How Retail Signage Works | S & S Custom Sign Company | Lighting & Electrical Contractors in Peoria

Retail signage is the oldest sort of marketing communication.

Evidence shows that signs were a primary sort of communication by merchants in past, in areas including Babylon, Egypt, Athens, Pompeii, and Rome. Signs were wont to identify a store, promote prices, and distinguish businesses from their competitors.

If you would like to work in a successful retail business that draws customers and drives sales, you would like to urge noticed—and that sometimes starts with signage. Quality signage is a simple and effective thanks to drive pedestrian traffic and communicate together with your customers when designing your store.

However, if done incorrectly, signage can cause overstimulation and even confusion. Signage in your brick-and-mortar business is simply as important as your website design, and retail signage shouldn’t be an afterthought. This guide will walk you thru the fundamentals of business signage, different signage types, and tips for creating signs for your business.

Business signage is any sort of graphic display that communicates a message to an audience. it's the foremost effective and least expensive sort of advertising for a little business. Signage includes outdoor signs, window displays, informational signage, digital signage, and more. Business signage is the first point of real-life interaction between a business and its potential customers. A sign, whether it’s outside or inside your shop, can improve brand recall and encourage people to go to your business.

According to research by the Signage Foundation, signs have a big positive impact on sales, with over 60% of companies reporting a tenth increase in sales by adding or updating their signs. Signs are available in all shapes and sizes. Most small businesses have either a wall sign or a pole sign. Regardless, the simplest signs present customers with clear, concise, and branded messages. Given the economic importance of business signage, it’s clear you’ll want to use it in your mercantile establishment.

What is retail signage?

Sign Durability | S & S Custom Sign Company | Lighting & Electrical Contractors in Peoria

S & S Custom Sign Company | Lighting & Electrical Contractors in PeoriaBy Brock MisnerMar 31, 2023