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In this training lab, participants will learn how to quickly draft a script for a video advertisement using Steven's POSO outline. He'll also cover the essential elements of an engaging video.

Is your marketing strategy ready for the busy holiday season? Learn practical tips and tricks you can use to help you craft a next-level marketing strategy for the holiday season.

Learn to use Canva for captivating social media content that boosts your social media. Led by the Arizona Microcredit Initiative, this class teaches you the skills to create eye-catching visuals and engaging posts. Come with your business ideas, leave with shareable content!

People are expected to spend even more this year with a projected $1.77 trillion in sales. E-commerce spending is also expected to rise 10-15% in 2023, which would add an additional $278-284 billion in sales. If there’s ever been a time to sell your business’s products and services online, it’s now.

Recruiting for your small business can be challenging, and it can become even more demanding in the lead-up to the holidays. Join our webinar to discover three effective methods for enhancing your recruitment strategy, enabling you to attract top-notch employees.

Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

In this workshop, we’ll:

1. Discuss the Products tab in a Google Business Profile

2. Introduce Google Merchant Center and the basics of creating a free  account and a product feed

3. Show you how to set up an E-Commerce website using Shopify

Kevin's Bio: With over 10 years of experience in Business and Marketing, Standing 360 is dedicated to helping grow brick-and-mortar businesses. With Professional 360 Photography to show transparency, getting a business on Google and Apple maps to ensure customers know how to get to your front door, and to make sure that the business's best foot is put forward for your future and current customers. We are a full-service Marketing Agency that helps small businesses out with their Websites, Google My Business, Yelp, Apple Maps, Street View Virtual Tours, and your Physical and Digital Marketing for small businesses.

If you’re a small business owner who needs to buy large equipment or real estate, there’s a smart financing option you may not have heard of: SBA 504 loans. These government-guaranteed loans only require 10% down and have low, fixed interest rates to reduce costs and worry. 

Join Scott Morris from Gateway Bank to learn:

1. The benefits of SBA 504 loans vs. other loans (including other options from the SBA)

2. Who is a good candidate

3. How these loans work

4. How to get SBA 504 financing

If you’re curious about bringing your existing business online, or you’re just starting a business and want to know where to begin, it all starts with a domain: your online address and home on the web.

In this session we’ll cover:

1. The benefits of owning a domain

2. Helpful web terms to know

3. How to get the most out of your domain

Kevin's Bio: With over 10 years of experience in Business and Marketing, Standing 360 is dedicated to helping grow brick-and-mortar businesses. With Professional 360 Photography to show transparency, getting a business on Google and Apple maps to ensure customers know how to get to your front door, and to make sure that the business's best foot is put forward for your future and current customers. We are a full-service Marketing Agency that helps small businesses out with their Websites, Google My Business, Yelp, Apple Maps, Street View Virtual Tours, and your Physical and Digital Marketing for small businesses.

Learn how, when, and why you should pay yourself as a business owner and how this investment can help your business grow.

Learn from an expert how to build a resilient business with the right relationships.

Discover the importance of government and corporate supplier diversity programs and how to get certified to get the most out of them. 

Learn how ChatGPT and other AI solutions can help streamline certain tasks, allowing you to focus on more productive tasks to grow a small business.

The second part of a 2-day workshop designed to provide an in-depth understanding of customer relationship management (CRM) systems and how they can be applied to small businesses.

Learn how to create a Google Business Profile that maximizes your digital real estate and attracts more online customers.

Discover the benefits of implementing a customer relationship management (CRM) system in your small business. 

Learn how to navigate the Choose Scottsdale HUUB and use it to grow your small business.

Learn hacks and tips for using Google tools to get work done faster and supercharge your business management when working on-site or remotely.

Learn about business development–what it is, what it isn’t, and some helpful tips on

using it to your advantage.

Learn how to identify and implement appropriate no-code/low-code tools to create processes, improve operations, optimize your marketing, and more. 

Learn the ins and outs of using Streak, a powerful workflow management tool that integrates with G-Suite and is controlled through your Gmail inbox.

Listen to, "SEO for Today's Modern Business"

Learn how to use powerful, actionable, and long-lasting SEO strategies to give your business an edge against the competition. 

Listen to "Launch Your Business with Customer-Focused Marketing"

The customer is key to your business. Kevin Frost is here today to talk about ways to perfect your process of marketing to customers. Kevin, the host of today’s session, Grow with Google: Launch Your Business with Customer-focused Marketing, gives insights on using the marketing funnel to help customers find and engage with your product or brand. He works with the marketing agency Standing 360 and has over ten years of experience in business and marketing.

Listen to, "Grow Your Business with AERO and the Arizona SBDC"

Small businesses need all the help they can get. Among the best resources they can use is one of several Maricopa SBDCs (Small Business Development Center) in the region. In this session, you’ll learn from CJ Johnson and Yolanda Facio about the local SBDCs and what they have to offer. CJ has been with the SBDC for three years and is a funding Outreach Specialist–part of a statewide team focused on helping local businesses get capital and become bankable. Yolanda is the SBDC’s AERO platform supervisor. She’s also been a business analyst with the SBDC and teaches small business studies at Glendale Community College.

Listen to, "Make Your Small Business More Accessible"

Accessibility is more important than ever for small businesses and their websites. In this session, Kevin Frost of Standing 360 marketing agency gives best practices for creating accessibility in digital and physical spaces, looking primarily at online accessibility. Expand your market and improve user experiences by implementing accessibility best practices. This is the first in a series of “Grow with Google” webinars planned for the next year.

Listen to, "HUUB Small Business Trends for 2023"

It’s a New Year with new challenges for Arizona entrepreneurs. In this session, five experts discuss trends that may impact Arizona businesses in 2023. Hear Eden Sunshine’s thoughts on business strategy, Alex Gambino’s take on SEO and social media, Jennifer Mansfield on good accounting practices, Gabriel Ortiz on digital marketing, and Sonja Talley on the latest HR trends.

When it comes to business sometimes, we’re too focused on the mechanics and not focused enough on a positive attitude and mind. In this session, Tara Brown teaches you how to recognize and achieve your real goals. She shares with you tips she teaches her clients to help them recognize worrisome patterns, ways to overcome fear, and ultimately become mentally stronger to win. Ivy-League educated, she is also a best-selling author.

Knowing how to create a business plan is important for entrepreneurs. In this session, Diana White, gives tips for creating powerful business plans. Diana is the President of D.E.W. Business Solutions, LLC, a consulting firm, and the Executive Director of Moonshot at NACET.

Are you using micro-habits? If not, it’s time to start.

Micro-habits can be a key component to success, in business and for your personal life. Often, starting a new micro-habit is as simple as making small shifts to your routine. Doing less of one thing, more of another. Or maybe taking a larger, more ambitious goal, (like starting a new workout regime), breaking it down into smaller, do-able steps you can achieve each day.

Building micro-habits can help you achieve your most important aspirations, help you develop discipline, build valuable skills and behaviors needed to succeed. Once you have a set routine for these tasks, i.e., the micro-habit has formed, it becomes exponentially easier to make real progress and achieve your goals, whether it’s for business or personal life.

Sure, creating new micro-habits can be a challenge at first, but once you know what you’re doing, incorporating them into your routine is an easy way to achieve lasting change and innovation.

Need to create a brand-new website or update your current site?

Having a well-designed website is essential for entrepreneurs in today's digital world. A professional web designer or web builder can help you create an effective, engaging business or personal website that not only looks good but has robust functionality to support your professional goals.

While 2023 may still be a couple of months away, tax season will be here sooner than you think! If you have tax questions, we have tax answers.

The fourth quarter is the time for some proactive tax planning to lower your 2022 tax bill. During this panel, we will review crucial tax planning moves that can help lower your total taxes owed and help you understand what you need to prepare for your annual filing.

Learn how to use Squarespace to quickly create an effective business website, also what elements your business website should include, and ways to build good SEO.

Inflation Reduction Act - What Small Business Owners Need to Know

Listen to, Build a Brand to Rule them All. Create better branding for your organization by understanding what branding is, how to tell your brand story, and the importance of strategy and technique.

Tune in to learn about Avondale’s plan for creating a sustainable and resilient city and how your business can gain an EDGE in the green economy. Shaped by community input, the City of Avondale has released a Draft Community Sustainability Plan with strategies to grow the green economy, accelerate clean modes of transportation, improve building efficiency and renewable energy, enhance resilience to extreme heat, ensure a reliable water supply, increase access to fresh food for all, leverage waste as a resource, and promote a healthy environment. Avondale is ripe with talent and innovation, with many businesses already taking action to operate more sustainably and reaping the benefits. You’ll leave this webinar with a better understanding of key climate risks our region faces and pick up some tips and tools to help you take advantage of sustainable opportunities.

Listen to: WordPress vs Shopify vs Squarespace. 

WordPress, Shopify, and Squarespace are among the most popular web solutions available for businesses. Brenda Newhouse goes over the features and functionality of each web service to help organizations choose the right web solution for their needs. Brenda is a web consultant and strategist, who also teaches at Mesa Community College

Cutting EDGE. Leading EDGE. Avondale EDGE. We're here to help you find YOUR business EDGE! From concierge services and free online toolkits to networking events and industry awards, tune in to learn about all the resources at your fingertips, not just this month, but all year long!

Listen to, "Automate the Grind and Reclaim Your Time." Get insight into the mindset it takes to reclaim your time through automation. Learn where to start when automating tasks for your business, how to calculate the cost of the time you’re currently wasting, and some tools to help automate basic tasks.

In a time being dubbed as the “Great Resignation,” employees are leaving their jobs in droves. For small business owners, hiring and retaining employees is an important component of scaling their business. Small business owners must make smart decisions about hiring and learn new strategies to help them be successful in the process.

Whether you are just starting out and looking to grow your team or looking for a fresh perspective on how to approach hiring in today’s market, our panel discussion will provide candid insights about hiring from entrepreneurs just like you.

You’ll hear stories from other small business owners about the challenges they’ve faced, learn about how they were able to grow their teams successfully and leave with new tactics to help you as you grow your team.

It’s full steam ahead as Avondale builds upon the momentum from the last year. Join Mayor Weise as he shares highlights from 2021 that continue to drive success for our city today and into the future. Learn about private and public investments that support a vibrant local economy and a thriving business community. Q&A moderated by Kenneth Chapa, Economic Development and Tourism Director for the City of Avondale.

In this workshop, we will explain what Canva is and how it can be utilized by business owners and entrepreneurs for graphic design projects for all platforms! Canva is a very budget-friendly tool that everyone should be using now!

The City of Avondale, in collaboration with Estrella Mountain Community College (EMCC) and the Maricopa Community Colleges Foundation, is excited to announce the new Avondale EDGE Culinary Scholarship!

This scholarship is for students who are pursuing degrees or certifications in Culinary Arts. Our goal is to create and maintain a strong culinary/hospitality workforce, as the industry was severely impacted by the COVID-19 pandemic. All current and prospective EMCC students can qualify for assistance with tuition, books, equipment, and uniforms.

As an Avondale business in the food and hospitality industries, we want to share this exciting opportunity with you to pass along to your employees seeking to further their education. The scholarship will be available for the Fall 2022 semester. With the deadline to apply quickly approaching, join this webinar to learn more about the scholarship; how use this as an employee attraction and retention tool; and current and future opportunities related to the Local EDGE HUUB platform.

Presenters: Paula Livingston, M.Ed. – Dean of Instruction and Occupational Education, Estrella Mountain Community College; Cheryl Covert, MBA – Assistant Director, City of Avondale

In this workshop with the East Valley Hispanic Chamber of Commerce & Gabriel Ortiz of Primero Negocios, we will cover the key reasons why a business needs to have a Business Plan, how to create one, and the difference between a Business Plan and Action Plan.

Listen to "Perform Better Under Pressure Toolkit"

Create your custom action plan to cut feelings of pressure and anxiety in high-stress situations with new stress management techniques.

As a business owner, it's vital for you to know where you can find answers and support in your community. The City of Mesa's Economic Development Department has been working hard to not only bring you access to resources but to also provide direct connections to organizations in your community that are also here to serve you.

Listen to, Stop Wingin’ It: How to Successfully Build a Systems-Driven Business. A systems-driven approach can create ease in hiring and training processes, more success in obtaining clients, and more efficient business operations internally and externally. Being systems-driven means that the business has adopted a culture that embraces the idea that the key to the success of the business is dependent on the quality of its systems and, in order to improve the business, it improves the systems.

Listen to, Homebuying for the Self-Employed. Buying a home can be difficult. Knowing what you need to qualify for a mortgage and what documents you need can be overwhelming. During this webinar, our expert will give you the knowledge and tools you’ll need to become a homeowner in the simplest terms. You’ll even get an exercise to practice to calculate your qualifying income.

Get insight into different tax planning moves you can take to lower taxes and set your business up for success in 2022.

Applying for loans isn’t always as straightforward as it seems. Listen to James Christensen give you insight into what banks are looking for on loan applications, how to pick the right lender, and tips for completing the application. James is the president of a local bank and is experienced with helping small businesses navigate finances.

When the digital landscape is oversaturated with advertisement and website copy, consumers begin to feel tired of seeing the same brand messaging over and over again. Listen to Jon Reyes share copywriting skills that will effectively persuade, convince and convert your target audience. Jon Reyes is a freelance copywriter with experience in advertisements, websites, and social media.

Having a clear brand voice, style and mission is the key to success. Listen to, "How To Stand Out Without Standing On Your Head" as Dennis Gable, walks you through tangible exercises of how to define your personal and/or business' brand identity and why it’s important to differentiate yourself from others.