Now, that’s what I call Business.

I am just back from my trip to the UK for Incrediballs, and I have updates! Also, on this episode of 'Now, That's What I Call Business' we're talking how to grow your business faster, and more profitably. But maybe not in the way you think. Think ethical practices and profits don't mix? Prepare to have your mind changed!

Join me as we delve into compelling data from The Wharton School, McKinsey, and others. I'm breaking down hard facts and studies, proving that sustainable and ethical business isn't just a 'nice-to-have'; it's a powerful driver for increasing product sales.

In this episode, we explore how businesses embracing ESG principles are not only doing the right thing but are also seeing tangible financial benefits. It’s time to debunk the myth that being environmentally and socially responsible means sacrificing profitability.

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In our fourth episode of Biz Bites, I'm joined by Kendall Flutey, the dynamic co-founder of Banqer, an innovative platform revolutionizing financial education for the younger generation. I don't know about you, but I learned nothing about money growing up... Kendall is working to change that! We chatted the essentials of instilling financial literacy in young people, the journey of overcoming startup hurdles, and the art of cultivating a purpose-driven business. Kendall is well known for her groundbreaking work in financial education and I'm so delighted she has shared her unique insights and strategies with me.

Our Biz Bites segment showcases trailblazing entrepreneurs who are making a significant impact with their ventures, focusing on their areas of expertise that can help you build your business.

Expect no long introductions or unnecessary filler (well, not much), just straight-to-the-point, valuable insights designed to help you grow!

Embarking on the entrepreneurial journey with Ethique and Incrediballs has been a whirlwind of triumphs, stumbles, and invaluable lessons. This is an honest (and deeper than expected) chat about founder well-being and mental health. Throughout this episode, the curtain is drawn back on my personal pathways of establishing boundaries, fostering resilience, and forming supportive networks, revealing that prioritizing mental health isn’t merely a personal benefit, but a fundamental pillar for business success and sustainability too. Because if you're burned out, or simply not feeling your best, you can't do your best for your business. Find us online:

Brianne:

www.briannewest.com

In today's episode, I, Brianne West, will take you on a journey exploring the critical role that community building plays in mission-driven businesses—and really, any business at all (and damn it's hard to build one!). Understand why a vibrant community is not just another marketing tactic but stands as the very foundation of successful ventures. We'll discuss how it can amplify customer engagement and even enhance investment opportunities, drawing from real-life examples like Incrediballs, Girls that Invest, Mecca, and Gymshark. Join me to gain practical advice on fostering an enthusiastic and dedicated community that can elevate your mission-driven business to unparalleled success.

Find us online:

Brianne:
www.briannewest.com

Welcome to the intricate world of product testing in this week's episode of 'Now, That's What I Call Business.' I, Brianne West, will give you a behind-the-scenes look at Incrediballs' flavour evolution and share essential insights that can benefit any business. Discover the advantages and drawbacks of focus groups, understand the nuances between soft and hard launches, and learn why paying customers are your most valuable resource for feedback. Whether you're in food, tech, or any other sector, this episode promises to arm you with the knowledge to pave your path to success.

Find us online:

Brianne:
www.briannewest.com

This week, I'm pulling back the curtain on the top 5 myths surrounding entrepreneurship. Dive in with me, Brianne, as we debunk common misconceptions like the need for massive capital, the idea of 'going it alone,' and the myth of instant success. I'll share personal stories from my journey with Ethique and give you updates on what's new with Incrediballs, including an exciting award I've recently snagged. Plus, I'll share insights from the Icehouse Ventures Showcase event and give you a chance to chip in for the Incrediballs slogan competition. Tune in for an authentic glimpse into the world of startups, peppered with my own hard-won insights and hands-on advice.

Find us online:

Brianne:
www.briannewest.com

In this episode, I'll (hi, I'm Brianne) chat about the complexities of startup investment, sharing insights from my journey with Ethique and looking ahead to what's in store for Incrediballs. Let's delve into why certain businesses go after investment while it might not be the right fit for others. I'll walk you through diverse funding paths like angel investing, venture capital, and equity crowdfunding, helping you chart your way through the maze of investment choices. Tune in to gain valuable advice and understand the potential pitfalls as you contemplate this pivotal business move.

Find us online:

Brianne:
www.briannewest.com

Dive into the world of branding with me! In this episode, I'm peeling back the layers to uncover the essence of what truly makes a brand shine in today's crowded marketplace. I'll tackle the common misconceptions about branding and give you a glimpse into real-world examples of unique brand propositions from my own experiences in building brands with purpose. But wait, there's more! Together, we'll dive into a concise branding exercise that might just change how you view your brand's foundational values. Whether you're on the brink of launching your own brand or you're simply fascinated by the magic of compelling storytelling, this episode is chock-full of practical insights to elevate your branding game. Always remember, a brand isn't just a logo or a catchy phrase; it's the very heartbeat of your venture. Join me to discover how you can make your brand not only memorable but truly iconic.

Find us online:

Brianne:
www.briannewest.com

In the third episode of "Now That's What I Call Business," it's me, Brianne West, Founder & CEO of Incrediballs and founder of Ethique. I'm jetting off to the UK, battling the never-ending rain, and cracking the code on some world-first plastic-free packaging for my drinks brand. Dive into the reasons I'm sticking to my 'ballsy' name choice, the way I'm shaping our social media strategy, and my ambitious plans to combat preventable blindness and ensure clean drinking water for all.

Find us online:

Brianne:
www.briannewest.com

In this second episode of 'Now, That's What I Call Business,' it's me, Brianne West, founder of Ethique, Business, but Better and Incrediballs! I'll be fumbling my way through the origin story and grand ambitions of my latest venture - Incrediballs. Strap in as I give a frank and funny (I hope...) exploration of my past business adventures (and misadventures), and how they've influenced my mission to change up the drinks industry. Come with me on this whirlwind journey through the wild world of bottled beverages and share my dreams of making plastic a thing of the past. With my trademark mix of straight talk and head-in-the-clouds idealism, I'm gearing up to take on the world... again. Impossible? Maybe. But hey, many thought Ethique was just a fantasy, and look how that turned out!

Find us online:

Brianne:
www.briannewest.com

In the inaugural episode of 'Now, That's What I Call Business,' I'm Brianne West, founder of Ethique. Today, I'll be taking you along as I embark on my new venture, Incrediballs. Dive deep into the backstory of how I founded Ethique, my past business endeavors, and why I'm now motivated to change the beverage industry. You'll get a front-row seat to the excitement, challenges, and passion behind my mission to create a sustainable, purpose-driven business. Welcome to my journey of building the next billion-dollar eco-enterprise.

Find us online:

Brianne:
www.briannewest.com