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Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

By Brianne Fleming

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍

Season 8 coming November 2023.
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Currently playing episode

#43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno

Making the Brand | Marketing with a Pop Culture TwistDec 31, 2020

00:00
01:18:39
#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥

#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥

From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?


In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"


Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?


We also discuss a copywriting framework to help you write messaging that resonates with your audience.


This episode is sponsored by ⁠⁠⁠⁠⁠VNYL⁠⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠vnyl.me/makingthebrand⁠

Aug 23, 202311:18
#93 - How Taylor Swift Manifested my Viral Moment
Aug 02, 202321:16
#92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement
Jul 26, 202312:42
#91 - Marketing in a Barbie World w/ Moshe Isaacian
Jul 20, 202330:01
#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira

#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira

When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.


We cover topics like:


Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.


This episode is sponsored by ⁠⁠VNYL⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠Learn more at VNYL.org. ⁠⁠

⁠⁠vnyl.me/makingthebrand⁠






May 31, 202330:50
#89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey

#89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey

Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears.

In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry.

We discuss:

  • Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse
  • Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars
  • Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt
  • Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns
  • Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth


Follow Cassie: Instagram | Twitter | LinkedIn


This episode is sponsored by ⁠VNYL⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠Learn more at VNYL.org. ⁠

⁠vnyl.me/makingthebrand⁠


Access the show notes here!

May 17, 202350:22
#88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth

#88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth

Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth:

In this episode, we discuss:

  • Misconceptions people may have about LinkedIn
  • Joe's experiences on LinkedIn and why he prioritizes the platform
  • Who LinkedIn is right for and what kind of goals you should have
  • Experimenting on LinkedIn and the formats/posts that perform well
  • Whether LinkedIn is as formal or stuffy as people may think
  • Dealing with imposter syndrome on LinkedIn
  • The advantages of LinkedIn and what it does better than other platforms
  • LinkedIn Dont's to be aware of

Tune in to the podcast to learn more about these topics and get expert tips on making the most of LinkedIn for your professional growth and career development!


Follow Joe Ray on LinkedIn!


This episode is sponsored by the ⁠⁠University of Florida College of Journalism and Communications Online⁠⁠. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. ⁠⁠Enroll now⁠ ⁠and take the next step in your career. 

LEARN MORE: ⁠https://info.jou.ufl.edu/PopChat

May 03, 202333:28
#87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY]
Apr 26, 202342:23
#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel

#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel

Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news!

In this episode, we discuss

  • Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods
  • The differences between marketing a celebrity brand versus a non-celebrity brand
  • Trends and insights in the celebrity branding space
  • Industries that work well with celebrity branding and potential drawbacks
  • How celebrities use social media to promote their brands
  • What makes a celebrity brand feel authentic
  • Notable and successful celebrity brands in the industry right now


Dhruv’s newsletter is one of my favorite resources! It features breaking news about celebrity brands, and it’s the most interesting way to stay in-the-know.

Subscribe here: Celebrity Packaged Goods newsletter


Follow:


This episode is sponsored by the ⁠University of Florida College of Journalism and Communications Online⁠. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. ⁠Enroll now⁠ and take the next step in your career. 

LEARN MORE: https://info.jou.ufl.edu/PopChat


Apr 05, 202352:02
#85 - Celebrity Audition Stories That Will Inspire Your Job Search Game
Mar 29, 202318:11
#84: Uncovering the Art of Storytelling in American Idol Auditions
Mar 22, 202316:11
#83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling

#83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling

Get ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my friend Dana Bowling - a former casting director, pop culture enthusiast, and video and personal branding coach. In this episode, Dana shares her insights on the enduring influence of MTV's The Real World and its impact on pop culture and marketing. 

We discussed the following:

  • Memories of watching The Real World and why the show's concept was so successful
  • The evolution of the show's reputation from addressing contemporary issues to showcasing immaturity and irresponsible behavior
  • The importance of vulnerability in creating compelling content and how The Real World's focus on personal struggles and growth contributed to its popularity
  • The show's place in pop culture and its influence on reality TV and youth culture
  • The casting process for the show and what might have been involved in selecting the right candidates
  • What makes a good pitch or audition tape from a personal branding perspective, and how to stand out and showcase one's unique personality and experiences

Join us as we delve into the cultural significance of this groundbreaking reality TV show and explore what marketers can learn from its success!

Follow Dana!

This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. 

vnyl.me/makingthebrand



Access the show notes here!


Mar 15, 202351:31
#82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls
Mar 08, 202309:17
#81 - Kelsea Ballerini's Divorce Album Parallels the Genius Songwriting Behind "All Too Well"
Mar 01, 202315:58
#80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa
Feb 22, 202334:02
#79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton
Feb 15, 202329:10
#78 - The Data Behind Dating ❤️‍🔥 w/ Michael Kaye of OkCupid

#78 - The Data Behind Dating ❤️‍🔥 w/ Michael Kaye of OkCupid

No matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid!

Michael is the Head of Global Communications and is sharing the brilliant ways they use data and insights to engage their app users.

In this episode, we cover:

  • The stigmas of online dating and how OkCupid changes the narrative
  • OkCupid's masterful use of pop culture and trending topics to spark social conversations
  • The surprising trends that separate millennial daters and Gen Z
  • How OkCupid incorporates storytelling and successful love stories into their messaging
  • Strategies for standing out against the competition

Psst... Michael is also sharing a special gift if you're out there looking for love! This episode will fascinate you 💗

Follow Michael on Twitter at @MichaelKayePR

For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter


Access the show notes here!

Feb 08, 202337:39
#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL

#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL

We've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're willing to spend big bucks on everyone's favorite new (but old!) music format: vinyl records. 43.46 MILLION vinyl albums were sold in 2022! 

In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you!

Why have we seen a huge resurgence in this music pastime? Nick says: "Vinyl is a tangible format... it's nostalgic, it's much more appealing, deserving of attention than just purely listening to music online."

I have to agree that listening to a vinyl record on a turntable is an easy way to elevate your experience as a music fan. And with VNYL, you can unbox something special every month.

Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we're so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records. 

Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records!

P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀


For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter


Access the show notes here!

Feb 01, 202348:03
#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
Jan 11, 202346:15
#75 - Equinox's NYE Backlash and the Future of Fitness

#75 - Equinox's NYE Backlash and the Future of Fitness

If fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout.
Dec 28, 202213:15
#74 - Taylor Swift's Genius Writing Categories & Easier Content Creation
Dec 21, 202213:30
#73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
Dec 14, 202246:01
#72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak
Dec 07, 202250:45
#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski
Nov 30, 202245:10
#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez
Nov 23, 202238:42
#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜
Nov 16, 202231:30
#68 - Turn Your Leads into Believers, Inspired by Ted Lasso
Nov 09, 202207:42
#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account
Nov 02, 202253:46
#66 - MMMBop Your Marketing and Fundraising
Oct 26, 202213:09
#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson
Oct 19, 202238:22
#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely
Oct 12, 202255:45
#63 - How to Be Extremely Online Like Lizzo

#63 - How to Be Extremely Online Like Lizzo

Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo is everywhere! How does she do it?! Here's how you can become a more efficient content creator so you can build your own community. 

This episode was brought to you by Attentive a company helping thousands of innovative brands drive sales with text messaging. Did you know over 81% of consumers opt into text messages from their favorite brands? Level up your marketing with the power of SMS! 

With the holidays coming up, now’s the time to plan how you'll use SMS this shopping season. Fortunately, Attentive made a helpful guide called the "Holiday Marketing Reboot"- full of all the examples and tips you need. AND it has a 90s nostalgia vibe, which I love. Check it out at attentive.com/holiday!


Access show notes here

Aug 31, 202209:55
#62 - Kelly Clarkson Proves Karaoke is Your Key for Better Social Media Content
Aug 24, 202211:21
#61 - How to Repurpose Content Like Jerry Seinfeld
Jun 13, 202212:38
#60 - How the Boy Band Wars Can Boost Your Social Media Engagement
Jun 06, 202209:48
#59 - It's Gonna Be a MEME! w/ Kianna Davis
Apr 21, 202241:32
#58 - Taking Marketing on Tour w/ Jess of Roadie Social
Feb 22, 202201:04:36
#57 - Want to Get Hired? T-Pain Says You Need a Personal Website
Feb 14, 202209:49
#56 - All The Small Things Content Creators Have to Do
Dec 02, 202112:30
#55 - Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor
Sep 13, 202105:54
#54 - How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content
Aug 11, 202110:18
#53 - Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand
Jun 16, 202108:48
#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect.

According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.”

We've seen countless examples of this in pop culture, but also surrounding important public service announcements. 

Are your communication efforts backfiring on you? Learn more in this episode! 


For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌

Jun 07, 202108:45
#51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush

#51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush

OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one! 


Follow me on Twitter for more branding fun, @brianne2k

Jun 01, 202108:31
#50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty

#50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty

Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY!

Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean.

In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand.

I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN 

Mar 22, 202156:21
#49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle

#49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle

If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building.

The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence.

In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. 

Mar 15, 202111:49
#48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled

#48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled

Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way.

In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.  

Mar 08, 202113:16
#47 - BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
Mar 04, 202114:49
#46 - Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
Mar 02, 202101:05:13
#45 - What the Spice Girls Teach Us About Brand Purpose

#45 - What the Spice Girls Teach Us About Brand Purpose

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. 

As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose. 

In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 

Jan 18, 202107:49