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Censemaking: The Innovation Podcast

Censemaking: The Innovation Podcast

By Cameron Norman

This podcast is about the art and science of making things that people value and how to create change in the world - innovation. It is for anyone who's looking to transform their lives, their work, their organizations and communities and wanted to learn how to make it so. Censemaking brings together design, psychology, systems thinking, creativity, and evaluation to help demystify and illuminate innovation. Join us for your next coffee break as we bring together ideas, tools, people, and practical examples backed by the science of how we change and make things people love.
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16. Hope, By Design

Censemaking: The Innovation PodcastJun 08, 2023

16. Hope, By Design
Jun 08, 202308:23
15. Introducing Design

15. Introducing Design

We are all designers. Anyone who has ever made a product, service, policy, or changed what they’ve done with some intention is a designer. There are many misconceptions about what a designer is and does, yet it is an essential role in making change for good. In this episode we introduce you to the idea of what a designer is and how design thinking can help you to ask better questions and make better things.
May 11, 202308:05
14. Momentum

14. Momentum

The more success we have in the past, the more likely we are to succeed in doing something right now. Psychological Momentum is what allows us to take what’s happening now and turn it into a hot streak or to continue on succeeding. Best of all, when we can achieve some kind of psychological momentum, we reduce the amount of energy it takes to be successful. In this episode of Censemaking we look at how to sustain a hot streak and achieve exceptional success more often for longer through psychological momentum.
Apr 19, 202307:48
13. Coffee and Change
Jun 29, 202210:04
Getting Out More
Jun 20, 202203:42
Sticking Our Change-making Together With Glue

Sticking Our Change-making Together With Glue

Change and innovation come down to 10 factors and the one that holds everything together is (non-technically) called glue. Glue represents the tools, techniques, and strategies that connect knowledge and skills together. Glue helps us to shape our outcome expectations and provides a means for us to work with others, design our environments and spaces, and enhance our confidence. Tools and techniques are what we will cover in season two and beyond. In this episode, we recap what we've learned in this first season and set ourselves up for how to make innovation and changing making real in the seasons to come. So sit back, grab a coffee and let's talk glue and bring it all together as we conclude season one of Censemaking: The Innovation Podcast. 

For more information about change-making and innovation visit us at We regularly post blogs, a toolkit series, and share a newsletter that comes out every two weeks on things we've found that focus on helping people to innovate.


Clips from Adam Savage's wonderful maker-focused show Tested on YouTube come from: 

Adam Savage's Favorite Tools: Superglue and Glue Accelerators 

Ask Adam Savage: "Why I Actually Hate Duct Tape"

You'll be amazed at how much building robots, homes, and more mirror change-making and design in other parts of life. 

This series is a production of Cense Ltd. where we focus on helping organizations change through consulting and coaching, strategic design and education to those interested in learning more. 

The theme music is by the remarkable Kevin McLeod (Maccaray Bay) and is used under license. 

Apr 01, 202208:03
Creative Environments for Change-Making

Creative Environments for Change-Making

What's in your environment? Is there something that inspires you, motivates you, or draws you closer or further away from what you want to create? That's the role of aesthetics, design, physical space, and how we perceive it all. In this episode, we continue our look at the 10 factors for change by looking at the role the environment plays in shaping change. We'll look at the role of design, beauty and why you might want to spend more time investing in creating a space you like and work you love than you realized. 


Steven de Groot has been at the forefront of work linking aesthetics to all kinds of positive things in the workplace and to work itself. His book is exceptional and I was asked to do a review of it (which you can read here). It's available through most major booksellers. 

The journal Organisational Aesthetics is filled with research that connects beauty and aesthetics to performance, work satisfaction, and wellbeing. 

The effect on light and mood has been well-studied, including this meta-analysis of many different trials. 

A 2019 study in the journal Nature looked found that 120 minutes a week spent in nature can yield significant positive health and mental health benefits. 

Ecopsychology is the emerging field that connects mental wellbeing to environments and this article provides a good introduction to what it is and what we know about it. 

Mar 17, 202207:16
Change and Support (With a Little Help from Our Friends)
Feb 16, 202208:09
Conditions Are Perfect

Conditions Are Perfect

What would it take to turn you into a hero or an uncaring and cruel authoritarian? It might be the right conditions. Conditions shape much of what we do, yet often don’t get a lot of credit. Unlike the myth of the self-made man (or woman), understanding conditions means recognizing that some things are out of our hands, some results are due to luck, and that there are ways we can best leverage what we have in ways we didn’t know possible. 

In this episode, we look at the place of conditions in shaping behaviour change and innovation. We’ll look at studies from psychology and provide recommendations for how you can better live with and shape the conditions for change around you. 

Show Notes: 

The Stanford Prison Experiment is among the most famous and notorious studies in social psychology. It’s been called everything from being a deeply flawed experiment to outright fraudulent; either way, it still shows how conditions shape outcomes.

Stanley Milgram’s obedience study is controversial for other reasons, mostly on account of its ethics and how people were treated in dealing with what became a very traumatic experience for some.

Both studies would not be allowed today. 

Ali Abdaal has a great review of the book The Unfair Advantage (by Ash Ali & Hasan Kubba) which highlights how we all have limitations imposed on us that aren’t fair and how we can leverage the advantages we have better. 

This podcast is a production of Cense Ltd. where we do this kind of work — innovation, design, and psychology — to help organizations to success, strategize, and navigate change. 

For more information on change-making, articles on innovation, and ideas about transformation visit Censemaking at

Closing credit clip sampled from “Business Time” by Flight of the Conchords.

Feb 04, 202208:59
Time and Space for Change

Time and Space for Change

Change requires time and space. In this episode, we look at how these two ideas come together and what the sweet spot for innovation sits balancing time and space together. We look at the work of psychologist Anders Ericsson and mention Malcolm Gladwell's summary of that work and how finding the right spot between time and space can make the difference between high performance and utter failure. 

George Carlin - There is No Time 

Foo Fighters - Times Like These (SME)

Not included, but still good and relevant is Give Me Some Space by Say It Loud

Censemaking the blog: 

For help in change-making, learning and innovation: Cense Ltd.

Jan 18, 202208:53
Great Expectations: How What We Expect Can Shape What We Get
Jan 04, 202211:09
Confidence - From Going to the Moon to Landing Success

Confidence - From Going to the Moon to Landing Success

Confidence can mean a matter of life and death -- literally. Having the confidence to pursue something is at the heart of change-making and innovation. It's not natural to be confident about things we've never done before so building it and using it can mean a lot. In this episode, we look at what confidence means, how we can nurture it, and take in some lessons from history about when confidence serves us and when it doesn't. We continue with our first season look at the foundations of change-making and innovation. 

For more information visit: 

Dec 06, 202109:39
To Know is Not Always To Do

To Know is Not Always To Do

Knowledge is the bedrock of change, but it is often not enough to take us from one place to another by itself. In this episode, we look at the idea of knowledge and what it means for making change and innovation happen. We will look at three types of knowledge every innovator needs why too much knowledge can be a bad thing, and why knowing what you don’t know can be a way to knowing more about what you do (know). Coffee’s on, let’s talk innovation. For more information and visit us anytime at .

Nov 04, 202110:11
Got Skills?
Nov 01, 202111:16
Doctor Heal Thyself (Why it Took 10 Years To Make a Podcast)
Sep 08, 202111:33
Introducing Censemaking

Introducing Censemaking

Even the best efforts to create a perfect product can be thwarted by unexpected issues and recording a podcast is no different. We can let the interruptions, disruptions, and hiccups of the world prevent us from making a difference or we can design for disruption and innovate for the real world. The Censemaking Innovation Podcast is all about innovation and what it means to do this in practice. It’s about making change and designing our products, services, and ourselves for the way the world is and not just how we want it. Join me, Dr. Cameron Norman, as I explore the world of innovation from psychology to design to systems thinking, strategy, evaluation and the entire art, science and practice of making change happen.
Jul 29, 202102:06