Cody Builds a Business
By Cody Burch
Will he succeed or will he fail? Stay tuned to find out for yourself.
...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
Cody Builds a BusinessJun 06, 2022
FINAL EPISODE: The Epic Conclusion
This is the 409th and final episode of the Cody Builds a Business Podcast.
What started as an idea in April 2018 now reaches its epic conclusion.
When I started recording in 2018 I had no idea where the journey would take me.I wrote a book I hosted 2 live events Started the show Launched a membership and coaching program Created 9 mini-workshops And traveled the world...
And on this episode - I reveal what's next for me and the agency business.
Thanks for joining me on the journey. I'm grateful for you.
Ep 21 - BREAKING NEWS: I'm At A Crossroads
For the first time in 5 years I officially have 0 (zero) agency clients.
How did I end up here?
Am I OK with that?
2.20 - Be a Food Truck (Not a Cheesecake Factory)
Cheesecake Factory is delicious - no doubt. But they have the most comically enormous menu in the galaxy.
Want Asian, Mexican, American, Italian food??? They got you covered.
Instead, be a food truck. Here are 3 reasons why.
2.19 - How to 30x Engagement at 1/2 the Cost
Did you catch the Joe Rogan interview with Mr. Beast?
Super interesting - 2 industry titans (top podcaster and top YouTuber) jamming on business growth strategies.
Today I share the top 3 takeaways from the interview, and how a 23 year old guy gained over 100m subscribers on YouTube.
2.18 - What to Do When You Get Punched in The Face(book)
Everyone has a plan till they get punched in the face. - Mike Tyson.
Ever spend weeks or months planning out every detail of a promotion only to have it fail?
I'm running 3 launches this month and 2 are going well (like most do) but one is suffering.
Today we explore what I found, what I tweaked, and how it's helping bring costs back in line with our expectations.
Links: www.codyslaunchmaps.com and www.laidbacklaunch.com
2.17 - What People Actually Pay For (It's Not What You Think)
Think people pay for all your bells and whistles in your program?
Today we talk about what they ACTUALLY will pay (handsomely) for.
2.16 - What Gets Measured Gets Managed
A few years ago I entered into amateur fitness competitions. Weird, I know.
But we measured everything - food, steps, calories, macros, sleep, reps, weights...
The whole thing.
And the transformation was dramatic.
Now, in business I've cracked down on what exactly I'm measuring and it's already paying off.
2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans
In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.
Here's an excerpt from the introduction:
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.
So get busy creating 1000 true fans.... one fan at at time.
2.14 - I'm Streaking
I've got a streak going.
Today, February 21st, marks the 52nd day in a row I've done 100 push ups.
Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself.
I was so sore the next day I could barely lift my arms.
My form was horrible, too, as my 15 yr old son pointed out.
Day 2 took just as long as Day 1. I worked through the soreness but my form was terrible.
Same for days 3 through 10.
But as the days and weeks went by the soreness stopped, the form improved, and I now knock out 100 pushups in 3-4 rounds over 6 minutes.
But what I'm most proud of is not the pushups...
It's the daily discipline of doing something I don't want to do.
Something I know I'm not very good at. Something that can be embarrassing or make my body hurt.
And while my physique looks pretty much the same as it did 50 days ago, my mind has sharpened with a daily discipline.
So here's food for thought for the weekend:
What can you do daily that will strengthen your mind or body?
Could be a couple pages of a book. Going for a walk after dinner. Not checking your phone till 10am each day. An act of kindness for a stranger.
Here's the really cool part: When you can conquer your fear, concern or discomfort over this daily ritual, the rest of the day kinda falls into place.
Since beginning my daily pushup routine I also picked up a few other great habits (cold showers, flossing, drinking 1 gal of water, sending a daily email).
And I've never been more productive in business or well-rested than these last 52 days.
All because of a decision to lower my body down to the living room carpet by my dog's bed and slowly rise back to plank position. 100 times. Every night around 8pm.
You got this,
~ Cody "5,000 Pushups" Burch
P.S. I just put together my Digital Business Toolkit (PDF). These are all the tools I use to run a lean, profitable, digital business. Click here to download a copy.
2.13 - How to Fix a Leaky Sales Funnel
Don't throw that leaky funnel out! Fix it, instead.
My Free Plus Shipping funnel (www.CodysLaunchMaps.com) had a rocky start.
The orders were fine, the order bump was great, but the one-time-offer stunk...
So instead of throwing it out and making a new offer - here's what I did instead.
2.12 - A Robot Put Me in Facebook Jail
Ever gotten in trouble by a robot?
Last week I was put in FB Jail by a mistake with the algorithm.
Don't be like me... make sure your business is safeguarded from the whims of our tech overlords (and faulty algorithms).
2.11 - The Story Behind The Pizza Parlor
There's a new pizza shop in town and, based on the name, we had it ALL wrong.
Today we discuss stories and their power to connect with your audience (even if you're just selling pizza).
2.10 - Why I'm Doing a Physical Free + Shipping Offer
Alright folks, it's here. I've gotten so many questions about why the heck I'm doing a free + shipping offer.
Today I dish on ALL the details.
Click here to check out the offer https://codyslaunchmaps.com/
2.9 - Gold, Maps, Shovels and Guides
Here's a foolproof way to sell more stuff to the same traffic. Don't stop at the "gold"... give them maps, shovels and even offer to be their guide.Sell the idea Sell confidence to get their Sell speed and automation Sell "mistake avoidance"
2.8 - Don't Trust Booksmart Experts
I was pumped when a human being from Facebook reached out to talk to me about my ads strategy.
Gotta admit I felt a little pride and excitement.
But that turned sour when they proceeded to give me the worst ever ads advice of my life.
Today we explore why you can't trust so-called Experts and are better off getting experience instead.
2.7 - Billion Dollar Magical Green Unicorn
Hey here's some good news:
You don't need a 1000 products to have a cool business.
(insert happy marketer noises).
You're not Wal-Mart.
Today I tell you the story of how ONE product just went to a billion (with a b) dollar valuation.
2.6 - How to Hire A Mentor
When my wife and I moved to Colorado in 2004 we were lost. Newly married, new town, new state, new job, new friends, new ... everything.
So I approached a mutual friend of mine who was a few years older and took him to lunch.
That mentorship lasted years and help save me a lot of pain in my 20s.
When I started my entrepreneur journey in 2017 I took the same path. I could go faster if I had a mentor.
But how do I find one?
How do I hire them?
We explore that and more on today's episodes.
Links:Tim Grover's book Relentless Apply to work with me
2.5 - The Rise of the Mini Workshop
In September 2020 I experienced a colossal failure. I hosted a virtual event with 75 ticket holders (most of them free).
On the day of the live 1-day event I was devastated to find out only 8 or 9 showed up live.
I half-heartedly made an offer that no one bought.
I took a few weeks off to lick my wounds and prepare my next move.
One day I saw a post in my news feed from this guy named Justin who talked about "getting paid twice".
The idea was to get paid on the front end to teach a workshop, then get paid again on the back end with your higher ticket products and services.
Since I had just gotten paid ZERO to get paid ZERO again... this sounded appealing.
Today we talk about my mini-workshop journey and how it's revolutionized my business.
To learn more about mini workshops click here: codyburch.com/mwm
To check out my workshops:www.adwritingworkshop.com www.targetingworkshop.com www.laidbacklaunch.com www.funnelbyfive.com
Thanks for listening!
2.4 - Trust the Principles, Test the Variables
As you charge forward on your goals for 2022... be they health, wealth, or relationships...
It's important to understand the unwavering principles at play.
Want to lose weight? Eat less (mostly plants) and move more.
Want a happy marriage? Be kind, gentle, loving, considerate and affectionate.
Want a more predictable business? Grow your email list and communicate regularly.
Those are the PRINCIPLES and they are TRUE forever in all circumstances.
However... the way we go about them can change. Test new stuff. Try new routines, methods or approaches.
Eventually you'll find what works for you but you won't know until you try.
2.3 - The Robo Revolution? Why AI Won't Replace Us Anytime Soon
Worried that a robot's gonna steal your job?
Hopeful that a robot's gonna write you high performing marketing copy at the push of a button?
Sorry... neither are gonna happen (not anytime soon at least).
I've been playing around with Jarvis AI (https://codyburch.com/jarvis) and I have this love-hate thing with it.
What it does well:Titles Outlines Summaries
What it lacks:Long form copy Blog posts Emails
While it's cool to know which apps are out there that can help us save time or make money (or both), the robots aren't going to overturn us anytime soon.
Ask the decommissioned robo-vacuum in my basement.