Larson, Founder & CEO of Modex, a cutting-edge mortgage data analytics marketplace focused on recruiting for mortgage lenders, banks and credit unions. They delve into the challenges mortgage lenders face when recruiting loan officers with established books of business and how leveraging Modex’s extensive data sets assists lenders to identify the most suitable loan officers to bolster production and streamline sales prospecting efforts.

On today's Fintech Fridays podcast, Brian Vieaux talks mortgage marketing with Katherine Campbell, Chief Marketing Officer with AnnieMac Home Mortgage.

They delve into the evolution of the digital mortgage application and how traditional and online mortgage marketing fueled consumer demand for a seamless experience for their entire homebuying journey.

Plus, they unlock the secrets to the winning mortgage strategy that enables loan officers to compete with big-budget lenders by combining their local expertise with a customer-first mortgage tech stack.

  #mortgagemarketing #mortgagetechnology #fintech #socialmedia #buildyourdatabase #homebuyers

On this week’s Fintech Fridays podcast, Brian Vieaux talks with Jimmy King, Co-Founder of BankingBridge, a #mortgage solution that enables #mortgagelenders, #creditunions,  #banks and #mortgagebrokers to easily add mortgage calculators and rate tables to their website to increase the opportunities to capture and convert website visitors. Jimmy shares tips for attracting quality prospects that are lower down the sales funnel to your website.

#mortgagemarketing #mortgagetechnology

Scott Schang joins me to walk you through using Google Bard and ChatGPT to identify the hottest first-time buyer markets, identify their pain points and desires, and build your pipeline today with tomorrow's home buyers.
Scott will also share links to all of his slides and prompts so you can easily replicate this amazing strategy. You don't want to miss this!

Mike Faraci, Founder & CEO of Red Button Media, shares with Brian Vieaux how his background in mortgage origination inspired him to begin creating educational video content for real estate and mortgage originators to connect with first-time homebuyers by promoting their team, branch, or personal brand.

Doug Wilber, CEO of Denim Social, and Brian Vieaux discuss how loan officers can use social media to build a deeper, more meaningful and more engaging relationship over an extended period of time with the communities they serve. Doug shares how Denim Social integrates with the tech stack at financial institutions to empower loan officers to create a social strategy with compliant content that resonates with homebuyers and homeowners to attract, engage, and convert while providing operational efficiencies for already stretched mortgage marketing teams.

Jason Perkins, Co-Founder & President of Bonzo, shares with Brian Vieaux how his background as a mortgage originator and marketer inspired him to create Bonzo as a sales engagement platform for originators and agents to scale their voice using an omnichannel approach to building relationships. Jason discusses the company's tech development process to innovate its product with features and enhancements to increase response rates and engagement with prospective homebuyers and past borrowers.

Josh Dobson, a Branch Manager with BluPrint Home Loans, shares with Brian Vieaux the secrets to scaling his social media accounts on Instagram, TikTok, and Facebook over the past eight months. They discuss the content that resonates with prospective homebuyers and the tech stack he uses to capture, engage, educate, and nurture the leads he acquires through social media, so he can free more time to close loans.

On this Fintech Fridays #podcast, Ally Carty, National Account Executive with Active Comply, shares with Brian Vieaux how she's found her "why" by applying her passion for sales and social media marketing at ActiveComply to help IMBs, banks, and credit unions use social media compliantly to connect with next gen homebuyers and establish compliance guardrails for their loan officers so they can build their own brand by providing financial education. They also discuss Ally's popular video series @get2knowgenz on TikTok, in which she bridges the gap between the mortgage industry and next gen homebuyers by asking her gen z peers various financial education questions.

Brian Vieaux is joined by three mortgage finfluencers - Joshua Dobson (MortgageDadof3) from BluPrint Home Loans, Rebecca Richardson (The Mortgage Mentor) from UMortgage Team and Minh Nguyen from What's a Mortgage – who share their strategies for staying on top of social media trends and creating engaging content that resonates with prospective homebuyers.

Jason Cave, Head of Fintech Strategy with the Federal Housing Finance Agency (FHFA), discusses with Brian Vieaux where technology has and has yet to make a difference in the mortgage process and how the FHFA plans to bring people across the entire mortgage ecosystem together to solve specific tech problems