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Cody Builds a Business

Cody Builds a Business

By Cody Burch

The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).

Will he succeed or will he fail? Stay tuned to find out for yourself.

...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
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2.1 - Cody (re)Builds a Business

Cody Builds a BusinessJan 07, 2022

FINAL EPISODE: The Epic Conclusion

FINAL EPISODE: The Epic Conclusion

This is the 409th and final episode of the Cody Builds a Business Podcast.

What started as an idea in April 2018 now reaches its epic conclusion.

When I started recording in 2018 I had no idea where the journey would take me.

  • I wrote a book
  • I hosted 2 live events
  • Started the show
  • Launched a membership and coaching program
  • Created 9 mini-workshops
  • And traveled the world...

And on this episode - I reveal what's next for me and the agency business.

Thanks for joining me on the journey. I'm grateful for you.

~ Cody

Jun 06, 202225:19
Ep 21 - BREAKING NEWS: I'm At A Crossroads
May 17, 202221:53
2.20 - Be a Food Truck (Not a Cheesecake Factory)
Mar 17, 202206:55
2.19 - How to 30x Engagement at 1/2 the Cost
Mar 14, 202212:28
2.18 - What to Do When You Get Punched in The Face(book)
Mar 10, 202215:27
2.17 - What People Actually Pay For (It's Not What You Think)

2.17 - What People Actually Pay For (It's Not What You Think)

Think people pay for all your bells and whistles in your program?

Think again.

Today we talk about what they ACTUALLY will pay (handsomely) for.

Mar 03, 202212:19
2.16 - What Gets Measured Gets Managed
Feb 28, 202213:24
2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans

2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans

In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.

Here's an excerpt from the introduction:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

So get busy creating 1000 true fans.... one fan at at time.

Feb 24, 202209:36
2.14 - I'm Streaking

2.14 - I'm Streaking

I've got a streak going.

Today, February 21st, marks the 52nd day in a row I've done 100 push ups.

Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself.

I was so sore the next day I could barely lift my arms.

My form was horrible, too, as my 15 yr old son pointed out.

Day 2 took just as long as Day 1. I worked through the soreness but my form was terrible.

Same for days 3 through 10.

But as the days and weeks went by the soreness stopped, the form improved, and I now knock out 100 pushups in 3-4 rounds over 6 minutes.

But what I'm most proud of is not the pushups...

It's the daily discipline of doing something I don't want to do.

Something I know I'm not very good at. Something that can be embarrassing or make my body hurt.

And while my physique looks pretty much the same as it did 50 days ago, my mind has sharpened with a daily discipline.

So here's food for thought for the weekend:

What can you do daily that will strengthen your mind or body?

Could be a couple pages of a book. Going for a walk after dinner. Not checking your phone till 10am each day. An act of kindness for a stranger.

Here's the really cool part: When you can conquer your fear, concern or discomfort over this daily ritual, the rest of the day kinda falls into place.

Since beginning my daily pushup routine I also picked up a few other great habits (cold showers, flossing, drinking 1 gal of water, sending a daily email).

And I've never been more productive in business or well-rested than these last 52 days.

All because of a decision to lower my body down to the living room carpet by my dog's bed and slowly rise back to plank position. 100 times. Every night around 8pm.

You got this,

~ Cody "5,000 Pushups" Burch

P.S. I just put together my Digital Business Toolkit (PDF). These are all the tools I use to run a lean, profitable, digital business. Click here to download a copy.

Feb 21, 202209:34
2.13 - How to Fix a Leaky Sales Funnel

2.13 - How to Fix a Leaky Sales Funnel

Don't throw that leaky funnel out! Fix it, instead.

My Free Plus Shipping funnel ( had a rocky start.

The orders were fine, the order bump was great, but the one-time-offer stunk...

So instead of throwing it out and making a new offer - here's what I did instead.

Feb 17, 202211:47
2.12 - A Robot Put Me in Facebook Jail
Feb 14, 202213:45
2.11 - The Story Behind The Pizza Parlor
Feb 10, 202211:22
2.10 - Why I'm Doing a Physical Free + Shipping Offer
Feb 07, 202216:41
2.9 - Gold, Maps, Shovels and Guides

2.9 - Gold, Maps, Shovels and Guides

Here's a foolproof way to sell more stuff to the same traffic. Don't stop at the "gold"... give them maps, shovels and even offer to be their guide.

  • Sell the idea
  • Sell confidence to get their
  • Sell speed and automation
  • Sell "mistake avoidance"
Feb 03, 202209:43
2.8 - Don't Trust Booksmart Experts

2.8 - Don't Trust Booksmart Experts

I was pumped when a human being from Facebook reached out to talk to me about my ads strategy.

Gotta admit I felt a little pride and excitement.

But that turned sour when they proceeded to give me the worst ever ads advice of my life.

Today we explore why you can't trust so-called Experts and are better off getting experience instead.


Jan 31, 202209:17
2.7 - Billion Dollar Magical Green Unicorn

2.7 - Billion Dollar Magical Green Unicorn

Hey here's some good news:

You don't need a 1000 products to have a cool business. 

(insert happy marketer noises).

You're not Wal-Mart.

Today I tell you the story of how ONE product just went to a billion (with a b) dollar valuation. 


Jan 27, 202206:00
2.6 - How to Hire A Mentor