Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma

In order to effectively communicate with your company’s many stakeholders, you need to have a strong marketing communication bench. Listen in for a few ideas to cultivate your team of advocates.

With the increased competition resulting from companies using digital marketing campaigns, you need to stand out from the crowd by getting an effective marketing strategy in place. Let me show you how you can strengthen your digital marketing campaigns.

In today’s digital age, having a strong online presence can help you reach a wider audience and establish the credibility and authority of your brand. Here’s how you can strengthen your online presence for increased success and profit.

The holiday season holds great opportunity for businesses to analyze customer behavior, but it’s hard to decide where to start when available data is so abundant. Here’s how to simplify conducting your customer behavior analyses during the holidays.

For business leaders like you and me, efficient project and task management is crucial for marketing and communication success. What’s a winning strategy for organizing and simplifying your complex projects and tasks? Your Marketing Momma has the answer.

As we approach the end of summer, business owners like you and me must focus on the future and plan accordingly. Here are planning tips to simplify your marketing and boost your social media brand for the fall and winter holidays.

Maintaining an organized digital workspace simplifies not only your personal efficiency but also the overall productivity of your business. Here’s how to declutter and simplify the files on your computer and other digital workspaces.

It's now August. Just like you prepare for fall yard and garden work, you should make time to organize and simplify your workspace, your workflow, and your business goals. Let me show you how to organize and simplify so you can save time later.

Standing out on social media and creating a solid brand identity can be challenging. Fear not, your marketing momma is here with tips to enhance your social media presence and grow your brand.

Considering the importance of growth and economic development in our communities, we need to stay committed, push boundaries, and thrive beyond limits. These three secrets have guided me throughout my 30-plus-year journey.

Having strong relationships with your customers and suppliers helps build trust and loyalty, which in turn create sales, improve customer service, and more. This is what I do to create strong relationships.

Use the summer season to CREATE campaigns that will help your business stand out from the competition and reach new customers, while everyone relaxes and enjoys the sunshine.

When building your business, as marketing and communication are key components to success, creating a marketing and communication plan IS vital. Here’s a step-by-step approach to creating a strategic marketing and communication plan.

If you’re in charge of setting up meetings as a business owner, you need to ask yourself… IS THE MEETING WORTH IT? In other words, will the meeting generate meaningful results and be an effective use of your time and everyone else’s? Ask yourself, what can you do make sure the meeting’s worth it?

With renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?

In order to build a business and drive it to success, entrepreneurs must THINK BIG. In this episode, I’ll teach you how to into “The Power of Thinking Big” and help YOU prepare for success.

Motivating your customers is one of the key elements in generating sales leads for your business. Motivated customers are more likely to take action and engage with your products or services. Here are some practical tips that can help you motivate your customers and increase sales leads.

In today’s fast-paced business world, it’s very crucial for you to be a top performer and deliver results, even if your time is limited. Here are some motivating strategies that can help you become a better performer and maximize your work performance.

Behind every successful business is a successful salesperson, and the best salesperson in the world (as I once heard) makes it rain money…Now what business owner doesn’t want to dance in the rain? Let’s get motivated and talk about pitching.

Diversity, equity, and inclusion go beyond mere HR jargon; they serve as powerful motivators. Embracing DEI is crucial in fostering an engaged, dynamic, and inventive workforce, as most individuals today seek to associate with a company that values these principles.

How do we motivate? As you build your business, keep in mind that motivation stems from the practice of mindful leadership. As a mindful leader, you should consciously cultivate your ability to remain present, open-minded, and compassionate.

Money makes the world go round. We’ve all heard the saying. When it comes to marketing, it’s no different. Knowing how to wisely invest your money in a marketing strategy that will achieve your goals can make a huge impact on your business success. Here are some reasons you should consider money when crafting and investing in your marketing plans.

You’re working hard. I am too. With all that hard work, it’s important that your company reaches its full potential for positive impact on clients, employees, vendors, & partners. An effective external communication plan keeps folks aligned with your company’s values, goals and objectives. Here are my top strategies for maximizing impact, the Cheryl McCants way.

Has time passed since you created your most recent set of goals? Have you had a chance to assess whether you’re on track to reach your goals? We are now a quarter of the way through the year, and right now is the perfect time to review and assess your accomplishments compared to the goals you established in January. Your goals need to be Specific, Measurable, Achievable, Relevant, Timebound, Inclusive, and Equitable. Are they? If not, is that why you're missing milestones?

Marketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits.

This week, I’d like to talk about why you should explore opportunities in renewable energy as you look for ways to build your business.

It’s no secret that if you support a culture of wellness in the workplace, everyone benefits. But as you build your  business, it can be hard to remain focused on wellness. Let’s dive into a few key strategies to support a culture of wellness within your business.

This podcast mentions ways to build new professional relationships that are vital for your career and your company growth. If you’re only networking with your peers or with your close business associates, you’re missing opportunities to build your business. Let’s learn to network outside of our comfort zones.

We all think, at least most of us do. But do you think strategically, especially as it relates to business? If thinking strategically is new for you, come on a short journey with me where I will break it down.

Shout it from the mountaintop! Every business has a story to tell. As you build your business, if you don’t brag about what you can do and your accomplishments, no one else will. It’s an absolute necessity in today’s competitive marketplace to tell your story loudly and proudly.

Receiving feedback is an essential part of a manager’s role. Believe it or not, there is an art to it. Embracing feedback is one of the most useful tools for professional and personal development. Feedback – the new F word!

On this Valentine’s Day, let’s spread the love! I’ll define what I mean when I say spread the love. For me, spreading the love means inspiring smiles, trust and confidence. It means to connect with clients, employees, and the community. It also means to give back.

Creating an authentic and effective diverse supply chain starts with understanding why diversity matters, and how diverse supply chains build ethical paths to lasting change. Here are a few thoughts on how your company can create and maintain authentic supply chain diversity.

It’s time to generate new business in this digital economy, via digital marketing techniques. When implemented correctly, digital marketing proves to be a cost effective promotional tactic.

Do you ever feel stuck in a rut when it comes to marketing and communication? You’re not alone. There’s so much information out there, it can be difficult to know where to start. That’s why we’re developing a unique system that helps businesses achieve their marketing and communication goals, which we like to call the “Impact Process.”

For too many years, men dominated corporate board rooms while decision makers lacked any substantial diversity in either race, ethnicity, gender, or thought. Thankfully, the past two decades ushered in sincere commitment to transform companies’ workforces, mindsets, and cultures from the bottom up and the top down. We call this inclusive leadership.

We all know that owning and running a business requires infinite commitment, hard work, determination, and a great team alongside you. January remains a great time to evaluate the year gone by and assess not only your business brand, but your marketing strategies as well.

Excellent communication is essential for the development of an excellent society. As we move into the New Year, it’s time to start thinking about your communication goals for 2023.

It pays to innovate when marketing your business as well your products and services. As an entrepreneur introducing new products and services to the world, you can capture the world’s attention by thinking outside of the norm and bring fresh and innovative products and services to the market. In today’s podcast, I want to share my thoughts on innovation.

Over the past 25 years, tennis powerhouse Serena Williams built a personal brand synonymous with greatness, tenacity, success, and inspiration. Serena’s tenacity, success, and determination inspire me. In today’s episode, let’s take a deeper look into Serena’s success, and listen up for five brand pillars that every business needs to lean on for success.

It's no secret that receiving a cancer diagnosis can be one of the most life-altering experiences any person can have. This was my unfortunate reality not too long ago. When I received my diagnosis, one emotion that surprised me most was: Fearlessness in the face of extreme adversity and all the unknowns. In today’s podcast, I will explore what fearlessness means for me and share some of the lessons I learned about it while battling cancer.

As a business owner, when thinking about the future, you should consider more than current revenues. Let’s talk about generational wealth. How are you ensuring that your business’ financial investments, real estate holdings, and other assets pass down to the next generation? In this episode, I will share with you some tips on how to create and sustain generational wealth.

For this episode, I’d like to talk about the importance of hiring a financial coach or advisor.

This season of giving back is here! In today's episode, I will discuss several ways you can celebrate this holiday season. 

Are you prepared for the new year? Tune into today's episode to learn ways you can grow and strengthen your business in the year ahead. 

The end of the year serves as a great time to reconnect with the founding principles of your business –areas that include your mission statement and core values. Today we dive into several strategies for reconnecting to your business purpose. 

In this podcast episode, I will discuss the importance of taking inventory of current business practices, which helps you improve your processes. 

The right marketing and advertising plans can provide two very important outcomes: 1) the introduction of your brand to new customers and 2) the reassurance of your services to existing customers. That said, nothing solidifies and elevates your brand like a testimony from one customer to their network of friends, family, and associates. Personal testimonials and referrals share experiences in detail and specificity that traditional marketing can’t. Ideally, you want both –but here is how you can increase your referral business.

Most business leaders spend a lot of money to speak with customers through sponsorship messaging, advertising, social media posts, and other marketing communication strategies. The smartest companies however, know that outreach is only half of a successful equation to expand and retain customers. As we all know, marketing is an extremely important part of listening. Getting feedback, solicited or not, is also an important aspect of improving customer service. Listen in for a few considerations:

You can best serve your customers by knowing who they are. In a future podcast, I will discuss specific tools to help elicit customer feedback, but in this episode, I want to discuss the importance of understanding your customers and their behavior and how that aids you in providing them with the best customer experience and service.