Get ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my friend Dana Bowling - a former casting director, pop culture enthusiast, and video and personal branding coach. In this episode, Dana shares her insights on the enduring influence of MTV's The Real World and its impact on pop culture and marketing.

We discussed the following:

Memories of watching The Real World and why the show's concept was so successful
The evolution of the show's reputation from addressing contemporary issues to showcasing immaturity and irresponsible behavior
The importance of vulnerability in creating compelling content and how The Real World's focus on personal struggles and growth contributed to its popularity
The show's place in pop culture and its influence on reality TV and youth culture
The casting process for the show and what might have been involved in selecting the right candidates
What makes a good pitch or audition tape from a personal branding perspective, and how to stand out and showcase one's unique personality and experiences

Join us as we delve into the cultural significance of this groundbreaking reality TV show and explore what marketers can learn from its success!

Follow Dana!

Socials: Twitter, TikTok, and Instagram
Podcasts: Show Up on Video and Daily Dose of Dana
Website: DanaBowling.com

This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.

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Access the show notes here!

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Making the Brand | Marketing with a Pop Culture TwistBy Brianne FlemingJan 11, 2023