BeyondMeasure by Burke, Inc.

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power of humor and how exaggeration, unexpected connections and embracing the power of “silly” can lead to inspiring insight discoveries and compelling ways to express those insights to others. At the end of the podcast, Jane shares one of her favorite improv games, called “the world’s worst ___” and discusses how it can provide powerful inspiration for innovation and reveal never-before-imagined solutions for almost any industry. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Corey and Cherri talk with Peter Nason–an accomplished actor, director, and award-winning theatre teacher–about the power of stepping inside the shoes and into the lives of others. Through directing, writing, and teaching theater and filmmaking, Peter shares his unique view of practicing and guiding others to experience empathy. Peter knows the power of insight-provoking questions, and he has a great question connected to his vast knowledge of Hollywood films. At the end of the podcast, he’ll share it and de-code the meaning behind some of the most common answers he gets. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Corey & Cherri talk with Frank Prince, a master at seeing the details of human behavior. Learn about his unique career path and his study of people, patterns and behaviors. Frank shares how the brain works on both a conscious and unconscious level, and how we can all become more keen observers. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Corey & Cherri talk with Linda Peterman, LMHC, a couple’s counselor, collaborative divorce mediator and an expert in the habit of “seeking tensions and resolving them” in the quest for insights into healthier, happier relationships. Have you ever wondered what happens in couples counseling? What the 3R’s are in discussing relationships? Or why people are “hard wired” to resist change? Linda shares these answers and more—all while connecting her work with how marketers and researchers can more deeply and authentically find powerful insights and aha’s. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Join Cherri Prince EVP, Head of Growth at Seed Strategy (a Burke company) and Corey Beilstein, SVP Research and Behavior Design, over the next seven episodes of Burke’s BeyondMeasure podcast as they focus on the 7 Habits of Highly Insightful People. In this episode, Cherri Prince and Corey Beilstein talk to Grammy and Emmy-nominated musician, film composer and songwriter Peter Himmelman. Peter is an expert in the habit of “never underestimating the power of story” in the quest for insights, and offers specific advice and time-tested wisdom on how to find your storytelling voice in the world of human insights. Each episode of the 7 Habits of Highly Insightful People series explores fresh perspectives on human insights—what they are, how to know you have one and how to discover more. Our outside-the business-world guests offer compelling wisdom and tangible advice on creating environments where insights can flourish and thrive. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Welcome to the first episode of Burke’s BeyondMeasure podcast where we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding. Join host Joe Schneider as he talks to Burke Inc. President and CEO Diane Surette about boundary-breaking leadership, Burke’s 90th Anniversary and what’s next for the marketing research, strategy, innovation and education company. Please subscribe to be notified of future episodes of Burke’s Beyond Measure and follow us on social media: Linkedin, Instagram, Facebook and Twitter. Thanks for listening! Learn more about Burke Inc. at Burke.com