
Clifton Warren's Top Producer Podcast
By clifton warren
Ideas, techniques, tips to help financial services professionals acquire, develop and retain clients and generate superior growth results.

Write It Down
Write It Down
Clifton Warren's Top Producer PodcastMar 13, 2023
00:00
02:30

Using Accountability to Break Through Your Natural Ceiling
Using Accountability to Break Through Your Natural Ceiling
Accountability is the starting point for high sales achievement and a powerful too to help you to achieve big sales goals, acquire good habits and build your ideal sales career and lifestyle.
Mar 20, 202304:05

Write It Down
Write It Down
One of the most valuable tools you can carry is a pen and paper to quickly capture your sales ideas, names of new prospects, action ideas for clients.
Mar 13, 202302:30

Investing In You
Investing In You
Investing in yourself is one of the best investments you can make drive your career and business forward. Top professionals are continual learning which why they make the big bucks.
In this episode I share some easy to invest in you to better enrich the lives of your clients.
Feb 01, 202303:59

Pruning to Promote Growth
Pruning to Promote Growth
Top performers regularly prune their clients and relationships to promote new growth in their business.
In this episode I share the five areas you should annually prune from your business each year to make room for new growth and superior growth results.
Jan 23, 202305:41

Unlocking The Potential of Your Clients
Unlocking The Potential of Your Clients
One of the most neglected aspects of most professionals and businesses is the failure to maximize the potential locked up in their client base.
It is generally accepted that it costs between five and seven times as much to obtain a customer as to retain one.
During this episode I share some proven ways for unlocking the value of your client base and quickly generate new revenue.
Jan 13, 202305:41

Focusing on Your Vital Few
Focusing on Your Vital Few
Too many professional are trying to focus on too many things be all things to everyone.
In this episode I show you how to distinguish between the vital few, routine and trivial and the right areas to focus on to drive growth and maximise the value of your business.
Jan 05, 202305:41

Sharing Trends and Ideas with Clients
Sharing Trends and Ideas with Clients
The more you know about your clients the more options you have for delivering value.
Sharing your observation of trends is a great place to start.
Dec 29, 202206:08

How to Build a Dynamic Prospect List
How to Build a Dynamic Prospect List
Who are you going to call? To get more meetings with prospective clients you need a prospects - individual names prospective clients on hand that you can contact by phone or email to obtain a meeting.Having a prepared list will save you time and make your prospecting more efficient and enjoyable. In podcast I show you how to build a dynamic qualified prospect List.
Dec 20, 202210:29

Proactive Prospecting
Proactive Prospecting
Prospecting can be your biggest challenge or biggest opportunity. In this podcast I provide 5 quick techniques that can implemented in just 15 minutes per day to keep your sales pipeline flowing.
Dec 16, 202207:53

Stop Selling Products
Stop Selling Products
Stop selling products and start partnering with your clients to help them solve their hot-button needs.
Nov 01, 202204:37

Packaging Your Expertise
Packaging Your Expertise
To gain the attention of high potential prospective clients you need a solid marketing message. In this episode I share how to create and package your expertise to attract high quality prospects.
Oct 15, 202204:37

Continual Education
Continual Education
Top performers take charge of their own education and personal development. In this episode I share how you can do this to boost your results and career.
Oct 09, 202204:36

Stealing Market Share From a Competitor
Stealing Market Share From a Competitor
Your competitors top clients should be on your prospect list. If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year - you will be produce superior growth.
In this podcast I'll show you how to do just that.
Oct 02, 202205:47

Building Exit to Prevent Clients From Leaving
Building Exit to Prevent Clients From Leaving
It's essential that you protect the top 20 percent of your clients generating 80 percent of your revenues.
Creating exit barriers by being client focused is one of the most effective ways to achieve this.
Sep 25, 202205:44

Only Full-time Clients Please
Only Full-time Clients Please
The fastest way to maximise the growth and performance of your business is to ensure your top 20 percent of clients, that produce 80 percent of your revenues are 100 percent full-time.
That means you have 100 percent share of their wallet. In the episode I show you how to achieve this.
Sep 18, 202207:35

Practice
Practice
Practice makes perfect.
How do you get better at any skill? By doing it often.
This also applies to selling:
How do you get better at closing sales, handling prospect objections, or presenting your solutions?
The answer, by practising in the safe environment of your office or home before meeting a prospective client.
In this episode I share seven sales skill you should practice to enable you to deliver in the moment and close more sales.
Sep 09, 202205:20

Creating a Game Plan for Your Career and Business
Creating a Game Plan for Your Career and Business
Top professionals don't' leave it chance. They take charge of the career by developing and executing a well thought-out game plan to ensure they are heading in the right direction.
Sep 03, 202207:16

How to proactively manage your sales pipeline
How to proactively manage your sales pipeline
Your sales pipeline represents the future growth of your business. In this episode I cover:
The seven steps of a sales process
How to ensure your pipeline keeps flowing
The best way to maintain your pipeline
Aug 27, 202207:11

Cross Selling: How to Stop Leaving Money On The Table
Cross Selling: How to Stop Leaving Money On The Table
Cross-selling is one of the most talked about and often poorly executed strategies. Every leader that I speak with, admits they can and should become better at cross-selling. In this episode I'll provide techniques to help you:
Generate organic growth
Improve retention
Generate referrals
Aug 18, 202207:30

How to Continue Key Relationship and accelerate your growth
How to Continue Key Relationship and accelerate your growth
You can no longer afford to simply sell and forget key clients. They need to nurtured to ensure they stay to maximise their lifetime value, listen to the episode to learn how.
Aug 12, 202206:03

Designing The Perfect Sales Process
Designing The Perfect Sales Process
Top performers credit their success with having a well defined sales process.
Aug 06, 202203:44

The 5 Key Relationships Your Must Proactively Manage
The 5 Key Relationships Your Must Proactively Manage
You are in the people business. People are your prospects, clients and influencers, learn how to proactively manage and profit from these relationships to grow your business.
Jul 29, 202204:36

Influencer Marketing
Influencer Marketing
One of the most powerful and sophisticated methods for generating high leads is influencer marketing, leveraging your non-client relationships.
Jul 23, 202206:44

Referral Marketing - Leveraging Your Existing Clients for Growth
Referral Marketing - Leveraging Your Existing Clients for Growth
Generating proactive referrals from your existing clients should be your #1 marketing strategy.
Jul 12, 202209:37

Client Retention
Client Retention
Excellent client retention is the foundation for producing superior organic growth results every year.
Jul 12, 202206:06

You Are In the Marketing Business
You Are In the Marketing Business
Technical expertise is simply not enough in today's market. Knowing to how to sell your expertise is essential.
is not enough if today's fast moving m
Jul 12, 202218:29