
Brian's BRIght Ideas
By Voxpopme
To learn more about Voxpopme visit voxpopme.com

Brian's BRIght IdeasMay 27, 2022

22: How to be creative in research
In this episode of "BRIght Ideas," Brian Monschein discusses how to be creative in your research projects.
Join him and connect on LinkedIn here: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

23: What makes a good discussion guide?
On this episode of the market research podcast "BRIght Ideas," Host Brian Monschein discusses discussion guides and how to use them to their full advantage.
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

22: What is an insight?
In this market research podcast episode, find out what an actual insight is and how it's different from a fact. Then, Brian Monschein discusses how to go about getting those helpful consumer insights.
Enjoy the episode and read more here: https://site.voxpopme.com/what-is-an-insight/
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

21: How to write good screener questions
Brian Monschein discusses how to write good screener questions on this podcast episode of "BRIght Ideas."
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

20: How to present data in an engaging way
Brian Monschein discusses ways to share data in a way that pulls stakeholders in more, including:
using the right colors one idea per slide use video of consumers to make it more engaging understand how people process information and more...To read even more about the topic, check out this article on the Voxpopme Market Research Blog: https://site.voxpopme.com/ways-to-present-data-to-help-drive-business-results/

19: What Gen Z expects from brands
In this podcast episode, Brian Monschein interviews his daughter, Leah, about what Gen Z expects from brands. They cover:
How does Gen Z pick a brand? What is a brand that you are loyal to? What do you expect from brands? What's the best way for brands to get in touch with Gen Z? What are the top social media platforms for Gen Z and why are they important?Read even more about Gen Z in our blog post at site.voxpopme.com/understanding-gen-z

18: What's a feedback loop and how does it work to connect with customers?
Voxpopme VP of Research Brian Monschein on this episode of the BRIght Ideas Podcast discusses what feedback loops are, what the stages are and how they can help you connect with customers.
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

17: How to increase survey response rates
Finding the right survey respondents and getting them to give feedback can be challenging. In this episode, Brian Monschein discusses some strategies to increase survey response rates.
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

16: How to create your career business plan
Brian discusses how to create a business plan for your market research career, including:
What are your strengths What kind of company do you want to work for What kind of titles are you looking for How to networks And more...Read even more: https://site.voxpopme.com/tips-on-finding-a-market-research-job/

15: How to find your next market research job
Voxpopme Vice President of Research Brian Monschein shares his top tips for market researchers and insights professionals to be successful in the job market.
He covers:
Networking LinkedIn profile optimization Having better elevator speeches And more...Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market resea

14: What are the methodologies of primary research?
Voxpopme VP of Research Brian Monschein discusses specific methodologies of primary research and how they work in this episode of "BRIght Ideas." Let's find out how we can use them to understand our customers better.
Find Brian on LinkedIn: https://www.linkedin.com/in/brian-monschein/
Prior episodes of BRight Ideas: https://anchor.fm/briansbrightideas
BRIght Ideas is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

13: How to explain what you do as a market researcher
When people ask Brian Monschein what he does for a living, this is how he answers that question and explains what market researchers do.
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

12: Building stronger relationships with external partners
In this episode of BRIght Ideas, Brian Monschein shares the importance of building good relationships with external partners.
You can also read more about the topic here: https://site.voxpopme.com/genuine-relationships/

11: What makes good advertising?
Voxpopme VP of Research Brian Monschein shares his thoughts on what makes good advertising in this episode of BRIght Ideas.
Test your ads with video surveys today: http://site.voxpopme.com.

10: How to write better questions for your surveys
Voxpopme's Vice President of Research Brian Monschein shares what should go into writing better questions, including specificity, clarity, and more. Check out this episode of Brian's BRIght Ideas.
Read more about survey design: https://site.voxpopme.com/survey-design-research/

9: How to measure product taste tests
One way to get feedback from your customers about products can be a taste test. That’s what Voxpopme’s VP of Research Brian Monschein discusses in today’s segment of BRIght Ideas with the help of his dog.
Try video surveys to ask consumers to do an asynchronous taste test: http://voxpopme.com

8: How to use user personas in your research
Voxpopme VP of Research Brian Monschein discusses the topic in this episode of BRIght Ideas.
What are personas? How do you create them? And how do you use them?
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

7: What to include in a research project brief
Brian Monschein, vice president of research at Voxpopme, shares the components that should be included in your research project brief in this episode of BRIght Ideas.
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

6: How to create a customer-centric culture
Voxpopme's Brian Monschein, vice president of research, shares his tips on creating a customer-centric culture.
Read more about consumer-centric cultures: https://site.voxpopme.com/consumer-first-culture/

5: 3 research hacks, 1 life hack
Brian Monschein, Voxpopme's vice president of research, shares his favorite three research hacks and offers one bonus life hack as well in this episode of "BRIght Ideas."
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

4: Consider these steps for product launches
Voxpopme Vice President of Research Brian Monschein shares his tips on making a product launch a success.
Read more about product launches in our related blog post: https://site.voxpopme.com/product-launch-research/

3: Is it possible to multitask?
Voxpopme Brian Monschein discusses multitasking and tries to prove that it's possible. Will he succeed?
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

2: Acing the elevator speech
What do you do when you run into a stakeholder or an executive in the elevator and they ask you how the project is going? Voxpopme VP of Research Brian Monschein shares his process of sharing an impactful update.
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

1: The key components for writing concepts
Voxpopme Vice President of Research Brian Monschein discusses the key components for writing concepts in this edition of BRIght Ideas with Brian Monschein.
"Brian's BRIght Ideas" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.