Lessons & Ideas
By Bryan Harris
The episodes range from my personal lessons and ideas to private team meetings and recorded calls with other business leaders.
If you want to peek inside the brain and business of someone in the trenches of marketing, leadership and hiring, this podcast might be for you.
Lessons & IdeasAug 14, 2020
More Of What Works
There’s a simple principle I have to make a conscious effort to remind myself of on a regular basis.
Keep. It. Simple.
Too often we add complexity to our lives instead of doing more of what’s working.
It’s a simple concept that so many of us forget but is so important for not only personal happiness, but success in business as well.
We’re actually bringing something back business-wise that worked really well a few years ago…because it WORKED.
I’ve outlined how I’m personally applying it to life and business along with some ideas of how you can too on today’s podcast episode.
Math vs. Mystery
When you’re faced with hurdles or problems in your business (a common one we hear is “I can’t figure out how to get new clients), how do you respond?
I know many times in life, even sometimes today, I go into what I call the “mystery box”.
The mystery box is that sort of emotional place you go to when you feel a bit helpless and anxious about a problem and the solution is seemingly a mystery.
It’s a sucky place to be.
But anytime I find myself there, I quickly re-orient, and put myself in the “math box”.
THIS is where solutions present themselves.
I recorded a short podcast episode about how I leverage the “math box” to find solutions to nearly every problem or hurdle in business…including getting new clients.
Get our free resource of the month for getting new high-paying coaching clients! growthtools.com/free
2 ways to lead
2007 letter from IRS
Library of Alexandria
Amazing Facebook ads?
6 ways to persuade
The big idea in the book is that persuasion is a powerful and learnable skill. It enables you to lead better and get more things done. And it is guided by 6 fundamental principles.
6 Fundamental Principles:
3 ways to build creativity
1 per week
$100m webinar funnel
Write a 3 year vision in 90 minutes
Prevent the 3 most popular objections to buying your product
Your product most likely has one of these 3 problems:
1. Seems to complicated
2. Problem isn’t acute enough
3. Price seems too high
These 3 problems create the vast majority of buying objections that your prospects will have. And most products have 1 of if not all of these problems. In fact, some products have such strong resistance that it will all but stop buyers if they are not addressed head on.
How do you fix this?
Redefine the product.
Redefine by rearranging your prospects perspective of the product. When executed well the problem naturally dissolves.
Chapter 10 of Breakthrough Advertising covers this technique in depth. It outlines a custom tailored solution for each of these three problems.
Here is a brief rundown of how to handle each problem:
1. When the product seems too complicated?
Simplification: When the product seems too complicated or hard to use it needs to be redefined. Simplify the product by taking them from hard to easy with a few simple ideas strung together so that what seems complicated to them becomes brain dead simple and obvious.
2. When the problem isn’t acute for enough people?
Escalation: When the problem is not important enough or appeals to too small of a market it needs to be redefined. Escalate it’s importance with one of these 3 approaches: a) shifting to higher level area of their life b) showing how something else they want depends on it c) show how they’ll really need to use it more often than they think.
3. When the price seems too high compared to the alternatives?
Price Reduction: When the problem is that the product costs too much.compared to typical alternatives the product needs to be redefined. “Reduce” the price in your prospects eyes by one of 2 methods a) show the cost of not fixing problem b) change the comparison to another class of product.
In this episode I’ll walk you through 3 Facebook ads that show these techniques in action:
20 weeks in a row
8.5# lost in 16 days
Magic of SpaceX
What worked 6mo ago?
3 marketing wins from Q2
Better question = $1m+
How to write a FB ad like Eugene Schwartz
1. Who is your best fit client?
2. What desire are you satisfying for them?
3. What product result does that?
4. Awareness of your BFC?
Answer for my product (marketing coaching progrma)
1. Course creator with some traction
2. To have clarity and focus on a plan im confident in to grow the business
3. Simple plan with a few tweaks that will unlock them (aka: marketing plan)
4. Know they need help but not sure where to turn. Have tried lots of stuff. A coach they trust sounds good, but who is that and where do i find them?
A few sample headlines and themes:
6x Faster Than Facebook ads
How would you sell 28 online courses per month?
How many course sales hit 50k per month?
Sell 100 courses per month
Want to stop advertising your courses on Facebook?
Tried to sell your course or coaching w/ FB ads?
2x your FB ad spend
How to 2x your FB ad ROI with partnerships
When you’re course sales stagnate, try this…
Try one of these 5 tweaks to increase your course sales
Can you send an email? Then you can sell your online course.
If you haven’t sold 10k of your course, dont read this
How to 2x your FB ad roi by not using FB ads.
To the course creator that needs help marketing
Clarity > Quality
Who is your best fit client?
In this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.
High level outline:
1. Survey existing clients
2. Study results of biggest fans
3. Pull out before / after emotions
4. Write the 2 part BFC profile
5 immediately update website and marketing assets to attract more BFCs
8 actions to be happier
Ask this question ASAP
$1k per email
Economics of @tldrdan ‘s daily newsletter. Runs on sponsorships.
- 118,000 subscribers
- 36% open and 8% click
- Tech audience
Charges $1,000 per email.
What kind of company are you?
Good. You should.
Exhibit A: Phil Knight started Nike in 1964. Twelve years in he still had major questions about Nike...
“What are we trying to build here?”
“What kind of company do we want to be?”
Simple way to catch issues with an employee before it becomes a big deal
Track these 4 metrics:
Monitor weekly. Meet if any are out of whack.
Are you a bad leader? Take this test.
If you can’t remember, that’s a problem:
1. Everyone has ideas
2. Most get run through the filter
3. Yours probably bypass the filter
That’s a bad thing. Fix it.
Use “What do you think about…” to rephrase your mandates as question and give your team a way to filter you ideas.
How I’m ending each day
1. End each day by writing for 15m
2. Start each day by writing for 45m
3. Publish by 8am
Leaving it mid sentence and letting my brain work on it over night works wonders.
How to set quarterly goals
Here is the simple framework I use:
1. Vision: want I want things to look like
2. Habits: Do task X times, use streaks
3. Projects: 1 time initiatives
4. Use basecamp to log it all
Listen to this episode for more details and examples.
What lie are you believing?
What to do when you disagree
"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." -F. Scott Fitzgerald
When you encounter a thought that doesn't ring true (meaning that it doesn't reconcile with what you believe or how you view the world) you have two choices:
1. Dismiss the idea
2. Examine the idea
If you choose to dismiss it, that's ok. In that case, withstand the urge to disparage or form a straw man.
WARNING: Only disparage ideas that you fully understand.
You'll know if you fully understand the idea if you can recall it to someone that holds the view and they agree that it is an accurate representation of their view.
WARNING: Even then, disparaging idea is probably a bad idea.
If you choose to examine the idea, don't adopt the idea (yet) or dismiss your current view. Instead, hold the new idea in your hand and examine it.
A few potential outcomes of this examination:
1. Slight recalibration to your world view
2. Major recalibration to your world view
3. Wholesale dismissal of the new idea
If you are forced into discussing an idea you haven't fully examined, say so. And leave room for being off target in your view.
"Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.” — Jeff Bezos
2 gdocs to help with Corona stress
1. Stress reducing protocol
2. Worst case scenario list
These 2 docs give me instructions for handling any anxiety or stress that creeps in and a place to put the anxiety and stress once it rears it’’s head.
Hope this helps you!
10-min leadership team meeting
We even setup a large reward for the person with the simplest and most impactful project of this nature in Q1.
In this meeting we talk about the pros and cons of this. How to encourage it. And how to think about it.
This is a recording of a private internal meeting.
5-minute reading: Share something small every day
My personal and business plan of action for COVID-19 lockdown
I just sent a video and update to our team sharing how I’m thinking through it on a personal and business level.
Two key points:
1. Take precautions
2. Take advantage (aka: turn it into a positive)
This was originally a video, but I stripped out the audio to post here.
I hope this is helpful for you!
4 rules of thumb
So, today I wrote a quick memo to everyone with a few guidelines on how to schedule with me. This will help them get what they need quicker and make me more efficient.
Listen to the episode for the details:
Here is the memo I sent: public.3.basecamp.com/p/64SVDti9TkZdmoQvv97kgHmM
My Morning 10
Hear more about it in this episode.
This is my current Morning 10:
2. Pre-log my food
3. Pull notes our of my phone
4. Write down tasks for the day
5. Text wife
6. Check Bank
7. Log Q1 goal progress
8. Journal core emotion wheel
9. Clean out Basecamp notifications
10. Look at weekly goals
Why Vision Is More Important Than Strategy
Highly encourage you to read the article. Linked above.
Challenge for my team ($2k prize)
This quarter the person with the best project wins a $2k trip.
Listen to the episode for details.
Hello My Name Is Awesome
I recorded a short video summary and wrote up detailed notes on the book so that years from now I can come back to it and remember the key parts and the method taught in it.
In this episode I share the audio from the my book summary video.
For the full video, notes and a few custom worksheet I made - go to my Twitter account @harris_bryan, everything is linked up there.
The notes: vidfru.it/2RZFgLc
2 small scheduling adjustments
$24k ARR from Linkedin w/ Marti Sanchez
However, my curiously was piqued. So, I hoped on with Marti Sanchex who mentioned that he was using Linkedin succesfull (without spamming people). He shared his playbook for how he uses it to book 10+ sales calls per week. And how he used it in January (last month) to book $24k ARR of business.
9-step process to name a product, company or podcast
Should I hire this person?
The more a CEO does the weaker your business becomes
“The more a CEO does the weaker the business becomes”
In this podcast episode I read the rest of the post to you and share the 3 specific things he does in his business (and all the stuff he avoids).
10 letter phrase to de-escalate w/ team or spouse
Want to go to a marketing conference with me?
February 2020 Growth Tools Update
1. Swipe 2 of my favorite email sequences for free
2. We’re hosting a “How to write your launch email sequence” class next week
3. We’re hiring a coach and I’m hiring an executive assistant
4. new tool we’re developing to predict how our promo’s and launches will go
5. A new book I’m reading and loving - 3 Minute Rule by Brant Pinvidic