Chew on This - Digestable DTC Content

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool products. We also discuss the importance of turning aspirational entrepreneurs into actual entrepreneurs and the benefits of being part of the Shopify community. We conclude the discussion on improving the customer journey and the value of long-term relationships with customers. ​Shopify invests in certain companies to make the e-commerce experience easier for merchants worldwide. They have a competitive advantage due to their amazing ecosystem of partners, which includes major players like Google and Meta who deeply integrate with Shopify. The goal is to build 80-90% of what most merchants need, and for the remaining 10-20%, they invest in partners who excel in those areas. One such partnership was with Max to quickly launch a buy now pay later product. Shopify also highlights the importance of mobile experiences and recommends apps like Tapcart to create customized and branded mobile applications. Overall, Shopify's mission is to empower more brands and entrepreneurs by simplifying the customer journey and providing the necessary tools for success. Highlights: 0:00 - Intro ​0:24 - We welcome Harley to Chew on This. ​1:14 - Shopify's role in connecting people and building relationships in the creator economy. ​3:00 - The growth of e-commerce during the pandemic and its return to more normal levels. ​4:04 - The changing role of physical retail and the need for authenticity. ​5:36 - The rise of new brands and opportunities in the retail industry. ​6:57 - Shopify's upcoming summer edition and their commitment to shipping cool products. ​8:02 - Focus on turning aspirational entrepreneurs into actual entrepreneurs. ​10:17 - The benefits of being part of the Shopify community for entrepreneurs. ​11:10 - Improving the customer journey and increasing customer value. ​12:11 - The importance of follow-up and long-term relationships with customers. ​14:59 - Shopify invests in certain companies to make commerce easier. ​15:44 - Shopify's competitive advantage is its amazing ecosystem of partners. ​16:01 - Partners like Google and Meta deeply integrate with Shopify. ​17:00 - Shopify aims to build 80-90% of what most merchants need. ​18:01 - Shopify invests in partners who are the best at what they do. ​19:21 - Shopify partnered with Max to quickly launch a buy now pay later product. ​21:24 - Apps like Tapcart make it easy to build beautiful mobile experiences. ​24:06 - Shopify aims to make the customer journey less complicated. ​26:10 - Shopify has helped entrepreneurs like Ben Francis of Gymshark succeed. ​27:19 - Shopify's mission is to empower more brands and entrepreneurs. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make.

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🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate by almost 50%. If you’re interested in working with them or learning more about them: https://endrock.software/ 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a strong performance side, analyzing data to make cost-effective decisions, and implementing server-side tracking for more accurate measurement. Additionally, the team emphasizes the importance of customer service and automation for a seamless customer experience. Overall, Chew On This is committed to providing a seamless customer experience and driving the success of their brand. Highlights: ​0:01 - Chew On This has expanded from a podcast into a newsletter, podcast dinners, and more. ​0:45 - The acquisition of Coffee Over Cardio and its wellness approach is an exciting development. ​1:23 - The team discusses the thought process behind the acquisition and the benefits it brings. ​3:05 - The existing infrastructure will be integrated with Coffee Over Cardio, creating efficiencies. ​4:01 - The team is excited about starting from the beginning and having fun with this new venture. ​5:02 - The discussion turns to the importance of starting a brand with a strong performance side. ​7:04 - Tips and insights are shared on how to analyze data and make cost-effective decisions. ​9:02 - The team plans to focus on cost caps and efficient spending to avoid wasting money. ​11:02 - The importance of server-side tracking and data analysis is discussed. ​14:03 - The team shares plans to improve the brand's creative assets and tighten up design principles. ​17:01 - A strong focus on customer service and automation is considered essential for growth. ​20:02 - The team discusses the use of AI in automating processes and improving efficiencies. ​20:23 - Implementing server-side tracking for more accurate measurement. ​22:05 - The team emphasizes the importance of customer service and automation for a seamless customer experience. ​24:00 - Discussing the limitations of email and SMS marketing and the potential benefits of push notifications. ​28:09 - Integrating Power store and utilizing its customizable features. ​34:17 - Discussing the benefits of having an app for better customer engagement and increased customer lifetime value. ​38:10 - Excitement about working closer with SAS tools and partners. ​40:35 - Achieving better efficiency and cost-effectiveness in advertising through testing and optimization. ​41:51 - Implementing A/B testing on checkout pages and utilizing tools like Gorgeous and Reviews.io for enhanced customer experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holiday season. It also suggests offering exclusive and new products to excite customers, balancing aggressive marketing with inventory management, and focusing on actual product value rather than gimmicky gifts. The episode concludes by stressing the significance of being on customers' shopping lists and utilizing retargeting campaigns to drive sales. Overall, the podcast provides valuable insights and practical advice for businesses preparing for Black Friday. Highlights: ​0:23 - "I think you really have to cater to whether it's your retention pool so existing customers or new customers." ​1:01 - "But this year I think we have to be intentional." ​3:14 - "The only way I'll let that continue to run is because they're profitable on the first order." ​4:05 - "There was another one that was very interesting to me just as a marketer and what the strategy goes into." ​8:00 - "71% of people who said they have a budget for Black Friday." ​11:02 - "Make sure that we're on that list." ​16:04 - "This is the first time in four years for obvi." ​20:54 - "Replacing gifts with actual product value." y are not worried about offering discounts on subscriptions. ​27:32 - The importance of profiting on the first order and subscription sales. ​29:00 - They mention having a community and content machine in-house for effective marketing. ​30:23 - The significance of being on customers' shopping lists and utilizing retargeting campaigns. ​35:01 - The importance of not offering one-time gifts and focusing on products that improve customers' lifestyles. ​37:04 - Using Melio for finance and capital management. ​42:09 - The benefits of delegating tasks and allowing team members to learn and grow. ​45:23 - The importance of staying intentional and understanding that things may get off-brand during Black Friday. ​ Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app

In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. ​Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.​

0:14 - Cultivating our community is a key focus for us. ​1:11 - We are joined by Eric Netsch to talk about Tapcart. ​1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. ​2:03 - Tapcart primarily targets enterprise-level merchants. ​4:03 - Mobile web and mobile experiences are crucial for e-commerce. ​5:06 - Tapcart helps increase customer loyalty and lifetime value. ​6:08 - Tapcart provides incremental value beyond Facebook and other channels. ​11:03 - Tapcart helps merchants understand the effectiveness of their app. ​20:09 - Building an app with Tapcart doesn't require extensive development knowledge. ​22:17 - Tapcart offers features that benefit both consumers and brands. ​27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. ​27:55 - Chubby's uses jokes in their push notifications to engage customers. ​28:35 - Tapcart is a new messaging platform for brands. ​29:05 - Tapcart allows merchants to send push notifications every hour if desired. ​31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. ​32:03 - Tapcart provides free access to customers, making it an attractive option. ​33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. ​35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. ​43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. ​45:09 - Building a strong community of loyal customers is important for e-commerce brands. ​53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. ​ ​I Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

From Michelin star restaurants to founding Stuffed Puffs, Michael Tierney has had a diverse career in the food industry. He emphasizes the importance of pushing boundaries and learning from failure. Building relationships, focusing on product innovation, and leveraging social media for marketing are crucial for success.

0:16 - Michael Tierney shares his perspective on the importance of not taking unnecessary risks in business. ​1:11 - Tierney discusses his background in the restaurant industry before starting Stuffed Puffs. ​2:09 - The significance of bringing innovation from food to retail is highlighted. ​3:00 - Tierney talks about the value of building relationships with retailers to drive growth. ​5:05 - The marketing strategies used by Stuffed Puffs are revealed, including social media, search, and influencers. ​8:15 - Tierney shares his thoughts on the importance of standing out in a crowded market. ​9:27 - The benefits of prioritizing retail partnerships over direct-to-consumer sales are discussed. ​11:09 - The story behind the creation of Stuffed Puffs is shared, including the initial idea and product development process. ​15:07 - Tierney emphasizes the importance of having a good product as the foundation of a successful brand. ​17:00 - The process of product improvement and innovation at Stuffed Puffs is explained. ​25:33 - Michael Tierney emphasizes the importance of focusing on a few key things at a time and solving them before moving on to the next challenge in business. ​26:00 - The key hires at the beginning of a business are different from the hires as the business grows, and it is important to find the right people who can adapt to the changing needs of the company. ​31:34 - Stuffed Puffs leverages social media, influencers, and search to market its products and create a strong presence in the industry. ​34:14 - Stuffed Puffs aims to create a community around its brand and engage with consumers through platforms like apps to offer a more immersive experience. ​37:29 - Stuffed Puffs advises new brands entering the retail market to focus on building strong relationships with retailers and understanding how to respond to consumer demands. ​41:05 - Learning from mistakes and being able to pivot and recover quickly is essential in the food industry. ​44:12 - Stuffed Puffs emphasizes the importance of pricing and product quality in attracting consumers. ​45:02 - Stuffed Puffs plans to continue growing and expanding its products into different seasons and occasions, such as Halloween and Easter. ​47:01 - Discipline, adaptability, and staying several steps ahead are key characteristics of successful entrepreneurs in the food industry.

Highlights 🌟 Michael Tierney’s background in food and culinary arts led him to venture into retail with Stuffed Puffs, revolutionizing marshmallows. 🏭 Building their own manufacturing facility and owning the intellectual property behind their unique product propelled Stuffed Puffs’ growth. 🛍️ Retail relationships and effective shopper marketing played a key role in Stuffed Puffs’ success, maximizing exposure and driving growth. 💪 The importance of a great product cannot be overstated, and continuous innovation and refinement are necessary for staying competitive. 🚀 Michael Tierney emphasizes the need for agility, adaptive decision-making, and a focus on both packaging and pricing to stand out in a saturated market. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

🎯 Josh Snow, founder of Snow Teeth Whitening, discusses his entrepreneurial journey and the challenges he faced in building his brand. Highlights Josh Snow started as a website builder and later sold a successful digital agency before starting Snow Teeth Whitening. He emphasizes the importance of sales channel diversification, geo diversification, and product diversification in building a successful brand. Josh believes in the power of partnerships and collaboration, and he actively seeks out partnerships with other brands to expand his product offerings and distribution channels. He highlights the significance of building brand equity and positioning in order to attract potential buyers or investors. While Josh recognizes the appeal of creator-led brands, he also cautions against following trends blindly and emphasizes the importance of genuine businesses and monetizing influence wisely. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ned from EndRock Software shares his experience with CRO and the value of working with the right agency. Highlights * 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining. * 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points. * 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions. * 💡 Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback. * 💪 Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

The healing company is focused on the wellness space and aims to bring together a community of brands and founders to improve people’s lives. CEO Simon Belsham emphasizes the importance of patience, building a great team, and having a vision. He also highlights the value of transparency and the need to prioritize self-care.Highlights💼 The healing company aims to bring together wellness brands and founders to make a positive impact on people’s lives.⌛ Patience is key; young people should avoid impatience and strive for long-term success.🤝 Building a great team is crucial for success, and it’s important to choose team members who align with the company’s vision and values.🌟 Transparency is essential for building trust with team members and customers.💪 Taking care of your own well-being, including sleep, exercise, and a balanced lifestyle, is crucial for being an effective leader.

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

How this cookware brand Dominated with Cooking Influencers with Jason Panzer of Hexclad
Jason Panzer, President of Hexclad, shares the story of their successful cookware brand and the deal they made with celebrity chef Gordon Ramsay.
Highlights
* 🔍 Hexclad started as a cookware brand after pivoting from their initial business idea and has grown into a successful direct-to-consumer (D2C) brand.
* 🤝 Hexclad approached Gordon Ramsay through DMs, and after a nine-month process, secured him as a brand ambassador.
* 📈 Hexclad’s profitable business story helped convince Gordon Ramsay’s team to sign the deal.
* 🍳 Hexclad’s visually appealing product has helped the brand gain recognition on social media and among cooking influencers.
* 💼 Jason Panzer’s background in finance and deal-making has contributed to Hexclad’s success.
hexclad.com
Jason Panzer - https://twitter.com/jasonpanzer
Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.
Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers.
He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts.
Highlights Diversification of marketing channels for D2C beyond social media (💼) Testing and investment in TV commercials and CTV for long-lasting secondary presence (📺) Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (🎓) Collaboration with creators and publishers to drive customer acquisition (🤝) Start with Facebook to test and validate content, then lift to other channels like TV (💻)

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ryan Babenzien, the Founder of Jolie Skin and Greats
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com/
Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director ofEntertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi.
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend....

What can you focus on? during this time? We lay it all out for you on this season finale!

Sign up for our FREE newsletter... The newsletter that takes the guesswork out of building and scaling a D2C brand 🔗 https://www.subscribe.chewonthis.io/subscribe

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

Retail vs DTC - Should Brands Be Focusing on getting in Retail? The answer lies in the question. If you can focus and you’re a ‘brand’ not a product or concept, then yes, getting into retail makes sense.

Sign up for our FREE newsletter... The newsletter that takes the guesswork out of building and scaling a D2C brand 🔗 https://www.subscribe.chewonthis.io/subscribe

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

We often get a lot of mixed commentary around I love your brand and wow I love how much you guys have grown. This crossroads brings us to Branding vs. Marketing and why Branding is still one of the leading levers  w/ Ankit http://www.instagram.com/kreatekit

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

The biggest lessons and mistakes we had from 2022 to help you and your DTC brand avoid the pitfalls and maximize success.

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability.

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

Operating or “running” your brand is not and does not always have to be synonymous to “growing” or “scaling” your company. In fact, if you dont have a strong foundation in operations, scaling or growing your brand becomes a temporary feat.

We’re here to talk about today’s episode and cover the un-sexy needs for a brand to truly scale: a very strong handle on operations. Founders, don’t point fingers at your COO or ops team, operations requires all departments to fundamentally work together.

On this episode, we share how we stack up here at Obvi.

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 3 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

A great UI/UX strategy helps companies win over customers, manage existing ones better and keep them hooked to their products. This is done through smooth user interactions, easy navigation, and intuitive design. We go over the importance of these strategies and how to implement them for your business.

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 3 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

Being Creative raising CAPITAL  💸 for your business can elevate and transform your brand to the next phase of its evolution. We're going to tell you the pros and cons of multiple avenues of raising capital and how to go about it correctly and efficiently.

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 3 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

🚀 THE PRODUCT LAUNCH, is a crucial stage in the product roadmap. As markets become saturated with similar products and services, it’s increasingly difficult for new offerings to make an impact.   We give you our insights on how to launch a product that is tailored to your brand and go STEP by STEP on how to 📲 gather data, 🤪 create hype and 🚀 LAUNCH your product.   

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!  Sign up. and get 3 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:  🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer  

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer  

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when  you spend your first $50,000 of ad spend within 30 days of signing up!  🔗 https://bit.ly/parkercard  Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

Launch Episode:  The Black Friday Playbook | Chew On This Podcast Have you started prepping for BFCM yet? 👀 What's your main priority to get sorted out before anything else?  We got you covered in some top "Chews" and insights on how to prepare for Black Friday and Cyber Monday in a post IOS 14 era, we relive our past Black Friday DISASTER, and how to get 60 Day Interest-free capital for your business  with no FEES!