The COVID-19 Opportunity for Carpet Cleaners & Home Service Contractors

We are in an unprecedented time with the Coronavirus (COVID-19) sweeping the nation. Many Carpet Cleaning & Home Services Businesses are unsure how to proceed and how this will impact their businesses. In this video I explain why you must look at this as an opportunity and how you can make the most of it rather than shuttering in fear.

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Full Transcription
0:02
It's John here from carpet cleaner marketing masters wanted to do this video here just to talk about the COVID-19 situation, because there's lots of concern and fear going on. I talked to a lot of carpet cleaners, we have quite a few carpet cleaners, as clients, several dozen, and I talked to hundreds and hundreds online as well. And there's just a lot of confusion and fear. And people don't know what to do. They don't know if they should be pressing forward. They don't know if they should be holding back to protect them, their team and their customers. They don't have to be shutting the whole thing down. So I kind of wanted to talk about the what we see is the COVID-19 opportunity.

0:44
And I don't mean that to be a little flip. I'm not saying that, you know they're, you know, Rosy times ahead. We'll talk about that. But there really is only two ways to think of this. And you're either going to hear the news, get scared want to curl up in a ball and watch Netflix or you You're going to see this as an opportunity, and sit, try and separate ourselves from the competition. So I wanted to kind of walk through that. Now, again, as I said, I'm not trying to say that you know, Rosy times are ahead. The reality is, times are tough. And things are going to get worse before they get better, as they say, and we're going to have this massive slowdown in the economy. So the reality is, in a slowdown, it tends to affect the larger corporations more. They can't pivot and dodge as easily as we can, as small businesses. So small businesses can can make changes they can they can do a lot of things in the marketplace that really, really help them stand out better. So I was watching a webinar by Mike and what's his last name? Michalowicz - if you've ever seen a profit first great book, if you haven't read it. He also has another one called fix this next. I haven't read that one. But profit first, he worked with over 200,000 small businesses. And this interview was just about a week ago. And he was talking about this situation right now. And the opportunity that exists to stand out to differentiate yourself for small businesses to really, really capture market share. So that's kind of what we want to talk about here is just how we're going to be able to do that. So the absolute fact is that customers still need your services. And that's, that's the truth. They need to know that you are in business. And in a lot of cases, they need you more than ever right now. So we know that you know, people are scared, they're concerned about viruses, they're concerned about human contact point sanitation. A lot of us you know, in the cleaning industry know all about that. We've been trained on that. We understand that and we can help reassure them they might be, you know, at working from home now they have the children at home because so many things are shut down. They might have elderly parents staying with them to take care of them...

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