Bricks & Clicks Podcast

We've got Betsy McGinn, eCommerce and Amazon expert on today's show!   Betsy helps brands strengthen their strategic direction, on Amazon and their own Direct-to-Consumer eCommerce, and will lead you through every step of this complex channel, to ensure a profitable online business!   We discuss if Amazon is becoming more of a marketing platform, or if it's still relevant for brands to participate on this channel.   You might be surprised what Betsy shares! https://www.mcginnecomm.com/ https://www.instagram.com/growthspurtsales_marketing/

It's getting harder and harder to make a profit on Amazon. Lately we've been counseling clients to view Amazon as a marketing platform, and remove it as a sales function. Today Ashlee and I spill all the deets on how we're directing clients, and what action steps to take. - Jennifer

We took a hiatus for 1 year while my company, Growth Spurt Sales and Marketing made some big updates post-covid, by adding a full suite of marketing services and D2C offerings. Let's get you caught up! - Jennifer