Clifton Warren's Top Producer Podcast

Idea is a clean four letter word that arouses curiosity to help you open doors and close sales.

In this episode I discuss how to find and profit from your ideas.

Everything you need to know about sales and marketing is learnable.

In this episode I share tips on how can prioritise your sales learning and maximise your success.

Top producers understand the key to success is 1% inspiration and 99% preparation.

In this episode, I share ideas on how you can be better prepared for staying in the movement, to handle the unexpected and capitalise on new opportunities.

Diversity and inclusion are two words regularly mentioned and promoted by organisations of all shapes and sizes. For self-employed and sales people, diversity and inclusion is not optional. It’s mandatory to becoming a top producer. John Savage said “Serve the masses and eat with the classes”

In this podcast episode, I share 7 tips on how to walk the talk regarding diversity and inclusion and build a thriving business.

The first sale is always to yourself. Your beliefs about your products, services and self-image really do matter.

In this podcast I share the seven false beliefs that can stall your career and prevent you from reaching the top.

Your business and personal environment has a major impact on your productivity, and they need to work in harmony to support your goals.

In this episode, I provide some easy tips for mastering your environment and speeding up your growth.

There is always excitement whenever we try to learn something new, whether it’s fishing, playing the piano or learning to sell. We start off with great excitement, but we quickly realize it’s going to take hard work.

That’s when boredom, routine and impatience can set in, but don’t give in. Allow time to take its course.

In this podcast I share the three phases of learning something new.

Accountability is the starting point for high sales achievement and a powerful too to help you to achieve big sales goals, acquire good habits and build your ideal sales career and lifestyle.

One of the most valuable tools you can carry is a pen and paper to quickly capture your sales ideas, names of new prospects, action ideas for clients. 

Investing in yourself is one of the best investments you can make drive your career and business forward. Top professionals are continual learning which why they make the big bucks.

In this episode I share some easy to invest in you to better enrich the lives of your clients.

 Top performers regularly prune their clients and relationships to promote new growth in their business.

In this episode I share the five areas you should annually prune from your business each year to make room for new growth and superior growth results.

One of the most neglected aspects of most professionals and businesses is the failure to maximize the potential locked up in their client base.

It is generally accepted that it costs between five and seven times as much to obtain a customer as to retain one.

During this episode I share some proven ways for unlocking the value of your client base and quickly generate new revenue.

Too many professional are trying to focus on too many things be all things to everyone.

In this episode I show you how to distinguish between the vital few, routine and trivial and the right areas to focus on to drive growth and maximise the value of your business.

The more you know about your clients the more options you have for delivering value. 

Sharing your observation of trends is a great place to start.

Who are you going to call?  To get more meetings with prospective clients you need a prospects - individual names prospective clients on hand that you can contact by phone or email to obtain a meeting.Having a prepared list will save you time and make your prospecting more efficient and enjoyable.  In podcast I show you how to build a dynamic qualified prospect List. 

Prospecting can be your biggest challenge or biggest opportunity. In this podcast I provide 5 quick techniques that can implemented in just 15 minutes per day to keep your sales pipeline flowing.

Stop selling products and start partnering with your clients to help them solve their hot-button needs.

To gain the attention of high potential prospective clients you need a solid marketing message. In this episode I share how to create and package your expertise to attract high quality prospects.

Top performers take charge of their own education and personal development. In this episode I share how you can do this to boost your results and career.

Your competitors top clients should be on your prospect list.  If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year - you will be produce superior growth.

In this podcast I'll show you how to do just that.

It's essential that you protect the top 20 percent of your clients generating 80 percent of your revenues.  

Creating exit barriers by being client focused is one of the most effective ways to achieve this. 

The fastest way to maximise the growth and performance of your business is to ensure your top 20 percent of clients, that produce 80 percent of your revenues are 100 percent full-time.

That means you have 100 percent share of their wallet. In the episode I show you how to achieve this.

Practice makes perfect. 

How do you get better at any skill?  By doing it often.

This also applies to selling: 

How do you get better at closing sales, handling prospect objections, or presenting your solutions?  

The answer, by practising in the safe environment of your office or home before meeting a prospective client.  

In this episode I share seven sales skill you should practice to enable you to deliver in the moment and close more sales.

Top professionals don't' leave it chance. They take charge of the career by developing and executing a well thought-out game plan to ensure they are heading in the right direction.

Your sales pipeline represents the future growth of your business. In this episode I cover:

Cross-selling is one of the most talked about and often poorly executed strategies.  Every leader that I speak with, admits they can and should become better at cross-selling. In this episode I'll provide techniques to help you:

Generate organic growth

Improve retention

Generate referrals

You can no longer afford to simply sell and forget key clients. They need to nurtured to ensure they stay to maximise their lifetime value, listen to the episode to learn how.

Top performers credit their success with having a well defined sales process.

You are in the people business. People are your prospects, clients and influencers, learn how to proactively manage and profit from these relationships to grow your business.

One of the most powerful and sophisticated methods for generating high leads is influencer marketing, leveraging your non-client relationships.

Generating proactive referrals from your existing clients should be your #1 marketing strategy.

Excellent client retention is the foundation for producing superior organic growth results every year.

Technical expertise is simply not enough in today's market. Knowing to how to sell your expertise is essential.

 is not enough if today's fast moving m