
The ContraMinds Podcast
By ContraMinds Labs

The ContraMinds PodcastJun 15, 2023

#044 Rajesh Jain on “Unicorns vs. 'Proficorns' : The Pragmatic Path to building Private, Bootstrapped, Profitable and Valuable Businesses
Rajesh Jain is a technology entrepreneur based out of Mumbai, India. Rajesh was a pioneer in Asia's dot-com revolution, creating India's first internet portals in the late 1990s. Today, he's the founder of Netcore Cloud, a bootstrap, SaaS company that helps B2C brands and marketers create AI-powered new age customer experiences at every touch point of a customer's journey. Netcore Cloud is a very successful global marketing technology company and what they offer is an AI-powered marketing automation and analytics solutions for customers globally.
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Rajesh: https://www.linkedin.com/in/rajesh-jain-b941/
Rajesh Jain's Blog: www.rajeshjain.com
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
This episode was made possible by the great folks at Effortless.
Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes.
Visit www.goeffortless.ai to learn more.

The Super CMO Show - David Fradin (#007)
Building a Toolkit for Product Success Management
David Fradin is the president of Spice Catalyst. He's a product management and product marketing consultant. David is a mentor, professor, and one of the world's foremost authorities on product management. He is an author of two incredibly great books - Successful Product Design & Management Toolkit and Building Insanely Great Products.
David has trained thousands of people on product management. He talks on product management, product strategy, product success management, and his belief is product managers need to be called product success managers. He also believes that the product managers of today need to be given all the authority and responsibility to build great products.
In this episode, he talks to Swami and Vignesh about the fundamentals of product management. What does it take to build great products? His experience at Apple and HP. What did he learn there? And what are the key tenets of product management? Listen now.
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with David: https://www.linkedin.com/in/davidfradin/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
This episode was made possible by the great folks at Effortless.
Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes.
Visit www.goeffortless.ai to learn more.

#043: Roger Forsgren on Professional Skills To Rewire the Engineer’s Mindset
Roger Forsgren is a retired Chief Knowledge Officer of NASA. He was a director of Academy of Program, Project and Engineering Leadership at NASA. Roger is also an undergraduate with a liberal arts degree, a mechanical engineering degree and a masters in industrial engineering. Roger is also the author of two books and the most recent being “When Graduation is Over, Learning Begins - Lessons for STEM Students and Professionals”.
In this episode, Swami & Roger discuss the importance of having a liberal arts background for an engineer, foundational skills needed for successful engineers, how communication skills, decision-making skills, and working with people are as important as number crunching, and where empathy can help achieve efficiency in an imperfect world filled with vulnerable people.
This is Roger’s second episode with Swami & Contraminds. We had the privilege of playing host to Roger in episode 23, released on Jan 22, 2022 - Roger Forsgren on Knowledge Management Lessons from NASA.
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Roger: https://www.linkedin.com/in/roger-forsgren-b5a20a166/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
This episode was made possible by the great folks at Effortless.
Effortless is a Neo-Banking business application built for handling Bookkeeping, Compliance, Payroll, and Funding.
Today entrepreneurs are struggling to track the cash inflows, outflows and forecasting of cashflow with the current broken finance stack. Lot of founders and core team time is spent to manually track collections, vendor bills and make payments, and in various spreadsheets, saved in mails, laptops and some physically and different banking app and sending the same to the accountants and consultants for compliance filings leading to poor financial planning, lack of finance data and non-compliances leading to penalties and interests.
Effortless has made e-invoicing compliant invoicing simple for anyone to make, reduces 90% effort to collect, with all banking integration stay on the top of your cashflow. Secured UPI like business payment directly from effortless ensures all expenses are tracked including expenses you make from your personal credit card and UPI apps. Realtime insights, reports, alerts and notifications to enable you to thrive in your business.
For further details, visit: www.goeffortless.ai

#042 Sridhar Ramasamy on How Digital Factories are Transforming the Future of Manufacturing
Sridhar Ramasamy is an industry veteran with interdisciplinary knowledge across the pharmaceutical and manufacturing domains. Sridhar leads digital transformation, engineering, automation and data analytics.
In this episode, Swami and Sridhar delve deep into
-The Importance of an Engineer Understanding a Business Problem
- Asking Stupid Questions
- How to Handle Ambiguity
- Having an Open Mind and Looking at Data
- Doing Your Boss’s Job
- Mindset For Digital Transformation
- Industry Economy to Knowledge Economy Factories
- Mixing Pragmatism with Innovative Thinking & Business Reality for Digital Transformation
- Mixing Engineering Skills and Business Strategy - Key to Building Digital Factories
- KPI Requires Business Understanding and Knowledge
- Specs and Siloed Processes
- Digital Twins and Applying it to the Digital Knowledge Factories of Tomorrow
- Multi-functional-multi-disciplinary Knowledge
- Automation does not Reduce Jobs - Learnings from other Industries
- How to Solve for a Problem not Invented as yet
#digitalfactories #smartmanufacturing #reliabilityengineering, #lightsoutmanufacturing#dataanalytics #justintimeproduction #leanmanufacturing #pharma #sanofi #plantautomation #sixsigma #digitalmaturity #automation #industryeconomy #knowledgeeconomy #businessstrategy #digitaltwins #multidisciplinaryknowledge #multifunctional
You can watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Sridhar: https://www.linkedin.com/in/sriramasamy/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

#041 Rajat Kumar Agarwal on Transforming Medical Outcomes With Knowledge Centric IT Platforms
Rajat Kumar Agarwal is the Chief Executive Officer of Jagriti InnoHealth Platforms - a tech startup creating knowledge management centric intelligent IT systems for healthcare using a business platform approach resulting in improved patient outcomes and scientific publications.
Jagriti InnoHealth products:
BMTPLUS - the world's first dedicated software platform for complete management of Hematopoietic Stem Cell Transplantation
THALCARE - the world’s first web based application for comprehensive Thalassemia Management
and
THE BLOOD BANK MANAGEMENT SYSTEM - an affordable yet comprehensive and scalable system built for modern blood banks
In this episode, Rajat, Swami and Vignesh discuss:
- The Genesis of Jagriti
- The Sankalp Foundation
- The Need for a Blood Bank Management System
- Deep Tech Expertise to Solve Human Centric Problems
- Learnings from Building Products for the Healthcare System
- From Electrical Engineering To Healthcare
- Challenges in Building Healthcare Products for India
- Working with Dr. Lawrence B Faulkner and BMTplus
- What Really Is a Knowledge Management System?
- How Doctors Can Interact with Medical Data
- Influencing Habit Change in Legacy Systems
- Knowledge Management & Program Management
- Aligning Purpose with Ambition - Hiring Talent
- The Future of Jagriti
- What is Success?
- Advice to an 18-year old in University
- Best Advice Ever Received
- What Rajat Believes That Other's Seldom Do
- Books Recommendations by Rajat
- Who would Rajat Invite to a Dream Dinner?
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Amazon Music | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Rajat: https://www.linkedin.com/in/rajat-kumar-agarwal-2b22946/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)
Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise
Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.
With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.
In this episode, Prof Shankar and Swami discuss:
- What inspired Prof. Venky into the Marketing Field
- Prof. Venky’s Early Years - Mentors and Guides
- Building Marketing Accountability Standards
- Marketing CEOs Create More Shareholder Value
- Why CEOs Need Marketing Experience
- Hindsight, Insight and Foresight in Retail
- Harvesting Big Data in Retail
- Apple Pay and Paypal Increase Engagement
- Customer Loyalty Online and Offline
- Accountability Standards for Marketing Expenses
- Hardskills and Softskills for Budding CMOs
- Advice to Marketing Students at University
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

#040 Ravishankar Iyer on Storytelling: The Catalyst to Influence People and Business Growth
Ravishankar Iyer is a Story Coach and Founder of Story Rules (storyrules.in), a startup that offers training and coaching services on how to apply storytelling techniques at work.
A Chartered Accountant with an MBA from IIMA, Ravi a.k.a. “The Storytelling Guy”, believes From boardroom reviews to big family gatherings, from TED Talks to teachers in classrooms, from magical monuments to mythology epics, from job interviews to jungle safaris, from CEOs writing shareholder letters to cricketers making superb videos, from Presidents making inauguration speeches to political experts cutting the clutter…
In this episode, Ravi and Swami chat about:
- How Ravi became “The Storytelling Guy”
- Cultivating the Reading Habit Early in Life
- The Impact of Storytelling and Learning
- Storytelling Techniques for Education
- Storytelling at the Workplace
- Honesty and Authenticity in Storytelling
- Tackling Corporate Crises with Storytelling
- The 1-3-9 Framework
- Creating the Design Story for Product Companies
- Understanding Contemplation and Aesthetics
- Presentation Skills at the Workplace
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Ravi: https://www.linkedin.com/in/ravishankar-iyer/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
#datastory #storytelling #datastorytelling #businessstorytelling #storytellingforbusiness

The Super CMO Show - Sukumar Muthya (#005)
Inside the Mind of a Technology-Driven Marketer
Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology.
Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.
In this episode Sukumar and Swami discuss:
How marketing has transformed over the years
Muthya’s Journey from Tech to Marketing
Balancing Marketing Functions as a CMO
The Chief Marketing Officer Meets the Chief Marketing Technologist
Skillsets to orchestrate integrated marketing initiatives
Reconciling Attribution Across Marketing Channels
Marketing in a Cookie-less World
Digital Transformation in Manufacturing
Best Practices to Build Digital Transformation in Companies
Integrated Loyalty at Ansira Global
The Ansira Value Proposition
Marketing in the Metaverse
Non-negotiable skillsets for Future Marketers
Book Recommendations in Tech, Martech and Marketing
People who Inspired Muthya
What does Muthya do off-work?
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
#DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast

The Super CMO Show - Amit Tiwari (#004)
Amit Tiwari is a Martech Leader with a new-age marketing approach for new marketing technology enablement. His experience includes a crucial role in the modernization and transformation of marketing technologies.
Amit has vast knowledge in managing all aspects of the product lifecycle from concept development to launch in both B2B and B2C platforms. He is currently the Global Head of the Marketing Demand Centre at Tata Consultancy Services.
Earlier Amit held leadership positions in Philips - where his eight year tenure saw him grow from Country Manager to Director of Marketing for the Indian Subcontinent and subsequently at Havells where Amit spent four years as the VP of Marketing playing a key role in all the four power brands. - Lloyd, Crabtree, Standard and Reo.
In his current leadership position at TCS as the Global Head of Marketing Demand Centre, Amit is deeply involved in building a network and influence senior, cross-functional leaders to align technology solutions and business processes to drive marketing transformation, provideing strategic direction for integrating marketing technology products with other technologies & platforms and defining the marketing technology strategy that enables customer engagement and relationship marketing business priorities.
In this marketing masterclass with Swami, Amit Delves into:
What Inspired Amit to take up Marketing
Heading the Global Demand Centre @ TCS
Why Marketing Needs To Reclaim Its Seat At The Table
Balancing Act Between Marketing Metrics and Business Metrics
Running A Business: Being a CMO Versus Being A Business Head
Strategies To Balance Marketing Functions as a CMO
How Marketers Can Be Agile - Real Life Examples
Managing Trade Partners As A Marketer
Balancing Budgets Across Marketing Initiatives
Ad Agencies Need To be Integrated Marketing Agencies
The Marketing Narrative Needs To Change
Creating A Unified Briefing Format Across Agencies
Marketers Need To Be Jack Of All Trades & Master Of One
Working in a Global Role At A Tech Company
Amit's Career Trajectory
How a Tech Company Can Adopt Marketing
Cross Pollinating Marketing Principles & Practices Across Categories
... and much more.
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Amit: https://www.linkedin.com/in/amit-tiwari-marketing-leader/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
#StrategicPlanning #EnterprisePlatforms #AgileMarketing, #CuratedCustomerExperience #DigitalMarketingTransformation #GoToMarket #MediaPlanning #BrandStrategy #ChannelManagement #ProductDevelopment #NewProductLaunches #BrandArchitecture #MarketingCampaigns #Promotions #MarketIntelligence #BusinessGrowth #BusinessTransformation #CRM #Leadership #TeamBuilding #marktech #techmarketing #leadershipculture

The Super CMO Show - Prof. Tanvi Gupta (#003)
Dr. Tanvi Gupta is an Associate Professor of Marketing at the Indian Institute of Management Udaipur (IIMU) and a practicing semiotician. Her academic research focuses on brand language and consumer culture—and her research has been published in Journal of Consumer Research—one of the top marketing journals in the world. Tanvi co-leads the Consumer Culture Lab at IIM Udaipur, a platform to foster research on consumer culture in India. She is also a member of the Editorial Review Board at the Journal of Retailing.
Before doing a Ph.D. in Marketing from IIM Bangalore, Tanvi has worked as a marketing research professional with Kantar. During her stint in the MR industry, she has worked on semiotics, brand tracking and advertising research—integrating both quantitative and qualitative methods. Tanvi also holds a communications masters from MICA, India with the director’s award for academic excellence.
Tanvi also has a flair for creativity and aesthetic sense. Being a trained graphics designer, her passion for visual aesthetics and culture drives her interest towards visual semiotics and brand language.
In this Super CMO episode with Swami, Dr. Tanvi talk about:
- Why Prof. Tanvi Chose Marketing & Semiotics
- What is Semiotics?
- Anthropology, Sociology & Psychology in Semiotics
- How Brands Can Use Semiotics
- How Brands Can Decode Indian Culture
- Binary Opposites, Plotting and Code Trajectory in Semiotics
- Residual Vs. Emergent -Lakme Vs L’Oreal - How Brands Can Revive Themselves
- The New Code Trajectory: Role Reversal in Brand Advertisments
- Can Tech Companies Apply Semiotics in Design?
- Culture Hues Embedded Into User Experience
- The Influence of Typefaces in Brand Building
- Semiotics and the Diverse Indian Culture
- The Consumer Culture Lab @ IIM Udaipur
- Tulsi, the YouTube Village of India
- How Brands Can Tap Into Emerging Regional Digital Identities
- Advice to Brands From a Semiotician
- Advice to a Young Marketer From a Semiotician
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Dr Tanvi: https://www.linkedin.com/in/tanviguptamr/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

#039 Pooja Jauhari on Leadership Lessons in Building a Disruptive and Value Driven Marketing Firm
Pooja Jauhari is the former Group CEO of VMLY&R India, and former CEO of The Glitch. Over her two-decade-long career, Pooja has worked with some of the biggest brands in the country and the world, and introduced powerful campaigns to society.
Pooja has worked with some brilliant people and has held important responsibilities over the past 20 years. She is the Founder of Seat At The Table, an unbiased investment and advisory initiative to invest in companies and people that are built on a purpose.
Prior to her appointment in the VMLY&R network, Pooja was the CEO of The Glitch, a high-performance creative company that has worked hard to create a workspace that is gender blind, inclusive and progressive. The Glitch was acquired by WPP, the world’s largest marketing communications company in 2017, and integrated into the VMLY&R network within WPP in 2020.
Before The Glitch, Pooja worked with Unilever, JWT and Times of India. With two recessions & a pandemic under her belt, her work in leadership has included a variety of business models, people, challenges and marketplaces.
She has been honoured with the IMPACT 50 Most Influential Award in 2018, 2019, 2021 and 2022.
In conversation with Swami, Pooja talks about:
- Her formative years and how she built her foundational value systems
- How youngsters need to structure their career
- Running a company through recession and volatility
- What the marketing department of the future may look like
- Getting comfortable with being silent
- Skills today’s marketers need to equip themselves with
-Tactical Vs Strategic Frameworks
- The Creative Guy and The Data Guy
- Challenges in scaling a services company in the creative industry
- Me needs to be the servant of we
- The learnings from VP to CEO
- Strategic Thinking as a CEO
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Pooja: https://www.linkedin.com/in/pooja-jauhari-4ab38755/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

The Super CMO Show - Prof. Peter Fader (#002)
Prof. Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centres on the analysis of behavioural data to understand and forecast customer shopping/purchasing activities.
He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
In addition to his various roles and responsibilities at Wharton, Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then cofounded (and continues to run) Theta to commercialise his more recent work on “customer-based corporate valuation.” Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms. He has won many awards for his research and teaching accomplishments.
In this episode with Swami, Prof Fader gives us a peek into the Customer-Base Audit, talking about:
- How A Math Major turned Professor of Marketing
- The Importance of Hard Skills for Marketers
- Understanding Customer Base Audit
- Can we Run Diagnostics on Customer Behaviour?
- Customer Based Audit - The Diagnostics of Marketing
- Applying the Concept of Customer Base Audit
- Customer Based Audits for Contractual Vs Non-Contractual Relationships
- Non-Contractual Businesses Need Customer Based Valuations
- Understanding the Customer at the Granular Level
- The Customer P&L Statement
- Prof. Peter’s Blueprint of Customer Centricity
- Re-engineering Companies for Customer Centric Corporate Culture
- Changing the Fundamentals of Market-Mix Modelling
- The Marketing Department of the Future
- Direct & Indirect Marketing
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Pro. Fader: https://twitter.com/faderp | https://www.linkedin.com/in/peterfader/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

#038: Dr. Aniruddha Malpani on The State of Indian Education - Outdated Systems, Flawed Teaching Methods and Myopic Parenting
Dr. Aniruddha Malpani is a pioneering IVF Specialist, Angel Investor and Social Impact Entrepreneur. Through his firm Malpani Ventures, Dr. Malpani has contributed immensely in promoting India's startup ecosystem. A strong believer in the power of entrepreneurship, Dr. Malpani funds frugal innovation in India, and is also among the leading voices seeking a transformative change that India's outdated education system needs.
In this enlightening conversation with Swaminathan & Vignesh, Dr. Malpani deep dives into:
- Social impact investing and compassionate capitalism
- The transformative power of reading books
- Why parents, teachers and students need to speak up against archaic structures
- Dr. Malpani's Social Ventures - Apni Patshala
- Why we need to break the mould of one-size-fits-all education
- Why students need to be respected and given the freedom to think
- How we can change from being a nation of answer-givers to question-askers
- The nonsensical need for social validation through degrees earned
and
- The mental tenacity, competency parents need to retrain their thinking
Dr. Malpani has authored 4 books –
How to Get the Best Medical Care, Successful Medical Practise, How to Have a Baby and Using Information Therapy to Put Patients First
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Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
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Connect with Dr Malpani: https://twitter.com/malpani |www.drmalpani.com | www.malpaniventures.com
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
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Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

#037: Prem Kumar Gokuladasan on How Technology Can Transform India’s Rural Education
Prem Kumar is the founder of Kalvi40, a mobile educational technology app that is transforming the way education is imparted to over 750 Government schools across 26 districts in Tamil Nadu.
A seasoned IT delivery Manager with a career that spanned 19 years across companies like HCL and TCS, Prem Kumar took a leap of faith in creating Kalvi40 when he observed gaps in the way education was reaching school children in Tamil Nadu’s Hinterland.
With a global collaborative volunteer network which helps Kalvi40 create content for the kids, Prem Kumar today has managed to reach over 750 Government schools across 26 districts in Tamil Nadu.
Listen to Prem’s fascinating journey in this podcast where Swami delves deep into the what, why and how of Kalvi40, including:
- How Prem was inspired to start Kalvi40
- What made Prem take the ultimate leap of faith
- Understanding what “rural India” really means
- How Prem built the platform from scratch
- Discovering the difference between Corporate Outsourcing and Social Outsourcing
- The distinction between Purpose and Process in Social Startups
- The challenges of running a social startup
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Prem: https://twitter.com/premgkumar | https://www.linkedin.com/in/prem-kumar-gokuladasan-43105618/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

The Super CMO Show - Marc de Swaan Arons (#001)
HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETING
Mark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth.
Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.
In this inaugural episode of The Super CMO Show, Swami and Marc discuss:
- How Marc found his true calling in Marketing
- How marketing influences the strategic direction of companies
- The Da Vinci CMO model
- Being an effective CMO
- Tips for future marketers
- Brand insights with Dove, Nike, Patagonia, Tide & Colgate
- How technology, creativity and emotion drive marketing
and much more.
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Marc: https://www.linkedin.com/in/marcdeswaanarons/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com

The Best Advice Our Guests Ever Received | 2022 Recap
Is it Your life is your responsibility or Just keep going. No matter what or pay yourself first. It does not matter how good the advice is if you have benefited from it!
As Prof Annapurni says, Whatever the situation you are in be it a disadvantageous situation but identify the advantage of it and make use of it.
As Sunder Madakshira says, Winning the battle in one's mind before winning it in the marketplace is very important.
As Chris Yeh says, Quantity has a Quality of its own, You should keep doing and trying, Keep trying and work hard!
Find out the Best Advice our guests Ever Received in this curated video.
Featured in the video are:
Roger Forsgren, Former Chief Knowledge Officer at NASA
Neil Hoyne, Chief Measurement Strategist at Google
Sunder Madakshira, CEO of Rezolve
Prof. Thales Teixeira, Co-Founder of Decoupling.co
Prof. Yadati Narahari, Director of the Centre for Brain Research
B Joseph Pine II, Author, Speaker and Management Advisor
Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics
Amit Ranjan, Co-Founder of Slideshare
Paul Zak, Neuroeconomist
Chris Yeh, Author, Investor and Entrepreneur

What advice would you give to an 18-Year Old at University? | 2022 Recap
What advice would you give to an 18-year-old in university? Is it Getting out of the bubble of your Majors? Developing communication skills or simply sticking to the basics?
As Prof Annapurni says, work hard, be passionate, and find something that challenges you. If you feel comfortable and capable, you are no longer challenged.
As Neil Hoyne says, in the future, you must learn subjects outside your core discipline and gain real-world experience!
As Chris Yeh says, Try and experience new things because there will be an easier time to try new things or meet remarkable people as all things are being served on a silver platter!
Find out what advice our Guests would give to an 18-year-old at university in this curated video.
Featured in the video are:
Roger Forsgren, Former Chief Knowledge Officer at NASA
Neil Hoyne, Chief Measurement Strategist at Google
Sunder Madakshira, CEO of Rezolve
Prof. Thales Teixeira, Co-Founder of Decoupling.co
Prof. Yadati Narahari, Director of the Centre for Brain Research
B Joseph Pine II, Author, Speaker and Management Advisor
Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics
Amit Ranjan, Co-Founder of Slideshare
Paul Zak, Neuroeconomist
Chris Yeh, Author, Investor and Entrepreneur

What Does Success Mean To You? | 2022 Recap
What Does Success Mean To You? Is it about how much money you make for yourself, or is it in being able to give back to society? Is it a measure of happiness or in constantly striving to achieve your goals? As Prof Annapurni says, the definition of success changes in every stage of career and life. When we start our career, we are hungry, we are curious. We want to learn, we want to create and we want to be recognised. A few years later, it is about how much money we make, the kind of lifestyle we want, and the kind of material pleasures we consume. Once financially secure, as we reach the last couple of decades of our career, success lies in the reputation we’ve built, the goodwill we’ve earned and the lives we’ve touched along the way. At the end of the day, as Sunder Madakshira says, a good night’s sleep with a clear conscience is a measure of success in itself. Watch this curated video on what success means to the guests we have spoken to this year.
Featured in the video are:
Roger Forsgren, Former Chief Knowledge Officer at NASA
Neil Hoyne, Chief Measurement Strategist at Google
Sunder Madakshira, CEO of Rezolve
Prof. Thales Teixeira, Co-Founder of Decoupling.co
Prof. Yadati Narahari, Director of the Centre for Brain Research
B Joseph Pine II, Author, Speaker and Management Advisor
Dr. Annapurni Subramaniam, Director of the Indian Institute of Astrophysics
Amit Ranjan, Co-Founder of Slideshare
Paul Zak, Neuroeconomist
Chris Yeh, Author, Investor and Entrepreneur

#036: Rupal Patel on Identity-Driven Leadership: Lessons Learnt from the CIA, to being a CEO
Rupal Patel is an ex-CIA agent turned entrepreneur, international speaker and business consultant. She helps founders and executives unlock their potential through a powerful new toolkit that reveals how techniques of the CIA can help anyone find their voice and thrive without conforming to stale stereotypes or dated “best practices”. Rupal is the author of the bestselling book “From CIA to CEO”.
In this episode, Rupal talks to Swaminathan Sivaraman on
- the fundamental values that shaped her life, as the child of immigrant parents in America
- the importance of curiosity in career-building
- understanding your personal mission and corporate mission
- how it was working at the CIA
- how to have difficult conversations as a leader
- talking the truth to power
- how the CIA taught her to handle failure
- her philosophy of absolute v relative life
- learning, gathering and debriefing data about yourself
and many other strategies and unique methods to reset your mindset and aim for success.
Listen to the full podcast on Apple Podcasts | Spotify | Anchor
Full Video Episode available on YouTube.

#035: The Chris Yeh Experience: On Design, Leadership and Blitzscaling
A writer, investor, and entrepreneur, Chris Yeh has had a ringside seat in the world of startups and scale-ups since 1995. His books help founders, venture capitalists, corporate leaders, policymakers, and everyday people better understand how the internet has changed the way we work together to build amazing organizations.
Chris Yeh is the co-author, along with Reid Hoffman, of Blitzscaling, the book that explains how to build world-changing companies like Amazon, Alibaba, and Airbnb in record time.
In this episode with Swami & Vignesh, Chris talks about
- His work at D E Shaw when the internet was an emergent technology
- The importance of design thinking, storytelling, art & design for engineers
- How public speaking and Improv can help structure pitches
- The need for playfulness in product design
- Blitzscaling for companies in emerging economies
- Embracing ambiguity and uncertainty when you’re creating something new
...and many more engaging insights. Listen in on the podcast. You can also catch the full video episode on YouTube.

#034: Thales Teixeira on Digital Disruption Through Decoupling
Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce for 10 years.
His two primary domains of research constitute Digital Disruption and The Economics of Attention.
He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian.
Thales is the author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which is based on eight years of research visiting dozens of startups, tech companies and incumbents. Thales shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
In this episode with Swami & Vignesh, Thales talks about:
- Disruption & the genesis of Decoupling
- Product Development in Developed vs Developing Markets
- Differences between Customer Value Chain and Customer Journey
- How certain Customer Value Chain niches are creating new business models
- How to define Business Models through the Customer Value Chain
- How Large Companies Vs Startups approach Customer Needs
- Identifying Erosion of Product-Market Fit
- Insight into how Uber, Airnbnb & Etsy made their first 1000 customers
...and many more insights and strategies. Listen in on the podcast. You can also catch the full video episode on YouTube.

#033: B Joseph Pine II on Want to Win Customers? Sell Them Experiences.
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is the cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.
His books (author / co-author) include Mass Customization, The Experience Economy, Infinite Possibility and Authenticity.
In this episode with Swami & Vignesh, Joe talks about the need for experiences beyond just Goods & Services. He touches upon his famous presentation on “The Progression of Economic Value”, and goes on to elucidate with very specific examples on how traditional organizations can become experience organizations. How do companies like Apple & Amazon determine what is an extraordinary standard for experiences? What is the concept behind Six Looking Glasses? What is the correlation between authenticity and experience? An amazing episode awaits you.
Listen in on the podcast. You can also catch the full video episode on YouTube.

#032: Prasad Mangipudi on Building a World-Class Sports Ecosystem in India
Prasad Mangipudi is one of the top sports development and marketing minds in India. Prasad is the Managing Director of Sportzlive - a company primarily focused on investing and creating Sports IPRs in the Indian sub-continent market, and is a Mentor Director with the Hyderabad Hydras, a premier esports & lifestyle organisation.
Prasad is one of the brains behind the Premier Badminton League, making India's official badminton league the world's #1 badminton league in just 5 years.
After 26 years of rich experience of across sectors - advertising, hospitality, marketing, tourism, sports events, and healthcare - with organisations like Lowe Lintas, Sterling Holiday Resorts, Greyhound Marketing, LifeCell International, Aurobindo Pharma and Mylan Labs, Prasad finally found his calling card in the field of sports.
In this episode, Prasad talks to Swami about why India has to look beyond its favorite sport, cricket, in its ambition to become a sports superpower. Prasad stresses on the fact that sports builds character and why we must make our youngsters play, play and play. Prasad also talks about his experience building a world-class academy with Pullela Gopichand, India’s biggest badminton star, touches upon how to groom high-class coaches and the need to support players who do not reach the peak of their game.

#031: Paul Zak on Applying Neuroscience in Engagement, Immersion and Brand Interactions
Intro
Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement.
Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies.
In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.

#030: Connor Joyce on How Behavioral Science is shaping the core of Product Development
Connor Joyce is a behavioral science evangelist who writes extensively about the future of work, helping establish the field of behavioral science.
In this episode on The ContraMinds Podcast, Connor speaks to Swami and Vignesh about the importance of behavioral science and its four pillars of Choice Architecture, Biases & Heuristics, Habit Formation and Social Norms. A deep-dive discussion into the world of human-centred research, Connor gives specific examples with Tesla, Uber, Lyft and Snap. He also talks about the Apple Watch and how the idea of Libertarian Paternalism is driving the Apple Watch’s features for better user outcomes.

#029: Shyam Sekhar on The Founder's Guide to Finance
Shyam Sekhar is the Ideator and Founder of ithought Financial Consulting LLP.
He is an active and renowned value investor with over 30 years of experience in financial markets.
His focus as an investor has been on identifying investment opportunities in emerging companies through a sound research driven process.
In this episode, Shyam talks to us about his investment process, managing finances as an entrepreneur, and thinking about capital and funding from first principles.

#028: Sunder Madakshira on The Power of Connecting Data, Brands, and Strategy
Sunder Madakshira currently serves as the CEO of Rezolve in India.
He has held leadership roles for over 26 years in Sales and Marketing with companies such as Adobe, Hindustan Unilever, VISA, SAP, WIPRO and Infosys.
He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B Marketing in India.
In this episode, Swami and Vignesh speak to Sunder about the changing landscape in Marketing, his ideal Marketing curriculum, and how his interest in music influenced his life.

#027: Adrian Gropper on The Intersection of Data, Technology, and Individual Rights
Adrian Gropper, MD, is the CTO of Patient Privacy Rights, an organisation representing 10.3 million patients and is among the foremost open data advocates in the United States.
Adrian’s work focuses on solving critical problems of patient matching, cybersecurity, transparency, access, and delegation to family caregivers.
We had a wide-ranging conversation with Adrian where he spoke to us about Patient Privacy, Data Platforms, and the chasm between Science and the Law.

#026: Prof. Y. Narahari on Seeking Wisdom in the Theory of Games
Prof. Yadati Narahari's research work focuses on game theory, mechanism design, and artificial intelligence techniques to research problems at the intersection of computer science and economics.
From 2014 to 2021, he served as Dean of the Division of Electrical, Electronics, and Computer Sciences (EECS) at the Indian Institute of Science (IISc), Bangalore.
At IISc, he teaches two courses: Game Theory and Artificial Intelligence for Social Good.
We had a wide ranging discussion with Prof. Narahari. We spoke about the work and influence of John von Neumann, the convergence of AI, Economics, and Game Theory, and the Principles that form the foundation of a Good Incentive.

#025: Dr. Annapurni Subramaniam on Reaching for the Stars with Grace and Humility
Dr. Annapurni Subramaniam serves as the Director of the Indian Institute of Astrophysics, Bangalore.
Her research work focuses on Star Clusters, Stellar Evolution and Population in Galaxies and Magellanic Clouds.
In this episode, Dr. Annapurni speaks to us about her childhood fascination with the night sky, her thoughts on a long-term vision for Scientific Research in India, and balancing leadership and contributor roles in projects with grace and humility.

#024: Neil Hoyne on Managing Relationships in the Age of Data
Neil Hoyne serves as the Chief Measurement Strategist at Google and is a Senior Fellow at The Wharton School.
He is most recently the author of Converted: The Data-driven Way to Win Customers’ Hearts.
The book focuses on how companies can build trust at the most fundamental level in the the age of Big Data, Analytics, and Machine Learning.
In this episode, Neil speaks to Swami and Vignesh about:
- Why a Wealth of Data creates a Poverty of Real Human Relationships
- The Use and Abuse of Metrics in Corporations
- What it takes to be a Well-Rounded Individual in the 21st century

#023: Roger Forsgren on Knowledge Management Lessons from NASA
Roger Forsgren served as the Chief Knowledge Office (CKO) of NASA from 2013 to 2021. As CKO, he led NASA’s Knowledge Management efforts, ensuring that the agency’s workforce had access to the critical knowledge needed for mission success.
He also served as Director of the NASA Academy of Program/Project & Engineering Leadership, internally known as APPEL, the agency’s education and training program in the fields of Project Management, Systems Engineering, Engineering, and Leadership Development.
Roger most recently is the author of the book, “Lean Knowledge Management: How NASA Implemented a Practical KM Program” where he lays out the principles, tactics, and strategies he implemented at NASA during his tenure as the Chief Knowledge Officer.
In this conversation, Roger talks to Swami and Vignesh about his career at NASA, the foundational ideas that underlie the practice of Knowledge Management, and why being at the intersection of history and engineering is a unique competitive advantage.

#022 : Amit Ranjan on The Source Code for Building World-Class Products
Amit Ranjan is best known as the co-founder of Slideshare, the world's largest community for sharing professional content including presentations, infographics, documents, and videos. In 2012, Slideshare was acquired by LinkedIn and as of 2020, it has been acquired by Scribd.
Amit is also an Angel Investor and Advisor to several early stage startups in India, Singapore and the United States such as Open, Tracxn and Khatabook, among many others.
Amit is currently the Architect of two projects under the Digital India Mission at the National eGov Division, Ministry of Information Technology. These are:
- Digital Locker: A national ecosystem for paperless governance by digitizing citizen records & enabling digital usage of these records.
- Open Forge: An open source initiative aimed at building a national source code sharing platform for collaborative development of egov applications.
In this episode, Amit speaks to Swami and Vignesh about crossing the startup-government chasm, what it takes to build a digital nation project at scale and why technology alone isn’t enough to build a great product company.

#021: Col. Vijay Chadda on Leadership Lessons from a Life of Service
Col. Vijay Chadda served in the Indian Armed Forces for more than two decades, following which, in 1992, he transitioned to the Private Sector. After holding leadership positions in various large multinationals in the logistics, travel and tourism space, he became the CEO of the Bharti Foundation in 2008.
Today, he serves as the CEO of the Air Pollution Action Group, a Foundation set up to assist the Central and State Governments in India’s fight against Air Pollution.
In this episode, Col. Chadda speaks to Swami and Vignesh about his time at the National Defence Academy, how Leadership Principles do not change whether one is on the Battlefield or in the Boardroom, and his thoughts on what ails the Primary School System in India.

#020: Allison Hartsoe on Transforming Businesses by Understanding Customers
Allison Hartsoe is a three-time entrepreneur and is currently the CEO of Ambition Data.
She is, most recently, the author of the book, "The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company".
In this episode, Allison speaks to Swami and Vignesh about Data-driven Marketing, the difference between Brand Value and Customer Value, and her Favourite Books.
Click here to buy a copy of Allison's latest book: https://amzn.to/3FKVD43

#019: Radhika Dutt on Leading Change through Radical Product Thinking
Radhika Dutt is an Entrepreneur and Product Leader, who is most recently the author of "Radical Product Thinking: The New Mindset for Innovating Smarter".
She is currently Advisor on Product Thinking to the Monetary Authority of Singapore, Singapore’s financial regulator and central bank.
In this episode, Radhika speaks to Vignesh and Swami about setting the right Product Vision, the similarities between Vision Statements and APIs, and how to think about Ethics in the realm of Product Management.
Quick Connect
Radhika Dutt: https://www.linkedin.com/in/radhika-dutt/
Vignesh S.: https://www.linkedin.com/in/vigneshs1994/
S. Swaminathan: https://www.linkedin.com/in/s-swaminathan-9856501/
Radical Product Thinking
Buy the Book: https://amzn.to/3n2oquq
Download the Toolkit: https://bit.ly/3kLZYw7
Become a ContraMind
LinkedIn: https://www.linkedin.com/company/contraminds/
Twitter: https://twitter.com/contraminds
Instagram: https://www.instagram.com/contraminds/
YouTube: https://bit.ly/30ewrDO
Website: https://contraminds.com/

#018: Bipindra N.C. on Exploring the Defence Tech Landscape
Bipindra N.C. is the Founder and Editor of Defence.Capital, a publication which tracks the business and politics of India’s growing defence, homeland security, aerospace and maritime trade and market.
In this episode, Bipin speaks to Swami and Vignesh about the role of startups and entrepreneurship in Defence Tech, the structure of India’s Defence ecosystem, and the Knowledge and Skills Veterans bring to the Private Sector.

#017: Suresh Shankar on A Founder-CEO's Guide to Company Building
Suresh is the Co-Founder and CEO of Crayon Data, a Big Data and Artificial Intelligence company with a vision to simplify the world’s choices.
In this episode, Suresh speaks to Swami about spotting trends, limitations in being only a left-brained or a right-brained company, and the three types of personalities you need to have when building a company.

#016: Narayan Parasuram on Building a Business on the Power of Stories
Narayan Parasuram is the Co-Founder and Creative Director of the Karadi Tales Company.
In this episode, Narayan speaks to Swami and Vignesh about his journey and the lessons learnt in setting up Karadi Tales, the challenges he has faced as an Independent Movie Producer, and why we need to rethink the value of Traditional Institutions in India.

#015: Thomas Kolster on The Unmarketing Code for Meaningful Brands
Thomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet.
In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".

#014: Kumar Vembu on Building a Culture of Happiness and Zero Follow-Ups
Kumar is the Founder and CEO of GoFrugal, one of India’s leading Point-of-Sale solutions for Retail, Restaurant and Distribution businesses.
He is also a Co-Founder of Zoho Corporation, one of the world’s leading companies in the domain of Online Productivity Tools and SaaS Applications.
In this episode, Kumar speaks to Swami about what it takes to build a great Company Culture, the Importance of an Ownership Mindset, and what it means to be a 'Happiness-first' Company.

#013: Prof. Manish Jain on How to Enhance Learning Through Creativity
Prof. Manish Jain is an Associate Teaching Professor at Center for Creative Learning (CCL), a lab in IIT Gandhinagar, whose goal is to create and foster makers who can take innovation to the next level.
In this episode, Prof. Jain speaks to Swami about how the education system robs children of their sense of wonder, the role of the CCL in training teachers and helping students rekindle their joy of learning science, and his Khichidi Theory of Education.

#012: Karthik Srinivasan on Using Your Personal Brand to Escape the Rat Race
Karthik Srinivasan is one India’s leading Communications Strategy Consultants and an Expert in the field of Personal Branding.
In this episode, Karthik speaks to Swami about how he discovered and fell in love with Advertising, his views on Best Practices related to building Personal Brands, and his latest book, “Be Social: Building Brand YOU Online”.

#011: Dr. Ashwin Mahalingam on Bringing Interdisciplinary Thinking to Project Management
Dr. Ashwin Mahalingam is a Professor in the Department of Civil Engineering at IIT Madras. He is also a co-founder of Okapi Advisory Services and serves as a Director on the Board.
He is the Editor of the Engineering Project Organization Journal (EPOJ) and has served on many National Committees.
In this episode, Ashwin speaks to Swami about Megaprojects, the multi-dimensional nature of Project Management, and Entrepreneurship at IIT Madras, among many other things.

#010: Prof. Vidita Vaidya on a Neuroscientist's Guide to Managing Stress, Depression, and Emotions
Prof. Vidita Vaidya is the Head and Principal Investigator of the Vaidya Lab at the Tata Institute of Fundamental Research (TIFR), Mumbai.
In this episode, Prof. Vaidya speaks to Swami about the Architecture of Stress, the impact of Life Experiences on the Neurocircuitry of the Brain, and how Psychological Stressors affect the growth of individuals from their childhood.

#009: Karthik Sundaram on Approaching Life as a Collection of Journeys
Karthik Sundaram is an Entrepreneur, Investor, and Advisor.
He is the President and CEO of Purplepatch Services, a leading B2B Digital Marketing firm based in Silicon Valley.
In this episode, Karthik speaks to Swami about stepping sideways to move ahead, connecting with people to learn from them as opposed to networking, and being comfortable with discomfort.

#008: Srikant Sastri on Entrepreneurship and Building World-Class Products in India
This episode features an in-depth conversation with Srikant Sastri.
Srikant is one of India's leading Founder-CEOs and Advisors.
He is a co-author of the book, The Ventilator Project: How the IIT Kanpur Consortium Built a World-class Product during India’s Covid-19 Lockdown, along with Dr. Amitabha Bandyopadhyay.
In this episode, Srikant speaks to Swami about his Entrepreneurial Journey, Innovation during a time of Crisis, and setting up Institutions to nurture High Growth Companies in India.

#007: Malaksingh Gill on Meta-Discipline and Sustainable Architecture
This episode features and in-depth conversation with Malaksingh Gill.
Malaksingh is a Mumbai-based architect practicing architecture inspired by local, alternative building materials, construction techniques, and crafts.
In this episode, Malaksingh speaks to Swami about Learning and Unlearning Architecture under Laurie Baker, Understanding Architecture as a Meta-Discipline, and the Importance of Environment and Culture-Responsive Design.

#006: Ashwin Damera on The Art and Pursuit of Disciplined Entrepreneurship
This episode features an in-depth conversation with Ashwin Damera.
Ashwin is the Co-Founder and CEO of Eruditus, a worldwide leader in the $280 billion global professional education market.
In this episode, Ashwin speaks to Swami about building Eruditus, achieving Product Market Fit, pursuing the Art of Disciplined Entrepreneurship, and democratizing education for all.

#005: Samit Malkani on Brand Marketing Lessons from Google and the DNA of Creative Teams
Samit is the Head of Brand Marketing, South East Asia and India, at Google.
In this episode, Samit talks to Swami about the art and craft of Brand Marketing at Google, what he believes will be the make up of the Creative Team of the Future, and the shift in perspective needed when moving from an Agency-side role to a Client-side role.