Consumer Focus with Martin Newman
By Martin Newman
Consumer Focus with Martin NewmanJul 09, 2023
10 New ROI’s: Guarantee sustainable commercial success
Martin shares his 10 new ROIs that consider what truly matters to consumers and how businesses can proactively build lifetime value based on this framework.
My Ten New ROIs are:
1. Return on Inspiration – Setting our colleagues up for success
2. Return on Integrity – Building trust with our customers
3. Return on Inclusion – Creating a business that better reflects our customers
4. Return on Image – Demonstrating true social responsibility
5. Return on Intervention – Promptly resolving issues for customers
6. Return on Interaction – Being present where our customers want us to be
7. Return on Improvements – Shifting from mere transactions to becoming a service
8. Return on Involvement – Increasing customer loyalty through personalised messaging
9. Return on Insight – Leveraging actionable insights to improve performance rather than
just reporting data
10. Return on Innovation – Continuously advancing and improving our offerings at pace
These ten new ROIs focus on prioritising factors that drive customer satisfaction and loyalty, enabling businesses to evolve and thrive in today's dynamic market environment.
The Rise of Marketplaces: How They're Changing the Way Consumers Shop
Martin is joined by his usual panel guests to discuss their current views and life experiences with the ongoing economic squeeze. The main focus of this episode is the rise of marketplaces such as Amazon and eBay and the impact they are having on how consumers purchase goods.
Employee First: The importance of the people in any business
Martin is joined by his regular panelists Leila and Dave as well as special guest, CEO of LK Bennett, Darren Topp. They discuss how everyone is currently feeling about the current cost of living situation and then they dive into the topic of building a workplace culture that enables employees to be empowered to deliver a customer-centric service in the world of retail. Darren shares how he creates an environment of openness and sharing in LK Bennett to surface the challenges that can drive their business forward through employee and customer experience.
Prioritising Values Over Value - How purpose is driving consumer decisions
Martin welcomes his panelists from the public, Marie-Clare, Leila, and Dave to find out how they are feeling about their personal economies as we come out of the holiday season and into the new year. The focus of the podcast is how purpose and values are driving brands to develop their businesses and using this set of brand values and social responsibility to encourage consumers to spend their money with them over competitors.
Loyalty: What Turns Customers Into Fans?
Martin is joined by his usual panel guests Marie-Clare, Leila and Dave to delve into how brand loyalty plays into their purchasing and consumer habits. They discuss the different channels that brands use to keep customers connected from pricing to bonus points and since it is the holiday season coming up the panel also share how they are feeling about the Christmas period and the decisions they are making to stay festive but frugal in the ongoing cost of living crisis.
The Conscious Consumer: How Have Buying Habits Changed
Martin is joined by his regular team of panelists who continue to share their update on the impact of the economic and energy situation on their lives and purchasing decisions. In addition Martin is delighted to welcome on to the podcast as a special guest, Andy Ruben. Andy was Walmart’s first and founding Chief Sustainability Officer as well leading their global eCommerce strategy. More recently, Andy founded Trove helping brands deliver sustainable and profitable growth at scale. This is a fascinating conversation covering everything from EV cars, the growth of the second hand and buy back market, climate change and sustainability as well as a host of customer centric topics with the panel sharing their real life insights alongside Andy and Martin's strategic view of the global consumer marketplace.
Online customer service: The good, the bad and the ugly
Martin is joined again by the consumer panelists Dave and Marie-Claire. In episode 4, Martin and his guests discuss their experiences with a variety of brands and retailers when it comes to online customer service. The rise of online shopping has brought with it the need for businesses to be super customer centric online when things go wrong and the panel share their insights. Dave and Marie-Claire also update listeners on cost of living decisions they are making regarding energy and also with an eye on the Christmas holidays and presents in less than three months.
How Brands and Consumers are Experiencing Last Mile Delivery - Panel Discussion
Martin is joined again by the consumer panelists Dave, Leila and Marie-Claire. In episode 3, they chat about the the ongoing cost of living crisis and the hopes for more positivity with a new British Government as well as discussing the brands who are the runners and riders in the last mile delivery service and how as consumers they are changing behaviours to not only manage spend about the sustainability impact.
The Future of the High Street - Panel Discussion
Martin is joined again by the consumer panelists. In episode 2, they chat about the evolution of the high street in the UK including some of the recent changes, their hopes and desires for an invigorated high street and discussion around the brand mix that they expect to see from their local shops and retailers.
Changes in consumer behaviour and stories of customer experience - Panel Discussion
Martin launches a new season of the Consumer Focus podcast with a new format. Each episode Martin will be joined by a panel of people to share their insights and experiences of customer centricity, experience and more. In episode 1, Martin and the panel chat about the cost of living crisis and how it is impacting the buying decisions the panel are making as well as delving into some of their recent customer service stories with brands and how they navigated them.
How will the metaverse change customer experience and building interactive retail experiences in the real world with Rizwan Rajpoot
Martin is joined by Rizwan Rajpoot, Group Chief Digital Officer for L'azurde Jewelry, a leading brand in the MENA region. Riz was recently nominated as a global top 100 Chief Digital Officer and he shares his views on how the traditional retail and in person experience will evolve and why he sees the metaverse as being a central destination for retail and leisure in the future. He also discusses the change we have seen in the way we pay and the impact this has on customer service and the variations he has seen on customer centricity in the roles he has held in different locations around the world.
How to evolve your retail operating model with Oliver Banks
Martin is joined by Oliver Banks, Managing Director of OB & Co advisory and a top 100 global retail influencer.
Putting the customer first by empowering your people with Sir John Timpson
Martin is joined by Sir john Timpson, CBE, chairman of The Timpson Group. Sir John talks about some of the history behind the company and how he cultivated an atmosphere of empowerment with his employees to be able to take ownership of their own stores to make more informed decisions with their customer journey. A fascinating insight into the world of a family owned business and how they have structured the organisation to put customer centricity at the heart their agenda. Sir John also discusses the strategy of hiring ex-offenders now totally 600 employees at Timpsons.
The 6 Key Drivers for a Customer Centric Roadmap with Martin Newman
In this bonus episode, Martin shares his own career journey and how it has informed his work over the past decades in serving brands, businesses and the consumer. He outlines why he is so passionate about customer service, placing the consumer at the heart of commercial decision making and the benefits to the bottom line when you take this approach. Martin also shares his blueprint for implementing this strategic approach with his '6 Key Drivers to Customer Centricity'.
Accessibility matters with Martyn Sibley, CEO of Purple Goat & Disability Horizons
Martin is joined by Martyn Sibley, CEO of Purple Goat and Disability Horizons. Martin is uniquely qualified to lead the transformation in accessibility. He describes himself as a "regular guy who happens to have a disability called Spinal Muscular Atrophy". This means he can’t walk, or lift anything heavier than a book giving Martyn the most valuable insights on how brands should handle accessibility for all people which he shares with Martin in this episode. He was also voted Britain's third most influential disabled person and is leading efforts through his organisations and business to campaign for enhanced inclusivity and diversity for consumers.
The importance of frontline workers with Carol Leaman, CEO of Axonify
Martin is joined by Carol Leaman, CEO of Axonify whose mission is to help companies give their frontline employees the support and tools they need to do their best work every day with training and communications. Carol shares her insights on the importance that frontline workers have on customer service and centricity and why educating this constituency is critical to the bottom line as it effects the whole in-store experience across sales, service and safety. Carol also discusses her views on company culture and how to build this in a distributed organisation and the impact culture has on staff loyalty, retention and the whole business.
Being partner obsessed and data fanatics with David Wright, CEO of Pattern
Martin is joined by David Wright, CEO of Pattern, the premier platform for global ecommerce. Pattern is a leading player in ecommerce intelligence, marketplace management and omnichannel retail strategy and execution for brands around the world. David shares his insights managing a hyper growth business that is partner obsessed, data centric as well as trends in the direct to consumer space and the mega marketplaces. Listen to how Pattern have a driven their own company culture to inform customer centricity to deliver best service at the best prices.
How technology is integral to the consumer journey with Andy Miles, retail e-commerce expert
Martin is joined by Andy Miles, a leading retail e-commerce expert whose career has included working for some of the biggest brands in the UK such as Tescos, Boots and more recently the Arcadia Group. Andy shares his insights on the technological trends that are empowering consumers with their e-commerce experience. With the customer being king, Andy identifies ways that retailers can build a true omnichannel journey and how to ensure that brands get the basics right when it comes to digital.
Creating diversity and opportunity at board level with Susanne Given, Plural Non-Exec Director
Martin is joined by Susanne Given, Plural Non-Executive Director to talk about how diversity, opportunity and inclusion at the board level lead to customer centricity and stronger retail businesses. Susanne also discusses how Gen Z are impacting board decision making, the concept of alternative boards and some views on the future of the retail experience for consumers. Susanne has had a distinguished career including tours of duty at Harrods, T K Maxx, John Lewis and Eurostar to name but a few. Today she shares her knowledge and experience as Non Executive Chairman at MADE.com and Non-Executive Director at Morrisons, Hush amongst others.
Building a culture of customer centricity with Nick Molnar, CEO of Afterpay
Martin talks with Nick Molnar, CEO and Co-Founder of Afterpay (Clearpay in the UK) one of the world's leading payment solutions. Nick shares how Afterpay places customer centricity at the heart of their business by focusing on hiring the right talent, creating purpose behind the company mission, using data to drive decisions and building community to develop trust and reputation. Within 10 years, millennials and Gen Z will account for 50% of all retail spending and Nick shares how he is driving Afterpay to meet those changing consumer requirements.
How do businesses truly become socially responsible?
Autonomous vehicles will change the last mile experience forever
Creating a brand with people, purpose, performance and product at its core
Sustainability - Plan A to B
How can consumers and brands be more sustainable with clothing?
How shops and consumers can reduce plastic waste
Martin is joined by Adam Zainudden, a marine biologist who investigates how plastic packaging on consumer goods damages our wildlife. In this insightful conversation, Adam explains what shops can do to support the move towards a more environmentally friendly and sustainable high street.
Could Brexit be a good thing for British business?
How could cosmetic brands engage better with minority customers?
How can charities help the community and deliver great customer service?
In this episode, Martin is joined by CEO of The Big Issue Foundation, Stephen Robertson, to discuss what charities can do to support staff and volunteers in developing great customer experiences.
Multi-sensory packaging for visually impaired customers
In this episode, Martin is joined by advertising and design expert Karoline Lundberg. Karoline has always had an interest in multi-sensory branding, and the focus of her research has been in designing drinks packaging which allows visually impaired and blind consumers to feel important information about what’s inside. Given it’s estimated there are 253 million visually impaired people worldwide, Karoline says stores do not do enough for them, and wants to see that change.
How can airports make Middle Eastern customers feel more welcome?
Martin is joined by Oz Katerji, documentary filmmaker, broadcaster with Sky News and equality advocate. Oz is of Middle Eastern heritage, and throughout his career he’s campaigned for a fair and informed understanding towards Middle Eastern and Muslim people. In this episode, he talks about the need for better cultural understanding and sensitivity in airports, and in particular airport security.
How can stores make customers with hearing impairments feel more welcome?
Martin is joined by Guy Orlov, hearing impairment activist and owner of CSeeke, a specialist service that offers deaf awareness training and one-to-one mentoring. Guy is profoundly deaf and uses both British and Israeli sign language. Interpreted by BSL translator Natasha Tranton, Guy offers his advice on making the high-street more friendly to people with hearing difficulties.
Giving sweet-toothed customers a sensory chocolate-buying experience
What could stores do to make Jewish customers feel more welcome?
Martin Newman is joined by Simon Johnson, the chief executive of the Jewish Leadership Council and interim chair of the Rugby Football League. With years of experience advocating on behalf of the British Jewish community, Simon shares the best and the worst of how Jewish customers are treated in stores across the UK.
How can brands engage better with customers with ‘invisible’ disabilities?
Serena Bhandari joins Martin Newman to discuss her experiences around having Tourette’s syndrome, and how stores and restaurants can make sure that staff can assist customers with ‘invisible’ disabilities.
Is online behaviour evolving?
Clicktale’s Liraz Margalit joins us all the way from Tel Aviv to talk through the latest breakthroughs in online behavioural research, and what her data suggests about the way we shop, consume and share online. One of the foremost experts into online behaviour, Liraz offers a unique insight into the way customers might interact with the platforms of tomorrow.
What can store assistants teach us about our customers?
This episode covers the anecdotal experience of two women working in some of the UK’s biggest chain retailers, and what they think would help the companies they work with develop a better service for their customers. Saskia and Sophie reveal what they think needs to be done to ensure the boardroom is in touch with the shop floor.
Can you ever really understand your customers?
Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.
What does AI mean for today’s customers?
In our second episode, Martin Newman talks to Felix Farley, data ethics expert and AI developer at Intel. Previously the President of the Annual Artificial Intelligence in Business & Ethics (AIBE) Summit, featuring with the likes of Amazon, Google, Microsoft, Tesla and IBM, he provides expert insight into the ways in the ways customer data should be used and the implications of AI technology on commerce.