Cody Builds a Business

For the first time in 5 years I officially have 0 (zero) agency clients.

How did I end up here?

Am I OK with that?

What's next?

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Cheesecake Factory is delicious - no doubt. But they have the most comically enormous menu in the galaxy. 

Want Asian, Mexican, American, Italian food??? They got you covered.

Instead, be a food truck. Here are 3 reasons why.

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Did you catch the Joe Rogan interview with Mr. Beast?

Super interesting - 2 industry titans (top podcaster and top YouTuber) jamming on business growth strategies.

Today I share the top 3 takeaways from the interview, and how a 23 year old guy gained over 100m subscribers on YouTube.

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Everyone has a plan till they get punched in the face. - Mike Tyson.

Ever spend weeks or months planning out every detail of a promotion only to have it fail?

I'm running 3 launches this month and 2 are going well (like most do) but one is suffering.

Today we explore what I found, what I tweaked, and how it's helping bring costs back in line with our expectations.

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A few years ago I entered into amateur fitness competitions. Weird, I know.

But we measured everything - food, steps, calories, macros, sleep, reps, weights...

The whole thing.

And the transformation was dramatic.

Now, in business I've cracked down on what exactly I'm measuring and it's already paying off.

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In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.

I've got a streak going.

Today, February 21st, marks the 52nd day in a row I've done 100 push ups.

Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself.

I was so sore the next day I could barely lift my arms.

My form was horrible, too, as my 15 yr old son pointed out.

Day 2 took just as long as Day 1. I worked through the soreness but my form was terrible.

Same for days 3 through 10.

But as the days and weeks went by the soreness stopped, the form improved, and I now knock out 100 pushups in 3-4 rounds over 6 minutes.

But what I'm most proud of is not the pushups...

It's the daily discipline of doing something I don't want to do.

Something I know I'm not very good at. Something that can be embarrassing or make my body hurt.

And while my physique looks pretty much the same as it did 50 days ago, my mind has sharpened with a daily discipline.

So here's food for thought for the weekend:

What can you do daily that will strengthen your mind or body?

Could be a couple pages of a book. Going for a walk after dinner. Not checking your phone till 10am each day. An act of kindness for a stranger.

Here's the really cool part: When you can conquer your fear, concern or discomfort over this daily ritual, the rest of the day kinda falls into place.

Since beginning my daily pushup routine I also picked up a few other great habits (cold showers, flossing, drinking 1 gal of water, sending a daily email).

And I've never been more productive in business or well-rested than these last 52 days.

All because of a decision to lower my body down to the living room carpet by my dog's bed and slowly rise back to plank position. 100 times. Every night around 8pm.

You got this,

~ Cody "5,000 Pushups" Burch

Don't throw that leaky funnel out! Fix it, instead.

Ever gotten in trouble by a robot?

Last week I was put in FB Jail by a mistake with the algorithm.

Don't be like me... make sure your business is safeguarded from the whims of our tech overlords (and faulty algorithms).

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There's a new pizza shop in town and, based on the name, we had it ALL wrong.

Today we discuss stories and their power to connect with your audience (even if you're just selling pizza).

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Alright folks, it's here. I've gotten so many questions about why the heck I'm doing a free + shipping offer.

Today I dish on ALL the details.